This year's Halloween schedule was not able to burst out with the expected energy, and the box office performance of many works can only be said to be mediocre, let alone phenomenal works, but a week after Halloween, the "Super Marines" broke out with a super box office, so the major news media naturally had associations:

Could it be that the Halloween slump is gathering energy? And then all the young audiences went to the cinema just to see the "Super Marines"?

This is a bit ridiculous to say: the target audience who likes Halloween horror movies and the target audience targeted by animated movies are two groups, and it is rare that a few horror movie lovers will give up a Halloween party and choose an animated movie, which is simply unthinkable.

But...... Readers love stories like this, and journalists love gossip because it's dramatic and topical.

To put it simply, it's actually a "god-making movement", and who doesn't love those legendary stories that are supernatural and mysterious? Especially when you become a part of it, it's even more interesting - although it seems strange to say that gods are made through an animated movie.

No matter what, the topic is there, the focus is there, and the results are there, and the box office prospects of "Super Marines" are bright, and then, the battle for the Thanksgiving schedule begins, and the real test is coming.

In the second week of November, "Dumb and Agua 2" was officially released.

This sequel movie that has returned after 20 years, although many people are worried about the possibility of the dog's tail continuation mink, but the feelings of youth and nostalgia for the classics have made countless middle-aged viewers who are fans excited, and those memories in the cinema, renting videotapes, and watching online broadcasts have all become the topic of discussion of "thinking about the year", and the partnership of Jim Carrey and Jeff Daniels is even more talked-about.

There is no doubt that this is the blockbuster work of the Thanksgiving schedule - including "Super Marines" and "Interstellar" and other works do not want to confront this low-budget comedy head-on, the power of feelings is definitely not to be underestimated, and it may be difficult to create a devastating box office, but with a production cost of only 40 million, there is still no problem in making a small profit with feelings, just like Universal Pictures' consistent style of "small and big".

The reality is also the same, slightly below expectations, but still within the deviation range, even the terrible, obscure word-of-mouth data is no exception.

36 points in the overall media rating, 30 percent on Rotten Tomatoes, 4.3 percent on the mass media score, and 35 percent on the popcorn index.

The dog's tail continues to mink, and the worry has become a reality!

Despite this, "Dumb and Agua 2" still broke out with a weekend box office figure of $36 million, which is really unexpected and even a surprise compared to the bad word-of-mouth of verbal criticism, which once again proves that feelings are the driving force for watching movies everywhere.

Compared with the work itself, those youthful memories, those youthful pasts, and those surging emotions are all driven by imagination. Just like the sentence "I owe Kim Carrey a movie ticket", temporarily put aside the worry about the quality of the work, and many audiences are willing to take the initiative to go to the cinema and present a movie ticket for their memories.

However, the $36 million premiere box office figure was still lower than expected, and the industry forecast should have fluctuated between 45 million and 50 million, but the actual number fell by about 25 percent.

For Universal Pictures, such a result is barely acceptable, whether the $40 million production cost can be successfully recovered and generate profits depends on the subsequent box office curve, and there are also overseas market releases that may be profitable - although full of uncertainty, at least the opening weekend box office did not collapse outright, which also means that the battle will continue.

However, for the box office market, "Dumb and Agua 2" lacks enough pressure ability to create more waves in the box office competition, which also means that the weekend box office rankings lack suspense, and the overall performance may be lower than expected.

In other words, "Dumb and Agua 2" failed to effectively impact the "Super Marines", and the expected fierce collision and anxious duel did not appear.

The "Super Marines" easily delivered a 38 percent drop in the third week, earning $50 million at the weekend box office without much shock or challenge, successfully defeating the high-profile topic "Dumb and Dumb 2" to win the North American box office title in the second week of November, winning two consecutive titles.

It is worth mentioning that the decline of "Frozen" in the same period is as high as 53%, which is definitely an anomaly in animated films.

Generally speaking, a decline of less than 50% is considered normal, and a decline of less than 40% is very good.

In terms of the reputation of "Frozen", the decline in the third week is indeed slightly more than expected, according to the conventional development, the final North American box office is about 200 million US dollars, "How to train your dragon", "Monster Power Company" and so on, but then the unexpected situation appeared, the song "Let it go" 's popularity, which completely detonated social networks, spread out like a virus, the topic gradually increased, and the box office decline gradually narrowed, and finally counterattacked the North American data of 400 million, and it created a rare topic frenzy around the world.

It is definitely not so easy to replicate the miraculous development curve of "Frozen", because the phenomenal popularity of "Let it go" is also rare and unattainable, and now, the "Super Marines" are replicating that magical curve - at least trying to copy.

It's not enough to just rely on Dabai's cuteness, just like the toothless boy in "How to Train Your Dragon", which can create a topic but not enough to create a phenomenon.

But relying on the collision of Dabai and Lanli, that's another matter, the former's cuteness and the latter's popularity rubbed an incredible chemistry, and spread on social networks in the form of a four-panel comic, and finally formed an effect similar to that of a sitcom.

Disney didn't expect the popularity of "Let's Let It Go", nor did it anticipate the spread of "Four-Panel Comics".

As a result, the "Super Marines" also ushered in a full-scale outbreak, and the 38% box office drop in the third week weekend is definitely an anti-sky data-

Because the film's next weekend box office was 82 million, ranking among the top 10 in November history, and the opening weekend box office data was higher than that of the "Super Marines", all of which fell by more than 45 percent the next week, with the only exception being 2001's "Harry Potter and the Philosopher's Stone", which was only 36 percent, and now the "Super Marines" have also joined the ranks and left their names throughout history.

At the same time, the weekday box office in the middle of the week was also particularly gratifying, and the cumulative box office of "Super Marines" climbed to $188 million in one fell swoop after three weeks of release!

With such data, it is only one step away from 200 million, and it can now be determined that the total box office of the movie in North America will definitely enter the 300 million club, but whether it can challenge the 400 million club, it still needs to wait for the Christmas holiday bonus, in addition, there will be "The Hunger Games 3: Mockingjay (above)" and "The Hobbit 3" will be released one after another, the market space is bound to be seriously compressed, variables still exist, and the follow-up box office curve will determine the ending of the movie.

If you can have an animation work of 400 million in North America for two consecutive years, then Disney's animation department will really rise!

In the North American weekend box office rankings in the second week of November, "Super Marines" won the championship for a second time, and "Dumb and Agua 2" ranked second, but the overall data of other works could not form a competition.

The small-budget musical romance film "Beyond the Lights" unexpectedly fought its way out and occupied the third place with a weekend box office of $6.2 million, while "Gone Lover", which relied on word-of-mouth to achieve a full-scale explosion, still stayed in the fourth place on the list.

From the rise of Sundance at the beginning of the year to the end of the year, "Saint Vincent", which has received countless word-of-mouths, can be called a model of small-budget independent films, surpassing the annual focus work "Fury", which was released a week later than him, occupying the fifth place, and the cumulative box office has also reached 33 million, and has now become an important seed player in the awards season.

Directed by David Ayer and starring Brad Pitt and Logan Lerman and Shia LaBeouf, the World War II movie "Fury" is menacing but mediocre, not to mention hitting the streets, but the cumulative box office in five weeks of release is 75 million, compared to the production cost of 70 million, it is really unsatisfactory, ranking sixth this week.

Very similar to the previous week's formal state, "Super Marines" is still a monopoly, "Dumb and Agua 2" has not been able to shake the former's position after all, and the traffic of the entire market is still focused on this animated film, but this situation is not brewing for "Super Marines", in fact, it is for "The Hunger Games 3" to empty the market, and now, this annual expectation is about to debut.

If among the new generation of actors, Lan Li is unique in the world and unbeatable, then among the new generation of actresses, Jennifer Lawrence is a well-deserved leader, first with the "Hunger Games" and "X-Men" series to seize the box office market, and then relied on the "Happiness Line Behind the Dark Clouds" to win the Oscar statuette, the overall momentum is not weaker than Lan Li, and even in terms of popularity, it is faintly stronger than Lan Li:

Because Jennifer uses social networks, and because Jennifer signed an exclusive endorsement for Dior, her commercial value has been further pushed to the peak, compared to the blue gift who is dedicated to performance, it is undoubtedly more well-known and more fashionable and novel, and even the commercial box office data has a slight advantage.

Now, Jennifer is leading the "Hunger Games" finale.

()