Chapter 196: Dubai's Path to Success (1)

Xu Xincheng looked at his watch, it was 18:20, the plane took off from Dubai Airport about 10 minutes ago, and now it is flying straight to Munich, Germany.

He saw that the plane had reached the stratosphere and was in a stable state of flight, so he asked: "Lucy, is it convenient now?" Yesterday you asked me to summarize Dubai's success, and I checked a lot of information this morning and made a preliminary summary, and I want to report to you when I have time now. ”

Lucy nodded and said, "Convenient." ”

Xu Xincheng connected his computer to the flat panel monitor on the partition wall of the cabin through Bluetooth, which should be 52 inches, ultra-thin body, ultra-high resolution, and the price is expensive at a glance. He opened a PPT with pictures and texts, came to the monitor, and began his first speech at an altitude of 10,000 meters. He recalled in his mind the wonderful speeches of the world's most famous orators, recalled that he carefully watched and imitated the *** victory speech 500 times, and he wanted to speak with the same vigor and impassionedness on the podium as ***.

"Lucy, here's how I summarize Dubai's success:

First, the correct posture of the first pot of gold.

Before the 60s of the 20th century, Dubai was just a small fishing village and a small port engaged in a small trade, mainly pearl fishing. ”

In order to enhance the visual effect, this morning, when making the PPT, Xu Xincheng searched and collected various related photos on the Internet according to the theme of each page, and edited the photos into the PPT. On the first page of the PPT, there are three black-and-white photos of Dubai before the 60s, two are photos of the harbor, there are more than a dozen simple and dilapidated small fishing boats in the harbor, and the shore is a large area of low and dilapidated mud-walled houses;

On the flat-panel display, Xu Xincheng dialed the page with his index and middle fingers, and turned the PPT to the second page, which was a few photos of the late '60s, including photos of oil wells lined up in the desert, photos of construction sites building roads and ports along the coast, etc.

That all changed in 1966 when they discovered oil and got their first pot of gold.

The people of Dubai were fortunate not only because God gave them oil, but also because God gave them a great and wise leader, the Sheikh at the time, Sheikh Rashid bin Saeed Al Maktoum. Unlike some other countries and some people who squandered the first pot of gold, Sheikh Rashid, who was very business-minded, invested the first pot of gold in infrastructure such as highways, and built the largest artificial port in the Middle East at that time, vigorously developing international trade, all of which laid a solid foundation for Dubai to become the most important free trade port in the Middle East.

Personally, I think this point inspires us to make good use of every dollar in the first phase of investment funds, and use all the money to lay a solid foundation for the company's future development. ”

He flipped the PPT to the third page.

"Second, in the early stage of entrepreneurship, we are on the right path through continuous exploration.

In 1971, Dubai and six other emirates in the Gulf region, including Abu Dhabi and Sharjah, decided to establish a confederation of mutually beneficial and win-win countries, the full name of which is the United Arab Emirates, referred to as the United Arab Emirates.

The people here have lived a nomadic life for thousands of years, they have never established a state, people have never had a concept of a state, chiefs and other leaders have no experience in creating and managing a country at all, they can only rely entirely on their own exploration, after decades of arduous efforts and struggles, although they have also experienced many setbacks and failures, but they have finally succeeded in embarking on a road that suits their own national conditions.

This point inspires us: as a newly founded enterprise, Zhongmei Xinfei Company will definitely go through a process of exploration, and the most important thing is that we should learn from the success of other enterprises at the same time, and find the right path suitable for the specific situation of our own enterprises. ”

Xu Xincheng observed Lucy's reaction while speaking, and saw that she had been in a state of interest all the time, and nodded from time to time, so he became more and more motivated to continue talking, so he turned the PPT to the fourth page and continued:

"Third, in the face of bottlenecks, repositioning, and successfully achieving transformation and upgrading.

Since the 70s, Dubai has officially entered the first golden period of development. But the development of this period was not all smooth sailing, and after achieving a rise and some small achievements, they encountered a fatal bottleneck in development.

What bottleneck?

Petroleum resources are limited and about to be exhausted; there are too many competitors and too many strong competitors are facing tremendous pressure from price competition; costs are rising sharply, and profit margins are constantly being compressed.

What to do?

There is only one way: reform and innovation, transformation and upgrading.

Sheikh Rashid has changed the national strategy of relying heavily on oil resources, shifted the focus of development to tourism and finance, vigorously developed international trade, created an international transportation hub, and built Dubai into an innovation and entrepreneurship center in the Middle East. This new set of strategies lays out a grand blueprint for Dubai's future.

This point inspires us: Hongfei AI Division is now facing this problem, in the two years after the establishment of the company, due to various reasons, it has not developed well, and has not developed good products that are popular with the market and consumers. After the merger into Sino-US Xinfei, we must reposition, break through bottlenecks, boldly carry out reform and innovation, and achieve transformation and upgrading. In this regard, on the plane to Dubai, we have already mentioned that we want to make a drastic transformation and upgrading of all departments of the AI division, and I think this is the right decision.

Fourth, super execution.

If Sheikh Rashid is the architect of Dubai's great development blueprint and the pioneer of a great era, then his two successors, the previous Sheikh Maktoum bin Rashid Al Maktoum and the current Sheikh Mohammed bin Rashid Al Maktoum, are the great executors of the past and the courage to continue to reform and innovate.

As a result, the people of Dubai jumped from camelbacks into luxury cars such as Ferraris and Lamborghini, moved from mud-walled houses to luxury villas, and changed from fishermen to real tycoons who are the envy of the whole world.

This point enlightens us: we have a very good blueprint and planning, and what we need now is execution, a strong executor, and a strong executive team.

Fifth, create an excellent entrepreneurial and employment environment to attract world-class companies and talents.

Dubai has created a high-quality living environment with high wages, high welfare, and high internationalization, created the best security environment, and created an inclusive cultural environment, Dubai sincerely opens its doors to companies and individuals from all over the world to start businesses and work here, attracting millions of people with dreams to live and develop here.

This point inspires us: according to the plan, in the new era industrial park, we will create the best quality working environment and living environment for employees, this plan is being implemented, we will create a good company culture and working atmosphere, provide a good environment for innovation and entrepreneurship for everyone, and fully mobilize and give full play to everyone's enthusiasm, initiative and creativity. ”