Although the Spring Festival stalls have become one of the most important schedules in China, there is still a little gap between the Spring Festival stalls and the Lunar New Year stalls.

More than 10 or 20 movies with a box office of more than 100 million yuan can be born in the summer file, and last year there was a super blockbuster of 2 billion, and the market far exceeded any time period.

And the original most important schedule in China for the Chinese New Year has been squeezed out by the summer file, and now domestic movies are not afraid of Hollywood blockbusters at all, and the prime time of Hollywood's summer files is in May and June, like "Iron Man 3", "Pirates of the Caribbean 4", "Kung Fu Panda 2", "Avengers" These super blockbusters are all released in May and June.

However, the Lunar New Year stalls are now advanced to mid-November, and until mid-January, two months, which is much stronger than the golden time of less than a month during the Spring Festival.

In terms of the box office of the seven days of the entire holiday, the Spring Festival stall is definitely the first.

It's just that now from this year, there will be no more Hollywood blockbusters in the Spring Festival stalls, and in the past two years, blockbusters such as "Mission Impossible 4", "Detective Sherlock Holmes", and "The Hobbit" have been released during the Spring Festival.

But this year, it wasn't until the sixth day of the Lunar New Year, when the Spring Festival was almost over, that a Hollywood blockbuster "Frozen" was released.

The entire Spring Festival file is completely the world of Chinese-language movies, and several movies released on the 30th day of the Chinese New Year's Eve did not live up to this excellent schedule, handing over a perfect answer sheet on the first day.

One exceeded 100 million on the first day, and also broke the box office record on the first day in film history, and there are two more single-day box offices of more than 50 million, one of which is nearly 30 million in a single day, and none of the four movies hit the street.

The next day, the first day of the Lunar New Year, the four movies all maintained a certain increase.

After all, yesterday was the Chinese New Year's Eve, and most people were still on their way home, and on the first day of the new year, they basically arrived home and had time to watch movies.

"Havoc in Heaven" won 120 million the next day, although the increase is not large, but at this number, with the current film schedule and market capacity, it would be good to be able to do it, and compared with several other movies, the duration of "Havoc in Heaven" is more than half an hour, and there is a disadvantage in the number of scenes.

"The Return of the Great Sage" rose by two points, winning 69 million box office with 18% of the film schedule.

The film schedule of "Where Did You Going, Dad" also rose by two points, and the single-day box office exceeded 60 million.

The film schedule that was cut is "Aomen Fengyun", there is only a seven-day long holiday during the Spring Festival, and taking advantage of the seven-day box office explosion period, the major theaters will not waste any time in arranging the film schedule.

was originally pinned on high hopes that "Aomen Fengyun" only got 28 million box office with 25% of the film schedule, which disappointed the major theaters.

Although this data is not bad, 52% of the films scheduled on the first day of Feng Xiaogang's "Private Custom" for the Chinese New Year last year only got 75 million box office.

And at the beginning, "Private Custom" had no rivals, and "Aomen Fengyun" had to compete with three films that were not weaker than "Private Custom".

But I'm afraid of comparison, who made "Aomen Fengyun" the worst one, and immediately cut off part of the film schedule.

The next day, "Aomen Fengyun" still had 20% of the film schedule, and the single-day box office was 1 million higher than yesterday, and it got 29 million in a single day, which is also growing.

The box office of the four films all increased the next day, which once again injected a boost into the film market, and the publicity resources invested by major companies were also more than one another.

......

In a high-end community in Beijing, Kang Pei, the newly appointed chairman of China Film Co., Ltd., was also very relieved to see the accurate box office come out in the morning.

The monks poured themselves a cup of tea, went back to the study, carefully read the emails sent by the distribution department and the propaganda department, and read some important news again.

"Whew. ”

Compex took a sip of tea and breathed a sigh of relief.

To be honest, when the box office came out on the first day, the worry in his heart had not been eliminated, and he was afraid of the box office avalanche behind.

Now it seems that even if the reputation is not good, under such a strong publicity offensive, coupled with the first movie to put "Journey to the West" on the big screen, it is enough to attract the audience into the cinema.

Although there are more and more negative comments, on some websites, forums, and post bars, if there are not a large number of water armies, the reputation is about to rot.

But at present, the publicity is still withstanding, 80 million cash + 60 million worth of publicity resources, a total of 140 million yuan is invested in publicity, and it is not difficult to maintain a seven-day reputation.

It's just that!

Compex frowned when he saw the data on "The Return of the Great Sage".

18% of the scheduled films won 69 million box office, and the attendance rate and average number of people per game were higher than "Havoc in Heaven", and higher than any movie.

And "The Return of the Great Sage" also has a 3D version and a giant screen version, occupying a lot of 3D screens and giant screens.

Kang Pei sighed, even if it was him, he had to admire Tang An, he had not missed a single mistake in the past ten years.

is not only the movies he makes, but whenever Tang An likes the movie, no matter what genre it is, whether it is a rookie director or not, whether there are big-name stars, the box office is not bad.

This time, Tang An arranged for "The Return of the Great Sage" to be on the Spring Festival file, and Kang Pei, like many people, felt that Tang An's undefeated myth was about to be shattered this time.

After all, it is an animated movie, especially a domestic animated movie, which is basically for children.

And the main audience of the movie version of "Where Did Dad Go", which was popular more than a month ago, is also children, and it is difficult for such an animated film to compete.

But now, the large-scale screening before the release has directly detonated the reputation of "The Return of the Great Sage", and the potential audience is no longer just children.

On the contrary, because it is an animated movie, coupled with the advantages of the Journey to the West theme, it truly covers all ages.

"The Return of the Great Sage" is already the only opponent of "Havoc in Heaven", according to this momentum, it is very promising to win six or seven billion box office, if the trend is stronger after the Spring Festival, it may not be possible to break one billion.

However, Campey is not too worried, with the performance of the first two days of "Havoc in Heaven", it is inevitable to break one billion.

And even if "The Return of the Great Sage" has a high box office, it is less than 20% of the film schedule, and there is no film schedule, which directly limits the increase in the box office.

For the four movies, there is no extra film schedule, as long as "Havoc in the Heavenly Palace", "Where Did Dad Go", and "Aomen Fengyun" are not left behind, there will be no film schedule for "The Return of the Great Sage".

Even if it is "Aomen Fengyun", which does not perform well, there is not much to cut in 20% of the films now, and even if it is cut, it is impossible to add it to "The Return of the Great Sage".

Moreover, Berner and Huaying jointly distribute it, and the investor also has Sun Entertainment, which is not bad for money.

As a company of Omenbei tycoons, Sun Entertainment has been committed to expanding the influence of Omen Blocking Field in the mainland in the past two years, and it is not short of money at all.

There is no film scheduling, it is all in vain, at least the box office champion of the Spring Festival stalls of "Havoc in Heaven" is stable.

......

If there is no accident in "Havoc in Heaven", it basically sits firmly on the box office champion of the Spring Festival stalls, which is the consensus of most people.

Film scheduling is a problem that can't be avoided, "Havoc in Heaven" is jointly distributed by Xinghao, China Film, and Wanda, and the six major cinema chains of China Film are distributed by Wanda, which occupies 60% of the domestic cinema market.

"Havoc in the Heavenly Palace" is now less than 40% of the film schedule, and it is not impossible for China Film and Wanda to increase the film schedule to nearly 50%.

"The Return of the Great Sage" did not wait until it was released for more than a week before it began to exert its strength as originally planned.

After more than half a month of large-scale screenings, 80 million publicity and distribution support, and enough film scheduling, it is already the limit for the 18% of the scheduled films to win 69 million box office on the first day of the Lunar New Year.

This is also the reason why the length of the movie is less than 90 minutes, which is a big advantage over the 120 minutes of "Havoc in Heaven".

If there is no increase in the follow-up film schedule, the box office of less than 70 million per day is too different from the single-day figure of 110 million in "Havoc in Heaven".

......

The investors and distributors of the other two films have no intention of competing with these two films.

Wang Changtian knows very well that the box office of "Where Did You Go, Dad" is at most five or six billion, and the genre restrictions are too great.

Even if the film schedule is increased and the publicity offensive is increased, it is impossible to let people who would not have watched this movie enter the cinema.

Even "Bear Infested" and "Pleasant Goat", with a good reputation, as long as the investment is enough, he is confident that he will increase the box office.

But "Where Did Dad Go" ......

However, such a good result of breaking 100 million yuan in two days also made Wang Changtian feel relieved, and this time tens of millions of issuance proceeds were received.

The three films have achieved good results, but only Yu Dong's "Aomen Fengyun" received a mediocre response, which can be said to be the only loser in the Spring Festival file.

On the first day of the Lunar New Year, Yu Dong was still working on his home computer, listening to the report of the person in charge of the publicity department and the distribution department who stayed in the company to work overtime.

It stands to reason that "Aomen Fengyun" invested 100 million to maintain this box office, and it should not be a problem to make a profit.

There are too few Hong Kong films that can make money now, even if there are a few films of two or three hundred million, there are very few.

But seeing others break 100 million in two days and 100 million in one day, Yu Dong was also red-eyed.

originally wanted to take advantage of the east wind of "Havoc in Heaven", but the reputation of "Havoc in Heaven" was too low, and Zhou Runfa, who played the Jade Emperor, was also sprayed everywhere.

But fortunately, Donnie Yen, who played the role of Monkey King, was in front of him, attracting most of the firepower, otherwise it would really hurt the pond fish.

......

Hantang Media Group, the company's Spring Festival file has nothing to do, and it was a holiday yesterday.

It's just that the publicity and marketing department and the distribution department under the film division have left some people to assist Hantang Pictures in publicity, and some people in the TV drama division are working overtime, and a bunch of TV series filmed by those companies under the group also need the help of the group.

The company's restructuring was completed years ago, and there was nothing to do, and Tang An came to the company in the morning on the first day of the new year to take a look, and then left.

Tang An is also officially on vacation, so he doesn't have to do anything, just rest for a few days.

"The Return of the Great Sage" doesn't have to worry about it, now that the box office is saturated, it's not a bad thing, Tang An has already agreed with the other four theaters released by Wuzhou, and the film schedule will rise by two points every day, and it is estimated that in two days at most, the reputation of "Havoc in Heaven" should collapse.

In the Internet era, as long as the reputation is bad enough, no matter how big the publicity is, it can't be covered.

Now there is still a buffer of three or four days, and in another four or five years, it will collapse the next day, and the money will become more and more difficult to cheat.

As long as the reputation and box office of "Havoc in Heaven" drop sharply, even if China Film has six major theater chains, it is impossible to still occupy nearly 40% of the film schedule.

After all, the six major cinema chains are all operated independently, and Compex has just taken office.

Moreover, China Film Group holds more than 90% of the shares of China Film Co., Ltd. and is the absolute controlling shareholder, and there is bound to be a fierce battle between Jiao Tunphenol, chairman of China Film Group, and Kang Pei, chairman of China Film Co., Ltd.

Besides, Wanda, they are just co-distributors, and if there is a benefit, they will be on it, and if there is no benefit, they will not accompany China Film to waste the film.

Not to mention the distribution of the four seas, since its establishment, it has not made any money, and it still wants to count on others to contribute, how is it possible.

Tang An is not worried at all, when the box office and word-of-mouth of "Havoc in Heaven" collapse, "The Return of the Great Sage" will naturally catch up.

And now there are fewer films, which is equivalent to a kind of hunger marketing, which does not hurt.

Everything is as expected, on the second day of the Lunar New Year, a few movies have only been released on the third day, and word-of-mouth has already formed a polarized state.

"The Return of the Great Sage" is popular all over the Internet, and the evaluation is not ordinarily high.

"Where Did Dad Go" boasted to the sky, and scolded S.

"Aomen Fengyun" scolded a lot, but it was not too ruthless.

"Havoc in Heaven", as the film with the highest attention, the strongest lineup, the highest investment, and the highest box office during the Spring Festival, is also the one that has been scolded the most.

The box office is high, the attention is high, and there are more and more people scolding, and the box office is not high, and no one scolds it.

However, the publicity of China Film and Xinghao can barely hold on, and it did not collapse so quickly.

......

On the afternoon of the second day of junior high school, as a representative of "Journey to the West", many reporters went to interview Teacher Liu, and the portal Tengxun also invited Teacher Six to do a video interview.

This time, Teacher Six still didn't have anything good to say, and expressed his great sadness at the chaotic changes of Shagil in "Havoc in the Heavenly Palace".

Teacher Six said earnestly, "People often ask me what I think of so-and-so's 'Journey to the West' and a certain entertainment blockbuster. I said that this is not "Journey to the West", and he is not playing Sun Wukong, Sun Wukong is an idol mythological character of the Chinese nation, don't think that mythological characters can be changed randomly.

When we played the Monkey King, how to stand with our feet, how to hold the stick, how to see with our eyes, and why we did this, we were all particular.

China's unique monkey opera performance art, either you are famous, with a little hair on your face, or Sun Wukong.

No matter how the remake is, I hope to respect the original work, the essence of Journey to the West culture cannot be changed, and the spirit of the Monkey King cannot be changed.

I believe that if Wu Chengen was alive, he would definitely have fought the most lawsuits, and he would have won 100 percent. Modern writers are so intelligent and talented, so why should they always aim at these things and not write more meaningful things?"

For the sake of traffic, Tengxun is not afraid of things, this interview video is directly placed at the top of the Fujixun video movie interface, and four or five Spring Festival special videos are played in turn.

In less than 24 hours, "Wu Chengen's lawsuit" was on the hot search of Baidu and Xinlang Weibo.

Teacher Six's Weibo fans skyrocketed rapidly, and there were many more comments at the bottom than when he commented on "Havoc in Heaven" before.

"Teacher Sixth said it well, "Havoc in Heaven" is so, it simply ruins the three views, and the logic from beginning to end is very confusing!"

"Havoc in the Heavenly Palace" is definitely the most thunderous film this year, from beginning to end, it made me scorched on the outside and tender on the inside!"

"I really want to give the episode from "The King of Comedy" to this film:, you are a ...... of"

"Isn't the director a Dota enthusiast, Earth-shaking Divine Cow VS Phantom Spearman, Wild Battle Axe VS Golden Hoop Stick!"

"Support Teacher Six, Teacher Six should sue them!"

......

Weibo is not lively, of course, there are also people who come to scold Teacher Six, such as he treats "Journey to the West" as his own, too domineering or something.

But these words are drowned out, after all, "Havoc in Heaven" is really bad!