Chapter 860: No suspense
Although the premiere did not meet expectations, Fan Luyuan appeared at the banquet with joy on his face.
It is self-confidence in one's own strength, and it is also not allowed to show cowardice in front of others.
"Thank you for coming to the premiere of Incredible. ”
As the host, Fan Luyuan expressed his gratitude to the guests at the banquet and chatted.
Soon, Zhang Ping, the CEO of the other six major companies and the vice president of the board of directors of China Film, got together with Fan Luyuan.
Unlike the confidence before the premiere, as a filmmaker who has been in the industry for more than ten years, it is very clear what the bad response to the premiere means.
Not to mention comedy, the type of audience reaction is the easiest to see.
"Fan Dong, when I was screened before, I obviously had a good reputation, why is this the case at today's premiere?"
There were no outsiders, and Wang Zhongjun was the first to ask.
Fan Luyuan is also confused, it is impossible for the audience to be screened and the audience at the premiere have opposite preferences.
"I've asked the company and third-party statistical agencies to re-drink the data before the tea, so many screenings have a good reputation, maybe the audience who premiered the show has different tastes. ”
Fan Luyuan could only say this at this time.
Yu Dongdao, "It's pointless to say this now, there are still two hours to start, no matter what the word-of-mouth is, you must get the first-hand audience's response and do targeted marketing." ”
"Yu Dong is right, the zero point field and the reputation of the first day are very important. Wang Changtian nodded.
After so many years in the industry, they have never encountered any strange things, and it is not difficult for Yu Dong and the others to come to a conclusion after a little thought.
Either there is a big gap between the audience of the screening and the premiere, or there is a problem in the statistical process, and even the people below have compiled a data by themselves.
However, the movie is officially released in two hours, and it doesn't matter anymore.
The CEOs of several major companies still said that they would give the greatest support to this movie, and the ticket evasion tickets, micro tickets, and Maoyan gave the greatest discounts to promote the movie, and the film schedule was directly given to more than 50%.
They all think the same, so many resources, heaps can pile up a billion box office.
The response to the premiere was not good, and several actors naturally knew it.
Although Da Peng directed and acted in a film with a box office of one billion yuan, it can definitely be regarded as a success, but this film is also very important to him.
After all, the reputation of "Pancake Man" is average, and he needs to save his reputation.
Wang Baoqiang was a little unhappy, originally he was the absolute actor in this film, with the most scenes, but because of the big sale of "Pancake Man" in the summer, Dapeng's popularity skyrocketed, and he cut Dapeng's role no less than him, and became a tied male lead.
I couldn't help it if I was unhappy, who told him that he didn't have a billion-dollar box office.
But now the audience response at the premiere is not good, and Wang Baoqiang still breathes a sigh of relief in his heart.
Tell you to cut it randomly, now you know the consequences!
Although it will also have a bad impact on Wang Baoqiang, Da Peng, as the director of the Billion Club, has received more attention.
And he himself relied on the blockbuster "Havoc in Tianzhu", and when this movie succeeded, it would not be a problem.
......
Today's National Day file, as the first head-to-head confrontation between Hantang and the eight major companies, although they are not their trump card works, but they have also attracted the attention of the entire industry.
On September 30th, several movies in the National Day file were released one after another to meet the audience, and comments from the media and the audience were also released.
In the afternoon, movie-related websites and forums can basically see news about several movies in the National Day file.
"Charlotte's Troubles" maintained the same reputation as the premiere, and the countless laughs and irony of reality in the movie became a topic of conversation and laughter for the audience.
And the reputation of "Incredible" has taken a sharp turn, and it is called a compilation of jokes by the audience, which is vulgar and does not know the so-called logic.
Of course, there are also five-cent special effects.
The two comedy movies had completely different word-of-mouth as soon as they were released, one side was happy and the other was sad.
The day passed quickly, and in the early morning of October 1, the box office of the first day was released.
"Incredible" was more than halfway through the first day of filming, but the box office was unsatisfactory, only getting 72 million.
and "Charlotte's Troubles" got a high box office of 57 million with a film schedule of more than 20%, ranking second.
The difference in film scheduling is more than double, and the box office is only more than 10 million yuan, and it is clear which is better and which is inferior.
The first-day box office of more than 70 million is definitely not low for a medium-cost movie, but this is the data obtained with the support of the three major ticket-buying software, more than 50% of the film schedules, and the strongest publicity resources in China, which is definitely not a success.
Fan Luyuan, who got the first-hand data, looked gloomy, and the data of the two sides, no matter how layman he was, could see the gap.
There are 1.5 times more films, and the box office is only 15 million short, and the attendance rate and average number of people per game cannot be compared at all.
Now Fan Luyuan doesn't need to look at other data, just this box office, and then look at the comments of online audiences, you can know where he lost.
The gap in the quality of the movie is too big, even if Fan Luyuan has already sensed that something is wrong, and the propaganda department and the water army have begun to act, there is no way to cover such negative comments in a short time.
Regardless of the fact that it was still early in the morning, Fan Luyuan directly dialed the phone number of the person in charge of the publicity and public relations department, and instructed them to contact the moderators and administrators of Comics, Time, major related post bars, and forums to start controlling the comments.
A lot of money was thrown out, and the negative news and posts related to the major forums were deleted one by one.
Countless advertorials have been posted on the Internet through self-media and marketing accounts, and basically as soon as you open your mobile phone, you can see all kinds of boastful posts.
At the same time, I didn't forget to hack "Charlotte's Troubles" and do negative marketing.
With the publicity resources of the eight major companies, there is absolutely spare energy to promote a wave of other movies in the promotion of other movies.
Most of the reasons for blackness are that the movie has three wrong views, the actor is a loser, a complete scumbag, and he is still so scumbag after being reborn.
However, the audience is not so easy to fool these days, and on the second day of its release on October 1, "Charlotte Troubles" won 83 million box office with its super high reputation.
Although "Incredible" has a poor reputation, under such a big publicity offensive, it still won a high box office of 88 million and continued to occupy the top spot at the daily box office.
The fame of the starring actor is there, and it is also a comedy, plus the three major ticket-buying platforms provide a large number of ticket supplements, and the box office is not high.
However, with the attendance rate of the two being so obvious, a large number of major theaters have made changes to join the theaters and have increased the schedule of "Charlotte's Troubles".
Not only joined theaters, but also the directly operated theaters of some theaters also arranged a little more shows for "Charlotte's Troubles" for their own performance.
Although it only increased the film schedule by six points, not even 30%, the increase in the film schedule was also directly reflected in the box office.
On October 2nd, two days was enough time for any time to completely ferment, and the box office of "Charlotte's Troubles" directly exceeded 100 million on the same day.
104 million, "Charlotte's Troubles" broke 100 million on the third day of its release, topping the box office champion of the day.
"Incredible" relied on a large number of ticket supplements to keep the box office trend, and got 85 million in a single day, which is almost the same as yesterday.
In just three days, "Charlotte's Troubles" has become the most watched movie in the National Day file, and the original "Incredible" has been named a lot of bad movies.
And because there are too many ticket supplements, the three major platforms have invested more than 60 million tickets for this movie alone, but some viewers who are greedy for cheap tickets are disappointed and scolded even harder.
At this point, it can be said that there is no suspense in this year's National Day file.