Xu Xincheng smiled bitterly and said helplessly: "Although my feelings are not as deep as those of General Manager Li and Director Qiao, I have also invested a lot of time, energy and thought, so I am also uncomfortable, angry, depressed, aggrieved, helpless and so on." It felt like being choked by someone else, and we found that we couldn't resist at all, we couldn't get rid of it. ”

As he spoke, he subconsciously touched his neck with his right hand, "We have invested a lot of manpower in the H6 smartphone. Material and financial resources, the company, involved in the project, a total of more than 260 people, we held a total of more than 60 meetings, each of them invested thousands of hours of working time, we have made great efforts in the appearance of the mobile phone, in the optimization of the mobile phone interface, in the packaging, in the marketing, in the advertising, in the channel, in the factory cost control, have made great efforts, among them, there are some better ideas, some outstanding innovation. However, it turned out to be ......"

Xu Xincheng had to stop, because he found that his emotions were already a little excited. He saw that Lucy was just looking at him calmly and telling him to continue talking with his gaze.

So, he took a deep breath and continued: "Now it seems that those so-called ideas, so-called innovations, don't make much sense at all. My conclusion is that, first, for high-tech products such as smart phones, performance is the first, performance is 'brocade', everything else is 'flowers', if the 'brocade' itself is not good, no matter how many beautiful 'flowers' are added to it, it is not of much significance; second, China's mobile phone companies, the investment is very large, the risk is very great, but the expected profits are very thin. ”

He had heard that the margins of Chinese mobile phone companies were thin, but he didn't believe it. After this experience, after learning the inside story of the industry, he realized that it was indeed the truth.

The vast majority of the world's smartphones are manufactured by Chinese mobile phone companies and mobile phone manufacturers, but the vast majority of the profits in the global mobile phone industry are taken by American companies.

The production and sales of mobile phones of the five major mobile phone companies in China have been ranked among the top few in the world over the years, producing and selling hundreds of millions of mobile phones every year. Yes, those who really make a lot of money and take the vast majority of profits are those American companies that have mastered the core technology, those who have mastered the operating system and core hardware technology.

Thinking of this, Xu Xincheng immediately added: "Third, and most importantly, if the core technology of a high-tech company is in the hands of others, it will always be very passive, always at the end of the food chain, and will always be able to take the biggest risk and earn the least profit." ”

Lucy nodded slightly, still calmly, "Steve, your summary is good. Everyone should remember the lesson of this time. ”

"The lesson is just too great. We will definitely remember it, and we will definitely learn from it to avoid similar things from happening again. ”

"It's happened, let's find a way to fix it. First, let's talk about how to solve the problem at hand, and then how to prevent similar things from happening again. ”

Xu Xincheng said very seriously: "Okay." ”

"First of all, let's solve the problem of unsalable inventory. I have read General Manager Li's work report and have understood the specific situation. The company produced a total of 500,000 H6 smartphones, and in two months, only 112,000 were sold. My request is that all unsalable inventory will be cleared before the official opening of the New Era Industrial Park, that is, by September 9. ”

Xu Xincheng was taken aback in his heart, and even his note-taking hand couldn't help shaking, now that there is only about a month left before September 9, it is too difficult to complete this task.

In the third week of H6 sales, after realizing that the sales situation was very unsatisfactory and it was difficult to improve, General Manager Li instructed the marketing department to increase promotional efforts, carry out price reductions by 10, give away Bluetooth wireless headsets and other promotional activities, but sales still did not improve, and in the seventh week, the price was reduced by 10, but the sales volume still plummeted, and today, it can only sell an average of 500 units per day.

Xu Xincheng asked tentatively, "We only have about a month to clear the goods?"

"Yes. The value of a mobile phone is depreciated every day that passes, because every day passes, its technology and equipment will depreciate. So, in terms of time, it can't be delayed any longer. ”

"Okay. I see. ”

"In fact, I noticed the problem of unsalable H6 three weeks ago and immediately set out to solve it. To solve the problem of unsalable goods and bad reviews, the key is to solve the problem of performance. The reason why our smartphone's smart operating system is so advanced is because there are sixteen ultra-advanced algorithms, or in other words, intelligent algorithms. In terms of operating system and algorithm, we have technical advantages that other mobile phone companies cannot match.

Three weeks ago, I asked an algorithm expert to help solve the H6 performance problem, and after two days of research, he told me that by upgrading the H6 operating system and adding three intelligent algorithms to it, the problem could be solved. When the phone is running, those three algorithms are able to reduce the load on the chip by up to 35. In this way, the problem of poor chip performance can be solved in disguise. ”

Xu Xincheng immediately turned his worries into joy, and shouted in surprise: "It's still like this! It's wonderful, that idea is really wonderful." That's a great algorithmic, that's great."

"Customers who have already purchased H6 mobile phones, as long as they upgrade the system, their mobile phone performance can be improved by about 35%. As for those consignment phones, when the phone is enabled, it will be directly upgraded to the latest generation version of the system. ”

"Lucy, you've been able to do what you just said, haven't you?"

"Yes, those three intelligent algorithms were programmed the day before yesterday, and they successfully passed as many as 11,000 tests in the past two days. Tomorrow morning, what time is the meeting time that you and General Manager Li have agreed on?"

"Half past nine to half past ten. ”

"After you have a meeting, ask General Manager Li to come to me directly, and I will talk to him in detail and arrange to upgrade the mobile phone system. ”

"Okay. That's great. ”

"In addition, in order to clear all the unsalable mobile phones within a month, I will specially approve a price reduction of 30 for promotion, and customers can also choose another promotion plan, buy one get one free. ”

"30?buy one get one free?" Xu Xincheng was shocked in his heart, but he still immediately controlled himself and did not let his surprise appear on his face, "Lucy, we have already reduced the price by 20 before, if it is reduced by 30 again, won't our company lose a lot?"

Xu Xincheng secretly calculated in his heart that if the price of 390,000 mobile phones is reduced by 30, the company will have to lose three or four hundred million, and if all the investment and all costs during the R&D and production of H6 are counted, that number is at least 500 million.

Lucy said with a solemn look on his face: "Steve, the mall is like a battlefield, sometimes, you must make a decision immediately, and when necessary, you must have the consciousness and determination of a strong man to break his wrist. This time, let's take it as a profound lesson!"

Xu Xincheng shouted in his heart: "Oh my God! This lesson is too big, a sky-high lesson!!

He looked at Lucy with some dumbfoundedness, and thought to himself: "Oh my God! Such a sky-high lesson, what an amazing loss, what should General Manager Li, Director Qiao and others do to make up for our mistakes?"