Lu Heng values Hengcheng Group very much, this is his life/root, and he is very clear about the difference between industry and e-commerce industry. Pen % fun % Pavilion www.biquge.info

Hengcheng Group can bring him a steady stream of cash flow, which can allow him to have sufficient funds to invest in projects that he is optimistic about.

But the e-commerce industry is different, in essence, it is a cash-burning industry.

It is necessary to continue to raise funds, burn money to accumulate technology, accumulate users, and then go to financing to expand influence, followed by another round of money burning.

Even ordinary people can see that what kind of taxi software and takeaway software, with low and preferential prices, attract users, and release preferential measures and red envelopes at every turn, why can they be cheaper than traditional industries?

It doesn't rely on the investment of the investors behind it, burning money to give users cheap.

Therefore, when any website, software, says that they are losing money to operate, this is really losing money, not a joke. In the process of development, it is really rare for e-commerce companies to be profitable.

But from another point of view, they have not lost money, the scale has expanded, the number of users has increased, and the accumulation of technology has become more powerful, and the financing they can obtain can be more, but they have earned.

As long as it is time to go public, all the money burned out can be earned.

Lu Heng knows very well that the few e-commerce projects he has invested in can bring him almost no profits at this stage.

YY, Eleme, Yuzu Technology, it is almost impossible to give him a return at this stage, but it needs to burn a lot of money, but Autohome has matured and can continue to make profits.

In fact, Lu Heng is looking forward to Yuzu Technology, this software is different from ordinary e-commerce companies, and is more similar to the model of Jingdong Mall.

The development of Jingdong Mall may not be clear to some people, but in fact, he is also from industry to e-commerce, Liu Qiangdong itself is the most influential agent in the field of optical and magnetic products, the scale of the industry is very large, to 04 years, Jingdong opened up the field of e-commerce entrepreneurship experimental field, Jingdong multimedia network was officially opened, and a new domain name was opened.

And they have independent courier channels and are not controlled by others.

It is in this way that under the shadow of Alibaba, we can find our own way and become the fourth largest e-commerce company in China in the future after Alibaba, Tencent and Baidu.

Yuzu Technology is also a similar model, backed by Hengcheng Group, which has many mature 4S stores, and the second-hand car service is also very perfect.

As long as Yuzu Technology is launched, it is completely possible to launch millions of second-hand cars that have been accumulated for sale in an instant, plus the cars that users themselves have hung up, they can start to make profits in a short period of time.

As for the distribution channel, Hengcheng Group needs to do its best to improve, but the cooperation with Autohome has virtually solved this problem.

Originally, Yuzu Technology could only ensure the second-hand car transaction in the five southwestern provinces at this stage, and other places could not reach out.

But Autohome can, he has cooperated with many 4S stores across the country, and with the help of its partner, Yuzu Technology can also take advantage of their channels.

Why can't so many used car websites in later generations do it?

invited big stars to advertise, TV, Internet, and various channels took turns to promote, but the influence was not great.

The reason is actually in the two advantages of Hengcheng Group, they are just a website product created by e-commerce entrepreneurs, there is no second-hand car purchase processing channel of their own, and the distribution of outlets is not dense, and in some places, even some people can't buy second-hand cars.

Hengcheng Group does not have these problems, Lu Heng is looking forward to the time when the Yuzu second-hand car website is developed, what kind of impact can it bring to China's traditional second-hand car market.

Time passes slowly in some tedious and warm life.

After a series of frequent and crazy investments in 08 years, Lu Heng did not have much spare money on hand, so little that his desire to buy a sports car was suppressed.

Honestly stay in school, go to class, get out of class, go to the library, occasionally take a walk with Lin Su, go shopping, and enjoy the world of two.

Life is not full of too many variables, and most of them are carried out in an orderly manner.

Unless you are a person who has just started a business, that kind of busyness day and night will make people feel satisfied in fatigue.

Lu Heng can no longer be regarded as an entrepreneur, and a more appropriate term should be an entrepreneur or an investor.

In addition to studying, he is also paying attention to the development of several industries in which he has invested.

Needless to say, Ele.me is not a big scale in itself, as long as it follows the set policy.

After two years of explosive growth, it is difficult to maintain an efficient development speed as the ambition of the founder He Yajun is no longer there, and it is only the 28th branch factory at present.

However, as a real industry that mainly repairs cars and sells accessories, the profit is very objective.

Lu Heng can get tens of millions of dividends a year there, which is really a lot of money for his investment of only a few hundred thousand yuan at the beginning.

From this, we can see the benefits of Lu Heng's rebirth, he knew his future achievements through the deeds of He Yajun, and then came to invest in angels.

In other words, who would dare to invest in an after-sales manager who has just resigned from a 4S store, who is still forty or fifty years old and about to enter the state of an old man, and believes that he can achieve the current scale.

There are indeed too few late bloomers.

On the other side of YY live broadcast, Lu Heng had video conversations with Li Xueling from time to time to understand the current development.

In strict accordance with the development strategy adopted by the board of directors at the beginning, we will make every effort to form a technological accumulation in order to resist the challenges that may be encountered in the future!

Usually, if you don't pay attention to games and live broadcasts, you won't notice that there is a behemoth slowly forming.

Even Lu Heng rarely saw news about YY on the online media, so he needed to contact Li Xueling personally to know their situation.

Overall it was very good.

After getting Lu Heng's investment, YY is no longer limited to game voice, and has expanded the industry chain of live video.

And several functions have been added one after another, such as rewards, flowers, pay attention to these.

And not only that, YY, who is rich, began to try to sign contracts with those live broadcast anchors, giving them a fixed salary, plus the share of the reward, and enveloping a group of versatile anchors.

Game masters, singing beauties, hot dancers, shouting microphone MC, hot beauty anchors, and even some people who can speak cross talk, are full of flowers on YY live broadcast.

Lu Heng did not tell Li Xueling to let him make more fuss about pornography, the rise of an industry must have a gray area, and there is no shortage of negative news in the development of YY live broadcast.

It is only necessary to put things in order at the right time.

The example is very simple, the future betta fish is jokingly called fighting milk, and as a result, in a short period of time, it is difficult to find one or two female anchors with bare breasts on it.

Just after Lu Heng finished chatting with Li Xueling about YY again, Li Xueling casually mentioned something that attracted Lu Heng's attention.

"JD.com has started to raise funds, and it has also attracted many investors, such as Today Capital, Bull Capital, famous Asian investment banker Liang Botao, Sequoia and SoftBank. And the possibility of reaching financing is very high, if I YY get the news of your investment and don't let it out, he can be regarded as the first financing obtained by Chinese e-commerce companies since the outbreak of the financial crisis in 2008!

ps: The update was a little late, and my router didn't know how to disconnect the network, so I connected my phone to 4G upload.

In addition, let's talk about something about the plot.,A lot of people don't like the part of Ele.me.,My mood was affected for a while.,After all, I consulted a lot of information.,Write things in strict accordance with the time node and feasibility.,But it's not accepted.,Even sprayed.,I was taught how to write by readers and friends.,At that time, my mentality exploded instantly.。

Actually, this is also the reason why I broke off the last time, I didn't want to say it at the time, but now it doesn't matter.

After calming down, I also thought deeply about the plot setting of that section, and asked a lot of friends, old authors, and even my dad and my mom.

Most people say that I am poisoned.........

After rereading it, I thought about it, is it really a bit poisonous, so after thinking about it, I am ready to give a more comfortable result in the follow-up plot.

Let's wait and see!

As for the update, to be reasonable, I really can't guarantee it now, so I rarely guarantee it, I can only write it as much as possible, and I can't be too watery to jump off.

Sorry!(To be continued.) )