The so-called branch is to set up a small, but fully functional department, which imitates the headquarters standard. Pen ~ fun ~ pavilion www.biquge.info

It seems to outsiders to be dispensable, but only the general managers of the major subsidiaries who have an in-depth understanding know the general importance of this division.

If nothing else, market research alone requires an independent division.

The market trend in each region is completely different, and it is possible that a certain brand in Chongqing is particularly popular, but there is no progress in Guizhou. Or an off-road vehicle that can cross mountains and mountains is easy to sell in rough places, but it can be placed in a large city with gentle terrain, which is far less than a car that focuses on comfort performance.

This requires the marketing department to conduct investigation and research.

Therefore, the marketing department located in Chongqing headquarters, no matter how powerful it is, must focus on the local market, and the market research in other provinces is not enough.

In other areas related to the marketing department, there are too many, event planning, product replacement, capital investment, personnel adjustment, and after-sales warranty are all closely related to it.

These things cover all aspects of the good development of a standard 4S store.

These needs can only be met by setting up branches in each major province, conducting separate research and research, and launching special marketing programs.

On the other hand, the financial system and personnel system must also be separated, otherwise all of them will be gathered at the headquarters, which will be a project that consumes manpower and material resources.

Hengcheng Group has only been established for less than a year, and the pressure on these aspects has been overwhelming.

It is precisely for this reason that in order to alleviate these pressures, it is imperative to set up a branch!

Although the sparrow is small, the branch with all the internal organs is the next development plan of Hengcheng Group.

Mao Xiaole knew the key well, and naturally knew that what Long Qiankun said was not false.

Looking at the big part from the big picture, for Mao Xiaole, the issue closely related to her is not the direction of the group's development, but the principal of the local branch.

If she can build a good relationship with the head of the branch, or even become the head of the branch, it is the most important thing in her career development journey.

Merely.........

Mao Xiaole shook his head, with his own ability, it was extremely reluctant to be the general manager of a 4S store at this age.

This is still under the guidance of Lu Heng step by step, and this step can only be achieved after obtaining sufficient experience and training, and there is also Lu Hengli's strong support against public opinion.

With my current resume and ability, it is still a little difficult to become the head of the branch.

Sighing, Mao Xiaole also left Long Qiankun's previous words of support behind, and what he thought in his heart might be to build a good relationship with the branch director at that time.

As long as the other party can give Hengcheng Group the first step to set foot in Guizhou's Hengcheng Chery 4S store some convenience, it is the biggest harvest.

The same situation as Mao Xiaole is also playing out in other places.

Hengcheng Group was established in March this year and listed in April, and the next big move is not much, but it is definitely a lot.

Acquired a number of subsidiary product companies that are closely related to the automobile sales market.

Acting as an agent for more car brands, expanding 4S stores in other places, expanding the territory to the whole country, not limited to Chongqing.

Entering the field of second-hand cars, hoarding second-hand cars, and even secretly developing second-hand car websites, wanting to enter the Internet industry.

With so many moves, for a group company that has only just been established, it is really moving forward with the pace of a giant.

Even after the market value assessment of the interested people, the results obtained are jaw-dropping.

Hengcheng Group has a complete structure, the initial formation of the industrial chain, a reasonable composition of personnel, a single debt, only the debt of the bank, and not large, with the ability to easily repay, without a penny of financing, the equity is complete, everything is so thriving.

And according to the huge profits it generates every year, the most basic and preliminary market value is at least above one billion!

In other words, if Lu Heng packages and sells the entire Hengcheng Group, he can easily get the wealth that ordinary people can spend a few lifetimes on, one billion!

That is, Lu Heng did not take the initiative to make an assessment in this regard, otherwise he would probably be frightened by this result.

A year ago, he made a preliminary assessment based on his own experience that the sum of several 4S stores in Hengcheng could only break through the threshold of 100 million.

But a year later, Hengcheng Group was established, resources were integrated, the speed of development accelerated, and the market value increased tenfold.

Maybe it's just like this, subconsciously, even if he knows that Ele.me is worth billions in the future, Lu Heng doesn't pay much attention to it, and easily loses a large amount of shares to a roommate who started a business together.

Because his focus is still on the industrial company he has worked hard for, compared to Ele.me, which is only worth one or two million now, Hengcheng Group is already a real behemoth.

It's not smart or stupid, it's just that people's subconscious makes him make a choice, no one is perfect, not to mention that there is just a trace of emotion in it.

Zhao Jing sat in the most conspicuous place at the front of the conference room, as for the position in the center, firstly, it usually belongs to Lu Heng, and secondly, he needs to use a projector today, so in order not to block everyone, he naturally will not sit there.

A woman with a cold temperament, rigidly dressed and neat, but with a gorgeous appearance, is holding a baton, standing in front of the projection screen, explaining the development plan of the next part of Hengcheng Group to many senior executives of the group in the conference room.

"China has a total of 35 provincial-level administrative regions, including several special administrative regions, municipalities directly under the Central Government, and autonomous regions for ethnic minorities. According to the administrative division, it is divided into six large regions. North China, Northeast China, East China, Central South, Southwest China, Northwest China. Now our Hengcheng Group is located in the southwest region, Chongqing, one of the five provinces, and the pace of development has spread to another province - Guizhou. As we all know, our goal is certainly not one or two provinces and cities, but to spread throughout the country. ”

Everyone in the conference room bowed their heads lightly and agreed with the woman's statement.

Zhao Jing lowered his head even more, cast an encouraging look at the woman, and motioned for her to continue.

The cold woman let out a turbid breath, and stood in front of all the senior executives of the group for the first time, saying that it was impossible not to be nervous, but under the encouraging eyes of the president, she relaxed a lot.

After a pause, the woman continued without delay: "You can't become fat by eating in one bite, and with our strength, it is impossible to lay out the whole country at once, so under the command of President Zhao, Chief Operating Officer Zhao, and Chairman Lu, we have determined the next development route." That is, in the other four provinces except Tibet, a thorough situation will be set up. Chongqing municipality, Sichuan Province, Guizhou Province, Yunnan Province, all over our 4S stores, automotive ancillary value-added products business also to do together. ”

Zhao Jing smiled slightly, signaled the cold woman to pause, and then he turned his head to look at everyone.

This is also the most important reason why I strongly demand the establishment of branches in the four provinces, and only when the four provinces close to the mainland have laid the most solid and stable foundation, can we have the ability to face the whole country. ”

(To be continued.) )