In any industry, every newcomer wants to be a blockbuster and soar when he first enters the industry.

Entrepreneurs in the Internet industry all think that they are the next Ma Yun.

Writing a book to seal the gods, the copyright is a big sell, and the platinum gods from all walks of life are hanged.

Film school students want to become famous in one fell swoop, but they can see themselves wherever there are people.

As directors, they also want their debut films to be box office hits and become guests of major film and television companies.

In the past, those film and television predators who didn't believe in themselves and refused to invest were chasing each other, and all the stars cried and shouted to go to their own dramas and their own beds.

As a rookie film director, Chen Shicheng has not fantasized about this.

As a half-newcomer, Chen Shicheng also has this capital, after all, the TV series version of "Beijing Love Story" has also become popular, whether it is a TV station or a video website, the ratings and clicks are the highest in the same period.

The first time I made a TV series, it became a big hit, and then I was full of ambition to make a movie.

But after all, it was two fields, and when he found Xinli Media with the plan, he was still politely rejected.

The first time I saw Wang Ziwen, CEO of Xinli Media, I was rejected.

The second time I found Cao Huayi directly, the same is true.

Although the excuse was very good, despite Chen Shicheng, he still saw a trace of disapproval in their words and eyes.

You must know that the TV series "Beijing Love Story" brought hundreds of millions of revenue to Xinli Media, which almost supported Xinli's annual financial report that year.

If Chen Shicheng is the actor, then Xinli Media is simply the perfect "villain".

Xinli doesn't invest, even if Chen Shicheng's family is good, he can't take out so much money.

He can only find investment again, Jiangsu and Zhejiang Satellite TV, Jiangsu and Zhejiang Blue Sky, Yinghuang, Jiangning Satellite TV, Jiangning Satellite TV also pulled it an advertiser, a clothing company to invest a little.

Then Chen Shicheng also found a youth film studio under the Beijing Film Academy, and successively pulled a little investment.

At that time, Wanda became the eleventh largest shareholder of Xinli Media, and Wanda and Chen Shicheng, who had just entered the film and television production industry, hit it off and gave the rest of the funds, which raised enough money.

The standard protagonist template, at the beginning of the TV series was a big hit, but the movie was not favored, and then found other investments, the movie became a hit, and the company that refused to invest before was full of regrets.

Chen Shicheng has fantasized about the movie becoming popular, and he has thought about it more than once.

But the result of breaking 100 million yuan on the first day is still a big surprise, and judging from the box office on the first day alone, he can already rank in the top ten in the country.

Coupled with the vigorous praise of the media, every time I go to publicity, that momentum, that reporter, the specifications are no worse than the famous director.

The top ten rookie directors ranked by many media ranked him first, surpassing Zhao Wei, who broke 700 million at the box office, and Wu Ershan, who held two billion-dollar blockbusters, are about to reach the sky.

Chen Sicheng is also happy in it, as long as he has the strength, he is not afraid of killing.

With the data of breaking 100 million on the first day, even if it can't reach 1 billion, there will be more than 7800 million points in the end.

Although it fell by half in the next two days and weekends, it was 200 million in three days.

However, it fell by more than half on Monday, from breaking 100 million in a single day to 21 million in a single day, and it took only four days to cut two knives from the middle, which is also rare.

If it goes on like this, don't think about seven or eight billion, if you cut it again in two days, it will be three or four hundred million lives.

Monday's box office brought Chen Shicheng back to reality, and it was impossible to soar.

Although this data is quite good for a love movie with an investment of nearly 50 million, it is only a dark horse.

Zhao Wei's "To Youth" invested less than this, taking 700 million at the box office, and Deng Chao's "Breakup Master" also had a higher box office than "Beijing Love Story".

The box office plunge was followed by a sharp turn in the direction of the media, and the manuscripts that had been held to the sky seemed to be all gone in an instant.

Two folds in four days, which is even more ruthless than last summer's "Notes on Tomb Robbery".

All kinds of criticism, belittling, and falling voices have come out, and a dark horse movie has been belittled in various ways.

Looking at the completely different news on the Internet from before, Chen Shicheng depressedly slammed the keyboard, closed the computer, and prepared to deal with the media that had changed his face.

A dark horse killed on Valentine's Day fell quickly, which was unexpected for some film and television companies in the circle.

I didn't expect to break 100 million yuan on the first day, and I didn't expect it to be cut in half twice in a row, this decline is unprecedented in mainland film history.

Breaking the routine means that the market has changed, and it is a very sensitive and important thing for all filmmakers.

Guangxian Media, since the first day of "Beijing Love Story" broke 100 million, Wang Changtian began to research.

This data is definitely abnormal, even if it is a dark horse, it is too black.

In the first two years, Guangxian was still the company with the strongest publicity ability in China, whether it was Huayi, Berner or Hantang, it could not be compared with Guangxian.

The propaganda network covering hundreds of TV stations across the country is enough to beat everything in the period when the Internet has not exploded!

It's only now that the Internet era has fully arrived, and Hantang Media has overtaken.

After much discussion, it was concluded that the main impact was the promotion of the joint efforts of the movie and peripheral products, and the reason why it coincided with the Valentine's Day schedule.

This is the only explanation, otherwise how could Valentine's Day pass and be cut in half the next day.

Lover's energy saving has such a big bonus, which is beyond Wang Changtian's expectations.

But now that it's been figured out, there's nothing to pay attention to, let the production department and the distribution department find the right romance film and test the water.

Now for Wang Changtian, the most important thing is the acquisition case with Tengxun.

In the second half of 12 years, he spent nearly 600 million to buy 28% of Xinli's shares from Wang Ziwen.

By now, this 28% stake has been worth nearly a billion.

As long as it is sold to Tengxun, with this billion, plus the cash reserves of Guangxian in recent years, it is enough to complete the merger and acquisition of Maoyan.

Although Guangxian has always been a small fight in movies, relying on the income of TV networks and variety shows, its profitability has always been in the top three domestic film and television companies, and it is not bad for money.

Meituan itself lacks funds and is no longer able to maintain the development of Maoyan, and is ready to separate it for financing.

Wang Changtian, who has always been stingy, plans to play big this time, spending 2 billion yuan to acquire Maoyan, take control, and completely expand Guangxian's film business.

However, Tengxun has not yet done it, this time Tengxun not only wants the 28% shares, but also wants to merge and acquire the entire Xinli Media to form a new film and television company.

Tengxun Pictures has always been based on the establishment of Tengxun Video, which is considered to serve Tengxun Video, and the new film and television company will really enter the film and television industry and enter the big screen!

Ah, Tanuki, Tengxun, Wanda, the competition will be unprecedentedly fierce, Wang Changtian in order not to fall behind, the merger and acquisition of Maoyan is also to occupy a place in the future film and television industry.

Huayi brothers, Wang Zhongjun also understood the reason for the outbreak of "Beijing Love Story" on the first day.

"I didn't expect such a big bonus on Valentine's Day, and Tang An picked up a cheap one. ”

Wang Zhonglei said, "The marketing is also done well, and it is all replaced resources, and it doesn't cost any money." ”

It is also admirable that you can get no less than 60 or 70 million propaganda resources without spending money.

The publicity resources given by "Where Did Dad Go" Shonan Station can be worth 100 million, but it is almost completely invested by Shonan Station, and this 100 million resources are still spent on themselves, which can also be counted as costs.

But the replaced resources of "Beijing Love Story" really do not belong to the cost, which is amazing.

"Marketing is key. ”

Wang Zhongjun nodded, and then said, "In this way, don't we still have two romance films "The Best Life of a Spoiled Woman" and "Micro Love" ready to be released for the New Year, pick one to be released on Qixi Festival and see the effect." ”

It is normal to follow the trend in the film and television industry, and a romance film broke 100 million on the first day of Valentine's Day, just like the previous Double 11, and it has also become the goal of many people.

It's just that someone drinks soup, someone and the northwest wind.

Wang Zhonglei was a little worried, "Now Valentine's Day in the West is more popular than Qixi Festival, I'm afraid there is a gap in effect." ”

That's right, Western festivals are popular now, whether it's Valentine's Day or Christmas, they are becoming more and more popular.

Wang Zhongjun thought for a while and said, "Let's find a few companies to do a survey, and look at the comparison of the occupancy rate, flower shop sales, and cinema attendance rate of Qixi Festival and Valentine's Day in the past two years. ”

"Okay, I'll do it right away. ”

Wang Zhonglei nodded, flipped through the calendar, and frowned again, "But this year's Qixi Festival is August 2nd, there are "Transformers 4" and Tang An's "Mysterious Superstar", as well as "Small Times 3", "There Will Be No Time", "The White-Haired Witch", I'm afraid the schedule will be very tight." ”

Wang Zhongjun waved his hand, "Let's investigate first, "Transformers 4" will be released at the end of June, and Han Han's film and "Small Times 3" should not have much impact." ”

The reputation of "Little Times" has been rotten, and Wang Zhongjun doesn't care about this third part.

is also rotten Guo Jinming's reputation, and Han Han, who is also a best-selling author, will definitely be affected, and Wang Zhongjun doesn't believe that he can make any decent films as a bookwriter.

Although "The White-Haired Witch" is not a big IP, it is quite well-known, and Xu Ke, who is good at martial arts films, is the producer, so he will be an opponent.

Moreover, Huayi has no films in the summer file, so he tried his best to release them, and it was no problem to get some of the films.

Wang Zhonglei remembered something, and said, "By the way, big brother, Xiang Huaqiang is preparing to make a big production, and the investment is expected to be about three or four billion, and he is in contact with Yu Dong, should we participate?"

Xiang Huaqiang?Three or four billion?

Wang Zhongjun was vigilant in an instant, "Don't participate in this kind of investment, and you can't touch it in the future." ”

Where did Xiang Huaqiang get so much legal money, even if he had, it would be impossible to invest it in a movie.

Wang Zhongjun knew what Wang Zhongjun meant, the entertainment industry was originally in the spotlight, and Huayi was the film and television company with the highest market value in China, so black money could not be touched, especially such a large amount.

He leaned over and whispered something in Wang Zhongjun's ear, Wang Zhongjun pondered for a while and nodded.

The money, although not white, is not black either, but gray.

It's no wonder that Yu Dong will come into contact, if it was really dark, "Aomen Fengyun" would not have such a box office.

This film is invested by Sun Entertainment, a tycoon of the Omen Bei industry, in order to promote Omen and Macau's Bei Shi Chang, as long as Yu Dong accepts it, it is not difficult to double the box office.

Sun Entertainment's Zhou Zhuohua also looked for Tai Dong and wanted to push the box office, but Yu Dong still refused.

This kind of gray money is a lot in the entertainment industry, and there is basically no risk after some operation.

But a one-time three or four hundred million, such a large amount of money, is the first time.

The risk tends to be close to zero, and there are benefits, and Wang Zhongjun did not veto it.

He asked, "What theme is Xiang Huaqiang going to shoot, sci-fi or costume?"

An investment of three or four hundred million, of course, is like a little bit, and you say that the investment of 400 million in your entire modern romance film is really stupid for others.

Costume wars are much easier to operate, if there is a large-scale war scene, thousands of costumes, armor, weapons, etc. can make at least 100 million accounts.

Our film is well-made, no way, every costume and props are high-quality, a knife is thousands of pieces, and in ancient times, it was a dragon slaying knife-level treasure knife!

Wang Zhonglei said, "It's a mythological theme, isn't the Han and Tang Dynasties preparing for the "Fengshen" series, Xiang Huaqiang thought about making a film too, and the mythological theme is also easy to operate." ”

"Gods"?

It's okay, there are still few mythological themes nowadays, and the audience should be interested.

"Forget it, director, let's get in touch with Xiang Huaqiang first. ”

Wang Zhongjun just wanted to ask who he planned to invite to shoot, but with such a large amount of gray money, it was impossible for a somewhat famous director to take it.

As for the actors, it's not a problem to get the money in place.

Wang Zhonglei said, "The director is not there yet, and Xiang Huaqiang should be able to find a few big names to come over as an actor, but he wants to praise his son, and it is estimated that he is the male number one." ”

The eldest son of Xiang Huaqiang's family?

Playing the leading role in a 400 million investment blockbuster?

Rao is Wang Zhongjun, who has seen a lot, is also speechless.

But anyway, it's a safe and profitable deal, Xiang Hua will praise his son.

Not to mention praising his son, even if he lets his dog play the Howling Dog, it doesn't matter if the Roaring Dog is the protagonist.

By the time the movie is released, the Han and Tang Dynasty's "Fengshen" series should be almost filmed, and you can borrow it at that time.

Wang Zhongjun also decided to participate in this "The Legend of Money Laundering of the Lei Zhenzi Family".