Chapter 474 of the fourth volume is just a genius

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ps. Present today's update, by the way, pull a vote for the 515 Fan Festival, everyone has 8 votes, vote and give coins, kneel and beg everyone to support and appreciate!

The so-called genius naturally has something different from others, and Li Xiang's special feature is easy to see from his deeds.

Extraordinarily confident.,Have an unusual enthusiasm for what you see.,Strive to make it to the end.。

This was reflected in Li Xiang's first meeting with Lu Heng, if he were an ordinary person, he would never come forward to communicate just by hearing the name of a person who might have an intersection in a dimly lit environment.

Li Xiang walked up boldly and calmly, and introduced his identity.

So when Lu Heng sat down on the seat in the quiet box of Mingjue Cafe, Li Xiang on the opposite side had already looked at him for a long time.

Lu Heng said apologetically: "As a landlord, I should have arrived first, but I didn't expect to make Mr. Li wait for a long time, I'm really sorry." ”

Yes, Li Xiang arrived, and he came to the predetermined place ahead of Lu Heng.

Li Xiang smiled heartily without mind: "Mr. Lu, don't mind, it's still early for me to talk about it." I'm a person, with a technical background, and I have such a characteristic, and I can't wait to know about the people and things I am interested in. Because it is possible that as long as it is a step late, maybe a sudden idea will disappear, and Mr. Lu should understand this truth!"

Lu Heng nodded, the so-called opportunity was actually generated in this serious attitude, it was obvious that Li Xiang was serious enough, so he had his current achievements.

Lu Heng beckoned to the waiter outside the box, and after the waiter came in, Lu Heng said, "Bring me a pot of tea, Longjing will do." ”

After saying what he wanted, Lu Heng looked at Li Xiang. He asked, "What do you want to drink?"

Li Xiang's eyes blinked, and some protruding eye bags attracted attention, "Coffee! I used to stay up late and get used to drinking coffee to refresh myself, and I really don't have much of a hobby for things like tea." ”

After speaking, Li Xiang pointed to a kind of coffee on the list and stopped ordering.

Lu Heng smiled slightly. Return the list to the waiter. and Li Xiang began to chat.

After the two of them were served, Li Xiang couldn't wait to put forward the purpose of his visit.

"Mr. Lu, I am very interested in the project you proposed before, and after Minister Qin Maochuan reported it, it was valued by most of the website management. Privately, I've considered that model, and I'm very optimistic about its prospects, but there are a lot of things I haven't thought through. That's why I came up with the idea to meet you in person. And put it into practice today. I wonder if Mr. Lu can talk to me about this idea carefully?"

Lu Heng picked up the teacup and sipped it unhurriedly, with a graceful demeanor, without the sense of arrogance that he had mastered something that interested others.

Since Bai Yijing contacted Autohome but got a different answer from Lu Heng's imagination, Lu Heng immediately realized the problem.

He used to start selling cars in 2012, and it was at that time that he started to get in touch with online marketing.

Because he was exposed to car network marketing as soon as he was engaged in this industry, he preconceived that Autohome had this service function, but now the fact that he has been in the industry for seven years has sued him. The other website is not so advanced.

In other words, this feature is not activated, and even the website management is not aware of this thing that can be used to grab profits for it.

After thinking carefully from memory. Lu Heng finally found out the origin of the software "Car Dealership" from his huge memory.

Che Shang Hui is a software created by Autohome for dealers across the country for online store pù sales, and its function is to connect customers with local 4S stores through the guò network.

The birth of this software and the profits generated are enough to compete with the advertising revenue of the Autohome website, and it can be said that this is something that makes the Autohome website fundamentally begin to surpass other similar websites.

While other websites are still only limited to watching cars, watching news, and visiting forums, Autohome has begun to do it, not only to watch cars and news, but also to directly contact local dealers when car friends are interested. Ask about the price, book a test drive, or even make a deposit for a car.

This convenience is enough to make most car enthusiasts inclined to Autohome.

But this very useful, but not very technical software, was born not now, but until 2012.

At that time, Li Xiang suddenly came up with this idea and opened up a new charging model - channel charging.

Lu Heng suddenly smiled, making Li Xiang on the other side slightly stunned.

Lu Heng put down the teacup and said playfully: "It can be seen that Mr. Li has a lot of ideas about the cooperation I took the liberty of proposing before, and he also perceives the great business opportunities inside, so he will come to see me solemnly." I can also bluntly tell Mr. Li that this thing is indeed profitable, and it is a very big profit. But "

When he said but, Lu Heng's tone suddenly lengthened.

Li Xiang said slightly anxiously: "But what?"

"But why should I sue you so lightly? Don't look at my young age, but I am a businessman, if I were a friend, maybe I would tell you without reservation, but at least before today, we were not, maybe in the future. But today, in business, there must be some exchange of interests in order for both of us to be satisfied!"

Li Xiang's face froze, and he was frozen by Lu Heng's words. yes, why do others tell themselves what they think is interesting?

Seeing Li Xiang's suddenly frozen expression, Lu Heng smiled in his heart.

Yes, it's a genius, but it's just a technical genius, he's not a business genius.

This can be seen from Li Xiang's net worth!

As the founder of Autohome and Bubble.com, what is Li Xiang's current net worth?

More than 200 million yuan.

It may sound like a lot to the average person, but is it really much?

As the largest automobile website in China and even the world, Autohome is worth as much as 10 billion yuan, which is an out-and-out behemoth.

However, the small proportion of Li Xiang, the founder, is enough to show that he does not have much advantage in business negotiations.

Maybe he pays more dividends. He may be the one with the largest proportion of individual shareholders, but the biggest head is still taken by other institutions.

This is also the reason why Lu Heng dared to ask for a price before the chips were put out, this is a genius, but it is only a genius.

The ruler is long, the inch is short!

Maybe he is technically compared to Li Xiang. 108,000 miles away. But Lu Heng, who is good at bargaining and figuring out the hearts of others, is not timid in business negotiations.

Li Xiang took a sip of coffee, frowned and said, "It is true that Mr. Lu is reasonable, but I can guarantee that if your idea is really useful for our website, then I can give your company the greatest bargain." ”

Lu Heng smiled and asked, "For example?"

Li Xiang replied: "For example, the help in advertising, the tilt in publicity resources. ”

Lu Heng shook his head. "However, this is only temporary. And there are no guarantees. ”

Li Xiang's brows furrowed even tighter, he didn't expect Lu Heng to be unmoved by this at all, and his heart began to turn rapidly, and there were any chips that could impress Lu Heng, but thinking about it, it seemed that Autohome, which had only been established for less than two years, could not give any good bargaining chips.

Because of thinking, the eyes are slightly narrowed, and the two eye bags are particularly eye-catching, which is a characteristic that technical talents in the IT industry usually have. Because of the long-term count of jù in front of the computer, plus staying up late and working overtime. Therefore, the eye bags will be heavier than the average person.

Over time, this has become a physiological trait.

Roughly like glasses that have been worn for a long time, the bridge of the nose will have dents, and even if it is properly maintained in the future, the traces that should exist will still exist.

Seeing Li Xiang meditating hard, Lu Heng shook his head imperceptibly, the current Li Xiang is far from being as good as the person who has been trained by nearly 400 media reports in later generations, and he has fallen into passivity for this kind of request that he took the initiative to make, no wonder he will suffer a loss in business.

Lu Heng took out a pack of cigarettes, took out one and put it in front of Li Xiang.

"Do you smoke?"

Li Xiang waved his hand, "If I don't smoke, smoking will confuse my thinking and paralyze my nerves, so I prefer to drink coffee rather than smoking to refresh myself." ”

After speaking, Li Xiang took another sip of slightly hot and bitter coffee.

"You can smoke though, I don't mind people smoking in front of me. Li Xiang added.

Lu Heng smiled slightly, put down the cigarette case, interlaced his ten fingers together, arched in front of him, and his eyes shone with confidence.

"Perhaps before I ask for the benefits, I can ask you some questions and sue you something. ”

Li Xiang raised his head and looked at him curiously.

Lu Heng smiled and said: "I want to know, as the largest car browsing website in China, how much profit your company made in the first half of the year, of course, you can not say it, this does not affect what I sue you later." ”

Li Xiang was stunned for a moment, and then said with a wry smile: "There is nothing that can't be said, this can be regarded as transparent information in the industry!"

Li Xiang raised a finger and said with difficulty: "In the first half of the year, our profit was only more than one million. ”

Lu Heng smiled dumbly, and then said with a natural face: "This million more than one million comes from the advertising of major automobile manufacturers, as well as the traffic fees of the three major communication providers!"

Li Xiang nodded silently, and he was in a bad mood.

It stands to reason that if an industry can achieve the leading position, then its profits will be staggering.

However, the profits they get are indeed "staggering", and they are staggeringly small!

Li Xiang's eyes have been paying attention to Lu Heng, and when Lu Heng's expression gradually became solemn, he also knew that the main event was coming.

Lu Heng exhaled and said, "Mr. Li, it can be seen that you are a person who simply loves the automobile and IT industry. Perhaps the purpose of this website is simply to let more car enthusiasts know about cars and enjoy the charm of cars. However, if you can't make a better profit, your website won't be able to grow more, and it will bring a lot less convenience to others, which is the opposite of your original intention. ”

Li Xiang sighed: "That's true, dissatisfied with Mr. Lu, my previous thoughts were a little naïve, I thought that as long as the website was done, there would be a lot of advertisers coming to the door, but this is not the case." But fortunately, there is a big brother who has returned from Harvard University in the United States. Now helping me with this and I'm sure there will be a better turnaround. ”

Lu Heng has heard of Li Xiang's so-called big brother, and that is another legendary figure, the biggest wave of the future Autohome. Li Xiang took the initiative to retire from his strong figure.

But at least. Now that guy didn't let Autohome start to skyrocket.

And the things in your own hands can just make up for the shortcomings of Autohome.

Lu Heng began to tap on the table rhythmically, and said slowly: "My idea is not a simple thought, but a thoughtful consideration. If you can follow this step, I believe that in a short period of time, the profit brought by Autohome will be absolutely unimaginable. ”

Seeing that Li Xiang began to listen attentively, Lu Heng continued: "The problem you are facing now is that the website has a single means of revenue. Rely solely on car advertising. Click traffic to make money, and occasionally accept gun articles from major brand manufacturers, and the advertorial business is right!"

Li Xiang nodded obediently, "That's true, and the advertorial business from major auto brand manufacturers is not easy to do." If the car manufacturer gives us 100,000 yuan, we have to shut up, and we should write a public relations article when we should write a public relations article, and the cooperation between the two sides is simple and rude. Profit efficiency is extremely low. ”

Lu Heng analyzed: "So have you ever thought about transforming a seller's market into a buyer's market?"

Li Xiang looked at Lu Heng in surprise. I don't seem to understand the question at all.

"If you can reach a relationship with tens of thousands of dealers across the country, then you will be in a dominant position. At that point, manufacturers will beg to place ads on your website, hoping that you will give the best car reviews and test drives of the new car. When car lovers look at cars, they will also choose your website instead of other websites such as Easy Car and Love Card. Because of your website, you can not only learn about the vehicle information in the virtual network, but also talk directly to the seller, go to the physical store to see the car, test drive, buy the car, if the operation is good. You can also add a forum section to send out the car owner's car experience, car purchase process, and real-name verification, so that your website will be more authentic and reliable, and will become the preferred website for car owners, car enthusiasts, dealers around the world, and even major car manufacturers around the world!"

With a few words, Lu Heng told all the reasons and prospects.

Li Xiang, who was sitting opposite him, was already dumbfounded, and even began to fantasize in his mind that if it really reached this point, then the so-called leader in the Internet car website no longer had to be considered, and it was directly his own home.

Spitting, Li Xiang's eyes became extremely hot, and his body leaned forward slightly.

"Mr. Lu, please sue me, how can I do it? Is it your previous idea?"

Lu Heng smiled slightly, stopped tapping on the table, hesitated, and still took out a cigarette and lit it.

The yellow filter is attached to the lips, and the thin, enticing smell of smoke begins to waft away.

"Yes, all it takes is software, but"

Li Xiang hated the intonation of these businessmen's voices, and the elongated tone was as uncomfortable as the smelly and long program code.

But after many business negotiations, he still had to follow Lu Heng's words.

"But what?"

Lu Heng exhaled a puff of smoke, and some of the tension in his heart disappeared.

"But I don't know if you can give me the benefits I need, I want the shares of your website, not much, one percent is enough! You can think that I am a technology shareholder, isn't creativity also a kind of technology?"

=――

ps: Recently, I have been visiting the comment area and QQ group less, and I am not too busy, the main reason is that I found that I am a glass heart.

I'm afraid that bad comments or malicious comments will break my eighteen-year-old mind and give rise to the idea of being a eunuch, so I have to make sure that I have a good attitude to create every day.

Don't think I'm joking, my friend was scolded by some trolls yesterday, and he directly prepared a eunuch, and his book was the first to order more than 2,000 zài. Although he still didn't have a eunuch in the end, he did nag us for a long time, and finally recovered his mood at the cost of a day's break.

Therefore, in order to prevent me from breaking off, eunuchs, and unfinished, you usually praise me more. Even if you don't praise me for my books, you have to praise me for being handsome, which is the most basic bottom line of life, so that I can have better motivation to create.

Well, the next update amount, depending on everyone's most fair evaluation of me!(0.0)

[It's about to be 515, I hope to continue to hit the 515 red envelope list, and the red envelope rain will be able to give back to readers and promotional works on May 15. A piece is also love, and it must be better!] (To be continued.) )