Korean horror films in general are not the genre they are good at, "Rose Flower, Red Lotus", "The Cry", "The Strange Tale of the Female High School", "Kunchi Rock", basically it takes a few years to produce a blockbuster work.

Especially in the past two years, there has been no box office of more than 2 million, and the two of them are probably trying to break out of the encirclement and create a good result in history.

But looking at the lineup, "Transformation" has two old drama bones, Pei Shengyou and Cheng Dongri, who take the religious route, starting from the family, and telling a story of victory and defeat in order to defeat the evil ghosts who torture the family.

"Dark War" has the same name as a Xiangjiang movie in China, when it comes to the fame of the actors, only the heroine Xu Ruizhi is relatively famous, and the others are all familiar, but they can't name them, typical small-budget films.

?? Not to mention the luxurious cameo lineup in "Exit", just looking at the starring actors, the gap is actually very big, but the other party also has a confidence, that is, the investment is small, the return on investment is fast, you may need three or ten tens of billions to recover the cost, I can make money as long as more than one million people watch it here.

Therefore, in terms of publicity, these two works did not spend too much money, mainly because of the above programs, and they discussed whether to change the release before, and after discussion, they also decided to give up, because in mid-October, the action blockbuster "The Murderer Next Door" starring Lee Byung-hun , Ma Dong-seok , and Park Min Young will kick off.

But the theater's film schedule first discouraged the two.

"Exit" was released for 18 days, and it was the daily champion every day, with a cumulative box office of 6.55 million people, winning 53% of the film schedule.

"Transformation" 21.7%,

"Dark War" 14.5%,

The rest was given to the other two films whose directors and actors were not well-known.

The most hateful thing is that Su Yan simply doesn't give him a way to live, he began to announce on Friday that all the starring actors, supporting roles, and all the stars of the cameo in the movie will randomly appear in any movie theater across the country from eight o'clock tonight to the same time on Sunday, for a total of forty-eight hours, and as long as you are lucky, you can interact with the stars face-to-face.

At the same time, Cho In-sung, Lee Dong-wook, Lee Yeon-hee and others all proved Su Yan's statement on SNS, and revealed the location where he would go to his first stop, and even Cha Tae-hyun said that he was too lonely to go alone, and he might bring Kim Jong Kook and other friends, which directly made fans excited.

People in the industry who know the situation are very impressed, the location chosen by the star seems to be imaginative, but in fact, it is aimed at areas with weak box office to focus on publicity and stimulate the market.

SM is also making efforts, as one of the three major entertainment companies in South Korea, its artists have been mobilized, in addition to promoting on their personal websites, they will mention it when participating in the show.

Of course, it is done smartly.

For example, when the host asked what his future wishes were, he replied that he must be a good actor like Yuna's predecessors, and she is also a senior in her own company anyway, and then she will talk about "Exit" very smoothly;

Or if you want to do something in your spare time, it has to be watching a movie.

Something like these,

Because the movie has been popular recently, the show and the host generally don't interrupt or edit it, and everyone is willing to do the icing on the cake.

"Exit", which has been released for half a month, still holds steady pressure on the other two upcoming new films.

......

Gwacheon is a city in the central part of Gyeonggi Province, about half an hour's drive from Seoul, and is a garden-like city where 80% of Korea's flowers are produced.

Although it is a city, the population of the area is less than 60,000, and because it is so close to Seoul, many people choose to work there during the day and take the bus back at night.

As a result, after 8 o'clock in the evening, the whole city feels like the countryside, there are almost no pedestrians under the bright street lamps, and the packing carriage business that Chinese people love to go to in the city is also average.

And there are only two movie theaters in the entire city, and the goal of Su Yan and Yun'er is here.

Similarly, before leaving, Lin Xiaoyun also revealed some itineraries, preparing to go to a very beautiful small city very close to Seoul, and some fans also guessed that it might be Gwacheon, calling friends to intercept it.

After dinner, they got in the car and rushed to their destination, originally only arranged for the scene in the basement theater at 7:50, after hearing that the two theaters were only ten minutes away, they decided to say not to favor one over the other, since they came, just take a look.

On the way, the assistant also explained the situation, there are not many local young people, and they prefer to go to Seoul for appointments and other arrangements, normal movie screenings, only one evening is arranged, and the attendance rate is a weekend in time, and it is very good to reach 50%.

It happened that the two sides were also staggered for half an hour, which allowed Su Yan not to be in a hurry, just move easily, and it would be about the same for about twenty minutes to communicate with the audience.

When entering the city, Su Yan also doubted his eyes, the city is very beautiful, you can see flowers of various colors everywhere, and the buildings are also very modern, only one point, that is, there are not too many vehicles and pedestrians, and when waiting for the traffic lights, there are only five cars in total.

When they arrived at the place, it was already half past seven when the car was parked, and the two of them needed to walk through the waiting hall and talk to the theater manager about the process first.

Su Yan was a little nervous, not because he was worried about being recognized, but because he was afraid that he could only see two or three kittens when he went in.

After just observing the door for two minutes, I saw a few people walking in, and decided to let the assistant go down to see the situation first, which was a surprise, and if it was discovered, everything would be ruined.

After waiting for a while, I saw the assistant and another man walk out together.

"Director Su, it seems that you have to wait for a while. ”

This sentence made the two stunned.

"Hello, I'm the manager of this theater, it's strange today, the most people who watch movies on a normal Friday night are hundreds of people, but the tickets have been sold so far almost 400, and I also know the person in charge of another theater, I just talked on the phone, and the situation on his side is similar, even better. ”

"Whew. Su Yan sighed, "How did "Exit" sell last week?"

"To be honest, it's a little bit better than usual, about 15% up, and there are the most people on Saturday, more than 300 people. ”

"Do you have a midnight show here?"

The manager nodded, understanding what Su Yan meant by asking.

"It didn't sell well, and the two halls combined had less than eighty tickets. ”

"And how much did 'Exit' premiere last week at midnight?"

"One hundred and fifty or so. "The manager still knows the data.

"I see, let's do it, the movie doesn't have ten minutes to start, just let the audience in earlier, and we can have more time to communicate. ”

"Of course it's all right, but we don't have a host. ”

"It's okay, it's simple, just do it yourself. ”

"Okay, I'll arrange it right away, and you wait for me to inform you. ”

The artist took the initiative to ask for more time, which must be a good thing for the cinema, and for this reason, the experience also specially invited a photographer to prepare to take a few more photos, which will be hung in the hall for publicity purposes.

"Eh, why are there so many people today, I've never seen them before? ”

"There are no movies to watch recently, only this one, I guess I don't have to choose. ”

"You don't know, it's almost 7 million, and it is estimated that it is the work with the best chance of breaking 10 million in the past three years. ”

"I see that the actors are working hard to promote, will they come to Gwacheon? ”

"Haha, dream, we're too small here, where can we see it. ”

"Not necessarily. ”

"Bet, if you come, I'll treat you to pork belly. ”

"Okay. ”

"I don't believe it... it, Yuna..."

"Hahaha, there really is pork belly to eat. ”

The audience, who had been chatting and waiting, suddenly burst into cheers, and a man and a woman walked directly to the stage, and after a closer look, it was not Su Yan and Yun'er.

"Damn, it's really !! here"

"I just read the analysis on the Internet and said that I might come to Gwacheon to force my boyfriend to buy a movie ticket, hahahaha!"

"Director Su Yan is so handsome, better than on TV. ”

"Yuna!!Goddess!!"

"Director Su Yan, so handsome!"

More than 300 people at the scene boiled directly, all kinds of screams sounded, and everyone took out their mobile phones and began to take pictures and videos.

"Who said I was handsome just now?" Su Yan began to ask after walking to the middle.

"Me!" shouted a chubby boy.

"Hey, okay, I thought I would give a gift if it was a girl, you... Sit down!"

Su Yan showed off a wave, but Yun'er on the side directly served him, stretched his hand to his waist, and the act of sprinkling dog food on the spot made the shouts on the scene rise by a few decibels.

"Okay, no kidding, hello everyone, I'm Su Yan, the director of "Exit". ”

"Hello everyone, I'm Yuna, it's nice to meet you. ”

"Woo woo woo woo !!" The audience welcomed with practical actions.

"How's it going, are there any surprises?"

"Whew!" the audience replied unanimously.

"Actually, when I came, Oba and I were a little worried, what if there was no one, whether we were going to go home directly, but fortunately, you are here. ”

Su Yan's Korean can only communicate simply, and in this somewhat chaotic environment, he still cooperates with his daughter-in-law.

"Well, because of the limited time, we won't delay everyone from enjoying the movie, so let's start asking questions now. ”

Almost everyone in the audience raised their little hands high.

"The young lady in the red dress in the fourth row. Yuna chose one at random.

Soon a staff member handed over the microphone.

"I want to ask Sister Yun'er, how did you manage to maintain such a slim figure after getting married?"

"Well, it's very simple, six words, keep your mouth shut and open your legs. ”

"I want to ask, does the movie have a chance to break 10 million?"

"I can only say that I hope for it, but the final result depends on you. ”

"Director Su, is the movie guide circulating on the Internet made by your staff?"

"I have to clarify this, the crew has contacted the person who posted the post, he is a student at Seoul National University, and he watched the movie a total of seven times with a few good friends, and I don't know how he did it without being able to pause, but he is really not a staff member. ”

...

The twenty-five minutes of exchange passed quickly, and after taking a group photo with all the audience, Su Yan and the two waved goodbye and headed to the next location.

At the same time, the same situation is happening in some theaters across South Korea.

The next day, when the box office of the three films was announced, it surprised everyone.

(I just want to add a more.,There's no reason.,Another secretly ask the big guy who reads QQ.,I haven't received a reward for three months.,Is there anyone to break this deadlock?,And then ask for support.,The subscription in October has been a big cut.,This month is a new low.,I'm so miserable!!)

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