27 million.

This is the report card handed over by "1942", one of the best commercial directors in China, and it took two years to produce an epic masterpiece that cost 200 million yuan.

only got a box office of 27 million on the first day, which was a good figure three years ago, but in this era of one billion box office, it is not enough to watch.

Feng Xiaogang looked at this somewhat dazzling number and lost his mind for a while.

After a busy day, five or six roadshows, and a premiere meeting, Feng Xiaogang was very tired at this time.

I have been guarding the box office data since 11 o'clock in the evening, and the closer I get to 12 o'clock, the more excited I become.

But now, the box office on the first day of 27 million made him let out this breath and slumped on the sofa weakly.

He couldn't figure out how the movie he carefully prepared only got this number at the box office on the first day.

Everywhere I went, the feedback from most of the audience was very good, and almost everyone was moved.

Even the professional film critics who have always looked down on him have some changed their attitudes.

I can't figure it out, the small-budget love movie "The Five Years That Were Stolen" got 23 million yuan on the first day.

Big bad movies like "Fast Ben: Happy Home" had 14 million on the first day.

Director Guo Jinming's "Little Times" was 75 million on the first day, which is nearly three times that of "1942"!

A writer, making a movie for the first time, 75 million on the first day.

The key is that the movie is still rotten to the extreme, and Feng Xiaogang can't figure it out in his heart anyway.

It's a great irony, Feng Xiaogang's movie on the first day of the box office is not as good as half of a layman's!

Lying on the sofa in a daze and thinking for a while, Xu Wan in the room walked out.

She sat down next to her and asked, "What's wrong, how much?"

"27 million. Feng Xiaogang's tone was full of weakness.

Xu Wan exclaimed, "So low?"

Although looking at Feng Xiaogang's expression, he knew that the box office would not be too high, but the 27 million still made Xu Wan unacceptable.

Although "1942" is not 3D and has no ticket price advantage, this film has been converted to IMAX and has a monopoly on the IMAX screen.

And now only "Life of Pi" still accounts for more than 20% of the film schedule, "The Stolen Five Years" only has more than 10% of the film schedule, and "Fast Ben: Happy Home" 5%.

The theater chain gave 50% of the film schedule to "1942", and more than half of the film schedule only got 27 million box office, which is too low and does not match the grand occasion before the release.

But now is not the time to talk about this, Xu Wan comforted, "Don't be discouraged, this is a tragic disaster movie after all, the audience may have concerns, as long as the reputation is good, the box office will come up soon." ”

"I'm fine, let's go, go to sleep, there's a roadshow tomorrow." ”

Feng Xiaogang raised his head, wiped his face vigorously with both hands, and cheered up again.

"Youth Pi" had more than 10 million on the first day, and it doubled directly on the second day, and it didn't make sense that "1942" couldn't do it!

After more than ten years of filming, Feng Xiaogang was just lost for a while, and quickly adjusted.

However, as the days passed, the box office of "1942" did not rebound as expected, and has maintained a tepid trend.

On Friday, "1942" won 32 million, an increase of 5 million compared with yesterday, an increase of 18%.

As for doubling, it did, but it wasn't "1942".

"Life of Pi" took 12 million yesterday, and it skyrocketed to 22 million today, Friday, without an increase in the film schedule, an increase of 80%.

On Saturday, "1942" rose to 46 million, and a wave broke out during the holidays, with an increase of 44%.

However, "Youth Pi", which has been in theaters for 10 days, also broke through the 40 million mark for the first time today, getting 42 million, an increase of nearly double, and the film schedule is much less than that of "1942".

On Sunday, the daily box office champion of "1942" was given up after sitting for three days, and he got 37 million in a single day.

"Youth Pi" still got 40 million box office today and regained the daily box office champion!

A week has passed, and "Youth Pi" got 180 million in the second week and is still firmly in the weekly box office champion.

The much-watched war disaster blockbuster "1942" reached 142 million at the weekly box office, which is a big step short of the 1 billion goal shouted by Wang Zhongjun and Feng Xiaogang, and it can be said that it is completely hopeless.

The big directors hit the street at the box office, and the media likes to see it, and if you pounce to the end, they will step on it to the end.

So all sorts of media reports came out.

"Director Feng Xiaogang's new film "1942" failed miserably at the box office, and I am afraid that there is no hope of recovering the original!"

"After Waterloo again, how can the former king of the Chinese New Year stalls no longer be popular with the audience?"

"Huayi occupies all IMAX screens in China and shamelessly blocks "Life of Pi"!"

"Emotional marketing failed, what else can Feng Xiaogang play besides comedy?"

"Li pressed a big victory over Feng Xiaogang, and the box office of "Youth Pi" was nearly 300 million in two weeks!"

......

A weekend has passed, and the box office without much fluctuation has also made Feng Xiaogang no longer look forward to it.

One billion is no longer possible, and now we can only hope that the box office can earn back the cost.

Feng Xiaogang has not had a good time these days, and he has to bear criticism from the outside world every day.

Originally, the reputation of the movie was very good, but with the loss of the box office, many people subconsciously thought that the film was not good, and slowly the reputation was also affected.

When I was promoting in the cinema today, I was troubled by reporters for more than ten minutes.

All kinds of sharp questions, the billion target was slapped in the face, and it was defeated by Li Press with a movie starring Yindu people.

"Director Feng, Director Tang An previously predicted that the box office of "1942" would not exceed 500 million, and now it seems that this prediction has come true, did you expect this situation before?"

Originally, many people were waiting to slap Tang An in the face, after all, 500 million looked easy.

Unexpectedly, it is now used to slap Feng Xiaogang in the face.

With so many viewers in full view, Feng Xiaogang could only suppress the anger in his heart and deal with the reporters.

"At present, the movie has just been released, and the box office is unpredictable, and everything is still left to the audience. He said with a calm face.

"Since the release of "1942", it has dominated all IMAX screens, and no one has been left for "Life of Pi", is this kind of malicious competition too much?"

A reporter asked about this again, because Huayi and IMAX Huaguo Branch had signed a priority screening contract before, and it was exclusive.

Since the release of "1942" on Thursday, "Life of Pi" has not shown an IMAX version anymore.

"IMAX signed the agreement half a year ago, and we didn't expect "Life of Pi" to be airborne in November, which has nothing to do with us!"

...

"It is said that the production cost of "1942" alone is as high as 200 million, and it may not be possible to recover the cost in the current situation, which will become Director Feng's first loss-making film......"

"I can earn back the money I lost in my next movie!"

was a little impatient, Feng Xiaogang left the scene early with an expressionless face.

This week, the reporters were also happy, and there were enough questions anyway.

hurriedly followed to capture Feng Xiaogang's back, and had already thought of the news headline in his heart.

""1942" failed at the box office, and Feng Xiaogang left the scene angrily!"

......

The achievement of "1942" can be said to be something that most people did not expect, as an investor, Huayi is likely to be unable to recover its costs even if it adds distribution income.

Wang Zhongjun has had no smile on his face since Friday.

The production cost of 200 million yuan is already the highest-cost movie in Huayi after "The King of Kung Fu".

He absolutely trusted Feng Xiaogang to dare to invest so much money, after all, Feng Xiaogang's movies have never lost money.

"Night Banquet", which invested 100 million yuan, only sold more than 100 million points in China, and it made money by pitting Colombia.

Who else can "1942" pit now?

A fool would buy the overseas distribution rights of a Chinese-language war disaster film!

Wang Zhongjun frowned, listening to the people below report the company's information in the stock market.

The market value of less than 10 billion has fallen by 18% in just four days, and the market value has evaporated by 1.8 billion!

At the same time, the public relations department is also reporting.

"Chairman, the number of people who gave one star on Douban yesterday accounted for 58% of the number of people who scored that day, and in the ratings of users who did not buy tickets on the Guevara ticketing website, 46% gave 0 points, and 16% gave 10 points......"

The bad news made Wang Zhongjun upset.

But there is nothing he can do, all the means are based on the quality of the film.

With Huayi's strength, if the movie is a big hit, these means will be insignificant.

But the box office hit the streets, and the number of snowflake bad reviews coupled with the ultra-low box office can easily affect the choice of fans who have not bought tickets.

It doesn't matter who did it, let's get through it first.

One emergency measure after another was ordered, and after all departments left, Wang Zhongjun took a breath.

He made up his mind that the next movie can't let Feng Xiaogang be so willful, and he must make a small-budget comedy to return to blood!

......

Hantang Media, Tang An has not paid attention to "1942" in the past few days, and he knew that this film was basically like this after watching the premiere.

It is true that there is a market for disaster and bitter films, but "1942" only has bitterness and despair, no love, no warmth, and no hope at all.

But a week later, Tang An also looked at the data of "1942" in the office.

There is nothing surprising at the box office, but I don't know which side of the water army is frantically brushing bad reviews for "1942".

It was originally supposed to be Xingmei's brush, but now Xingmei's "King's Feast" was released a few years ago.

Tang An didn't dig deeper, you never know how many ghosts are staring at you in the dark.

After reading the last piece of news titled "The Fallen Famous Director", Tang An turned off the computer.

The topic is quite attractive, but it's still too early to talk about the fall, and people will still get 700 million box office next year if they fry a cold meal!

"Youth Pi" was released for more than half a month, and "1942" hit the streets.

"Longling Grotto" will hardly encounter any resistance, and the Lunar New Year file is like this.

It's time to start working on other things, Renren has the biggest crisis in recent years, and it urgently needs to cut some of its business in exchange for a lot of cash.

The Ministry of Investment and Development contacted the other party several times, and finally negotiated the acquisition of Nuomi.com.