In the last month of 2012, the hottest Chinese New Year of the year came as scheduled.

Originally, in November this year, there were three blockbuster movies, "The Five Years That Were Stolen", "Happy Home", and "Youth Pi", which directly advanced the outbreak period of the Chinese New Year file to the beginning of November.

It's a pity that the much-anticipated war disaster blockbuster, "1942", suffered a tragic Waterloo, which abruptly interrupted the climax of this wave of box office outbreaks and did not continue to make efforts.

It wasn't until December 6 that the second part of the "Ghost Blowing the Lantern" series, "Longling Grotto", landed in the global film market, which completely ignited the domestic film market and ushered in the climax of this year's box office explosion!

On Thursday the 6th, "Youth Pi" has been released for half a month, but the box office is still strong, and there are still 18% of the scheduled films, but the 3D scenes are shared by "Longling Grotto".

And "1942" failed at the box office, and the film schedule plummeted to 26%.

"Longling Grotto" occupies 45% of the country's film schedule, due to the priority screening contract signed between Huayi and IMAX, there is no IMAX version, only Huaguo giant screen, 3D, 2D three versions.

"1942" is not only distributed by Huayi, but also co-distributed by the other party with China Film, which means that Hantang Media has to face the joint sniping of Huayi and China Film in terms of publicity and distribution.

Moreover, Huayi is in a cooperative relationship with Wanda and Ah Li, and he is also biased towards "1942" in the channel publicity of the film schedule and Ah Li.

Even so, "Longling Grotto" relied on the strong reputation and quality of the previous "Looking for the Dragon", and hit a super high box office of 92 million yuan on the first day!

"Youth Pi", which has been released for half a month, still maintains a trend against the sky with its super word-of-mouth, getting 19 million on Thursday and 369 million in 15 days after its release.

"1942" got a box office of 16 million on Thursday, plus 5,500 in the first three days, the total box office was 213 million, and it broke 200 million in 8 days.

In the case that publicity and film scheduling did not prevail, these two blockbusters were brutally suppressed.

45% of the scheduled films won nearly 70% of the box office, which is already crushed without suspense.

On the following Friday, the box office of "Longling Grotto" successfully exceeded 100 million, reaching 103 million, becoming the second Chinese film to break 100 million at the box office in a single day.

On Saturday, the box office of "Longling Grotto" did not increase, and all the shows were completely saturated, only getting 109 million.

The single-day 109 million also surpassed the single-day 104 million created by "The Martian", creating a new single-day box office record in Chinese film history.

On Sunday, the box office slipped to 98 million, with a total box office of 402 million in four days of release!

With 400 million in four days, "Longling Grotto" once again set a box office record in the first week of Chinese film history!

In the same period, the two opponents, "Life of Pi" won 80 million box office in three days over the weekend, and the total box office was 449 million in 18 days of release.

"1942" got 71 million in three days over the weekend, and the total box office was 284 million in 11 days of release.

At the same time, another South Korean biological disaster masterpiece "Invasion of the Wireworms" undoubtedly reincarnated as cannon fodder.

The film, which won $28 million in South Korea during the summer after beating many Hollywood blockbusters, only grossed 4 million in the first four days of its domestic release.

The explosion of "Longling Grotto" is doomed, and one billion is almost nine out of ten, and the only guess now is whether it can break the record of "The Martian".

After stepping on Feng Xiaogang's media for more than a week, he had to work again, and while stepping on Feng Xiaogang, he praised Wu Ershan to the sky.

The "Painted Skin" series and the "Ghost Blowing the Lamp" series, the total box office of these four movies alone exceeded 2 billion, and they are proper commercial film directors.

The male number one Chen Kun also became the second person in the Mesozoic Era after Liu Ye in one fell swoop.

Although Liu Ye followed Tang An to break one billion in two consecutive movies, the success of "Looking for the Dragon" and "Longling Grotto" is also dominated by directors and IPs.

Tang Yan is the same as Yang Mi in the new generation of actresses, crushing all post-80s actresses without suspense, and Liu Yufei, the head of the four little flowers, is far from comparable to her achievements on the big screen.

Every year, as soon as the Chinese New Year stall arrives, there is a feeling of changing the dynasty, and Jiang Wen, who has been fighting for many years in the first two years, stands and earns money.

Zhang Yimou's "Jinling Thirteen Hairpins" had no overseas particles, and it was almost impossible to recover the original cost, which became the last straw that crushed the camel's back, causing the two to break up, and the new picture was also half-dead.

Feng Xiaogang also hit the street this year.

What followed was the rise of some new generation directors, Wu Ershan, Xu Zheng, Guo Jinming, Wang Wei, and Teng Huatao, who just got up and fluttered twice.

And the rise of these people is related to Hantang Media.

......

After reading this article about the reshuffling of the entertainment industry, Tang An closed the computer and walked towards the conference room.

Several department heads and subordinate department managers were already waiting, and when they saw Tang An coming in, they hurriedly got up.

"Sit down. ”

Tang An waved his hand and sat down on the Zhu master's seat, and without talking nonsense, he looked at the director of the distribution department.

"Mr. Cheng, are the major theaters still unwilling to adjust the film schedule?"

Cheng Hai replied, "Chairman, in addition to the four cinema chains of Poly Wanhe, Jiangsu and Zhejiang Times, Hengdian and Jinyi Zhujiang have given enough film schedules to the maximum extent, Wanda and China Film are still biased towards "Youth School" and "1942", and other cinemas remain neutral and are adjusted according to the market. ”

Tang An was a little helpless, 400 million in four days, such a high box office, the film schedule only increased from 41% on the first day to 48%, not more than half.

Although Hantang Cinema Line and four other cooperative cinema chains account for nearly 25% of the national market share.

But the opponent is unprecedentedly strong!

Wanda favors Huayi, and the China Film Department releases "Youth Pi" and "1942" at the same time, and its five top 10 theaters in the country and one of the top 15 theaters are also biased towards these two movies.

These are the six top ten theaters in the country and one of the top 15 theaters in the country, which are much stronger than the two top 10 and two top 15 theaters on Tang'an's side.

The other two theaters in the top ten in the country, Magic Shadow United have nothing to do with Hantang, and Dadi Cinemas is competing for the market with Hantang Cinemas in third-tier cities.

Fortunately, the two sides are still in legitimate competition, and it has been half a month since the release of "Youth Pi", and "1942" did not do well at the box office.

Unless the fish dies and the net is broken, it is impossible for the other party not to schedule the film for "Longling Grotto", then it will kill 1,000 enemies and lose 800.

But Tang An has no choice, the theaters of the China Film Department give a lot of films, and China Film still has a distribution fee to earn in those two movies.

What's more, when "1942" was released, it was more than half of the film, and there was only one "Youth Pi" at that time, and now "Longling Grotto" is facing two blockbusters.

It's just that after "Looking for the Dragon", the IP of "Ghost Blowing the Lantern" has become the largest IP in China, and nearly half of the film "Longling Grotto" has been saturated.

But fortunately, "Zodiac" is still two weeks away from release, and it has little impact.

On the other hand, it's a kind of hunger marketing.

Tang An can only ask the publicity and marketing department to increase publicity, and the theater chain still has to talk about the distribution department one by one.

Before the meeting ended, Zhu Mo, director of the publicity and marketing department, mentioned the matter of starting the ticket supplement in advance, but Tang An was still not.

"Now that the box office is saturated, there is no point in making up for tickets. "Zodiac" will not bring much resistance to "Longling Grotto", the real test is in the Spring Festival file. ”

The ticket supplement and online ballot functions have not been launched now, which is the key to whether "Hong Kong" can win in the Spring Festival.

......

The Lunar New Year file continues, although only 48% of the films are scheduled, but only one small-budget movie will be released from the 10th to the 16th.

In the seven days of this week, "Longling Grotto" still undoubtedly occupied the top of the daily box office, winning a super high box office of 460 million yuan in seven days.

In the eleven days of release, the total box office was 862 million, once again refreshing the box office record of the next week, and breaking the box office records of 500 million, 600 million, 700 million, and 800 million at the earliest.

Such a strong box office is even higher than that of "The Martian" in the same period, and some media are already boasting that "Longling Grotto" is very promising to break the box office record of Chinese films created by "The Martian".

The two films "Life of Pi" and "1942" finally began to fall behind, winning 100 million and 60 million at the box office this week, respectively.

The total box office was 549 million and 344 million respectively.

At this time, the film schedule of "Longling Grotto" also began to rise sharply, rising to 60% in one fell swoop over the weekend.

However, "Zodiac" will be released in a few days, and "Big Shanghai" starring Zhou Yanfa, Hong Jinbao, and Wang Xiaoming will be released at the same time.

In the third week, "Longling Grotto" has already used up most of its potential in the first two weeks, and with the release of new films, 60% of the scheduled films only lasted four days, falling back to 38% again.

This week, it won 220 million in a single week, a decrease of 50%, with a total box office of 1.082 billion, becoming the fourth Chinese film with a box office of more than one billion.

"Life of Pi" was released in the fifth week, and the box office inevitably experienced a big decline, with only 35 million in a single week, and a total box office of 584 million.

"1942" won 15 million in the fourth week, with a total box office of 359 million, let alone 500 million, 400 million is hopeless.

The newly released "Zodiac" created Cheng Long's personal best start, winning a super high box office of 240 million in the first four days, and landing on the weekly box office champion!

The second billion-level movie has appeared, and the Lunar New Year file has come to a real white heat.

Next week, "Zodiac" won 270 million, the weekly box office champion for two consecutive weeks, with a total box office of 510 million.

"Longling Grotto" barely broke 100 million this week, with a total box office of 1.182 billion, surpassing "Detective Chinatown" and "Edge of Tomorrow" one after another, becoming the runner-up in the box office of Chinese film history.

As for "Greater Shanghai" in the same period, it was still reduced to cannon fodder, barely winning 80 million box office in 10 days.

The time has entered January, and the smoke of the New Year's stalls is still filling, thanks to the New Year's Day holiday, the decline of several movies is not large.

Until January 14, 2013, "Zodiac" won a super high box office of 840 million after 25 days of screening, and is expected to break the billion mark.

And "Longling Grotto" has been released for more than 40 days, this kind of purely commercial film, the potential has been exhausted at this time.

1.26 billion, there is still a gap of 40 million from the 1.3 billion mark, and it is almost impossible to achieve.

The 2012 Lunar New Year file also came to an end, and Hantang Media dominated the Lunar New Year file for three consecutive years.

Feng Xiaogang's fiasco, the four major directors originally pounced on three in succession, and Tang An was left alone.

The box office of the tepid Cheng Long's self-written, directed, and acted movie hit one billion.

Li Press got a box office of 600 million with a movie starring Yindu people, and it was a big hit around the world.

Wu Ershan became the second commercial director in China, and he was second only to Tang An in terms of the total box office and the box office of a single film.

Zhou Yunfa is still hitting the streets, and "Let the Bullets Fly" has not made him better, as if he has completely lost to the domestic review mechanism.

In the past few years, the domestic film market seems to have suddenly changed its dynasty.