The sales situation of H6 is very bad, Xu Xincheng has always known about it, but in the past month or so, he has been busy with the work of the assistant to the chairman, and he can't help at all on H6. The more he couldn't help, the more worried he was about the company, and the more worried he was about General Manager Li, because he knew that the company was afraid that it would suffer a very heavy loss this time. At this moment, he realized that the loss that the company would suffer was so great, and the amount had far exceeded his original estimate.

Three hundred million! That's three hundred million! His heart tightened at the thought that the loss would be so staggering.

The consciousness and determination of a strong man to break his wrist, this thing is easy to say, but it is difficult to do, at least Xu Xincheng does not have such a strong consciousness and determination, he asked tentatively: "Lucy, I am thinking, since we have been able to solve the problem of poor chip performance, then, can we not reduce the price of promotion, or rather, the price reduction is not so large? I think that as long as there is more time, as long as there are three months, at most five months, we should be able to clear all the inventory." ”

"Steve, this time, because of the performance problems of H6, not only the reputation of Hongfei AI Division in product quality has been seriously affected, but even the reputation of Hongfei headquarters in product quality has also been greatly affected. The decision I have just made was discussed with Chairman Lu. ”

Lucy is telling the truth, four days ago, at Lucy's request, the company hired a professional market research company to do a detailed survey on the current market evaluation of H6. Early yesterday morning, the investigation report came out, and it was copied to all senior managers at the same time through the company's internal mailbox.

The report is more than 19,000 words, but it can be summed up in one sentence: "The company has received a flood of bad reviews, and the company's reputation for product quality has been seriously damaged." Yesterday, the reason why General Manager Li made a profound review to Chairman Lu and Lucy so urgently was triggered by that investigation report.

"If we don't solve this problem as soon as possible, it will even affect the reputation of Sino-American Xinfei. ”

"Oh! I see. Xu Xincheng suddenly said, Lucy thinks much longer than him, yes, if by the official opening date of Sino-US Xinfei Company, the bad reviews caused by H6 performance problems have not been calmed down, it will indeed become a bigger problem, will lead to more serious consequences.

"In order to better restore the company's reputation for product quality, we will introduce several other compensation measures, please note them. ”

"Okay. Xu Xincheng immediately picked up the pen and prepared to write down the main points.

"For those customers who have already purchased H6 mobile phones, in addition to upgrading their mobile phone system to solve the problem of poor chip performance, we will also compensate accordingly. There are three ways to compensate, first, those customers who buy H6 mobile phones at the original price, they will automatically become VIP members of the company, and will enjoy VIP discounts and other member treatment; second, they can directly receive a H6 mobile phone with the same configuration, or they can also choose to return the price difference, we will calculate the difference according to the final promotional price as the standard; third, those who buy the second and third batches of H6 mobile phones at the promotional price can choose to return the difference, or choose to make up the original price and receive an H6 mobile phone with the same configuration。 ”

"......Ahh The compensation measures that Lucy just mentioned are absolutely unprecedented in the mobile phone industry, and there seems to be no similar precedent in other industries. He immediately calculated in his mind that these compensation measures would mean that the company's losses would be far more than 300 million.

"Steve, for a high-tech company, reputation for product quality is more important than money. ”

"Yes. It's just ......" Xu Xincheng wanted to continue, but he didn't know how to say it at all. To be honest, "money", especially such a huge amount of "money", is really important in the eyes of a person like him, who was born and raised in an 8th-tier city, and as for the "reputation of the company", of course he also knows its importance, but is it really worth it to exchange such a huge amount of "money" for "reputation"?

"In China, there are many outstanding entrepreneurs, and one of them I admire is Haier's Zhang Ruimin. Zhang Ruimin's deeds of smashing the refrigerator, you should have heard of it, right?"

"Yes. Zhang Ruimin is also one of his idols, Zhang Ruimin's deeds of smashing the refrigerator, Xu Xincheng is naturally very clear. It was at this moment that he suddenly felt that his brain had a sense of accessibility, and he suddenly realized that yes, for him personally, such a huge amount of "money" is indeed very important, but for the company, reputation is more important. At this time, he must stand in the company's position and think about whether it is conducive to the company's long-term development in the future. Thinking about it, he felt that it should be worth it.

Lucy said: "The reason why I admire him is not only because he has the courage to smash the refrigerator of substandard quality, but also because of his wisdom, because he knows how to use this incident to promote and establish the concept of 'quality first' within the company, and this deed shows Haier's determination to 'quality first'." This time, we do have a lot to lose, but if we handle it properly, it's also a very good publicity opportunity. ”

"I see. I understand. I understand. Xu Xincheng immediately came to his senses, and was so excited that he said "I understand" three times in a row.

He clenched his fists and said excitedly: "Lucy, I will have a good discussion with General Manager Li and my colleagues in the Propaganda Department, first, we will try our best to save the company's reputation in quality, we will focus on publicizing how we use ultra-advanced algorithms to solve chip performance problems, so that we will publicize the technical advantages of our Sino-American Xinfei Company in algorithms; second, we will take this opportunity to establish the concept of 'quality first' within the company; third, we will borrow those who have never been seen before, The compensation measures full of apology and sincerity let consumers know our company's determination to 'quality first'. ”

"Good. Lucy smiled and said, "Just do what you just said." ”

Looking at the smile on Lucy's face, Xu Xincheng suddenly understood another thing, an equally important thing, and suddenly felt guilty.

Lucy did this, in fact, there is no way to do it, if the H6 does not have a major problem in terms of performance, resulting in a flood of bad reviews, the company does not need to pay such a staggering price to save its reputation. Zhang Ruimin only smashed 76 refrigerators, and what they wanted to do this time was three or four billion yuan.

He said sincerely: "Lucy, no matter what, the company's losses this time are too great, and the lessons this time are too great! During the R&D, production and sales of H6, I am the assistant general manager, and I also have certain responsibilities, I ......"