The 2015 National Day file has begun, and the Virgo word-of-mouth box office of Happy Twist to test the water on the big screen both broke out, and got a high box office of 244 million in three days.

and "Incredible", which was the most popular among the audience before, starred by three major comedy stars and promoted by eight major companies, and also received 245 million in three days.

Although it is a little higher, temporarily topping the box office champion of the National Day file, the reputation of the movie has taken a sharp turn since the first day of release, and now there is a faint tendency to collapse.

Although the box office is about the same, anyone with a discerning eye can see that the situation is very unfavorable for "Incredible".

The box office of "Charlotte's Troubles" is in Tang An's expectations, and with the full support of Han Tang, there is no need to wait for four or five days for the box office to explode.

20 million votes supplemented, 50 million publicity expenses, all the group's resources have been mobilized.

However, it was unexpected that the big bad movie "Incredible" could get such a high box office.

If I'm not mistaken, this film was originally about 10 million on the first day, and the other party was able to raise it to more than 70 million on the first day, and it remained for three days, and the cost was a bit terrifying.

But soon Zhang Wall came over with a copy of the data, and Tang An knew about the other party's big deal.

"Tsk, 70 million votes and 80 million publicity fees, they are really willing to do it. ”

It's no wonder that so much box office has been made in the past three days, and this has really invested 150 million, which has to have some effect.

Tang An looked at some of the other party's data and asked, "Is that all, the box office is okay?"

Zhang Wall said, "It should be no problem, after all, with such a large investment, even if there is a problem, it will be difficult for us to find out." ”

"Yes. ”

Tang An nodded, the eight major companies control 60% of the theaters in the country, and it is too simple to do it.

In the early days of Hollywood, in the 80s, Xiangjiang, the producer, distributor, and theater chain were all one, and no one could find out if the box office was raised a little.

However, in the Internet era, everything is translucent, and it is difficult to hide secrets, and I don't know when it will be found out by netizens.

"Tang Dong, Ah Lifu added a point to the division of the theater today, this is going to die. Zhang Wall said again.

Let a point go out, and you will naturally get the tilt of the cinema line.

Even if they form an alliance, no one wants to lose, and if they lose, who will be with you.

Tang An waved his hand and said, disappreciating, "They can't hold on for long, with the current reputation, the box office should have collapsed yesterday, and the raccoon dog won't last two days." ”

"There will be no accidents in the National Day files, we can set our sights on the New Year and Spring Festival files. ”

The National Day file did not arouse Tang An's interest at all, in this era of open public opinion, no one can control public opinion, and the reputation of a movie is not something that any company can control, at most it is to guide it.

This is the era when the audience chooses movies, as long as the movie is of good quality and effective publicity, it will basically not be ignored by the audience.

Of course, you also have to see the audience of the movie, no matter how good the quality of niche movies is, there is a ceiling.

In this situation, Zhang Wall also knows that as long as there are no accidents, the box office of "Incredible" will definitely avalanche in the future, and "Charlotte's Troubles" will rely on its good reputation and the only excellent comedy film in the same period, and the box office will rise during the holidays.

However, Zhang Wall was still a little worried, "This time the other party is losing to the movie itself, regardless of the factor of the movie itself, in any other aspect, we are at an absolute disadvantage, once we meet each other's good movies, it will be difficult to do." ”

The National Day file wins in the movie itself, if the two sides exchange, Han Tang will lose even worse, and it is impossible to raise "Incredible" to this level.

In the past, Zhang Wall would not have worried about the quality of the movie itself, but now that the eight major companies are joining forces, no matter how many bad movies there are, they will always have some good films in their hands.

"Lao Zhang, what you said is right, if they have a good film, it is really difficult to say, but I have confidence in Wu Ershan, Wu Jing, Ning Hao, Xu Zheng, and several of them, the best directors of the Mesozoic Era are on our side, what else is there to worry about. Tang An smiled.

Ten years ago, Zhang Weiping held the trump card of Zhang Yimou, which was unbeatable in the industry, and the new picture also ranked among the three giants.

There is a fart in the new picture, and it is nothing without Zhang Yimou.

A Zhang Yimou made Zhang Weiping drag boundless, bombarding this and that at every turn, up to Optoelectronics, Film Bureau, Han Sanping, Yu Dong, down to Jia Zhangke, Zhou Yunfa and other directors and actors, there is nothing he dare not scold.

Even the theater chain that was in the upstream of the industrial chain at that time, Zhang Weiping was not polite at all, with Zhang Yimou, he had this confidence.

Now Tang An has bound several of the best directors of the Mesozoic Era, and he has enough confidence to face anything.

But Zhang Wall doesn't know so much, several of his directors have box office guarantees, but the other party's eight companies, even if each family only has one good film a year, it adds up to eight.

"I don't think we can be so passive, we can't just think about them making bad movies, the theater chain should still fight for one or two more, at least to remain neutral, even if it costs a little. Zhang Qiang suggested.

Tang An said, "I've also thought about this, and I'll get one done when the time comes." ”

Seeing that Tang An had doctrine in his heart, Zhang Wall was relieved and didn't say anything more.

However, of course, Tang An will not pay a big price to win the support of a certain theater, this situation will definitely be handled by others, and it is impossible not to bleed.

After the concession, if they get more than the four cinemas of Poly Wanhe, Jinyi Zhujiang, Jiangsu-Zhejiang Times, and Hengdian, then they should have ideas in their hearts.

And Tang An believes that the other party can't wait to do it himself, what he can give, the eight major companies can follow.

At this time, you can't give in, otherwise it will only make people gain an inch.

As for getting a theater without paying any price, Tang An is also sure enough.

......

The National Day file continues, and on October 3, "Charlotte's Troubles" won 111 million in a single day, with a small increase, mainly due to the limited film scheduling.

"Incredible" gave up a point, so that the film schedule was still stable at more than 50%, and the single-day box office did not decline anymore, rising to 92 million.

On October 4, "Charlotte's Troubles" stabilized at 110 million, and "Incredible" was still rising at the box office despite the poor word-of-mouth, getting 94 million in a single day.

There was no expected big dive, and Tang An, who didn't pay attention to the National Day file, was also confused.

No matter how high the ticket subsidy is, it is impossible to stop the decline in this situation.

The other party's marketing is also doing very well, and now basically as long as someone scolds this movie on the Internet, someone will inevitably spray him as a water army blackspot.

I don't know how many trolls have been used, and I don't wash my name, I just scold the other party for being a troll when I catch bad reviews.

Not to mention, it's quite effective, at least it can make the audience sway.

Think about it, a lot of people scold the people who comment on the bad reviews of a movie are Wumao Water Army, out of hatred for the Water Army, it is easy to subconsciously think that it is really a Water Army.

But this is far from enough, if it were so simple, the audience would be too easy to fool.

Soon, Tang An also knew the reason.

As he thought, there was a problem with the box office, and the other party brushed the box office.