The release schedule of a new movie is within 20-35 days, but the general hit film lasts for 2 weeks, and then the theater generally does not have much schedule.

The reason is very simple, the audience who should watch it has watched it, and if other films are released again, the attendance rate will definitely be much lower.

Of course, this is just a normal situation, if the box office is not good, each movie theater will have fewer screenings or even no screenings according to its own arrangements, so some movies, especially some small-budget movies, are simply "three-day tours in theaters", and they will be taken off the shelves as soon as they are launched.

On the other hand, the box office itself has always been guaranteed, and if the competitors are not strong and there is nothing that can be beaten, it will be a different matter.

On Saturday morning, media reporters were waiting for "Exit" to release the latest box office information, and the night before, it finally ushered in the release of four new films, and everyone was eager to see if it could maintain its big drop under the pinch.

After all, the number of moviegoers has reached nearly 7 million now, and the box office this weekend will determine to a certain extent whether it can break 10 million in the end.

When reporters and ordinary people went online, they found that "Exit" was swiped again, and several websites such as SNS and naver searched for movies and actors in the show.

If you take a closer look, you still come from different places across the country, which makes the reporter sigh, could it be that Su Yan has already made plans when he invited celebrities to make cameos? That's too terrible.

"Dafa, first of all, the movie is really good, I was taken to my parents after my friend Amway, and it turned out to be... There is also an unexpected surprise, Ha Ji Won and Hyun Bin actually appeared, male gods and goddesses, PS: I said that I was in Jeju Island, and I can only say that I was so lucky. ”

"Second brush, I am a fan of Cha Taehyun, but after seeing the movie guide on the Internet, I couldn't wait to pull my girlfriend to watch it again, and I was lucky to see Cho In-sung and Song Joong Ki, although I am a man, I am really a fan, I am really handsome, and I got an autograph, and everyone took a group photo together. ”

"I was in Gwacheon City, and at eight o'clock there was news from another theater that Director Su Yan and Yuna had passed, and the entire theater was full of mourning at that time, we only had two movie theaters here, and the result was 50% chance that I didn't choose the right one, but I didn't expect them to come, the director's Korean language has improved, answered a lot of fans' questions, and watched the movie with a very happy mood. ”

"Believe it or not, believe it or not, Li Yunxi and Bao'er appeared together,,, the scene broke out directly, just like the fan meeting, it's crazy, it's too shocking, Bao'er also danced and said. ”

"Cha Tae-hyun, Kim Jong-kook, and Jang Hyuk came downstairs to my house, really, I was very busy for a while, and I didn't have time to watch a movie, but I just came back and caught up, this luck, I asked who else !!"

On Friday night, all the members went to at least 30 theaters to meet with thousands of fans, photos and videos of various versions, angles, and scenes, plus text descriptions, in addition to expressing the excitement of the parties involved, it was the envy of other fans.

And the stars have already spoken, and the one-on-one meeting will last for 48 hours, and this is just the beginning.

Everyone is moving again.

"Mom and Dad, it's been a long time since the family went to the movies, and recently there was a very good "Exit", and I have called my sister that she will come back from Daejeon. ”

"Xiujing, don't you like Yuna the most, I heard that she might come to our movie theater... Really!! you really want to come... No, it's not... See you in the evening. ”

"Honey, the company issued two movie tickets today, or we go out for dinner in the evening, and then have a rare date... Okay, it's half past eight... Uh-huh... I'll pick you up right after work, love you!!"

"Are there any Chinese international students, organize, director Su Yan's works are about to break 10 million, do we want to support and support! ”

"My friend said that he saw EXO's Baekhyun and Chanyeol at the cinema yesterday, and the singer is interested, so he must be good-looking, so let's go too. ”

Moreover, in addition to the general audience's interest, the fan groups and support clubs of the stars have also been in action, organizing various group viewing activities.

Why is 10 million difficult, and why is it called a national movie.

Excluding outsiders, South Korea has a population of just over 50 million, that is to say, one of the five people must go into the theater to watch, if there are no true love fans who have two brushes, three brushes, and N brushes, it is basically an impossible task.

At 8:30 a.m., the box office was released.

First place: "Exit", 376,000 viewers,

second place: "Transformation", 25,500 viewers,

Third place: "Dark War", 12,900 viewers,

Fourth place: "She in My Heart", the number of viewers is 5,700,

Fifth place: "The Life of a Young Man", the number of viewers was 3,500.

As soon as the results came out, the industry was in an uproar.

This is... It's going to be against the sky.

The first is that the two horror films performed too poorly, and even the total box office of the last four films combined was less than a single digit for the first place, of course, "Exit" was a full day on Friday, and the rest only counted midnight shows.

But the gap is also too big.

The champion did not decline last Friday, but increased by 20,000 more, which is not common, and it can only be said that in addition to the success of the film's promotion strategy, the quality itself is also leveraged.

On the other hand, looking at a few new films, let's not talk about the two at the bottom.

"Transformation" has a media score of 4.3 points and an audience score of 5.9 points, which is barely qualified as a horror film, but everyone knows that 99% of movie scores will slowly decline over time.

"There are one or two cruel and bloody pictures that I don't dare to watch, and the others are ordinary, and there are a lot of bugs, which makes people very angry. There's another question I'd like to clarify. When did the priest's brother be "transformed"? Did he start arranging everything when he said at home that his eldest niece was a demon and did not dare to drink "holy water", because he told his little niece to go down and take the cross to "die"? If he was a real priest, he couldn't even tell whether his eldest niece had really been "transformed" or not?"

""The Exorcist" + "The Thing", there is nothing to see overall. The explanation of why the family moved into the new house is also far-fetched, and the ins and outs of the new neighbor being possessed by the ghost are not explained, disappointed!"

"I'm really looking forward to it, believing in my sincerity, but the disappointment is also genuine. Is it because I didn't have to shoot it?,I still think this kind of theme is very popular.,Why do you have to shoot a demon theme when you don't have creative conditions?,Exorcism rituals,The conditions for possession,Even vomiting blood are the same.,Isn't it a bit too repetitive.。 ”

"I regret that there are three movies in front of me to choose from, and I actually spent money to buy them cheaply, and I don't have any new ideas. ”

If you want to say that the film reviews of "Transformation" are quite gentle, then "Dark War" is scolded miserably.

The media rated 3.5 points, and the audience evaluation scored 4.5 points, which is almost a record low.

"I hope that every horror film director will think about one question before the film starts: what is it that makes people scary? The simple darkness and the horror makeup that emerges from the darkness have long been unable to arouse the appetite of veteran fans who have been baptized by countless ghost movies. Movies are an industry that needs to be constantly innovated, and horror movies are especially the same. ”

"It's not a lie, there are less than ten people in the entire movie theater, and after forty minutes, a few people actually left... still scolded and left, but the scene became a little terrifying. ”

"Give it five points, the heroine with glasses is my favorite genre, but the movie is really average. ”

"The novelty is average, the screenwriter, director, and cinema have not played much of the elements, and the scary tricks are only one strong slap in the face. ”

If it's just because of the schedule, or taste problems, the box office of the premiere is not good, then you can still work harder in the later stage, but if the word of mouth is not good, it will basically be a tragedy.

By Sunday morning, the complete box office made Su Yan, Lee Sang-geun, and Yuna they had already begun to celebrate.

"Exit" won an unprecedented 530,000, while the second-place "Transformation" plus zero points is only in the early 70,000s.

The newly released films are not competitive, and other opponents will not appear until early October, that is, there are at least half a month to twenty days to be screened in a standout situation.

The theater owner is the most realistic, in this case, it is impossible to compress the schedule of "Exit", because at present, only he can make money for himself, as for the rest, hehe, you are not even satisfied with a hall, do you have the face to find me?

The opponent raised his hand, which is equivalent to announcing in advance that another national film is about to be born.

And the crew also received invitations from the Busan International Film Festival and the Blue Dragon Film Award, the former was shortlisted for six awards, and the latter was shortlisted for eight selections, including the best director, best film, and best actor and actress.

In the third week of August, the box office began to decline, but it still won a good result of 1.7 million moviegoers, bringing the total box office to 9.1 million.

In the fourth week, it stabilized somewhat, perhaps because they were all helping to promote, but the decline was not large, and it won 1.35 million.

On the 31st, "Exit" was released for a total of 32 days, and the total box office successfully exceeded 10 million.

The media is singing praises, this is the twentieth film in Korean film history to break 10 million, and it is also the first in the past three years, so it is natural to write a big book.

This is not the end, there is at least a week left in October, and tens of millions of halos will also have a bonus to the movie, as for how much it can get, it doesn't matter how much.

Everyone sighed in their hearts,

SU Yan,

This director from China,

It worked wonders!!

(Thanks to the fat ants and the two old iron tips...) Crying miserably doesn't work at all, it's so angry !!)

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