"Well, I pretty much know that. I have a small idea in mind, let's go to the conference room, and I'll explain it to you. ”

After taking a turn around the winery, Lu Yi had a rough idea in his heart, and there seemed to be an advertisement similar to this wine in his mind, which could be used.

Lu Yi didn't know how many such stories and ideas he had in his mind, but as long as he encountered a scene with a similar degree of similarity, related things would pop up in his mind.

This time it was the same, looking at the wines in the winery, as well as the strange packaging bottles and trademarks, Lu Yi instinctively jumped out of his mind.

"Is it too child's play? We're going to spend a million on this advertisement."

Han Wen didn't say anything after listening to Lu Yi's words, but the assistant next to her couldn't help muttering on the side after hearing it.

Their company spends so much money on wine commercials, but it's not a casual and perfunctory thing.

Lu Yi is just a popular movie, and he is not a student who graduated from a prestigious school, so it is even more insincere to do so.

The assistant didn't speak loudly, but it was just enough for a few people to hear.

"Shut up, Director Lu has the style of Director Lu, can you understand this? Director Lu, I'm sorry, my assistant is too young and ignorant, please don't take it to heart." ”

After Han Wen heard this, she immediately scolded her assistant with a straight face, and then said goodbye to Lu Yi.

"It's okay, whether the advertisement is done well or not depends on the effect. I just carefully studied all the wines in your winery, but the advertising I took out had no effect, and it was in vain!"

Han Wen's apology was not sincere, and it was estimated that she was doubting Lu Yi's ability in her heart.

However, Lu Yi didn't pay attention to it, he knew very well whether the advertising creativity in his hand was good or not.

Huang Bo, who was on the side, began to be a little sensitive to Lu Yi's words that he always said inadvertently, and there seemed to be something behind it.

"Yes, Director Lu is right! Let's go to the conference room first, and then listen to Director Lu's thoughts. ”

Although Han Wen doubted Lu Yi's ability, she didn't show it on the surface, and she looked very sincere.

This made Lu Yi understand that the woman in front of her was only on the surface, but in fact, she was still very clear in her heart, not the kind of stupid woman who was casually bold.

Think about it, can you open a bar in the imperial capital, and there is a woman in the family heirloom winery, will it be simple?

After arriving at the conference room, Lu Yi found a few blank pieces of paper, and then sketched on them, drew the things in his mind, and then wrote advertising words on them.

After Han Wen glanced at it, her eyes immediately lit up!

She's not a director, she's just reading advertising words.

Huang Bo and Zhang Han next to him understood, and they were also shocked at the moment.

Lu Yi sketched a few strokes so simply, but after watching it, the two could feel that if nothing else, this advertisement might become a classic advertisement.

"As soon as Rémy Martin opens, good things will come naturally! This is good, we will use this idea! Sign the contract now!"

The ad is really good, both creatively and with the slogan, which fits perfectly with their new wine.

The good meaning of the advertising slogan and the successful meaning of the creativity made Han Wen very satisfied.

The assistant next to her will also be shocked.

She is not an incompetent person, otherwise she would not be able to be Han Wen's assistant, and she is deeply valued by Han Wen.

She said what she said just now, because it was inconvenient for Han Wen to say it.

As an excellent assistant, she has to go to the thunder that the leader can't go, so that things can go better.

It's just that I didn't expect that Lu Yi looked a little improper, but his talent was really outstanding.

As soon as Remy Martin opened, good things naturally came, and this advertising slogan was really suitable for the new wine of their winery.

It's no wonder that a low-budget movie that follows the trend can be so wonderful made by this guy!

She and Han Wen have both watched "Twelve Angry Men", and that movie is really good.

Han Wen's winery is a winery with an ancient history in the Empire, and they have been committed to producing the best wines in the world since the introduction of grapes to the Empire.

This wine, which originally originated in foreign lands, was carried forward by Han Wen's ancestors after it arrived in the empire and became one of the top wines in the world.

It's just that with the passage of time, there is competition from various peers, so that the influence of the winery is declining day by day.

From the beginning of the glory of the winery to the decline of these years, Han Wen has always been very unwilling.

The atmosphere of the empire's recent wines has not been good, and domestic counterparts and exotic wines have stirred up the market, making the situation of wine more and more difficult, which is why Han Wen wants to change the fate of her winery.

This time, a series of changes were made in order to restore the glory of the family winery, and even willing to spend a lot of money to promote it.

The new wine they launched this time has been redesigned and changed from head to toe.

"Mr. Han feels satisfied, so I hope that your winery will cooperate well in the follow-up shooting. After all, this is just a creative idea, and the effect depends on the actual shooting results. ”

Lu Yi glanced at the female assistant next to him who was still in shock, and replied lightly.

"Okay, if Director Lu needs anything, you can contact me at any time, and we will fully cooperate. ”

After seeing the advertising creativity, Han Wen put her mind at ease, her attitude suddenly became much more enthusiastic, and she replied with a smile on her face.

She has spent so much effort on the winery's new wines that she can't afford to fail.

The new wines are made from grapes from the estate's best vintages.

The new wine bottle is also a special new wine bottle, which alone costs a lot of money.

She didn't brag to Lu Yi, this bottle was indeed an antique that her ancestors had acquired when they were on the Empire's expedition to the west a few years ago, and later applied for a patent to copy the bottle for use on her own new wine packaging.

The company's logo, which is also the latest to be introduced, adopts the Sagittarius zodiac sign as the company's logo.

This Europa Renaissance Baroque bottle, engraved with a royal lily motif, is in keeping with the winery's latest wine launches.

In addition to continuing to dominate the domestic market, it is also a great help to break into foreign markets.

Because lately there has been a global trend of styles from Europafanyi, which once had a glorious history as the Empire.

So this kind of bottle with Europa retro style should be very marketable over there.

After the launch of this new wine, Han Wen carried countless dreams, and she wanted to lead the family winery to the top of the world's wines, so she was also willing to spend money on advertising.

Whether the winery's glory can continue is in this series of major changes.

After reading the advertising idea given by Lu Yi, she was immediately moved, and then boldly signed the contract.