On February 14th, the Spring Festival has passed a week, and the popularity of several movies in the Spring Festival file has gradually declined.

Half a month of release time, basically except for some films with good reputation, they are all close to the next picture.

The only one that still maintains high popularity is "The Return of the Great Sage", and with its good reputation, the popularity has not diminished at all.

The popularity of the two films "Havoc in Heaven" and "Where Did Dad Go" fell the fastest, while the box office of "Aomen Fengyun", which had the lowest box office, actually recovered to the level of the holiday.

The first two have a high box office and a bad reputation, and "Aomen Fengyun" has a low box office and an average reputation, which is not much better, and it can be said that it is not much worse in terms of word of mouth.

But with such a difference, the follow-up trend of the three movies is completely different, which fully shows that today's audiences are actually not very demanding, as long as they can make them laugh in the cinema, even vulgar and funny films can sell out.

"Aomen Fengyun" is a vulgar comedy of, pee and fart, but if it makes the audience laugh, it will be considered a success.

However, even if "The Return of the Great Sage" still got nearly 60 million box office on the 13th, the protagonist of the Valentine's Day schedule is still the newly released "Beijing Love Story".

It's just that there is no such thing as a Valentine's Day stall yet, although there will be great demand for Valentine's Day for many years in the future, including the past two years, and the ticket sales are not low.

But if it lacks the blessing of the Spring Festival and Lantern Festival holiday, it is at most a working day with a degree of topic.

Looking back at the Valentine's Day schedule in the next decade, several films that have achieved great success have to rely on the holiday to promote, and very few romance films have taken advantage of Valentine's Day box office hits.

And in the past, the situation of not discounting Valentine's Day also broke this rule with the emergence of ticket replenishment on the ticketing platform.

In the early years, when the movie tickets were half-price on Tuesdays, if it happened to be Valentine's Day or Tanabata, the original half-price discount would be gone.

And in the past few years, many places on Valentine's Day are not discounted, and some coupons and discount cards will be marked as Valentine's Day cannot be used.

Like now, merchants wish every day was a festival and every day was discounted.

The first real Valentine's Day movie should be "Baby in Love" directed by Li Shaohong, starring Chen Kun and Zou Xun.

The main reason why "Baby in Love" is a real Valentine's Day movie is that there was a series of bundled marketing in this film back then.

Valentine's Day, what other products can be bundled with marketing, of course, TT.

At that time, there was a TT manufacturer that provided TT to viewers watching the film on Valentine's Day, which should be the first targeted and targeted Valentine's Day marketing campaign in the mainland.

The movie that really sells well because of Valentine's Day will be next year's Qixi Festival, "Bride Wars" starring Yang Ying and Ni Ni, this remake movie, hit the box office of nearly 100 million on the first day of its release on Qixi Festival.

And the total box office of this film is only 170 million, and it is strange that the box office on the first day exceeds half of the total box office, and what is even more strange is that it is especially 3D.

At that time, it will be the real money fraud.

Although "Beijing Love Story" is average, it is not a money fraud, Chen Shicheng is just not worthy of his ability to use a movie to tell the story of love that spans a lifetime.

On the day of the release, due to the fact that the publicity and distribution costs were reduced to 15 million after 5 million votes, the momentum was far from being able to match the Spring Festival file "The Return of the Great Sage".

, "Havoc in the Heavenly Palace".

It's much worse than the propaganda offensive of "Where Did Dad Go", after all, Shonantai spent a lot of money on it.

However, the main focus of this film is Valentine's Day, and the publicity is mainly in the early stage.

And because the popularity of other movies has slowly receded, "Beijing Love Story" has successfully become one of the most popular movies at present, not much worse than "The Return of the Great Sage".

There are all kinds of reviews for this film, and they are mixed.

Some netizens also ridiculed the part of the film where Liu Haoran chased the bus where Ouyang Nana was sitting on a bicycle, saying that it was impossible for any bicycle in the capital to lag behind the bus in the urban area after school.

The word-of-mouth is generally passable, and due to Valentine's Day and Friday, the box office is also rising.

As of 11:30 a.m., when the box office was counted for the last time today, the box office of "Beijing Love Story" on Nuomi Network exceeded 100 million, reaching 1.002, which exceeded more than 200,000.

broke 100 million on the first day, and it is also the second movie this year to break 100 million at the box office on the first day!

At present, the movies with a box office of more than 100 million on the first day in China are the same as those with a total box office of 1 billion, and there are few pitiful, and this data can basically be determined to be a big hit.

broke 100 million on the first day before, and the lowest box office was "Havoc in Heaven", which also made a mistake in the data, but it is impossible for the special fund office to make a mistake!

Moreover, looking at the feedback from the major theaters of Wanda Cinema Line, the attendance rate and average number of people per game are much higher than those of "The Return of the Great Sage".

No problem at the box office!

Let Tang An pick up a big bargain!

Ye Yan was depressed when he remembered that he sold it with a guarantee of 350 million, although this was not his idea, it was the idea of other investors.

But at this time, other investors will not think like that, and in the face of interests, they will only blame Ye Twist for selling their films so cheaply, not realizing that they were going to sell them in the first place.

After a while, there was a knock on the office door, and the director of the distribution department came in with a report.

"Mr. Ye, this is the box office estimate of "Beijing Love Story". ”

Ye Xuan took it and glanced at the number first, and said in surprise, "How sure is 800 million?"

The director of the distribution department said, "More than 50% probability, the final landing point should be in the early 800 million, although today's pre-sale is not ideal, but yesterday's box office and pre-sale ratio is very high, coupled with the word-of-mouth is not bad, the trend of "Beijing Love Story" should be very stable, and in the next 20 days, only "The Hobbit" and "Robocop" two blockbusters were released, there are almost no competitors, and the estimate of 800 million is still relatively conservative. ”

A professional film and television company, of course, will not think that it can really break one billion.

Valentine's Day is only one day, there is no holiday, and breaking 100 million on the first day does not mean that it can also break 100 million on the following weekend.

Judging from word-of-mouth, opponents, film scheduling, and audience, the estimate of 800 million given by Wanda is not outrageous.

800 million, excluding the guarantee of 350 million, the next 450 million box office Hantang Media will take 45% as the guarantee.

That is, 87 million, plus 150 million out of 350 million, which is 237 million income.

The guarantee fee paid by Hantang Media is only 100 million, the publicity and distribution cost is 20 million, and it also earned 120 million.

The total income of the producer is just 200 million, excluding the cost of 50 million, it only earned 150 million, which is 30 million more than the distributor.

More than 100 million net profits were given out like this, which can be called the biggest "mistake" since Ye Twist took office.

Could it be that Tang An's vision has reached such a point that without watching the finished film, he can be sure that a new film directed by a newcomer can be a big hit?

is reminiscent of a series of publicity methods in the past half a month, as well as Tang An's investment of 80 million in the previously unpromising "Return of the Great Sage", and finally succeeded in one fell swoop.

It's really evil!

Ye Xuan didn't regret it for a while, he felt incredible at Tang An's vision, but he couldn't come up with a clue, and he couldn't figure it out.

However, after this weekend, Ye Twist felt a little better.

After breaking 100 million on the first day, on Saturday and Sunday, "Beijing Love Story" won 59 million and 46 million box office respectively, and the total box office reached 209 million in three days.

It fell a little more ruthlessly than the first day, and only got 21 million box office on the first working day, a drop of more than 50%.

Looking at it this way, 800 million is unlikely, and in the end it will be about 500 million, and if it falls a little harder next week, 500 million will be hanging.

The box office of his own film dived, and Ye Xuan was relieved, at least Tang An didn't pay attention to a movie, it was a big hit like "The Return of the Great Sage".

Otherwise, it will be really scary, and the box office of two big-selling films in a month will add up to 2 billion.

In the past two days, several investors have more or less begun to complain that they accepted the low-price guarantee of Hantang at the beginning, as if they had made less money because of Ye Xuan.

There's nothing to say now, it's no problem to be super guaranteed, but it's not much.

Ye Twist is relaxed, but the director of the movie, Chen Shicheng, has really experienced a transformation from heaven to earth in the past two days.

Two days ago, he was still the leader of the new generation of directors, like the next Tang An, but in the blink of an eye, the box office continued to shrink, and the direction of the wind changed all of a sudden, which caught him, a veteran driver in the entertainment industry, off guard.