Chapter 1191: The Heart Is Too Black
Regarding Li Mu's cooperation plan, Coca-Cola itself feels particularly amazing, but no one has tried this kind of offline product exchange code and online platform exchange for virtual currency in the entire retail industry, so even a giant like Coca-Cola has times when he can't figure it out.
On behalf of Coca-Cola, Bruce asked Li Mu a question and said, "Mr. Li, according to what the plan says, we only need to print a special redemption code on the inside of the bottle cap of the product, so how to provide hundreds of millions of redemption codes from your side or how to redeem online?"
Li Mu couldn't help but be a little surprised, such a simple logic of online and offline interaction, as a TOP5 executive of Coca-Cola, Bruce couldn't figure it out.
And it's not just him, it seems that the entire Coca-Cola hierarchy can't figure it out.
In this way, in 2003, the world's top 500 Chinese and African Internet companies still had a very superficial understanding of the Internet, and if they use the rhetoric of Internet to lobby in front of these enterprises in the future, they may be able to stimulate larger-scale business cooperation.
Thinking of this, Li Mu explained to Bruce: "If the Coca-Cola Company decides to cooperate with us, then I will have our technicians develop a set of programs to generate hundreds of millions of irregular permutations and combinations in batches by combining letters and numbers, and then we will package this batch of data to you, and you only need to print these permutations and combinations on the inside of the bottle cap in a special way." ”
Bruce was very poor at math, and after pondering for a long time, he still had some ignorance, and continued to ask: "Hundreds of millions of permutations and combinations will be generated immediately, will this be accidentally repeated? In addition, will people see the pattern, so as to crack a large number of redemption codes in one go, causing others to find out that their redemption codes have already been exchanged by others?"
Li Mu couldn't help but smile and said: "Bruce, programming is a very rigorous thing, and the computer is the most obedient execution machine, as long as the programmer uses the computer language to give the computer a command that is not allowed to be repeated, then theoretically even if a trillion permutations are generated, as long as the combination itself is still redundant, then the permutations and combinations generated by the computer will never be repeated." ”
"In addition, when we generate permutations and combinations, there are many ways and means to avoid the law, if a few people want to launch the logic, it is basically difficult to reach the sky, it is likely that even if you try hundreds of thousands of times in a row, you will not be able to hit once, and we will also add certain restrictions to the page, such as an IP address, which can only be redeemed every thirty seconds, so that even if the other party uses the software to brush the redemption code in batches, it is impossible, so the kind of situation you said, will be completely eliminated by us. ”
Bruce asked, "Then how should we distribute the hundreds of millions of redemption codes we get to factories around the world? If we use the dollar as the exchange unit, how can users in other countries exchange them? For example, how can Huaxia users exchange a redemption code containing 10 cents of YY coins?"
Li Mu smiled slyly and said: "Our YY currency currently has two sets of settlement models, one is based on RMB as the settlement standard, the other is based on the US dollar settlement standard, basically, all users who use PayPal are settled in US dollars, so this set of solutions I give you is also aimed at users who use PayPal and settle in US dollars." ”
Bruce frowned and thought for a while, and asked Li Mu: "Mr. Li, then you mean that if we accept this cooperation plan, this kind of cooperation between your company and us can only be promoted in countries other than Huaxia?"
"Yes. Li Mu nodded and said with a smile: "Now the situation of the entire Internet online payment is also like this, basically except for my Alipay, it is the world of PayPal, PayPal has always been settled in US dollars, so our cooperation objects can only be countries and regions other than China." ”
"When the time comes, we can pack the generated permutations and combinations separately according to your requirements, and you can according to your own factories around the world. For example, if you have 50 production enterprises in countries and regions outside of China, then you can give these 50 companies a weight order, and then we can sort according to your weight, and the corresponding generation of 50 sets of packages with different quantities, and then give the packages to the corresponding enterprises, so that they can produce according to the redemption code in their own packages. ”
In 2003, the Internet was not strong enough, especially the efficiency of cross-border interconnection was very low, Li Mu did not dare to promise to build a unified database for Coca-Cola, so that dozens of their factories could take data from the database in real time when they were in production, because once there was a problem with the data interaction with one of the enterprises, it was possible to affect the normal operation of the entire database, and once there was a deviation, it was very likely that a problem would occur.
Therefore, Li Mu proposed such an isolated solution to Coca-Cola, to separate all the redemption codes, and each factory can get a copy of its own data, so that there is no need for online real-time data interoperability at all, and everyone can produce their own on their own, anyway, there will be no duplication and conflict.
Bruce probably understood what Li Mu meant, and said a little depressedly: "Mr. Li, we attach great importance to the Huaxia market, but in your plan, we only avoid the Huaxia market, so for us, the loss is really a bit big, Huaxia has hundreds of millions of YY users, and we hope to increase the proportion of Coca-Cola in the Huaxia market through cooperation with YY." ”
Li Mu nodded, and said with a smile: "This problem is actually very easy to solve, I just said, the current online payment platform, most of them are settled in RMB and US dollars, my previous plan has covered the US dollar settlement users, if you still want to cover Huaxia users, then we will follow this plan, and then do an activity based on the Chinese market and RMB." ”
After that, Li Muwu calculated to himself, and said to himself: "With such a large population in China and a huge consumption of FMCG, if you want to make an impact, you must prepare at least three to five hundred million exchange codes, and the exchange of YY coins must not be too small, otherwise users will lose interest, so if you look at it this way, for the sake of these three to five hundred million exchange codes, you must prepare at least three to four hundred million YY coins." ”
Bruce secretly sighed that Li Mu's heart was really black enough, in the $100 million promotion plan, it couldn't cover Huaxia, and if you wanted to cover Huaxia, you had to sign another agreement and spend more money.
Li Mu asked Lin Qingya to offer Coca-Cola a cost of 100 million US dollars, including 200 million US dollars in YY coins and a secondary page of cocacola, as well as corresponding supporting promotion resources.
In Coca-Cola's view, YY coins worth 200 million US dollars are actually very low cost for Makino Technology, and in Li Mu's plan, the real valuable thing is the second-level domain name cocacola, as well as the promotion resources on YY.
So far, no company has placed advertisements on YY, so this itself is the object of countless companies scrambling, not to mention the secondary page, if YY opens an exclusive secondary page for Coca-Cola, then the brand promotion of Coca-Cola on the Internet is huge.
Therefore, if you weigh it comprehensively, Coca-Cola believes that Li Mu's offer of 100 million US dollars is worth it, as long as the operation logic and method of the redemption code are determined, and it is determined that there will be no loopholes, Coca-Cola is willing to sign a contract with Makino Technology.
However, when Bruce came, he realized that Li Mu had even deducted the Huaxia region, and now the Huaxia region had to be taken out separately to calculate the money, according to Li Mu's algorithm just now, the cooperation cost in the Huaxia region was at least one or two hundred million yuan.
Bruce naturally did not have the power to make decisions on the spot for this part of the cost that suddenly increased, so he could only fulfill his obligation to think about the company and prepare to bargain with Li Mu, so he asked tentatively: "Mr. Li, if according to what you just said, what is the cooperation price of your side for the Huaxia market?"
Li Mu stretched out three fingers: "300 million yuan." ”
"So high!" Bruce couldn't help but widen his eyes: "Mr. Li, isn't this offer a little too high?"
Li Mu said seriously: "Bruce, the demand for FMCG products in the Huaxia market is very large, and the growth rate is also very fast, it will not be long before Huaxia may become the country with the largest sales volume of Coca-Cola after the United States, so at this time, if you plan in advance, it is of great significance to you, Makino Technology can provide key solutions at a critical moment, is it not worth 300 million yuan? You know, converted into US dollars, it is less than 40 million US dollars." ”
Bruce couldn't help but say: "Mr. Li, let's not talk about anything else, just in terms of cost calculation, in our $100 million cooperation plan in the US dollar settlement area, the $100 million promotion cost has included the cost of cocacola. ”
Li Mu hurriedly shook his head and said: "Bruce, don't forget, although most of the world's online payments are now settled in US dollars, they may not know English, and the future cocacola. page will not only have English pages, but also Chinese, Japanese, Korean, Portuguese and other corresponding pages, which dooms cocacola's English station and Chinese station to be two completely different concepts." ”
Speaking of this, Li Mu saw Bruce looking at him with a depressed face, smiled slightly on his face, and said: "In addition, I also have an implantation method here, but you can only be qualified to choose this method after accepting my two sets of cooperation plans first." ”
When Bruce saw Li Mu's confident look, he knew that he must have a better promotion plan, but this Li Mu's heart was too dark, and if he wanted to choose this third set of promotion plans, he had to accept the first two first, that is, he could only package and take over the three solutions.
Bruce secretly scolded Li Mu in his heart for being a young old fox, and said, "Mr. Li, can you introduce your third set of promotion plans in detail first?"