Chapter 582: MMP in My Heart!(Second Update, Ask for Subscription!)
"Mr. Gao, Mr. Zhou, how is the team formed?"
In the chairman's office, Tang An convened Xu Yanyun, general manager of the group, Gao Hongsheng, deputy director of the publicity and marketing department, Zhou Ru, deputy director of the distribution department, and Wu Feng, deputy general manager of the investment and development department, to have a small meeting.
Nuomi.com has basically been negotiated, and it is time to sign the contract.
Gao Hongsheng and Zhou Ru will be responsible for the operation of the ticketing platform, form a temporary operation team, and mobilize manpower from the company to prepare first.
After the completion of the acquisition, the online ticket purchase business of Nuomi.com was directly separated and a new company was established.
Gao Hongsheng immediately reported, "Chairman, the operation team has been formed, six middle-level managers and more than 80 employees have been removed from various departments, and the distribution department will fully cooperate with the distribution teams in all provinces across the country." ”
The ticketing platform needs to be promoted and operated.
For fans, film and television companies, and cinemas, all-round promotion.
Tang An looked at their proposal and the product design of the client app.
The client was designed a few months ago.,Don't look at it, it's just an app to buy movie tickets、Concert tickets、Drama tickets.,It's also part of the forum function.,It's not that simple.。
You can view detailed ticket information, including name, performer, time, location, number of performances, ticket price, etc.
You can reserve your seat online.
Tickets can be purchased anytime, anywhere.
Get reviews and ratings related to the quality of performances, Dai Ying and other activities.
It can provide 24-hour uninterrupted ticket issuance.
Able to promote performances and movies online.
The number of people who purchased tickets can be obtained in order to count the number of live viewers.
Get feedback and suggestions from audience users.
Provision of membership services.
Obtain personal information of the person who purchased the ticket, such as hobbies, age, gender, etc. In order to analyze this and make more effective event planning.
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It can be summed up in six words: buying tickets, selling tickets, and managing.
"Add a reminder for the opening of a performance or movie, the user sets the time in advance, and when the time comes, the platform will automatically send a text message to notify the customer that the movie is about to start, and it will be charged at two cents per text message. ”
Tang An added one after reading it.
It's basically perfect, just waiting for development and production, and it can be put into operation after the internal test.
Except for the function of comparing online votes in advance, the others are made with reference to other ticketing platforms.
I looked at the design drawings of the ticket machine again, and there were some differences from the later platforms, but the appearance was similar. It looks a lot better, and it has a little more high-tech mystery.
"What is the price quoted by the factory?" asked Tang An.
"If the amount is large, I talked about 10,000 units, and I can start work at any time. Zhou Ru replied.
Tang An nodded, under the premise of pursuing quality, 10,000 units is a relatively reasonable price.
"Prepare, I'll go to Thousand Oaks Group in the afternoon to sign a contract, and I will directly order 3,000 units tomorrow. ”
Xu Yanyun said, "Will this be too much, there are only 4,000 movie theaters in China at present, let's get 1,500 first, and see if the effect is put in batches." ”
Tang An smiled, "The construction speed of movie theaters is too fast now, 4,000 now, and 5,000 by this time next year."
Once the response to the market is good, Meituan, Guevara, and even Tengxun and Ah Li will immediately follow up, and we must seize the market on a large scale before then, anyway, these machines will not break if they are placed in the warehouse. ”
Tang An has decided, and they have no objections.
"The price of these 3,000 ticket machines is 30 million, and I will give you another 50 million funds for the promotion team, and I will spend all of them before the Spring Festival and promote them through all channels!"
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In the afternoon, Tang An came to the headquarters of Thousand Oaks Group located on Jiuxianqiao Middle Road in Chaoyang District, and met the Chinese Internet giant, the man who had brought threats to Tengxun.
In 09, Happy Farm became popular all over the country, with hundreds of millions of users across the country, coupled with the Renren Network, known as "Huaguo Facebook", which directly threatened the pillar QQ of Tengxun.
Last year, Renren was still the second largest Internet listed company in China after Tengxun and Baidu, with a market value of nearly $10 billion.
However, everything happened at the end of this year, after Renren's games were removed from the App Store because of the list, this 10-billion-dollar Internet company slowly collapsed.
At this time, online game revenue accounted for nearly 50% of Renren's annual revenue, and it is not an exaggeration to say that it was a heavy blow.
The acquisition process went smoothly, Nuomi.com was valued at 920 million yuan, and Tang An got 13% of the shares when he was financing before, and this time he spent 800.4 million yuan to take the remaining 87% of the shares.
"Chairman Chen, I wish you a smooth ride through this difficult time. ”
After signing the contract, Tang An and Chen Yizhou shook hands and smiled.
"Tang Dong, happy cooperation. ”
Chen Yizhou seems to be relatively relaxed, after all, getting 800 million yuan can alleviate the company's current predicament.
......
Leaving the Thousand Oaks Group, Tang An also sighed.
Two years ago, no one thought that such an Internet company with a market value of nearly $10 billion would face such a big predicament, and even abandon the group's four mainstream businesses and switch to second-hand cars.
Renren Auto, at first called this name, later changed its name to Happy Auto.
This is not the Renren car endorsed by Huang Bo, and the two have nothing to do with each other.
Later, Renren sold it for $60 million, and it only took a few years from nearly $10 billion to $60 million at its peak.
Chen Yizhou is not an incapable person, and later Zhou Hongwei commented that he is the smartest person in Xiangbei, Lei Jun is second, and he himself is third.
The world is impermanent, and it may not be possible that all BAT will go out of business in many years.
After the wholly-owned acquisition of Nuomi.com, the company's name remained unchanged, but the president Shen Boyang resigned and went to LinkedIn, the world's largest professional social networking site, as the global vice president and president of Huaguo.
Tang An appointed Zhang Hai, who was in charge of the commodity division of Nuomi.com, as the president of Nuomi.com, and the online ticket business was independently split to form Nuomi Film.
The president of Nuomi Film is Gao Hongsheng, deputy director of the publicity and marketing department of Hantang Media Group, and Zhou Ru, deputy director of the distribution department, is the vice president in charge of operations.
The previous promotion team was all merged into Maoyan Films, and in the following time, it will cooperate with the Office of the National Film Industry Development Special Fund Management Committee (Film Fund Office) and the major ticketing system providers across the country.
It is also necessary to negotiate cooperation with all the theaters in the country, and the theaters have been negotiated, and those cinemas that have joined will have to be discussed.
Cinemas that are not directly operated by cinemas have a lot of autonomy, especially when it comes to interests.
The launch of the ticket machine and the launch of the Nuomi Movie APP must be negotiated with all cinemas and film funds, not just for you to go online casually.
It is impossible for the ticket machine to get the movie theater to pay for it, it is just a service fee.
3 yuan service fee, of which 1.5 yuan to the ticketing system supplier, there are a total of six ticketing system suppliers in China.
Flamingo, Fire Phoenix, Huaxia Mantianxing, Zhongxin Huike, Worthda, Dingxin, all cinemas in the country use their six systems.
The other 1.5 yuan is the cost of machine maintenance, the cost of movie ticket paper, and so on.
It's almost a sure loss, not to mention the high ticket compensation war after that.
But this is all necessary, first burn money to circle the market, and then make money.
Taopiao Piao burned 1 billion yuan in just one year to grab 40% of the market share.
The operation will be handed over to Gao Hongsheng, Nuomi.com is still mainly engaged in life services, group buying, takeaway as one of the integrated platform, the current funds can support a few months, next year there is no money to start the B round of financing, the introduction of other capital.
After spending a few days on the glutinous rice network, on December 5, Tang An held the premiere ceremony for "Longling Maze" at the Xinao store of Hantang International Cinema.
Although it is not as loud as the stadium, this IMAX hall with 500 people is enough.
And with the first Zhuyu in front, as long as the shooting is good, there is no need to worry about the box office.
The premiere was very successful, and in the case of "1942" hitting the streets, there are only two movies left in the Chinese New Year file, "Longling Grotto" and "Zodiac", whether it is an insider or a fan, they have the greatest expectations for this movie.
After the premiere, Tang An entertained the guests at a nearby hotel.
"Congratulations to Tang Dong, the biggest winner of this year's Chinese New Year file must be you Han Tang again. Yu Dong raised his glass and smiled.
Tang An and Xiaoxiao had a drink with several CEOs.
"I borrowed it from Dong Jiyan, but it's still too early, the box office hasn't come out, and I'm not sure. ”
Wang Changtian said with a smile, "Tang Dong is modest, and there are only "Longling Grotto" and "Zodiac" left in the Lunar New Year stalls now. ”
Then Wang Changtian changed his words and said with a smile, "I heard that Tang Dong acquired Nuomi.com again, and also made the online ticket purchase business independent. ”
Wang Changtian was angry in his heart, he just talked about this with Tang An a few days ago, and Tang An was not interested.
He just went back and had people collect some data and do market research to see what the prospects were.
But he didn't think about it, Tang An immediately made a move, and directly acquired Nuomi.com, the second largest living platform in China, so that he couldn't react at all.
In Wang Changtian's opinion, Tang An only remembered to make a ticketing website after being suggested by him, otherwise he didn't have any intention at all when he talked about it.
While expressing no interest, he secretly acquired the glutinous rice network!
Tang Anke didn't know what Wang Changtian was thinking, and said with a smile, "Actually, Chen Dong took the initiative to find me, and several people also knew that Renren was in crisis to continue to fund, so Chen Dong planned to cut off the life service platform business, so he wanted to sell the remaining shares to me together." ”
Wang Zhongjun smiled slightly, "Tang Dong is a big deal, and it will be another billion when he makes a move." ”
He can't hold back a word of MMP in his heart now, "1942" failed at the box office, and Huayi's market value evaporated by nearly 2 billion, resulting in heavy losses.
But Tang An spent money like a big dog here, and nearly a billion was smashed out.
Tang An waved his hand, "It's not that much, it cost 800 million, and Nuomi.com can't compare with Meituan after all." ”
"Although the development of ticketing websites in recent years is not as big as that of the film market, the prospects are still relatively impressive. ”
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