Chapter 722: The Second Conversation with Ma Yun!
Time entered April, after a month of off-season, the domestic film market slowly began to recover.
In addition to the beginning of the school season in September, I am afraid that the market in March is the lowest, unless the Spring Festival is not celebrated at the end of February, you can touch the light of the Spring Festival.
The average daily market in March was only more than 30 million, and the box office for a whole month was only more than 1 billion.
In March, "Need for Speed" got nearly 40 million on the first day, and finally it was less than 300 million at the box office.
And "Fireworks in the Day", which shined at the Berlin Film Festival, took advantage of the overseas awards, and the box office in China on the first day was only 13 million, and the total box office was more than 100 million.
Now it's not as good as it was ten years ago, even if you win the Golden Bear Award and the Silver Bear Award, it won't add much to it.
And now in the Internet era, no news can be popular for two days, and there is not much heat.
is also not enough in marketing, if this actor rests on which little fresh meat, he can fry for a month.
Put Liao Fan, the issuer and the brokerage company will not spend a lot of money on marketing, they are not stupid, they know that no matter how much they speculate, it is useless, and no one will pay for him if he is famous, so he can only be wasted.
But if you are a little fresh meat, even if you spend tens of millions of dollars to publicize, the "popularity" will come together, and you will immediately earn it back several times.
The film and television industry is a face-watching industry after all, if Liao Fan has a similar appearance to Wang Kai, and uses the name of this actor to stir up the heat, shoot two TV series and broadcast them on a first-line TV station, and it will become popular immediately.
It's really hard for an actor who is not handsome to get ahead.
In April, the first shot of the summer file in North America began to fire, and this year it was the captain and winter soldier who neither died nor could fly, and even didn't understand black technology, which kicked off the summer file in North America.
The mainland was released simultaneously, with 65 million in a single day, and the market gradually showed signs of recovery.
However, Tang An ended the filming of "Mysterious Superstar", and did not pay too much attention to the film market after returning to the capital.
There is nothing to pay attention to, except for those Hollywood blockbusters, that is, the 3D sci-fi comedy romance magic blockbuster "Frozen: The Gate of Rebirth" co-starred by Donnie Yen and Wang Baoqiang, and the youth film "You at the Same Table".
Then in May, Zhang Yimou's "Return" will also be released.
In the two months before the summer file, the two years have not had much to do with Tang An, except for the occasional film that the company needs to distribute by the group.
The upcoming summer season is the top priority, not only in terms of movies, but also in the ticketing platform.
In a summer file, three or four billion tickets will be made up, and the number of Maoyan, Taopiao, and micro-tickets will not be less.
Wang Changtian and Teng Xun just invested 2.6 billion yuan in Maoyan, and now the Quartet is not short of money.
Last year, one was about one billion a year, and now there is not much left in the blank market, and this year's ticket supplement will be even greater, at least 1.5 billion per family.
Because after this year, the market will almost be occupied, and it will definitely be much more difficult to grab the market from the other companies than to occupy the blank market.
Each family is three or four billion, plus Che Guevara and Dianping, it is estimated that 1.8 billion votes will be supplemented, and the three months of 6, 7, and 8 are destined to create a series of box office records, even if there are no good films, there are so many tickets to make up, and the pile can pile up tens of billions of box office.
Although the proportion of ticketing platforms now exceeds that of offline, I am afraid that it will not begin to stop gradually large-scale ticket compensation until it occupies about 90% of the market and users, and then the issuer will pay for ticket compensation.
After returning to the capital, Tang An rested for a day and immediately devoted himself to work again.
On April 7, Tang An had breakfast at home, took his secretary and a team of bodyguards to the capital airport, and went to Hainan to participate in this year's Asian Olympic Forum.
However, this time Tang An went by his own plane, and the private jet he ordered before had already completed all the formalities, and the crew was also in place and ready to be put into use.
I saw my latest car, the Gulfstream G550, at the capital airport, which is also the most popular private jet for domestic entrepreneurs, with more than 30 in China.
300 million, if you don't buy more expensive ones, you can just do it, and you can sit sixteen or seventeen people, and you should have it.
Ma Yun, Wang Jianlin, and Li Jiacheng's cars are also this, which is 100 million cheaper than Liu Dongqiang's G650.
It's not a top-of-the-line private jet, but it's pretty good.
Like the Saudi prince's 3.2 billion plane, as well as the Russian tyrant Abu's 6.5 billion Boeing 767-300 modified version, you don't have to think about it for the time being, you don't have so much spare money all of a sudden, unless you sell the industry.
With a private jet of 6.5 billion, there are only 200 wealthy people in China.
Although money is a number for Tang An now, he still secretly smacks his tongue when he knows the price of a private jet.
Measured by luxury cars, Tang An's Les-Royce is only more than 10 million, which is a little cheaper than Ma Yun's Maybach 62S, and it takes 600 to exchange for Abu's private jet.
Later, there was a popular Laiken supercar in "Vegetarian Chicken 7", worth 66 million yuan, and 98 such supercars were needed to be worthy of Abu's plane.
Across most of China, fly to Boao Town in Mihai City, Hainan Province, and have to work on the plane.
I took out my computer, read the reports of the Hui Group, Hantang Pictures, Tudou Pictures, Wuzhou Distribution and its various subsidiaries, and processed some emails.
After dealing with two hours of work, Tang An took a sip of tea and looked at the secretary in front of him, who was also crackling on the keyboard.
"Zhou Li, bring me my manuscript. ”
"Okay Tang Dong. ”
The secretary immediately got up and took out the manuscript that had been prepared long ago, and said at the same time, "Chairman, one is for the main venue tomorrow, and the other is for the cultural branch venue the day after tomorrow." ”
"I see, go get busy. ”
Tang An nodded and looked at it twice.
It's impossible to get off the script, whether you read it or not, at least be prepared and know what you need to say.
After all, we still have to speak at the main venue, and then there will be a few prime ministers from all countries, and the second leader will also come.
After reviewing the manuscript, after about four hours of flight, the plane landed at Mikai Boao Airport after crossing most of China.
There were already more than a dozen private jets of all kinds parked on the surrounding tarmac, and many of them had already arrived.
When I got off the plane with my entourage, there was already a car sent by the organizing committee waiting at the airport.
This year, the organizing committee's shuttle car is finally no longer a Buick, it was a Buick for the first five years, and it was replaced by a Cadillac this year.
Just as he was about to get into the car, someone suddenly called out to him from behind.
"Hello Tang Dong. ”
Tang An turned his head, it was the Zhang brothers of Yuanda, and there were three or four people he didn't know.
Although I didn't deal with each other, I still said hello politely.
"Mr. Zhang, everyone, hello. ”
shook hands one by one, originally thinking of chatting casually, but Zhang Yue spoke first.
"Tang Dong, I saw that you came by private jet just now, did you just buy the plane?"
"That's right, I just went through the formalities, but it's not as good as Mr. Zhang, who is the first person in China to own a private jet. ”
When Ma Yun and Ma Huateng were still starting their businesses, Zhang Yue, who made air conditioners, had already succeeded, and at most he had seven or eight private jets, which was also the first in China.
Originally, he was polite, but he didn't expect Zhang Yue to say seriously, "Tang Dong, the environment is getting worse and worse, every time you take a plane, it will produce serious air pollution, and it will consume eight trees, and these eight trees need to grow for twenty years, and these eight trees will be polluted when we take a plane."
Rory chattered a lot, and still had the tone of an elder, and when he was talking, he saw that Tang An didn't react, and he was even more energetic.
Tang An was also speechless, Zhang Yue's theory of the eight trees has really been said when he sees people in the past two years, and when he faced the interview, he also said that it is not recommended that domestic entrepreneurs buy private jets, and they will be scolded when they see one.
I bought several private jets myself, but now I turn my head upside down and become an environmental ambassador, scolding others for buying private jets.
However, he never scolded Wang Jianlin, Zong Qinghou, Ma Huateng, and Ma Yun.
is so hypocritical, Tang An is a little disgusting to watch, isn't it that he is making an air-conditioner without electricity, under the banner of environmental protection, and recently made a life mobile phone that detects PM2.5 at any time.
In the past few years, he has been promoting his environmental protection concept in public every day, which is just publicity.
Seeing that he came to provoke himself for no reason, and the more he talked, Tang An interrupted him impatiently.
"Mr. Zhang, you only allow the state officials to set fires, and don't allow the people to light the lights, did your own private jet smash or sell?"
There is no polite meaning, if you want to be polite, you have to divide people, this kind of person who specializes in stepping on others to improve himself, Tang An also disdains to save face.
A trace of embarrassment flashed in Zhang Yue's eyes, but he said, "My private jets have been sealed for several years, and I realize it."
"One trip will pollute eight trees, so how many times has Mr. Zhang flown over the years, how many trees have he polluted, and how many trees have he planted to make up for his mistakes?"
Tang An interrupted him again, regardless of whether he set such an image for himself for the sake of publicity, even if he really loved the environment and environmental protection.
But the two sides are not familiar with each other, and they speak in an educational tone when they meet, which is naturally disgusting.
Why don't you talk about so many cars on the street, scold the car manufacturers, and let them all do new energy.
Say no more, get in the car and leave.
Originally, this trip to Hainan was regarded as a tourist, and the good mood was destroyed all of a sudden.
This kind of person is a moral, like a dog lover association or something.
So why don't you love pigs, chickens and ducks, is it true that dogs are nobler than pigs, chickens and ducks?
If a member of the Dog Lovers Association and a dog are stranded on a desert island, and there is no food on the island, it will be interesting to see if he will stew the dog without a trace of shame.
Come to the Golden Coast Hot Spring Hotel, a five-star luxury business resort hotel.
Although there are villas for rent by the sea, this hotel is set by the organizers, and many politicians, including the second chief, live there, so it is not good to rent another seaside villa to live in.
I wanted to lie down and squint for a while, but Ma Yun's secretary came to the door and invited Tang An to lunch.
"Please wait a moment. ”
Ma Yun also came, but Teng Xun and Baidu only sent the president and vice president.
are all busy people, and after the CCTV Financial Person of the Year, I haven't met Ma Yun a few times.
Since you have just arrived and invited you to lunch, it must be more than just eating.
Tang An took a bath, made himself feel a little more energetic, and went to the banquet.
In an ordinary box in the hotel, Ma Yun was already waiting.
"Hello Ma Dong, long time no see. ”
Ma Yun smiled and asked Tang An to sit down, "Tang Dong, please take a seat, I heard that you just arrived, you shouldn't have had lunch, it just so happens that I haven't eaten either, I don't mind having lunch together." ”
"It is my honor to be warmly invited by Ma Dong. ”
Tang An looked at the table dishes, and most of the dishes on the table were seafood and local specialties, as well as some desserts and tropical fruit platters.
The dishes are quite rich, Tang An just drank a bowl of porridge in the morning, and he also had an appetite when he saw this table of dishes.
Even if it's a Hongmen feast, you still have to eat it, and you can't be sorry for your stomach.
"Before I came, I also said that I wanted to taste the four famous dishes of Hainan and the three uniques, but I didn't expect Ma Dong to have them all ready, so that I can also feast on them. Tang An smiled.
"It's all local specialties and the seafood here is really good. ”
After Ma Yun finished speaking, he made a gesture of please.
Tang An was not polite, picked up chopsticks and took a piece of snake meat from the sea snake and put it in his mouth.
"Yes, the meat is delicate, and it is best stewed with chicken. ”
Eating other people's food, of course, you have to praise a few words, but you can't just eat it.
Chinese people can never only eat at the dinner table, and after eating a few bites to cushion their stomachs, they start to talk about things.
Ma Yun couldn't invite Tang An to come and just eat, he spoke first, "I still remember a year and a half ago, Tang Dong said that the scale of the domestic culture and entertainment industry can reach 500 billion, and the domestic box office can exceed 100 billion in the next few years. ”
Tang Andao, "500 billion is inevitable, compared with the North American market, what is lacking in China is just time." ”
"So is Tang Dong interested, let's work together to eat the 500 billion market?"
This time, Ma Yun didn't beat around the bush and poured chicken soup, that set didn't work when they met last time, but Tang An took the initiative to talk.
And now that Tang An is fully qualified to stand on an equal footing with him, it is more appropriate for the two sides to negotiate business directly.
At this level of cooperation, there are not too many skills, and the only thing that works is hard power.
Ma Yun has not given up his cooperation with Tang An, compared to Teng Xun, although Ah Lifu Pictures started early, but it is currently a step behind Teng Xun.
On the surface, Ahri Pictures has successfully listed on the backdoor, and has made big moves in a row, and has just announced six projects this year, which is not at all comparable to the petty Teng Xun.
But Tengxun has reached a cooperation with Guangxian, and Araci Pictures has promotional resources and ticketing platforms, and Tengxun also has it, and Guangxian also has a complete ground distribution team, which Ahri does not have.
Not to mention that Guangxian has mastered the cat's eye, plus micro-tickets, even Tang An's glutinous rice movie is not an opponent.
Once Tengxun and Guangxian work together to acquire a large cinema line, it will truly improve the whole industry chain and become another Hantang Group.
The cooperation between Berner and Wanda has absorbed hundreds of high-quality cinemas in Berner, and it has also allowed Wanda to further expand its potential in the cinema chain, not to mention the Four Seas Distribution Alliance, which is quite perfect except for the lack of a ticketing platform.
Even though Ahri Pictures has Taopiao, it will be difficult to surpass these two alliances in three to five years, unless a large number of high-quality films can be found.
Ma Yun's entry into the film and television industry was just a small piece of the puzzle for the whole Ah, but now the development of the film and television industry has exceeded his expectations, and the newly established Da Entertainment Strategic Group is enough to prove that he and the management value the film and television industry.
But he will not accept that as an ordinary large company in the film and television industry, he will be the leader of the industry if he wants to.
Cooperation with Hantang is the simplest and most effective way, as long as the cooperation is reached, they will occupy half of the film and television industry, far more than any company in any period, and it may not be impossible to dominate the entire industry.
Ma Yun came to talk about cooperation, which was completely unexpected for Tang An, and he couldn't think of any other reason to eat this meal besides cooperation.
Tang An put down his chopsticks and said with a smile, "Ma Dong, once the two of us cooperate, the pattern of the film and television industry will be completely settled, and it will be difficult to shake the situation of one super and many strong in ten years." ”
"But Guangxian didn't look for me to cooperate, he found Tengxun, and Berner didn't look for me, but found Wanda, my relationship with Yu Dong and Wang Dong is definitely deeper than the two of them, Ma Dong should understand. ”