After Li Mu announced the establishment of a public welfare fund for the return of overseas cultural relics, it triggered a round of applause on the Internet, after all, in the eyes of every Chinese people, this is a thing that can rise to the national righteousness.

Moreover, CCTV's documentary on the loss of cultural relics overseas followed closely after the broadcast, raising the public's attention to the lost cultural relics to a peak.

This documentary starts from the catastrophes that China has encountered in the past few hundred years, and tells in detail about the precious cultural relics that have been plundered and lost in China during each foreign invasion, and for the first time systematically and comprehensively shows the Chinese people what extremely important cultural relics of the Chinese nation have been lost overseas and cannot return home for the first time.

The call to support the return of overseas cultural relics has begun to get higher and higher in China, and more and more enterprises and individuals have expressed their willingness to donate to the foundation, just waiting for Li Mu to officially announce the foundation's donation account to the outside world.

While the Chinese were concerned about the loss of cultural relics overseas, Canada was eager to reap the first wave of benefits from their $26 million bid.

The reason why they dared to give a bid price of $26 million at that time was because they realized that it was not only the fans of Li Gouzi's Weibo who they bought back for $26 million, but all the followers of the entire auction at that time.

So, when Eager successfully paid $26 million, its business name officially appeared in front of people all over the world, and the effect of this advertising campaign was so unimaginable that Eager was snapped up at retail terminals around the world and quickly sold out.

In fact, the goal that enterprises want to achieve in publicity and promotion is to strengthen consumers' impression of their own brands and products, and there are dozens or hundreds of carbonated drinks in supermarkets, and the best ones are always Coca-Cola and Pepsi.

It's not so much how good these two drinks are, but most importantly, they are constantly being reinforced, with billions of ads running around the world every year, constantly increasing the impression that consumers have to make, stopping a random person and asking him to list the three most familiar carbonated drinks, which are bound to be among them.

When a consumer stands in front of a carbonated beverage shelf, he is easily pushed by the subconscious to take a bottle of Coca-Cola or Pepsi, and that's the value of advertising.

This is true for drinks, and the same is true for pet food.

The sky-high auction price of $26 million has made people all over the world remember Craving, many of them have pets, and they pay a little more attention to the pet brand itself, so after learning about Craving brand, they are much more likely to buy Crave than usual.

In addition to this subtle change, there is also a kind of direct conversion of users who are more straightforward, because they have received the brand "Desire", so they specially buy it to try how effective it is.

This is the reason why the desire to go through the sales channel is obviously many times faster, all the desired pet food and other products are being frantically snapped up by users, agents have ordered from the head office, and orders from all over the world are flocking in, making the eager leadership happy.

Not only the sales of the existing channels have surged, but what makes the senior management of the desire more excited is that all the countries and regions that have not yet entered the desire have pet products dealers to discuss cooperation, hoping to get the agency in hand.

Even in countries and regions where there are already agency companies, there are other competitors who have come to inquire, and these people have said that if they are eager to expire their contracts with existing agents, or are willing to settle them early, they are willing to pay a greater price to get the exclusive agency rights in their region.

In most cases, multinational brands cannot operate independently in the global market, so they must cooperate with local agencies to help open up domestic channels and markets, especially in larger countries.

Take Huaxia as an example, a little-known overseas enterprise and brand, want to directly enter the Huaxia market, and grasp the marketing in their own hands, basically it is not feasible, want to enter the Huaxia market, most of them still have to cooperate with local agents.

Moreover, this kind of cooperation is generally a national system or a regional system, either directly find a general agent in China, and he will expand the national sales channels; or find several regional agents in China, such as South China, North China, East China, and Central China, and we divide the sphere of influence according to the administrative region.

Agents are a very test of vision and luck, after all, not all remote areas can be promoted in China and make a lot of money.

Sometimes when a brand is still very slinging, it gets the general agent of a certain region at a low price, and then the brand develops rapidly, and the agent begins to get rich steeply.

However, there are also times when the agent bets on the wrong treasure, and finally wins the general agent of a brand, and signs a lot of various agreements, but the influence of the brand begins to decline, and the agent finally loses all his money.

However, in the eyes of those agents, desire is the biggest darling right now.

Not only did they take a picture of Li Gouzi's Weibo promotion for $26 million, becoming the center of conversation and discussion around the world, but they also beat industry giants like Mars in the bidding process.

Therefore, now everyone can see that the desire will usher in a blowout development in the future, and whoever can get its agency will be able to take this train and make a lot of money.

Desire is also very smart, before this, their overall requirements for the agency are not high, and even the agency threshold is very low, but now, they stopped the signing of agency rights around the world for the first time, and transferred all the rights and interests of the agency contract to Muye Technology in Yanjing, which also means that Li Mu can immediately win the agency rights in many markets without spending any money on it.

The rapid development of the desire made Mars dumbfounded, they never dreamed that behind Li Gouzi's Weibo, in addition to Li Gouzi's fans, there was also attention from all over the world, and now, the development speed of the desire is so fast that even Mars can't believe it, not to mention that they will have a promotion from Li Gouzi's Weibo every month in the future, which will definitely further promote the overall development of the desire.

Mars's vice president in charge of pet business, because he missed the auction, was scolded by the head of the head group, they missed the promotion of Li Gouzi's Weibo, which is equivalent to a big step back in the market of various countries around the world, not only successfully curbed their own development momentum, but also gave the opponent a chance to overtake in the corner, it is simply a pig-like cooperation!

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