"Professor Ye, this is the detailed new regulations issued above, and this is our previous public service announcement. A young man with a mustache handed Ye Feng some documents, and Hu Ming next to him introduced: "Professor Ye, this is our CCTV cadre, his name is Li Ye, and the young man is very capable." ”

Ye Feng nodded and said, "Our advertisement is to quit smoking, right?"

"Hmm. Li Ye said: "We have always been responsible for smoking cessation advertising, and we have used it for many years, and the routines are basically those, and it is too difficult to innovate." ”

The little girl also said: "Yes, what else can be done with smoking cessation advertising? Isn't it just to list how many people die of smoking every year, or to talk about lung cancer, oral cancer, etc., or to take some pictures of the lungs of smokers and non-smokers, to achieve a kind of warning effect." Now I don't let the lungs of real people appear, and let innovation, it's really convincing, how can this be filmed. ”

"Professor Ye, this is our public welfare smoking cessation advertising copy over the years. Li Ye said.

Ye Feng flipped through them one by one, it was indeed similar to what the girl just said, these CCTV advertisements have always been like that, and they can be said to be the third set.

"I probably know the requirements, no real lungs can appear, the time is three days later, by the way, there is no limit to the advertising time, right?" Ye Feng asked.

Li Ye replied: "There is no limit to the advertising time, this is all up to us." The main thing is the quality of the content of the advertisement, I am afraid that the above review will not be possible. ”

Ye Feng nodded, and Hu Ming next to him hesitated: "The smoking cessation advertisement must be scary, but now it is required that there must be no real human lungs, and even those terrifying data must not appear, saying that it will cause discomfort to the audience, but without these, how can you achieve a scary effect? If it is not scary, how can you keep everyone away from cigarettes?" To be honest, everyone is quite dissatisfied with the sudden introduction of new regulations.

Ye Feng could naturally feel everyone's dissatisfaction, but he pretended not to hear it, and said to himself: "Actually, if you want to show that it is scary, you don't necessarily have to have those lung photos, hospital data, or something. After speaking, Ye Feng said again: "And these things are really not suitable for children, my daughter never dares to watch your quit smoking advertisements." ”

For the latter sentence, everyone didn't take it seriously, Hu Ming still paid attention to the previous sentence, "Professor Ye has an idea?"

"A little thought. Ye Fengdao.

Hu Ming hurriedly said: "I'm not a professional, just do what you think, Xiao Li, everything is arranged by Professor Ye!"

Li Ye and the other technicians also nodded hurriedly, and everyone couldn't help but show excited looks on their faces.

Public service announcements to quit smoking, which may be too difficult for these CCTV personnel on the scene.

Time is running out!

Not a lot of money!

No blood!

Can't be the same old routine!

Don't make non-smokers uncomfortable!

The most important thing is to be able to scare the smoker!

How is this going on?

Who came up with such harsh conditions?

Who came up with it?

The new rules are written!

Who came up with the new rules?

Hehe......

Anyway, Ye Feng almost didn't think much about it, as if he had been prepared, and said directly: "Go to a few people and find a thousand cigarettes, one hundred of which need to be white throughout." ”

"White?"

"That's it. Ye Feng escaped the cool cigarette in his pocket, "The cigarette holder is also white." ”

"Oh, I see. ”

"But why are you looking for so many cigarettes?"

"It worked. ”

"Go and find it!" Hu Ming immediately said: "It's all said, don't take your brains! From now on, everyone is a tool man! Do you understand a tool man? You don't need to think! You can just do what Professor Ye says! Your role is to become Professor Ye's right-hand man, have you ever seen your own arm thinking? Go!"

"Uh, okay. ”

"Understood. ”

Ye Feng tugged at the corners of his mouth, "Chief Hu, there's no need for this." He explained, "These cigarettes are props, and they will be useful when the time comes." So, you go find the cigarettes first, and then come and make a tune with me. ”

"Well, okay, I'll go. Li Ye said.

Although I don't know what kind of music Ye Feng wants to make, no one asks now.

Ye Feng said again: "Choose an open spot for the shooting site and animate it." Needless to say, post-production, video and audio recording, everyone has prepared it first and is ready for use at any time. By the way, the remaining two people will go and make a three-dimensional model of the human lung, which must be realistic. Well, let's do it first. ”

"Hurry up, Xiao Wang, Xiao Liu, a few of you go to buy cigarettes, Xiao Wen Xiaoming, a few of you go to make models, Li Ye, you and Professor Ye go to make tunes, I am here to command the equipment to control! Everyone moves!"

Soon, a dozen people in the office were moving. Ye Feng didn't delay, and went directly to CCTV's recording studio to make tunes.

Although everyone acted according to Ye Feng's intentions, everyone was confused, and after Ye Feng left, the people who stayed in the office began to talk.

"Why are you buying so many cigarettes?"

"Do that lung model? Don't let the real lungs appear, Professor Ye plans to use the model instead? Estimating the model can't do it, right?"

"Forget it, do what Professor Ye says. ”

"Yes, Professor Ye is not something we can understand. ”

Cigarette?

Lung models?

No one understands Ye Feng's thoughts, and no one can understand what this advertisement is. However, everyone ordered and forbade it! Because this is Professor Ye! If it were someone else, even if it was a leader like Director Hu, everyone would definitely not be so convinced to do what they wanted! But Professor Ye was different! They had heard too many legends about Professor Ye!

Huaxia Tianren!

Wizards of the Ages!

Across 3,000 industries, never defeated!

This is Ye Feng!

Everyone treats Ye Feng with respect from the bottom of their hearts! They look up to Ye Feng!

The office is full of busy figures.

"Brother Li, why can't I turn on this device?"

"Xiao Wang, bring me the materials. ”

"Sister Zhao, where's my pen?"

Ye Feng was not idle over there, what he needed was a pure music tune, and it was a rather low and depressing kind of tune, and this song could not have copyright disputes. If you think about it, you still have to do it yourself. But fortunately, he also understands music, and CCTV is also fully equipped, so he will be almost ready by noon.

It just so happened that at this time, the colleague who went out to buy cigarettes also returned.

"Where's Professor Ye?"

Professor Ye came over and asked everyone to take apart the cigarettes first. ”

"Okay. ”

After a while, Ye Feng came over, "Put all the cigarettes in the box." ”

"So?"

"Well, is the model of the lungs done?"

"Alright. ”

"Take it and put the cigarette according to this model and arrange it into a lung. ”

"Huh?"

"You must try to put on a sense of hierarchy, you guys get it first, and I'll go see how the equipment is going over there." ”

Ye Feng is also very busy now, he finds that he is really too tired to be alone, and he has to worry about everything. But there is no way, it has to be done.

Around the end of the evening, almost everything that Ye Feng explained was done.

The lung model posed by cigarettes, the low and depressing tunes, the shooting location, and all kinds of equipment seem to be busy, but in fact there is nothing difficult.

It's just that everyone is still very puzzled, what is the use of them doing this?

It's been a busy day, but you don't even know what advertising is!

But at this moment, Ye Feng gave an order, "The videographer and I will go to the shooting venue, the rest of us will prepare, all departments will pay attention, and the advertisement will be recorded!"

"What?"

"Record?"

"What's the record?"

"How do you record it?"

"This is the beginning of the recording?"

Everyone was confused!

Including Director Hu!

Why did you start recording?

What's the record?

There's no shit!

You can't just record this cigarette lung model, right?

There's no bullshit, record a hammer!

However, Ye Feng had already walked towards the recording venue first.

Director Hu was about to cry, thinking that even if it was perfunctory, it wasn't so shoddy, right?

That's right!

In the eyes of everyone, Ye Feng is shoddy!

I made a model of the lungs of a cigarette, and then I started recording, this is not shoddy, what is this?

This is a typical fool!

"Forget it, let's go, it's understandable that Professor Ye is busy. ”

Hu Taichang sighed, Professor Ye did this, they couldn't say anything, after all, it would be good if people could take the time to come.

"Alas. ”

"Let's go, go over and have a look. ”

Everyone was a little depressed for a while, but no one said anything.

Slipshod!

Perfunctory!

That's what almost everyone thinks!

After all, what is rushed out in less than a day, just a broken model, can a bird be discharged?

It's not fooling people, what is it?