Adhering to the strategy of low-key development, YY did not release the news of Lu Heng's personal investment of 8 million with great fanfare, and only a few people such as Lei Jun and Li Xiang knew about it. Pen "Fun" Pavilion www.biquge.info

So within the industry, everyone is still on the sidelines.

The impact of the financial crisis is real, not only causing inflation, corporate restructuring and other shocks, but also making all investors start to be cautious.

It is precisely because of this that Lu Heng's investment at the beginning made Li Xiang so opposed.

Similarly, Li Xueling, who was holding YY, a promising product, still no one dared to start when he was looking for investors, and in the end he could only pin his trust on Lu Heng.

This time, Jingdong has just completed the revision, Jingdong multimedia network was renamed Jingdong Mall, and the development focus has been expanded from the original small electrical appliances to large household appliances.

In June last year, it set foot in the sales of flat-screen TVs, and in June, it expanded the product lines of major appliances such as air conditioners, refrigerators, and TVs one by one. It marks the completion of the construction of the full line of 3C products on the occasion of the 10th anniversary of the establishment of JD.com, and has become a veritable 3C online shopping platform.

After such a drastic reform, the capital chain encountered difficulties, which greatly inhibited their development, so JD.com began to seek a new round of financing.

After listening to Li Xueling's speech, Lu Heng was quite interested, and asked a few questions carefully.

"JD.com's first round of financing actually came from the internationally renowned venture capital fund - Today Capital, which received tens of millions of dollars in financing at the beginning. And this time, as far as I know, the lead investor is still Today's Capital, but JD.com has expanded its financing targets to more investors in consideration of the holding problem. Whether it is a large investment bank, a fund organization, or even a powerful angel investor, they are extremely welcome. ”

Li Xueling said with relish the information that has been spread all over the industry, in his opinion, Lu Heng is a financier, and it is definitely not a loss to use this information that everyone knows to please him.

On the computer video, Lu Heng fell into deep thought.

When he was just reborn before, he didn't know much about these well-known domestic giant e-commerce companies, so he couldn't start, so he could only start with the automotive industry that he was best at.

However, with the gradual sufficiency of capital in his hands, his own contacts have become wider and wider, and with his heartfelt understanding, he has gradually entered the threshold of e-commerce.

Moreover, he has some information from later generations, and he can easily verify the authenticity of the information he obtained.

In this way, it seems very fast for him to integrate into this industry.

Lu Heng looked at Li Xueling in the video with interest, and asked curiously: "Now that Jingdong has just built an online shopping platform, it stands to reason that it has great potential, and there should be a lot of investors, in addition to the investment banks and investors you mentioned before, are there any other parties?"

When Li Xueling heard Lu Heng ask this, he showed a worried expression.

sighed and said: "To tell the truth, Liu Qiangdong's current situation is actually similar to what I was at the beginning, the chips in my hand seem to have huge potential, but others just don't dare to invest." ”

"What do you say?" Lu Heng asked with an eyebrow.

Li Xueling smiled bitterly: "Do you know how many fund providers he has found from July last year to January now?"

Fund dealers are similar to investment banks and investors, for example, JD.com's first investor is the internationally renowned fund - Today's Capital.

Li Xueling spread out his palm and flexed his thumb down, revealing four calloused fingers.

"There are more than 40 of them, but all of them have returned in vain! It's exactly the same as the situation when I was begging for no way, his current Jingdong is really burning to the eyebrows, if you don't solve the problem of funds, maybe the big stall that has been rolled out will completely collapse. ”

Lu Heng couldn't help but be shocked for a while, he found that he seemed to have underestimated the impact of the financial crisis.

Even the giants of later generations have had such difficulties in this year.

That's not one or two fund providers, but more than forty!

As a result, even one family didn't dare to invest, and the meat sent to the mouth didn't dare to move the chopsticks, because they were really afraid.

Lu Heng suddenly asked puzzled: "Then you said at the beginning that JD.com's financing has attracted many investors?"

Li Xueling nodded and explained carefully: "There are many, but there is one thing I have to explain to you that Today's Capital itself is one of the shareholders of JD.com, and the other Sequoia and SoftBank are estimated to have come to see the show, that is, to go through the motions." After all, as the most famous investment company, they show that they are interested in all potential new ventures, but they do not necessarily invest in them. Instead, Bull Capital and Liang Botao need to pay attention. ”

"What happened to these two parties?"

"They were found by Today's Capital, as the lead investor of this financing, Today's Capital has the clearest risk control, and the representatives of Bull Capital and Liang Botao have a close relationship with Today's Capital. Therefore, it is possible that both parties will eventually choose to invest. Eh, by the way, you're asking so closely, are you going to go to the first hand?"

Li Xueling suddenly came to his senses and hurriedly asked Lu Heng.

Lu Heng smiled slightly, "It's no problem to go and see, just see the market!"

Li Xueling sighed, and he couldn't grasp Lu Heng's attitude for a while.

After all, this young man dared to invest in himself at the height of the financial crisis last year, and he showed his boldness.

It is not impossible to say that he dares to invest in JD.com now.

However, thinking of the situation that Liu Qiangdong, the founder of JD.com, searched for more than 40 fund providers but returned in vain, Li Xueling couldn't help but shake his head, he was not very optimistic that Lu Heng would participate in the investment.

After all, so many fund providers have not started, and there must be some cats in it, or they are afraid, or they are not optimistic.

"Since you are going, I can help you get in touch, when I was at the summit before, I chatted with Liu Qiangdong for a while and left his contact information. ”

Lu Heng nodded, "Okay, then I'll trouble you." ”

"Don't bother, for the sake of you giving YY so many high-quality plans, I need to repay the favor. Li Xueling smiled, but then said with a bitter face: "I said you can invest, but don't spend all the money! Maybe when, YY's side of the money will not be enough, you as the next round of leading representatives, if you can't come up with the money, isn't it embarrassing." ”

"Haha, no, no!"

Lu Heng hung up the phone with a smile, and for a while his mood was amused by Li Xueling's bitter face just now.

After pondering, Lu Heng made a decision.

This time to participate in Jingdong financing, he is bound to get some shares, even if he only invests one million and gets 0.00% of the shares, there may be tens of millions, hundreds of millions of returns in the future.

This is the future home appliance giant, the leading existence in China.

made a decision, Lu Heng immediately picked up his mobile phone and dialed two calls to go out.

One is for Zhao Jing and the other is for Li Mengyue, the latter is the president of the Cangshou Construction Bank branch, and he has always had a good relationship with Lu Heng.

(To be continued.) )