It was evening, and it was getting dark.

CCTV, 5th floor.

The originally busy advertising production team has also been idle at this time, not because they are off work, but because their advertising production is finished!

In less than a day!

A PSA is so hastily made!

Some of the main leaders of CCTV have come over, and they have already left work, but as soon as they heard that the advertisement came out, these leaders did not leave.

"That's it?"

"The notice was only given in the morning, and you did it so quickly?"

"Although the time is tight, there is no need to rush so much, right? What about three days, you will be done in less than one day?"

"Is this quality possible? This review is not just a matter of fooling around, if the final review is not passed, then it will be blind, don't delay the business for the sake of speed." ”

Everyone is very busy today, but everyone always feels like they are working blindly, Hu Ming is even more, he has been staring here for a day, but he always feels like he has done nothing, and he is wandering around the office.

"Old Hu. A leader who didn't know what it was greeted Hu Ming, "Call everyone over, is it really done so quickly?

Hu Ming tugged at the corners of his mouth and said weakly: "According to Professor Ye, it's done." ”

"Professor Ye said?"

"Is that all done?"

Hu Ming said: "Maybe it's done." ”

The leader also tugged at the corners of his mouth, "In such a short period of time, what good things can be made from this? Professor Ye won't still use the previous methods, right? These things can't be audited, if it's still the same as the old three, then it's better to ...... Never mind. Speaking of this, he also sighed, as the leader of CCTV, he naturally knows how difficult it is for public service advertisements to innovate, especially in such a short period of time, it is almost impossible. He didn't mean to blame Ye Feng, after all, it was not easy for Professor Ye to come.

Li Ye, who has been helping Ye Feng, said: "Professor Ye is not using the original routine, there is no lungs and data of those real people, it looks like a completely new idea." ”

Hu Ming next to him also said: "That's right, Professor Ye's advertisement has indeed not been seen before." ”

"New?"

These leaders who just came were stunned, and their eyes instantly appeared a little bright, and they hurriedly asked, "What kind of?"

"I don't know ......"

"Don't know?"

These people were stunned again, "What do you mean I don't know?

Li Ye said: "I really don't know, Professor Ye's advertisement is too concise, we can't understand the simplicity, just a lung model composed of cigarettes, and then he went to record it, what the finished product looks like, everyone didn't see it." ”

"This ......"

Several leaders glanced at each other, and then went to record a lung model composed of cigarettes?

No wonder it's so fast!

Alas, everyone sighed in their hearts, and to put it mildly, this is still a shoddy fool.

"Professor Ye may be busy, please understand. ”

"It's okay, at least Professor Ye's reputation is there, and the people above will also open up the net when they are censoring, right?"

"Let's hope, or we'll be miserable. ”

"Yes, the above review will be at least three days, and if this review fails, we really won't have time to create new ads. ”

"If we don't, we'll be fined. ”

"The fine is not a big problem, the main thing is that this mission cannot be completed, and as soon as other media report it, what will the people of the whole country think of our CCTV? This is a very big blow to us! Fortunately, this one smoking cessation advertisement is not qualified, otherwise we would really be sitting on wax. ”

"It's a bit strange to talk about this, and it always feels like the new rules are deliberately aimed at us. It's not just us, like Haicheng Satellite TV and Mango Satellite TV, they always feel like the people above can't get along with us. ”

"Don't say this, there are naturally above ideas, just organize your own things. ”

The people at CCTV didn't say that there was any evidence, but they just had a faint feeling, and they always felt that the new regulations were aimed at their three TV stations. However, no matter what the truth is, since there is a new rule on it, then they have to enforce it.

As he was talking, at this time, Ye Feng came over, and he also heard everyone's complaints, but Ye Feng didn't say anything, just smiled and said, "Everyone is here?"

"Professor Ye!"

"Hello Professor Ye!"

"Professor Ye has been admired for a long time!"

When the leaders who just came over saw Ye Feng coming, they all greeted Ye Feng first, and Ye Feng responded one by one, and no one mentioned Fang Cai's words again.

"Professor Ye, thank you so much this time, I have to trouble you at our most critical time. A leader was very grateful.

"Nothing was too much trouble. ”

Ye Feng smiled very casually, what he said was really not polite, after all, she did it single-handedly! Even if CCTV didn't take the initiative to contact him, he would try his best to let CCTV take the initiative to contact him.

If these CCTV leaders knew that the person who was "targeting" them behind their backs was Ye Feng, I don't know what these people would think in their hearts.

"Okay, the finished product is ready, let's go over and see how it goes, I have something else to deal with later." Ye Fengdao.

"Good. Several leaders praised with a smile: "Professor Ye really deserves to be a Chinese celestial, and it took less than a day to produce a finished product, which is really unheard of." ”

Ye Feng smiled: "What's the matter, don't worry about the quality?"

The leader hurriedly waved his hand and smiled: "How can it, Professor Ye will take action personally, then how can you not rest assured, if you are not at ease, there will be no reassurance in the whole country." ”

Ye Feng smiled, the leader also smiled, and the people behind him all smiled slightly.

Everyone tacitly agreed, and no one said anything more.

Soon, a group of people arrived at the playback room.

Everyone sat down below, and someone was debugging the equipment there. Everyone just waited, maybe it was too idle, and a leader with a big addiction to smoking began to smoke, and said to Ye Feng with a smile: "Professor Ye, come to the root?"

Ye Feng didn't refuse, and took it easily.

Several leaders around him clicked and clicked.

In just one minute, the equipment was tinkered with.

Soon, the music floated out and the ad began.

"It's coming!"

"Here we go!"

"Be quiet. ”

Everyone stared at the big screen without blinking, although everyone felt that this advertisement must be shoddy and should not be interesting, but after all, Ye Feng is famous, and at this time, even if he is pretending, he has to pretend to look forward to it. Otherwise, where will Professor Ye's face go? If you want to find someone Professor Ye for anything in the future, will they still help you? Therefore, everyone has prepared for the worst in their hearts, even if it is just a pile of shit, everyone will have to blow this advertisement out of flowers!

It's even been around for a while that someone has begun to write in their hearts, thinking about how to "talk nonsense with their eyes open" for a while.

The next second, the ad began.

What entered was a low and depressing piece of music, which Ye Feng personally made according to the original version on the earth, there was almost no difference, and the effect was obvious,

The first picture appears, which is a partial close-up of a cigarette.

As soon as the camera turned, the cigarettes began to stack, but at this time nothing could be seen.

Hu Ming muttered to himself, "What is this trying to express?"

One of the leaders sighed quietly, "I don't understand it at all." ”

"What about this?"

Almost everyone showed disappointed expressions, this is a smoking cessation advertisement? There is no language, no characters, and not even the most basic words such as smoking is harmful to health, this can also be called a smoking cessation advertisement? How can there be such a smoking cessation advertisement!

Everyone frequently looked sideways at Ye Feng, and for the first time, they felt that this god-like man seemed to have a mistake, and this mistake was far more serious than they imagined! Everyone expected that this was a shoddy advertisement, after all, it was less than a day, but everyone did not expect that this advertisement would be sloppy to this point!

Is this hairy?

There's not a hair!

However, just when everyone was thinking so, the next second of the picture made the voice of the whispering below come to an abrupt end.

It's quiet!

Because a lung composed of cigarettes appeared on the screen, this lung is simply too realistic! I know that it is composed of cigarettes, and I know that it is fake, but whether it is from the image or the artistic conception, this "cigarette lung" has caused a great impact and shock to everyone! Especially those dense cigarette butts, which make people's scalp tingle!

Just then, the cigarette burned!

It started with one, then two, three, five......

A faint amount of smoke began to emerge from the entire "cigarette lung" where it was lit, and the most terrifying thing was that the background sound began to sound at this time!

Call!

Suck!

Call!

Suck!

The leader who had just scattered the cigarette shuddered suddenly, and the burning cigarette in his hand fell to the ground in an instant.

It's horrible!

With the sound of breathing, the lit places of this "cigarette lung" also flashed, like a cigarette butt being smoked, especially, as the breathing became faster and faster, there were more and more lit places on the lungs of the cigarette!

More and more!

In the end, with a "teng", the entire "cigarette lung" was directly ignited!

Smoke everywhere!

Smoke is coming from the whole lungs!

In the end, this "cigarette lung" was directly enveloped in smoke!

The few leaders who were smoking were also scared into a cold sweat, and quickly pinched off the cigarette butts in their hands, covering their chests and turning pale!

Fuck me!

What a commercial this is!

It's so scary!

Finally, the screen flashes, accompanied by several coughs of men and women, and the screen goes black, and a line of warning words composed of cigarette butts appears - when the cigarette burns out, it is the end of life.

"Shhh

As soon as these words came out, the fear just now was infinitely magnified, and many smokers at the scene "brushed" goosebumps all over their bodies, and a layer of cold sweat was directly covered on their foreheads!

This sentence is too lethal!