The so-called technology shareholding, is the owner of the technology as an intangible asset as the price of the company's behavior, after the technical achievements into the shares, Lu Heng will be the corresponding shareholder status, enjoy the rights and obligations brought by the shareholders. ｛

This method has been around for a long time, and ordinary people may not know much about it, but if you think about it deeply, you will know the meaning.

It seems that you spend an idea or your own technology to get millions, tens of millions, or even hundreds of millions of shares, and the other party suffers. But if you give something that allows others to earn the same value as you, or even more than the profit, then this kind of intangible asset stake is actually the same as capital stake.

Li Xiang understood this, but when he heard Lu Heng's request for one percent of the shares, he still couldn't contain a wry smile.

"Maybe Mr. Lu doesn't know very well, most people think that I am the founder and CEO of Autohome, so they think that I have shares in the whole company. However, in the early days of the business, Telstra acquired 55% of our company. And in recent years, it has been continuously financing, and its equity proportion is increasing. As the largest proportion of individual shareholders, I now have only 11 percent, and I have the right to speak, after all, I am at the helm, but 1 percent of the equity is not a trivial matter, and it is not something that can be taken out casually. ”

Lu Heng kept smiling, and the cigarette between his fingertips slowly emitted smoke and slowly floated in the air.

Seeing Lu Heng's confident smile, Li Xiang felt a little hateful.

Gritting his teeth, Li Xiang said: "However, if Mr. Lu, your idea is good enough to make our company develop rapidly and obtain greater profits, then I believe that your request will be paid enough attention by our company." ”

The implication is that Lu Heng, you should reveal all your thoughts.

Lu Heng didn't procrastinate, and said straightforwardly: "The Autohome website can develop a software and carry it on the main body of the website. The software is used by dealers of all car brands across the country. Let dealers set up their own online store on Autohome, and display the sales models, sales prices, preferential activities and so on of the 4S store. With the help of an area code phone. It allows local enthusiasts who are interested in a certain car to contact directly and promote the transaction. ”

"And dealers don't use this software for free, you can charge a fee appropriately, three or four thousand, four or five thousand a month. In addition to maintenance costs and personnel costs, the website can get tens of thousands of net profits. And this is just the fee given by a dealer, and now there are tens of thousands of 4S stores all over the country, in other words, if your website can get enough users, then the money you make will be thousands. ”

Li Xiang's forehead wrinkled into a Sichuan character, "Will those dealers agree to use this software?"

Lu Heng asked rhetorically: "Why not?"

Li Xiang didn't know how many times he was stunned today, and the first time he fell into deep thought, he began to turn his brain to think again and think quickly.

Oh, yes. Why not?

My website has the largest number of views in the country, the largest number of users in the world, and the best user experience, which is the goal of my own pursuit.

It can be said that I have done my best, and it is time for these dealers to take the initiative to come to the door.

And no one came for a long time before, because they lacked a service that made them tempted.

Lu Heng's software that can link dealers, websites, users, and three parties is enough to make all businessmen who chase for profit tempted!

And. A ready-made example is placed in front of Li Xiang.

Why did Lu Heng bump into the company to seek cooperation in the first place, not because the other party saw the huge potential customers of Autohome.

Lu Heng was still talking about his chips, and he knew that simply making Li Xiang associate it would not make him make up his mind. So he has to continue to add another fire.

"When there are more dealer users, it means that there are more chips to attract ordinary users, which is a complementary relationship. If the number of users and dealers has developed to a certain point, your company can also hold activities such as Autohome Car Buying Festival and offline car friend gatherings. Each of these things is enough to create a gimmick and make Autohome active in front of the public. ”

"Based on what I said earlier. Dealers and car enthusiasts have been attracted, so will car manufacturers be far away? At that time, they will take the initiative to seek cooperation, advertise, publicize, and publish advertorials on Autohome. Don't you want to do a test drive of a new car now? Don't you want to go abroad to participate in the Frankfurt Motor Show, the Geneva Motor Show and the Paris Motor Show? ”

Lu Heng said some of his experiences and experiences in later life, and chose the words that could move Li Xiang the most, and said them word by word.

The more Li Xiang listened, the brighter his eyes became, and his heart became more and more excited.

When Lu Heng said the back, he unconsciously picked up the words.

"At that time, we will have the latest new car information, first-hand auto show information, and we will know where there are scarce car sources. In this way, we can best serve the majority of ordinary users and let them get the best experience. With the fermentation of word-of-mouth, the number of users will increase, the number of dealers will increase, and the status of manufacturers and ours will be reversed, and we will be in the lead. A virtuous circle has been established in this way!"

Bang!

Li Xiang slapped the table and said excitedly: "Mr. Lu, you are really a genius idea, good, really good." I can't wait to see the software in your mouth. ”

Lu Heng spread his hands and said helplessly: "Mr. Li, do you think I am a person who does technology?"

Li Xiang was stunned for a moment, and then said with a hearty smile: "It's true, Lu is always a big businessman, where can you do this kind of software technology." ”

Lu Heng added, "Besides, the technology of this software is not difficult, is it?

Li Xiang's hand that slapped the table just now stopped in the air, staring at Lu Heng with burning eyes.

Software technology is not difficult or precious, what is valuable is the creative idea in Lu Heng's mouth.

And if you tell the management of an automotive website, they will know how the idea will change their website.

Now he has got Lu Heng's idea, but if he doesn't give anything, he will leave like this.

Then Lu Heng can turn his head and contact his biggest opponent, Yiche.com, I believe that the wolf will swallow this piece of fat without hesitation, and the first-mover advantage of his side will be gone.

Thinking like this, Li Xiang suddenly realized what Lu Heng wanted.

One percent of the shares, for ordinary people, this may be hundreds of thousands, millions of profits, if Autohome is listed, it may become tens of millions, hundreds of millions of money, which is a huge amount of money.

But for Lu Heng, a big boss who has two companies with monthly sales of hundreds of thousands, annual income, and a market value of tens of millions at a young age, those money will not let him take out this kind of idea that can change the status of the website.

So what is he for?

Li Xiang couldn't hold back the doubts in his heart and asked curiously.

"Mr. Lu, if you take the liberty of asking, this one percent of the shares doesn't seem to impress you, if you're in it for money, I think you'll ask for a few percentage points more. And you're stuck on this point that I can't refuse, so you have other plans, I don't know what to say? Sorry, presumptuous. ”

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ps: I recommend a book "Rebirth of Ninety-two: Business Tycoon", two million words, if you are interested, you can take a look.

Introduction: The person who buys stocks holds his head and asks, "Why? Why am I always one step late? The reason why my life is not perfect is because I am always one step late, one step late to enter the market, and one step late to leave the market!"

The person who bought the lottery ticket beat his chest and said, "Why? Why is there another two numbers missing? The reason why my life is unhappy is because I am always two numbers short of the correct number!"

Most people look at the luxury car beauties on the street, flicking cigarette ash, just like bounce away the loneliness on their faces, "Alas, the reason why my life is unsatisfactory is because at a critical time, I took two or three wrong steps!"

However, this qiē is no longer a problem for Feng Yiping, who was reborn back in 92.

From then on, he will only meet the right person and do the right thing at the right time. (To be continued.) )