Liu Qiaodong's vision is indeed very accurate, and coupons are indeed one of the core magic weapons of mature e-commerce promotion. Pen & Fun & Pavilion www.biquge.info

In another ten or eight years, basically every e-commerce platform has played a flower in the field of coupons.

Jingdong led by Liu Qidong loves to play full reduction,Full 200 minus 100、Full 300 minus 150、Full 399 minus 200,There are a lot of full reduction activities like this almost every day,But the water in it is also very large,The price increase before the event is the simplest routine,It seems to be a five-fold coupon,Sometimes it is equivalent to a two-fold discount。

Taobao headed by Boss Ma、Tmall likes to play with vouchers,A certain year Taobao did activities,Claiming to come up with hundreds of billions of feedback to users,As a result, users flocked to grab coupons,But what they grabbed was:Buy Maserati to deduct 3,000 yuan coupons、Buy Yanjing property rights to deduct 2,000 yuan This kind of pit daddy thing,Send a coupon to hundreds of millions of Taobao users,They can claim to be giving back hundreds of billions of dollars to users,Propaganda means are indeed extraordinary。

Although the coupon is very pitted, it is undeniable that its attraction to users is also very large, especially in the initial stage when everyone has not yet understood it, the conversion rate of the coupon is simply amazing, so Li Mu told Liu Qidong about the mode of the coupon, just to inspire his thinking, how to use it, it all depends on himself.

Liu Qidong wrote down the three words that seemed to have some kind of magic power for him, and asked Li Mu with a thirst for knowledge: "Do you have any similar thoughts?" ”

Li Mu said: "You can first thoroughly study the existing research, the summer brand day is just a test of online promotion, don't come up with too many new things at once." ”

Liu Qiaodong nodded, and no longer continued to ask, but said: "Don't worry, I have a great confidence that I can do a good job in this summer brand day." ”

Li Mu said: "Whether manufacturers can lower their heads and become Wal-Mart in the Internet field depends on whether our brand day activity can get off to a good start." ”

The retail giant Wal-Mart once led the way in the world's top 500, and its most powerful place is its sales channel, which is so strong that all manufacturers and suppliers have to bow their heads in front of him, rushing to enter the market, not to mention, but also to give Wal-Mart a long enough account period, but also to give Wal-Mart customers timely and effective after-sales service guarantee. It is also necessary to often participate in the promotion of concessions according to Wal-Mart's requirements, and any brand must be a man with its tail between its legs in front of Wal-Mart, which is the influence of a powerful platform, and in front of it, any manufacturer and supplier will involuntarily bow their heads.

In the future, although Tmall and Jingdong are not as large as Wal-Mart in scale, but they are in front of the vast majority of manufacturers, the strong position is even much higher than Wal-Mart, Li Mu also hopes that his Taobao network can become the object of competition among manufacturers and suppliers as soon as possible, at that time, he can start to add a B2C mall with the same nature as Tmall on the basis of Taobao.

After the two chatted about the brand day, Liu Qidong remembered one thing and said to Li Mu: "By the way, do you remember the boss of Ma Yunma in Hangcheng Ali?"

Li Mu nodded: "Remember, what's wrong?"

Liu Qidong said: "He has been contacting Taobao again recently and wants to make an appointment with you to meet." ”

Li Mu asked curiously: "Why, last time I replied to them so forcefully, his willingness to meet is still very strong?"

Liu Qidong smiled: "That's right, it's still very strong, he said that as long as you have time, he will fly to Yanjing to meet you." ”

Li Mu thought about it for a while, and said to Liu Qidong: "Then you can reply to him, we will meet at the end of the month, and I will inform him of the specific time at that time." ”

Li Mu also wants to know that he made Taobao in advance, how does Boss Ma feel now, he should not give up B2C and C2C, otherwise he will not always want to meet with him, it is good to talk to him, at least figure out what the purpose is first, in addition, it is best to be able to figure out what new ideas he has that he doesn't know.

……

Leaving Taobao, Li Mu asked Su Yingxue to have dinner together, and by the way, he brought her the two iPods he bought from Hong Kong, and the other one was given to Wang Xinran, and Su Yingxue helped her transfer it to her.

Maybe it's because he and Zhao Ziqiu have had that relationship, Li Mu's thoughts about Su Yingxue in that regard are getting weaker and weaker, it's not that Li Mu has lost interest in her, the most important thing is that Li Mu is more calm in front of her, and when he is with her, the thoughts in Li Mu's mind are becoming more and more pure. When he sits with Su Yingxue to eat, holds hands with her on the streets of Yanjing, and walks around the campus of the National People's University, he can't help but think of his previous life, the stumbles and regrets of his previous life, and then look at the success and consummation in front of him, not only will he not be fluttering, but he will cherish everything in front of him more and work harder to do the things in front of him better.

Su Yingxue hasn't seen Li Mu since he came back from Hong Kong in the past few days, but she knows a lot about Du Wei being praised by Zhang Guorong in Hong Kong, thinking that Du Wei is singing songs written by Li Mu and acting in the micro-movies made by Li Mu became popular, Su Yingxue couldn't help but feel proud of Li Mu in her heart, she asked Li Mu: "Are you going to let Du Wei go to Hong Kong to develop next?"

Li Mu said with a smile: "Now it seems that the main thing is not that I want her to go to Hong Kong to develop, but that Zhang Guorong wants her to go to Hong Kong to develop, Du Wei has not come back yet, Zhang Guorong has taken her to meet many outstanding musicians in Hong Kong in the past two days, even Lin Xi has seen it, it is said that Lin Xi verbally promised to write songs for her." ”

Hearing the word Lin Xi, Su Yingxue, who was full of literary and artistic atmosphere, couldn't help but exclaim: "Lin Xi is one of the best lyricists in Hong Kong, if he is willing to write songs for Du Wei, then it should be very easy for Du Wei to become popular in Hong Kong, not to mention that Zhang Guorong is strongly supporting her." ”

Li Mu said: "I have been writing songs for Du Wei in the past two days, her current number of songs is still too small, if she wants to come up with an album this year, she still needs at least five or more, and it has to be a new song, not a cover." ”

Su Yingxue asked curiously, "Did you write songs for Du Wei again?"

Li Mu said: "A Chinese fast song, a Cantonese lyric song. ”

"Cantonese songs?" Su Yingxue asked curiously, "Do you know Cantonese?"

Li Mu said with a smile: "I have watched so many Hong Kong movies and listened to so many Hong Kong songs since I was a child, but I also know a little bit of basics, and the Cantonese lyrics I wrote are also very simple, not a big problem." ”

Su Yingxue sighed lightly, looked at Li Mu, and said, "Last time you wrote two songs for Du Wei, it seems that I am the first listener, do you remember?"

Li Mu nodded and said with a smile: "I remember, I wrote the two songs "The Year in a Hurry" and "In My Singing" at that time, please come and help me advise, because I was hesitant at first, I didn't know which one to give her, and then I thought about it, since I wanted to sign her to Makino Technology, I simply gave her both songs." ”

Su Yingxue asked Li Mu: "This time, are you willing to let me be the first listener?"

Li Mu smiled: "Okay, when do you have time, I'll sing it to you." ”

Su Yingxue's eyes flashed, and she said seriously: "I'll have time after eating." ”

As he was talking, Li Mu's mobile phone rang, Li Mu hurriedly said sorry, took out his mobile phone and looked at it, it was Chen Tong who called.

Li Mu couldn't help frowning.

Chen Tong is a powerful Internet content controller, but in Li Mu's view, he knows very little about the basic human feelings, and what is going on between himself and Sina is a cruel and realistic business competition.

At present, Chen Tong called himself, I am afraid that it is related to Sina again.

Li Mu didn't want to answer, but after hesitating for a moment, he still connected the phone and said, "Hey, Senior Brother Chen." ”

"Hello Li Mu. Chen Tong's voice was a little nervous, and he asked him hesitantly, "Have you had dinner?"

Li Mu said, "I'm eating, Senior Brother Chen, what's the matter with you?"

"Oh, nothing, I just wanted to invite you out for a meal. ”

Li Mu looked at the time, it was already half past seven, and your family called at half past seven after inviting someone to eat? Besides, they all said that they were eating, shouldn't you change your original intention? Even if you change your meal to a supper at night......

So, Li Mu's voice was a little lukewarm and said: "Senior Brother Chen, I'm having dinner with my girlfriend, so I'm sorry, if you have anything to say clearly on the phone, just bother to say it on the phone, if it's not clear, when you're done with this time, I'll invite you to dinner, let's come out and talk." ”

The meaning of Li Mu's words is very clear, he will not give Chen Tong a chance to meet and talk about things recently, if you want to talk to me about Sina.com, I'm sorry, let's wait and talk.

Chen Tongyou hesitated and said: "That's the case, our CEO has always wanted to meet and talk to you, but you have not given you a chance, so I will ask you to pass on a message, if you have an opinion on Sina's instant messaging software, and do not want Sina to compete with YY in the field of instant messaging, we can immediately disband our current product development team, as long as you can unblock Sina in YY123 and other YY products, Sina will no longer touch the instant messaging field, do you think you can accept this proposal?"

Li Mu glanced at Su Yingxue, and wanted to go out to talk about some sensitive topics, but after thinking about it, he still didn't have such a relationship with Su Yingxue, and was about to speak, but Su Yingxue stood up at this time and whispered to Li Mu: "I'll go to the bathroom first." ”

After speaking, Su Yingxue gently pushed open the door of the private room and walked out, Li Mu was stunned for a moment, and quickly reacted, and said to Chen Tong: "Senior Brother Chen, you misunderstood, you make instant messaging software, I don't have any opinion." ”

Although this sentence is duplicitous, Li Mu must say this, so that he will not admit that he has an opinion on Sina's competition with YY before he completely blocks Sina in the YY system, about this, he can accept that he is Sima Zhao's heart, but he must not admit it personally, otherwise if Sina uses his own words to hype, public opinion will be very unfavorable to himself and Muye Technology.

Chen Tong didn't expect Li Mu to tell such a lie without credibility, and couldn't help but say: "It doesn't matter if you don't believe us, if we disband the instant messaging team, you will be able to lift the blockade of Sina, then we can disband the UC team tonight, as long as you say a word." ”

Li Mu said: "I'm sorry Senior Brother Chen, yy123 and other YY software blocking Sina is the reason for technical debugging, we are not interested in what you are planning, what products are being developed, you must not misunderstand, when our technical debugging is completed, these problems should be solved." ”

Chen Tong was anxious: "Li Mu, we are also alumni of the National People's Congress, at this time, you should give me a face and say a happy word." ”

Li Mu said: "I'm sorry Senior Brother Chen, I have a lot of things to do right now, I really don't have the energy to worry about your Sina affairs, and there is no need to discuss with me what you want to do...... I've got some things to do, so we'll talk about that another day. ”

After speaking, Li Mu hung up the phone directly, he really couldn't understand, why Chen Tong had such foolish loyalty to Sina, and the meaning in his last sentence was relatively clear, he wanted to convey an attitude to Chen Tong, you want to dissolve the uc if you want to dissolve it, don't talk nonsense with me, I just see if you do it or not, I don't bother to care about the rest, if you Allah disbands the uc, then my side will naturally give you a chance to breathe, if you can't understand it, If you can't take the initiative to do this, then I'm sorry, it's still early for us to have a fight between us in the future.

As soon as Chen Tong's phone was hung up here, and before he could put the phone in his pocket, Li Mu's mobile phone rang again, Li Mu looked down and was surprised to find that the name recorded in the phone book was Xu Jianjun, the private detective who helped Li Mu investigate Zhanyun and Ma Weiwei.

Li Mu was very surprised why Xu Jianjun would find him at this time, it stands to reason that a person like him will usually abide by professional ethics very much, and he will not take the initiative to contact the employer after the cooperation is over, but why would he call himself at night.

Although surprised, Li Mu still answered the phone and said politely: "Hello Boss Xu." ”

Xu Jianjun smiled slightly, and said in a somewhat familiar voice: "Mr. Li, I took the liberty to call you because I heard something related to you and let you know." ”

Li Mu asked suspiciously: "News related to me?"

"That's right. Xu Jianjun didn't go around the bend, and said straight to the point: "Recently, a peer is investigating some of your situation......

(To be continued.) )