Among Generation Y, the actor led by Lan Li Hall completed the EGOT before the age of twenty-five, erecting an insurmountable benchmark, and the actress led by Jennifer Lawrence, who became the second youngest Oscar-winning actress in film history before the age of twenty-three, and the two works that really changed the curve of her career were released in 2012-

"The Happiness Line Behind the Clouds" and "The Hunger Games".

In 2012, during the Thanksgiving holiday, "The Hunger Games" officially debuted, which was originally considered to be another "Twilight Zone", but unexpectedly opened up a new era of teenage film adaptations, and the word-of-mouth and box office went hand in hand, becoming the starting point of the rise of Lionsgate, with 408 million box office data in North America and 694 million in the world, which amazed the entire market.

In 2013, during the Thanksgiving holiday, "The Hunger Games 2" struck again, breaking countless historical records with a sweeping attitude, and the final box office results were 424 million in North America and 865 million worldwide.

For two consecutive years, two works have reached the threshold of 400 million in North America, and Jennifer's strong momentum is not inferior to that of Lan Li - 500 million in North America in 2012 and 600 million in North America in 2013.

Now in 2014, "Interstellar" North America 400 million, which allowed Lan Li to seize the opportunity, at least one North American box office of 300 million for four consecutive years, and at least one North American 400 million work for three consecutive years, which is the first unprecedented in the long history of film history, and the performance of continuing to climb the peak made other actors really unable to keep up with the rhythm, and then, all the attention fell on Jennifer.

The box office duel between "The Hunger Games 3" and "Super Marines" is a small accident - in fact, strictly speaking, this can't be regarded as a contest between Lan Li and Jennifer, because "Super Marines" is an animated movie, which is another thing entirely, whether you win or lose, the result has nothing to do with Lan Li;

As for the real contest, it doesn't need to happen in the actual box office showdown of "Blue Gift VS Jennifer", just need to pay attention to the North American box office of "The Hunger Games 3" - can Jennifer reach the North American 400 million for the third consecutive year? Can Jennifer continue to keep up with the pace of Blue Rite's history-making? Or will Blue Rite ride the dust and push her powerful influence to a new peak, and then completely turn it into a single-player game?

That's the focus.

The excellent box office and excellent reputation of the first two works in the series prompted Lionsgate to make the determination to divide the series finale into two parts, although Lionsgate clearly knew that the content of the third part of the original book was simply not enough to support the two works, and it would inevitably need a lot of water injection at that time - just like the finale of "Twilight", but under the trend of huge interests, they still made a choice without hesitation.

As a result, "The Hunger Games 3: Mockingjay" is divided into two parts.

For the third year in a row, the "Hunger Games" series occupies the Thanksgiving schedule, choosing to be fully released in the week of Thanksgiving, making full use of the holiday time to attract money, and at the same time creating a habit that allows the audience to directly link Thanksgiving with the "Hunger Games", and then form a fixed viewing mode - Thanksgiving is the time to watch the "Hunger Games", laying the groundwork for the box office explosion of the movie.

So, are the audience buying it?

At least judging by the word of mouth from film critics, the answer is no. Just like "Twilight 4" and "Harry Potter 7", the finale is split into two parts, which is a terrible idea.

The first two parts of the series scored 68 and 76 points respectively, while "The Hunger Games 3 (Part I)" dropped directly to 64 points, creating the worst score in the series, and the same is true for the Rotten Tomatoes Freshness Index, with the data of the first two parts being 84 percent and 89 percent respectively, while "The Hunger Games 3 (Part I)" was only 68 percent, showing a cliff-like decline, and the commercial box office prospects have suffered a severe blow.

The outrage and criticism of the professional and mass media is also directly reflected in the premiere box office figures:

The $121 million figure for the three days of the opening weekend is down 20.4 percent from the first part of the series and 23.4 percent from the second part of the series.

Although "The Hunger Games 3 (Part I)" still achieved a premiere of 100 million, this has clearly exposed the decline, coupled with the sharp decline in the reputation of the mass media and professional media, the follow-up trend curve of the box office is worrying, and the possibility of hitting 400 million in North America immediately becomes slim.

Still, this is a gratifying achievement for Lionsgate - even with this premiere data, they can already ensure continued profitability, which also means that the practice of splitting the finale into two parts, although it may lose word of mouth and lose some audiences, can still be profitable overall, which is definitely a breakthrough that can achieve more profits than just releasing a finale.

It's just that this approach is really too short-sighted, and it will inevitably hurt the enthusiasm of fans and viewers to win profits in the short term, which is not a wise approach from a long-term perspective.

After the "Hunger Games" series, except for "The Avengers", which still divides the finale into two parts, other works are avoiding this practice - in fact, "Avengers 3" has indeed suffered setbacks in both box office and word-of-mouth, and there have been many criticisms.

Returning to "The Hunger Games 3 (Part 1)", because the box office of the premiere has shrunk and the popularity of the entire market has exploded but has not been able to reach the peak, which is good news for other competitors, such as "Super Marines":

In the fourth week of release, it handed over 41% of the weekend box office drop!

Objectively speaking, the data of 41 percent is still slightly more than 40 percent, and you can clearly feel the strong pressure from competitors, and the decline has expanded significantly, which is a grade higher than the 29 percent in the same period of the release of "Frozen", which is not so positive for the "Super Marines" who are committed to impacting the 400 million in North America.

However, such a decline data was placed in front of the 100 million-level premiere box office of "The Hunger Games 3 (above)", and it suddenly became quite eye-catching, effectively controlled within 45 percent, once again showing a strong box office endurance, and still maintaining the possibility of hitting 400 million in North America.

With excellent decline data, "Super Marines" collected 29.5 million in the fourth weekend of its release, and the cumulative box office reached 231 million, which is still far ahead of the cumulative box office data of "Frozen" in the same period! "The Hunger Games 3 (Part I)" did not bring enough impact, which also means that as long as the box office bonus during the Christmas period is good enough, then 400 million in North America is still within the range.

In the third week of November, "The Hunger Games 3 (Part I)" was the champion, the "Super Marines" runner-up, and the "Dumb and Agua 2" third runner-up.

Among them, the box office of "Dumb and Agua 2" plummeted by 61% the next week, and under the double sniping of competitors and their own reputation, they collapsed.

But that's not the point — the point is that the negative word-of-mouth impact of The Hunger Games 3 (Part 1) will make a huge difference in the North American box office charts next week.

In the fourth week of November, the two sequel films "Penguins of Madagascar" and "Evil Boss 2" were released, but they both suffered verbal and written treatment, and the terrible reputation met the cold reception of the entire film market, which failed to shake the market, which also made all the focus fall on the old films.

The box office of "The Hunger Games 3 (Part 1)" fell by 53% in the second week, which was better than the first part of the series and basically the same as the second part, successfully gaining a foothold, and the subsequent box office curve is also waiting for Christmas.

The "Super Marines" under the dual effect of excellent word-of-mouth and the spread of the four-panel comic virus, and thanks to the fact that the competitors were not able to burst out enough, they finally handed over a 6.5% drop against the sky, and won 27.6 million US dollars, which has already shown amazing market pull momentum before the arrival of Christmas, and regained the same period advantage against "Frozen" in terms of "percentage of decline", and 400 million North America is beckoning.

The final North American weekend box office charts of the week were staggering, with The Hunger Games 3 (Part 1) taking the top spot, Super Marines being runners-up, The Penguins of Madagascar coming in third place, and Evil Boss 2 coming in third place – neither of the new sequels could shake the Mighty Marines' position.

At this point, November is over, and into December, the overlord of the entire Thanksgiving schedule is still "The Hunger Games 3 (above)", and the cumulative box office has reached 225 million in two weeks of release, and the performance in the same period has been lower than expected, but on the whole, the follow-up box office trend is still worth looking forward to.

The biggest surprise is the "Super Marines" - although Disney's work is worth looking forward to, the real actual performance is still above expectations, which is very rare, and the cumulative box office has reached $271 million in five weeks of release, and the overall performance has far exceeded expectations!

This year's Thanksgiving box office champion was temporarily won by the "Super Marines" instead of the expected "Hunger Games 3 (Part I)", which is really a bit unexpected, but taking a step back, in the absence of Pixar, Disney still shoulders the responsibility of animated films, and it seems that it is not a surprise that Disney has really announced the strong return of Disney's own animation department.

What's more, the "Super Marines" also have the blessing of Lan Li - now, I can finally rest assured and boldly say that the existence of Lan Li is crucial!

()