Chapter 23 Who said that average-looking people can't shoot commercials?
"I don't know if Director Lu is free, how about we have a meal together?"
Lu Yi's advertisement is very much in line with Han Wen's mind, especially the sentence "As soon as Remy Martin opens, good things will come naturally!"
It is not only bright and refreshing, but also very colorful, which is in line with the hearts of the Chinese people.
After talking about this, Han Wen invited Lu Yi and them to have a meal together, but Lu Yi refused on the grounds that he wanted to think carefully about how to shoot commercials.
After eating, there is an opportunity, but now, Lu Yi wants to shoot this advertisement quickly and then collect the money.
"Let's go! I'll invite you to a big dinner in the evening! ”
After the contract was signed, Lu Yi immediately got a deposit of part of the money.
With all this money behind him, his confidence was ample at once.
"Uh...... Isn't this the money for advertising? You're going to treat us to dinner?"
Glancing at Lu Yi, Huang Bo couldn't help but roll his eyes, now he finally knew why Lu Yi had no money.
With this guy's attitude of spending money, it's strange that he can save money.
What Huang Bo doesn't know is that Lu Yi is actually not so trenched, but today's advertisement broke his record, so he couldn't help but want to celebrate.
What about a million advertising costs, when has he ever spent so much?
"Yes, but we're not just eating, we're also discussing advertising shooting, so I'm looking for your help. ”
The advertising slogan came out, and the boss was satisfied, but it was just a sentence and an idea.
Han Wen's advertisement is not a sentence, but a video.
How to do it in order to make this suitable situation, this needs to be handled by Lu Yi.
What is in the advertising video in his memory, Lu Yi is very clear in his mind.
But there were some things in there that didn't fit in with reality, so he had to be prepared to modify them slightly.
This is the same as when "Twelve Angry Men" was filmed, in order to conform to reality, Lu Yi actually spent a lot of effort to modify some unrealistic places.
Now it's the same, Lu Yi has to let Huang Bo play a role in the advertisement.
Lu Yi is a more affectionate person, Huang Bo gave him a chance, and he will naturally return Huang Bo's favor.
For an actor, showing up in an advertisement is also part of expanding his influence.
As for advertising shooting, where do you need to use millions of dollars?
Lu Yi doesn't need to prepare a famous person, and naturally he doesn't need any money, and the rest of the money is his creative fee.
"Actually, if you make a million dollars to shoot an advertisement, I think our boss still earns it. You must know that your current "Twelve Angry Men" has a total box office of 30 million! Director Lu, remember to take care of it in the future. ”
Huang Bo and Zhang Han pay attention to the box office situation of "Twelve Angry Men" every day, and they have a clear understanding of this.
So far, the box office of "Twelve Angry Men" has not dropped by 5 million in a single day, and the total box office has exceeded 30 million.
According to the calculation of the most crude 30%, it will be tens of millions in Lu Yi's hands.
However, this is only the result of a few days of release.
According to this trend, a month after its release, there is no problem at all for this movie to break 100 million.
Whether it is on the Internet or public opinion, there have been many comments on "Twelve Angry Men", and it has always maintained the hottest heat.
Coupled with the divine prediction of the case and the praise of the leader, the attendance rate of "Twelve Angry Men" has remained high, and the box office has dropped very little.
The guy who used to spray Lu Yi to follow the trend, after being caught and questioned by reporters, didn't say much anymore, and found a place to hide and toss his new movie.
The audience who scolded Lu Yi with him before can't find a few people who speak out now.
A movie with a cost of tens of thousands of yuan can even box office over 100 million after its release.
The profit in the middle can make people crazy when you think about it.
However, these Lu Yi are not clear now, and he has not paid much attention to the box office situation during this time.
And I don't even have a TV in the place where I live, and I have to guard the payphone to make calls.
So he doesn't know much about the current situation of "Twelve Angry Men".
"I'll wait for the box office to get it, it's useless to say what hasn't arrived, this time it's really because of luck, it's hard to say whether there will be this luck in the future. Now let's shoot this advertisement in my hand first!"
The box office of more than 100 million yuan, but unfortunately it will take a long time to get it, which makes Lu Yi very depressed.
Seeing a mountain of gold there, but I can't touch it, I have to continue to shoot advertisements to make a living, this taste is the same as a cat scratch.
"Director Lu, are these people you looking for a little shabby, let's advertise this, will it be affected?"
After eating with Huang Bo and them, Lu Yi made a phone call, contacted several actors, and determined the matter of filming commercials.
It's just that when she brought these people to meet Han Wen, she couldn't help but ask after looking at these people.
Because among these people brought by Lu Yi, there is not a handsome person!
If it's a movie, these people can still play a role, which is an advertisement.
Although these people are now a little popular because of Lu Yi's movie, Han Wen's impression of them is still a little uneasy.
Isn't it all about looking for handsome and beautiful actors when filming commercials?
"Don't worry, I just say okay, I won't joke about customers. Although they are long-lasting, they are more representative. ”
Lu Yi smiled, who said that advertisements can't use average-looking people?
The content creativity of Rémy Martin advertising is hard work and success, and Lu Yi has a lot of money for such creativity, which has nothing to do with being handsome.
For example, those actors who were afraid of "Twelve Angry Men", after drinking Remy Martin, the movie exploded at the box office.
For example, Huang Bo, who has always dreamed of being an actor, immediately received a movie audition after drinking Remy Martin, which can be done.
Average-looking talents are more resonant, after all, these talents represent the majority of people.
You don't need an actor to be too handsome, and you can take the opportunity to promote a wave of your own movies, it's just perfect!
Lu Yi had already calculated these things, and Han Wen didn't say anything when she saw that Lu Yi insisted, and let Lu Yi do it.
"Work hard, shoot well. You're all going to be big stars now, while you haven't flown yet, give me good rules, and it won't be so easy to use in the future. ”
After everyone was in place, Lu Yi greeted them with a smile.
"Director Lu, shouldn't the rules be rules for beautiful female stars?
They are all familiar people, these people are now a little successful, and they have to thank Lu Yi, so they joked with Lu Yi with a smile.
The shooting of advertisements is much simpler than that of movies, for these people, it is very easy, and the creative scenes that Lu Yi wants to shoot are also simple.
Although the people he invited over were not very good-looking and the prices were cheap, their strength was indeed unquestionable.
Even Huang Bo has experience in acting.
After all the actors were in place, it didn't take a few days for Lu Yi to do a good job of the advertisement and then hand it over to Han Wen.