Every brand of car will have a few dealers that sell particularly well, even if it's the short one and the tall one. And put this conclusion in the context of Beijing Hyundai, which plays an important role in China's joint venture brand, will be magnified, and there are many dealers with good sales.

The reason for the outstanding sales of these dealers is actually very easy to inquire, which is nothing more than extraordinary background or outstanding financial resources.

The man under the age of forty who gave Li **** advice belongs to the first type, Peng Hua, a dealer from Beijing, who was a high-level person who went out from the headquarters before, and the modern 4S store he operated was exactly the same as the manufacturer's direct store. With preferential policies that exceed 99% of dealers in the country, low prices and high profit margins, customers are more willing to choose to buy cars from them.

For a long time, relying on the direct sales method of similar manufacturers, Penghua's Mingcheng 4S store has maintained the country's leading sales.

However, this record was broken by Lu Heng's Hengcheng in October, but the other party did not have as much discount as him, it was just a junior discount for the new store to join.

In fact, the policy of clause 1 in Peng Hua's mouth is already one of the best policies of Beijing Hyundai for dealers, mainly to expand sales and maintain market share. Compared with their manufacturer's direct sales policy, it is only weaker.

He was a little worried, if Li **** and the senior management of these manufacturers gave Hengcheng the policy of clause 1, maybe Hengcheng's sales would soar greatly, and even the annual sales would exceed his Mingcheng company.

He Xufang, who was not far from him, had an ancient face, but he sneered in his heart, enjoying the benefits of eating alone, and now that someone came to grab food, did he start fidgeting?

Among the ten leading dealers present, she He Xufang belongs to the kind of existence with outstanding financial resources, and others may not be able to see it. However, Brilliant Group has nearly 1,000 motorcycle sales channels, all over the whole province of Guizhou, a little publicity, the effect is unimaginable.

But that's just it, the treatment they get now is not as good as the Mingcheng 4S store in Beijing, and they were able to get the policy of clause 1 last year. At that time, he was stumbled by Ming Cheng, and now Ming Cheng's boss Peng Hua began to cower and muttered in front of Li ****, probably also frightened by Hengcheng's sudden rise.

The market is so big, and before the potential is tapped, there is always not enough to divide the pie.

If one more 4S store leads in sales, the policy will inevitably be tilted towards this, even if the two stores are not in the same city, or even in the same province.

From yesterday to now, even though the young man on the stage is sharing his road to success with high spirits, the people around him don't seem to pay attention, but just keep emphasizing that the other party is not qualified and reliable enough, and cannot put out big preferential policies, saying that it will disrupt the market price system and destroy the reputation of the modern era.

Li **** is a little annoyed, he is old, his temples are gray, he is close to sixty years old, and he is even about to retire.

But he wasn't blind, he realized that an opportunity had come that could change the automotive retail industry, and he didn't know if it was good or bad. But he knows that as long as he seizes this opportunity, no matter whether the result is good or bad, Beijing Hyundai will not lose.

Obviously, Lu Heng seized this opportunity.

"Peng Hua, why don't you choose to listen to Lu Heng's speech, maybe you can get inspiration to break through the shackles of current sales. Li **** said with an older smile, and the emerald wrench on his thumb was gently rubbed by him.

Although Beijing Mingcheng Hyundai 4S store has always been one of the top 10 old powerhouses in the same brand sales, it is at a disadvantage in the sales competition with Japanese car stores led by Volkswagen, Ford and Toyota.

They can only rely on low prices to attract customers, which is not much more famous than Volkswagen Ford, and the service attitude is far worse than that of Toyota, which is inherited from Japanese companies.

Its sales shackles have been stuck at about 200 units, and they are only behind the top ten sales at Hyundai's annual meeting. Peng Huaneng sat next to Li ****, relying on his seniority from the manufacturer's headquarters back then.

Peng Hua's face stiffened slightly, and he said uncomfortably: "It's just a junior, my sons are three years older than him, let me listen to him, what big truth can he say?"

Li **** shook his head and asked indifferently: "Do you know how to play QQ?"

"Do you shop online?"

"Can you experience the feeling of thousands of people playing games together on the Internet? The excitement of that kind of city massacre is no less than when I got Hyundai's second best sales in the country in October. ”

Hearing Li ****'s question, Peng Hua's face was a little unbearable, and he said toughly: "Those are all playthings, and they shouldn't be advocated." ”

Li **** sighed, not showing the idea of having a generation gap with young people at all, but was younger than Peng Hua, who was ten years younger than him.

"You think it's a plaything, but it seems to me that this is the trajectory of their generation. The late 80s and post-90s generations are a generation that grew up in the wave of TV dramas, pop songs, and the Internet, and compared with the first two, the latter exploded faster and more unprepared, so you ignore it. I won't say much, you just need to know that Hengcheng Company's original exhibition hall target in October was only 150 units, but finally completed 270 units, how did the extra 120 units come about!"

Peng Hua's eyes widened, "How did you get here?"

Li ****'s eyelids drooped, as if he was tired, his hands suddenly closed and he began to applaud, Peng Hua subconsciously applauded, only to find that Lu Heng on the stage talked about a high tide again, causing many people to blush.

"Isn't he just talking, how did those 120 units come about?" Li **** withdrew his palm and sneered: "It's just that you don't want to listen." ”

Peng Hua's face also became flushed, but he was not excited about the future prospects outlined by Lu Heng with those people, but because Li **** became angry with a mocking tone at the last moment.

He turned his head, his eyes wide open on the stage, his ears pricked up, he wanted to hear what the little creature could say.

Li **** glanced at him, the corners of his mouth curled slightly, and then shook his head.

It is not a manufacturer's direct store, but enjoys the preferential policy of direct sales, which is to go through the back door of favors, and it is estimated that he will not be able to enjoy these benefits after he steps down, and the decline is inevitable at that time.

It's Hengcheng good, through the information sent back by Fei Fei's girl, he knows that Hengcheng not only set a goal of 250 units in October, but also completed 270 units. And in November, December, a minimum of 200 units were also set.

If it is really completed, then it will definitely be the largest dark horse among more than 400 dealers in the country this year, and it will be able to complete the sales of ordinary dealers for a year in three months.

Thinking of this, Li ****'s cloudy eyes lit up slightly, if this was the case, then he didn't mind sending the policy of clause 1 to Hengcheng in advance.

If Internet sales and physical sales can really be organically combined and complemented as he said, then the sales of Beijing Hyundai brand can be greatly improved.

Coupled with the new model that will be launched in April next year, it may be able to hit the first place in sales in the country, rather than being suppressed by Toyota, Honda, Volkswagen, and Ford in turn.

(To be continued.) )