Chapter 788: Ten Brands

No longer think about Su Zi, life has to go on. Pen ~ fun ~ pavilion www.biquge.info

On the same day, Lu Heng called Zhao Jing, who was far away in Chongqing, and asked him to start preparing the contract to buy Guangyuan Volkswagen in its entirety, and organizing inspectors to go to Shanghai Volkswagen manufacturers to discuss agency related matters.

"Chairman Lu, although the company now has a huge cash flow from you, it is mostly used for the next development plan, and it has been determined where the funds will go. It's really difficult to suddenly squeeze out another sum of money at this time!"

Zhao Jing was complaining on the phone, as the president, he had to consider all aspects of things, and every penny had to be used on the steel blade.

Lu Heng is also very aware of this situation, Hengcheng Group has a huge cash flow, which is the money that he personally invested after the one-year development strategy was formulated in October. But this money can't be moved elsewhere, otherwise it will affect Zhao Jing's plan.

He originally planned to use the savings in his hand now, after all, He Yajun gave him a quarterly dividend, plus the original deposit, in addition to the 10 million paid to Lu Jianchuan, there was still about 20 million left in his hand.

It is more than enough to buy Guangyuan Volkswagen.

But after thinking about it, it is easy to have problems if there is no money in hand, so Lu Heng held back this thought.

"I remember that we haven't done loan and deposit business with the Cangshou branch for a long time, right?"

Zhao Jing was stunned for a moment, and then said: "I haven't been in touch for a long time, and with the opening of 4S stores all over the country now, the loan business is mostly in cooperation with local banks, and the amount is not large." Even Hengcheng Chery, which is still in the head, is only a few million business contacts a year, and the deposit is sent to the Chongqing City Branch. ”

Lu Heng hummed, and then instructed: "You first contact the president of Cangshou Construction Bank, it should be a woman named Li Mengyue, I know her." You talk to her, and in the next three years, all the funds of our Hengcheng Group's subsidiary in Cangshou will be put into her bank. Then I would borrow 15 million from her to buy Guangyuan Volkswagen, and she should agree. ”

Lu Heng said this not without a purpose, but after thinking.

Basically, local bank branches have a variety of assessments, such as user deposit limits, loan issuance indicators, sales of wealth management products, and so on.

In order to complete these assessment items, banks often open the door to those users who often have millions or more than 10 million, and the simplest example is the existence of VIP customers.

After the purchase of Guangyuan Volkswagen, Hengcheng Group has two subsidiaries of different brands in Cangshou, which is definitely a big customer for Cangshou CCB.

If you seek cooperation now, you will gladly agree.

Zhao Jing thought about it and felt that it was right, so he agreed to Lu Heng's instructions.

"By the way, Mr. Lu, can we really take down the agency over there of Shanghai Volkswagen? Don't let me organize a group of people to go and eat a bowl of closed-door soup!"

Lu Heng said with a smile: "You can rest assured about this, how can you buy Guangyuan Volkswagen if you can't get the agency." I just wanted to help Guangyuan's boss raise money as soon as possible, so I asked you to sign the contract first. As for Shanghai Volkswagen, he will help us say hello. The only purpose you bring people there is to expand the scope of agency as much as possible, he was originally the agent of five provinces and cities, we only need to ......."

"My God, what do you say, the agency of the five provinces and cities?"

Zhao Jing's exclamation of disbelief came, and it was conceivable that he was stunned by this information.

Lu Heng also smiled bitterly, "It's hard to believe! I was also surprised at first, such a large range of agents was actually given out at once, the key is that the boss of Guangyuan didn't bother to develop it at all." You said that if you do a good job in one province and city like our cooperation with Chery manufacturers, and then give the agency to the next province and city, so that you can win the national first-class agency little by little, it is reasonable. But like him, it's really rare, I can only say that maybe other people's channels are wider than ours!"

Zhao Jing also sighed: "Waste, waste." If we are given such a large range of agents, with Shanghai Volkswagen, a domestic leveraged brand, our Hengcheng Group's development pace is at least half a year faster. ”

Lu Heng said: "So this is what I ask you this time, to get as many agents as possible." It is not required that you take all the five southwestern provinces as before, but at least you must ensure the scope of two or three provinces and cities. ”

"I understand, and then I will immediately organize people to make slides and documents of our group's advantages, and then send professional personnel to Shanghai Volkswagen to talk about agents. ”

.........

The phone hung up, Lu Heng breathed a sigh of relief, and solved one more thing.

As long as Guangyuan Volkswagen arrives, it can provide a good financial support in a short time, after all, this is a 4S store with mature software and hardware in all aspects, and has the ability to make profits at any time.

And if the agency is negotiated, the worst result is that there is only one place in Chongqing, and the best is five, Lu Heng is not demanding, but as long as there are more than two, it will be enough.

According to Ouyang Fang's work report to him, Hengcheng Group has won the agency rights of several well-known automobile brands since its establishment one year ago.

In the early days, Chery, Hyundai, and then GAC Toyota, which Lu Heng personally discussed, and then Zhao Jing talked about a high-end brand Cadillac.

In the second half of the year, five car brands were added one after another: Subaru, Peugeot, Kia, Geely, and Audi.

This Subaru is not a best-seller, it can only be said that it sells averagely, purely to expand the product depth of Hengcheng Group and the agent, and it is not sell-good, so the difficulty of acting as an agent is very low.

The rest of Peugeot and Kia belong to the joint venture automobile production plant built under the Dongfeng Group, in view of the fact that Hengcheng Group has made another Korean car Beijing Hyundai the first in the country, so it is not difficult to talk about Kia cars, Peugeot is incidental.

However, these two cars are very popular in China, and the joint venture car brand can also occupy the top 15 sales.

It's the Audi brand, which is a bit of a fluke.

One of the earliest Audi dealers in Chongqing got the agency right at the beginning of the century, and took advantage of the limelight of Audi executive cars to do a good job.

However, in the past two years, the government has been very strict in this area, like the Audi A4 and A6 in the past, which were generally driven by officials, but this year it is rare.

It's not that I don't want to open it, but I don't dare to use it.

It is precisely because of this that Chongqing's Audi agent felt that it was not interesting, and simply submitted a request to the manufacturer to no longer act as an agent.

Audi manufacturers also agreed, and it happened that at this time, Hengcheng Group was seeking another high-end car brand in addition to Cadillac.

As for another car brand, Geely Automobile, this is a special proposal from Chief Operating Officer Zhao Gen.

After all, he climbed up from the Chery 4S store and was very clear about this market, so under his strong request, the group's senior management selected the current domestic brands.

In addition to the big brother Chery, it is obvious that Geely Automobile and Changan are the most conspicuous in this, and others such as JAC, Great Wall, Brilliance, and Lifan are all pressed under them.

It stands to reason that acting as an agent for Changan Automobile is the best choice, because Changan Automobile is one of the two local car brands in Chongqing and is closer.

However, it is said that China Changan Automobile Group is ready to deeply integrate the automobile marketing service resources of China Ordnance Equipment Group Corporation to create an automobile sales group rooted in Changan Automobile and oriented to the whole brand, Hengcheng gave up this idea.

People are state-owned enterprises, we are private enterprises, it is better not to collide.

So in the end, I decided to choose Geely Automobile, which is also not weaker than Changan's brand, and even stronger in some aspects.

When this resolution was reported to Lu Heng, Lu Heng agreed without hesitation.

Geely Automobile is not weak, whether it is sales or his independent research and development capabilities, and even the resources of the entire manufacturer are very sufficient, after all, in the future, this is the existence of Volvo that dares to be acquired from the automobile group Ford.

Volvo Cars itself is a world-renowned brand, and under the protection of Ford, Geely Automobile can do this, which is indeed strong.

In this way, Hengcheng Group's previous agency brand territory has been built, Chery, Hyundai, Toyota, Cadillac, Subaru, Peugeot, Kia, Geely, Audi, a total of nine car brands.

Next, one of the best-selling brands in China, Shanghai Volkswagen, is also about to get the agency right.

Ten brands, from low-end to high-end, from domestic independent to foreign joint ventures, the price from tens of thousands to millions, covering a wide range, for the large group, everything, all show that the potential of Hengcheng Group has been gradually transformed into absolute strength.

What Hengcheng Group wants to do now and in the future is very complex and simple.

Based on Chongqing, a municipality directly under the central government, it takes root in the five southwestern provinces, and then radiates to the whole country, and hangs every 4S store signboard with the word "Hengcheng" in large and small cities.

(To be continued.) )