Xu Xincheng saw Lucy nodding approvingly and throwing him an encouraging smile, so he was even more confident, turned the PPT to a new page, and continued:

"Sixth, Dubai's leaders are world-class brand marketing gurus and marketing gurus.

Dubai works closely with world-class design firms, marketing firms, PR firms, and more. And the two sheikhs, the previous Sheikh Maktoum and the current Sheikh Mohammed, are themselves world-class brand marketing gurus, and even more so, world-class marketing gurus.

It only took them 30 years to build Dubai, an unknown '18th tier city brand', into a world-renowned 'international first-tier city brand'.

Dubai's marketing is imaginative and groundbreaking every time, and every time it attracts the attention of the world.

1. Various movie implantation, TV series implantation. In "Mission Impossible 4", Tom walked on the cornices of the glass façade of the Burj Khalifa in Dubai, Jackie Chan's wonderful performances in various scenes such as the Atlantis Hotel in "Kung Fu Yoga", and the cool display of various luxury cars in the famous road car chase scene, etc., all of which have earned Dubai enough eyeballs in the world.

In addition, a large number of well-known TV dramas around the world have also been implanted, such as a TV series "A Grain of Red Dust", which was very popular in China in 2016, many scenes in it were filmed in Dubai, and after the TV series was broadcast, it immediately attracted a large number of Chinese tourists.

2. All kinds of celebrity endorsements, event marketing. Dubai invited world-class sports stars to play exhibition matches on the tarmac of the seven-star Burj Al Arab, including golf star Tiger Woods, tennis stars Agassi and Federer, and our table tennis world champion Zhang Jike and Liu Shiwen. It's a brilliant marketing idea.

3. Create a super influencer. The Sheikh of Dubai and the Prince of Dubai are both super spokespersons for Dubai and are both world-famous super influencers. Among them, it is worth mentioning the Prince of Dubai, there are various reports about the Prince of Dubai on the Internet, there are photos of the Prince of Dubai riding a horse, there are photos of the Prince of Dubai driving a luxury car, there are photos of the Prince of Dubai visiting the school and communicating with the students cordially, and there are photos of the Prince of Dubai when he personally tested the drone and was resolute. In short, Dubai portrayed their prince as a commoner prince who was loved and respected by millions, and portrayed him as a charming prince like the wise and powerful prince in the fairy tale of "One Thousand and One Nights".

The inspiration for us is that we have to pay special attention to branding and marketing, and we discussed this when we came to Dubai yesterday, and after doing research on how to succeed in Dubai, I am even more convinced that our decisions about the brand marketing department are the right ones. ”

When Xu Xincheng was talking about this paragraph, in the three-page PPT he displayed at the same time, there were photos of Tom Tom climbing on the glass façade of Dubai, photos of Jackie Chan and Dubai luxury cars, photos of tennis star Agassi and Federer, Chinese table tennis world champion Zhang Jike and Liu Shiwen and others during the exhibition match on the tarmac of the seven-star Burj Al Arab Hotel, and finally many photos of the Prince of Dubai.

Lucy showed a lot of interest when she heard this, and smiled slightly.

Xu Xincheng turned to the next page of PPT and continued:

"Seventh, dare to be the first in the world, only strive for the first in everything, not the second.

Dubai's successive sheikhs have deeply understood that the world will only remember the first place, not the second place, so their projects have always been to go to the first place in the world.

The world's biggest, best, fastest, highest, most luxurious, most creative, most imaginative, most expensive, newest and more. Here are some of the world's tallest buildings in Dubai, the Burj Khalifa in Dubai, the world's largest shopping mall, Dubai Mall, the world's first seven-star hotel Burj Al Arab, the world's largest indoor aquarium, the world's largest and most expensive photo frame 'Dubai Frame', the world's airline with the most A380s, and the world's first city to put into unmanned flight.

This inspires us to develop our technologies, applications and products with the goal of being the world's first. In addition, our various hardware equipment and facilities, if possible, should also aim for the world's first goal, such as one of our company's goals, to build the world's largest, most advanced, and most concentrated AI R&D base of top scientists, is a very good goal, a goal that can attract more scientists to join, and a goal that can attract the world's attention and attention. ”

Xu Xincheng paused and said: "In fact, there are many ways to succeed in Dubai, such as Dubai's special national governance style, family-like paternalistic business operation and management model, and the strong personal charm and courage of the successive Chiefs of Dubai.

Of course, there are some objective reasons, such as the special geographical location of Dubai, as well as the special background of the times, such as the historical opportunity of the world's extreme dependence on oil, and the special geopolitics of the Middle East. However, there is a great deal of peculiarity in these success paths that are beyond the scope of our discussion today. ”

Xu Xincheng turned the PPT to the last page, and there were only two words "Thank you" on it.

"I'm done, thank you for listening!"

Lucy smiled appreciatively at him and clapped softly before motioning for him to sit across from her.

After Xu Xincheng took his seat, Lucy said: "Very good, it sums it up well. The seven keys to success that you have just summarized are the essence of Dubai's success and are very inspiring for our company.

You can combine these seven points with our current and future work, and after you go back, please make a successful way for the Sino-American Xinfei Company on the basis of these seven points. Of course, in this version, we use the future tense, i.e., what we have to do, what we have to do in order to be successful. This future version of the success story can be one of the important references to guide our future work. ”

Xu Xincheng hurriedly said: "Okay, I'll do it when I go back." With that, he picked up his notebook and began to jot down the main points.

Lucy paused for a moment, thought for a moment, and continued, "Like point five, create a great environment. In addition to building the world's No. 1 AI R&D base, we also want to build our industrial park into an industrial park with the best and most beautiful working and living environment, which is the goal I have set from the beginning. After listening to your speech, I think it is necessary to create an environment rich in culture and art atmosphere for our industrial park, for this reason, we should design, build and place more modern art sculptures in the industrial park, and the sculptures should be creative, with a sense of science and technology and a sense of art.

After going back, I will find a few of the best outdoor sculpture design companies at home and abroad, let them design and submit at least 300 proposals, and we will customize at least 50 sculpture works. ”

"Okay. ”

"There is also the seventh point, only strive for the first in everything. We also want to create one or even several buildings that will be as impressive as the 'Dubai Frame'.

The gate of the New Era Industrial Park is the first window of our company's image, and the first thing all the guests see is the gate of the industrial park, but the plans submitted by several design companies, all 39 plans, are not creative enough, I am not satisfied with those plans, and my requirements are to have a refreshing and shocking feeling.

In addition, in the comprehensive lobby of the New Era Building, so far, the design company has submitted a total of 26 proposals, and I am not satisfied with all of them, in addition to being shocking, there must be one or two modeling items in the company lobby that are the first in the world, preferably unique.

In this way, when guests visit our industrial park, when they step into our office building, we can leave the deepest impression on them, and can make them spontaneously spread the image of our company on Weibo, WeChat, Moments and other channels.

Please help me think about it these days and see if I can give some good advice. ”

"Okay. I've written all of these things down, and I'm going to focus on following them up. At the same time, I will think about it myself and try to give some good advice. ”