Qian Feng took a sharp breath: "I know, she has always been obsessed with you, and this is also a scar on my heart." Then, he shook his head and tried his best to return to normal: "You are still haunted by the events of the past? What age is it? What's more, you have such a beautiful Chinese-American Li Ruotong by your side now!"

Qin Fangyuan also returned to normal, and smiled sadly: "No." I just don't understand, why does she keep avoiding me?"

"It was Shi Wenqing who gave you her phone number, right? I told her soon after you came back, and she told me everything, and she can't talk about hate! I know that she loves you more than I do, and we are ordinary friends now. For you, it may be too much to let go. ”

"Ordinary friends, don't mention back then! We're in a pure relationship, not like you!"

"Yes, you are in a hurry when you talk about her, I am a guest today, so I have to be polite. Qian Feng wanted to ease the atmosphere, "At that time, we were not sensible, I knew that I was very dirty, but I also loved her very much at that time! If it weren't for you, maybe I would be the one who married her today." ”

"Don't say anything so pretty! ”

Back then, Qin Fangyuan loved Hu Xiaolei wholeheartedly, and an accidental incident caused Hu Xiaolei to lose his life, and the person who succeeded was not him, but Qian Feng, which became a huge shadow in Qin Fangyuan's heart.

"Not to mention, we all owe her a lot, including her hastily marrying Zhou Yicai. You know, Zhou Yicai is married for the second time and has a teenage daughter, and I don't know if they really have love. Hu Xiaolei marries him, and we are all responsible. Qian Feng was also quite sad when he said it, and his eyes were red.

Qin Fangyuan remembered the scene when he went abroad and went out of customs at the airport, and Qin Fangyuan deliberately avoided it at that time. Originally, they all said that they would either go abroad together or be in China, but Qin Fangyuan quietly went to take the GRE (American Graduate Record Examination) and TOEFL, and also quietly applied for a scholarship. In Hu Xiaolei's view, this is betrayal, a pair of lovers who are often together, and behind-the-scenes betrayal is an unforgivable act.

The meal was bland and tasteless.

Qian Feng said: "She is still a very pure person, she relies on words to go to the world, and she is an idealist." Unlike us, we are destined to deal with money for the rest of our lives, and we may be alienated in the process, and we will lose ourselves, alas!"

Qin Fangyuan ate with his head bored and didn't say a word.

Qian Feng said: "She doesn't ask anything about her husband's business, and I personally feel that she has always had you in her heart." But I hope you don't bother her anymore, we already owe her so much. ”

This tone is like talking about an old friend who is about to die. Qin Fangyuan felt a chill on his body.

8. Unspoken rules of the media: hush money

After the celebration banquet, Zhang Jiahong immediately terminated the cooperation with SynTao Public Relations Company. At the end of the dinner that day, she scolded when she returned to the company: "What is the broken company, but also the first public relations in the capital, knowing this can handle that, collecting so much money, and finally making such a trouble, disgusting!"

Zhang Jiahong has always been obsessed with being questioned on stage. Tom told her: "That beautiful reporter is the wife of Zhou Yicai, the boss of the media, who can't forget it." ”

Zhang Jiahong immediately became angry with Zhou Yicai: "We have given him enough face." He also asked Qin Fangyuan to spread the word, saying that if we didn't dig up so many people, we wouldn't dig it, and we would come to such a show, what do you mean? Everyone looked up and didn't look down. Besides, hadn't we already talked about it beforehand? This female reporter is his wife? She looks like she is in her twenties, very young, how old is Zhou Yicai? Is she in her fifties?

Tom leaned in and said, "It's a second marriage." ”

Zhang Jiahong directly poached a reporter from a media to be a PR (media manager), this is Zhang Karen.

Zhang Karen has rich experience, once worked in a local media, and later traveled to Beijing alone and worked in an industry media. Later, the department in charge of the newspaper needed a person with good writing and a party member to write materials for the director of the bureau and assist the spokesman of the bureau in writing a manuscript, and the newspaper selected him. After arriving at the agency, he can be regarded as having a head and a face, and the director admires him very much, so he takes him with him wherever he goes, and he is about to become a personal secretary. Later, the director of the bureau fell due to bribery, and a group of cronies fell, perhaps because of this, Zhang Karen, who had the opportunity to be officially transferred to the bureau, returned to the newspaper. experienced the ecology of officialdom, and it was difficult to be willing to live a poor newspaper life, so under the recommendation of a friend, Zhang Karen naturally joined this new media company as a PR and special assistant to the chairman.

As an expert, Zhang Karen came over and came up with a publicity plan within a few days, participated in some award selections, online media and professional media interviews, etc., covering all aspects, and Zhang Jiahong approved a brand promotion budget of 10 million yuan.

Soon, all kinds of reputations came one after another, such as the most valuable investment enterprise of the year, the title of "cutting-edge media", and the outdoor advertising fashion award. Qin Fangyuan found that in the aisle between the company's front desk and the large office area, a special area was opened up, which was filled with elaborate trophies and medals, which became famous all over the world almost overnight. How can such a company be the most valuable enterprise in China? Although it has been more than half a year since he returned to China and he has successfully raised funds, he is still puzzled by the company's overnight success.

Of course, these awards require white flowers, which was told to him by Zhang Karen after getting acquainted with Qin Fangyuan. At the management meeting, Karen Zhang suggested that the company select several senior executives to be interviewed by various media to expand the company's influence. Bearing in mind that the media has set two people, one is Zhang Jiahong himself, and the other is Qin Fangyuan. Tom privately approached Karen Zhang and wanted the media to interview him more, after all, it is a thriving new media, and from the perspective of a professional manager's career, showing up to gild is naturally conducive to future development. Zhang Karen couldn't be the master, so he went to ask Zhang Jiahong, and Zhang Jiahong frowned when he heard it. Originally, as COO, it was okay to be interviewed by the media, but he never forgot that the media had just jumped ship, so it was better to keep a low profile, and after listening to Zhou Yicai's rumors about Tom, she also had doubts.

While the operating performance is not yet available, the business model and successful financing are still worth the hype. Therefore, in addition to Zhang Jiahong, Qin Fangyuan became the only person in the company to be interviewed externally, and was praised as a young marshal by the media.

I once went to Tencent.com for a live online interview, mainly talking about financing and business models. Qin Fangyuan talked eloquently, and tried his best to let the young beautiful host fully understand his eloquence, and even he himself was a little surprised, when did he become so able to speak?

Qin Fangyuan summed up the significance of the successful financing of Mindful Media as "four ones": "a huge LCD advertising market for office buildings, a strong investment portfolio, a strong team of Mindful Media, and a strong communication network of high-end office buildings of Mindful Media."

"Through this financing, Mindful Media will quickly cover the whole country, and in the future, it will install 80,000 LCD screens in more than 6,000 high-end office buildings in Beijing, Shanghai and Guangzhou, as well as 60 second- and third-tier cities. According to this trend, in the next three years, Mindful Media will have an 88% share of the LCD screen advertising market in Beijing's high-end office buildings, and control 82% of the market in Shanghai, forming a complete monopoly pattern. On the basis of consolidating its monopoly position in China, it is expected to go public overseas in the near future.

"We are very bullish on the market. In the high-end office toilet simulcast network market, the cost of drugs and advertising associated with it may be tens of billions a year. The toilet is a special place that requires quietness and has special requirements in terms of sound and technical equipment. For such a special place, bear in mind that the media has a better understanding than other opponents, especially taking into account the needs of the audience, and popularizing health care knowledge in the program, not just advertising. Now the team's ability to install the screen and the advertising and marketing ability after the installation of the screen are very strong, so investors think that we are the company that is most likely to succeed in the market.

"My own research has found that the development of China's outdoor advertising network is very inadequate. Because China's national advertising network used to be mainly a TV station, there is no other one, so Focus Media has succeeded. Does the success of Focus Media mean that the nationwide advertising network has been fully developed? No. The success of Focus Media tells the capital market one thing: China, a developing country with a vast territory, a large population and rapid growth, must need a lot of national advertising systems. ”

Regarding the success of this financing, Qin Fangyuan did not forget to say a few words for Shi Wenqing: "Thank you very much to Huaxia Zhongding Investment Group for your help as a financial advisor to Mingming Media. Huaxia Zhongding Investment Group is a first-class investment bank in China, and its deep understanding of the outdoor media market and excellent service quality are one of the important factors in the success of this financing. ”

The live webcast is amazing, Qin Fangyuan received several text messages one after another in the car returning to the company from the media live broadcast room, all of which were aimed at this live broadcast. Some people say that Niu ×, don't be a high-ranking master; some say that he is usually polite and polite, and he is like a river when he accepts media interviews, and it seems that he usually disguises a lot! Only one phone call was made by Shi Wenqing, who poured a basin of cold water on him: "It's better to keep a low profile, bragging is not your strong point." Also, these arguments should be Chairman Zhang's tone, right?"

Qin Fangyuan himself also felt that the whole person was quite excited, his cheeks were red, did he have a fever? He disagreed with Shi Wenqing's reminder: "I am Mr. Zhang's spokesperson. However, after carefully pondering Shi Wenqing's words afterwards, Qin Fangyuan also felt a little different from himself. Just open your mouth and talk big, this is not Qin Fangyuan's style. What about Qin Fangyuan in the past? He was in a trance for a while.

Excessive propaganda is harmful. Soon after the intensive publicity, Zhang Jiahong's mobile phone received a text message: Mr. Zhang, our reporter has written a manuscript involving your company's sensitive information, please review. If you have any questions, please send someone to contact me. The payment is made by a certain person from the Huaxia Consumer Times. Sincerity. Zhang Jiahong also said that the quality of reporters is high now.

Then they received a manuscript, and at a cursory glance, Zhang Jiahong's face turned pale with anger. This article "The Two New Media Poaching Wars of the Two New Media Rivalry Rivals of the Former Lovers" takes Tom leading the team to jump to Remembering Media as the main line, and takes Qin Fangyuan and Hu Xiaolei, the former lovers, who turn against each other today, as the dark line, and also writes about Zhang Jiahong's rough style of acting, which is basically true, but the language is exaggerated and exaggerated, which will cause great harm to both companies.

Zhang Jiahong didn't care about thirty-seven twenty-one, picked up the phone and called, it was a man's voice. Zhang Jiahong scolded as soon as he opened his mouth: "What kind of bullshit report is this?! If it seriously violates the facts, it should be withdrawn immediately, otherwise your newspaper office will not be able to eat and go around!"

The other party is accustomed to this, and said unhurriedly: "Our evidence is conclusive, there are audio recordings, photos, and witnesses, but we are just objectively stating and pursuing the truth." If your company has any objections, you can send someone to talk. ”

Zhang Jiahong was so angry that he dropped the phone, then went straight to Qin Fangyuan's office and handed the faxed text to Qin Fangyuan.

Qin Fangyuan saw that the relationship between him and Hu Xiaolei was written, and his face changed greatly: "This is slander!"

Zhang Jiahong said, "Do you know the female reporter that day?" said that, looking at Qin Fangyuan a little strangely, Qin Fangyuan naturally understood what it meant. It was mentioned in the article that Zhou Yicai had met Qin Fangyuan, who leaked such a secret thing?

Qin Fangyuan said calmly to Zhang Jiahong: "Mr. Zhang, I talked to Zhou Yicai that time, just for Tom's affairs, and I also reported to you after we met. It was also on the basis of this meeting that we came up with a sound plan. Once this article is published, it will infringe on the privacy and reputation rights of the company and myself, and I will sue them. ”

Karen Zhang is a media person, and his advice to the company is to stabilize the reporter first and not let the article come out, and as for lawsuits and the like, that is a later story.

Zhang Karen went to contact the other party, and the other party proposed that if he wanted to suppress this report, he needed to pay 200,000 yuan in advertising costs. Zhang Karen reported to Zhang Jiahong, but Zhang Jiahong vetoed it, saying, "I'll look for their boss." ”

Zhang Jiahong didn't know how to contact the editor-in-chief of "Huaxia Consumption Times", and Zhang Karen was assigned to communicate.

The editor-in-chief of the Huaxia Consumption Times newspaper is a bald man in his fifties, and when he saw Zhang Kailun, he took out a large sample of the newspaper and said: "Director Zhang, this matter makes me embarrassed! You Zhang always greets me through the editor-in-chief of another newspaper, and it stands to reason that I have to buy this account, but it was too late at that time, and this article was lined up for a large page, and now it is withdrawn, and it is too late to upload other manuscripts, so you can't open the skylight, right?"

As soon as Zhang Karen heard it, he knew that the editor-in-chief was an old fox, and the newspaper could be done temporarily, but it was just a matter of crackling for more than ten minutes, which was a trick of the newspaper to generate income. Not long ago, a quasi-listed company was tossed and damaged by the media, and it was also blackmailed with 1.2 million yuan because of a negative report.

Finally, the editor-in-chief opened his mouth and asked for a page of advertising, 100,000 yuan.

Zhang Jiahong said: "What kind of joke are you blackmailing me? ! Let them go around without eating!" She asked Zhang Karen to write a situation report, and she wanted to take it to someone else.

On the third day, the bald editor-in-chief called Zhang Karen and said, "Mr. Zhang, we all misunderstood. For such a small matter, don't make such a big fuss, such a high department leader has called. We are tabloids, and we have difficulty surviving, so we hope for more understanding. The manuscript has been withdrawn, don't worry! We know that your company has great energy, and we will be cautious in all reports involving your company in the future. ”

Just a few days after this matter was completed, Qian Feng called and said that Hu Xiaolei had gone to the Huaxia Consumer Times to make trouble, and almost got into a fight with the male reporter.

Qin Fangyuan knew what was going on as soon as he heard it: "You also received the draft?"

"Not only did we receive it, we also paid 200,000 yuan to settle it, didn't you pay for it?"

Qin Fangyuan was more annoyed: "We didn't spend a penny of unjust money. We must not let these people succeed in their conspiracy!"

Qian Feng said: "Alas, this has become a clear rule. Now, whether it is the Growth Enterprise Market or the small and medium-sized board, except for state-owned enterprises, of course, as long as the enterprise submits a listing application and is about to pass the meeting, or is ready to be listed and traded after the meeting, there are all kinds of media to blackmail it for various reasons, regardless of whether the reasons are legitimate or not. Do you know the hush money? It means that the fee paid for not publishing any advertisements and only publishing negative reports is called financial and public relations fees. There are more than 200 media outlets focusing on IPOs, and this expenditure alone has reached 4 million or even 10 million. Look at the one in the south that makes rice wine, everyone has already passed the meeting, and even the celebration banquet has been held, but it was turned over on the last night and disqualified from listing. I heard that a media sent a text message to the owner of this winery, and the same as our text message this time, asking for 2 million, the boss ignored him. The second time, it was ready to be listed after the meeting, and it was the same person, the asking price was 3 million, and the tide rose, and the boss ignored it, and the result was reported to be investigated and the listing qualification was revoked, which was a painful lesson!"

Qin Fangyuan said: "As the saying goes, 'iron must be hard first', which is fundamental. By the way, we are looking for the senior management of the competent department this time, and after a phone call, the other party immediately withdraws it, one thing and one thing. ”

"What? You asked you to evacuate? We also paid for it, it's too wrong!"

"Hu Xiaolei didn't get hurt when he went to make trouble, right?"

"No, after all, it's a woman, who dares to beat her? However, I see that Zhou Yicai's mood is not right these days. It turns out that he only knows that you are classmates, but he doesn't know that you are lovers, and now he is very irritable. ”

When Qin Fangyuan heard this, he had a special feeling in his heart.

9. Things are people, not everything

Shortly thereafter, Li Hong gave a speech on investment and financing in the advertising industry at the Tsinghuayuan Hotel. He invited Qin Fangyuan to participate.

After the speech, Li Hong went to eat Korean barbecue in a crowd of fans, he called Qin Fangyuan to go with him, Qin Fangyuan said that he had made an appointment with a friend in advance, so he would go. In fact, Qin Fangyuan didn't have an appointment, he was going to Tsinghua University. Now he doesn't have to beat the draft when he lies, his face is not red and his heart is not beating, even he himself is a little surprised, and he can only comfort himself in his heart that white lies are not harmful.

Tsinghua Garden is relatively quiet. It's summer, the lush trees are standing in the sky, the sunset stretches the shadows of the trees, Qin Fangyuan measures the gap between the shadows of the trees with his feet like a child, and steps from this shadow to another shadow. The sky is beginning to darken, and you can already hear the call of Zhizhi, how much like the countryside in childhood! The adults are enjoying the shade under the big trees, and the children are running to the fields with transparent cans and bottles to catch fireflies. They compete to see who catches the most and who has the brightest bottle. In some competitive games, everyone was high-spirited, jumping around, fighting, and laughing, what a beautiful childhood! Unfortunately, such a time was so short, and now the countryside has gradually been industrialized, farmland has been expropriated, factories and buildings have been built, and the idyllic rural life can no longer be found.

Yes, people don't want to grow up. The biggest advantage of maturity is that what you didn't get before, you don't want now. Life without desires is terrifying. Do you have no desires? Thinking of this, sorrow spreads through my body like the sea.

Qin Fangyuan thought of Hu Xiaolei. In the summer of their junior year, a group of their classmates traveled to Beijing and lived in dormitories arranged by their classmates from Tsinghua University and Peking University. Qin Fangyuan's high school classmates went to the Department of Hydraulic Engineering of Tsinghua University, and two of the four classmates in the dormitory went back, so Qin Fangyuan naturally occupied one of the empty beds; Hu Xiaolei's classmates in the Department of Foreign Languages also arranged for accommodation. Anyway, the accommodation doesn't cost money, they live in Tsinghua for more than half a month, and they can't think about it.

A small piece of grass on the south side of the sixth teaching building was full of bicycles, and Qin Fangyuan couldn't help but walk up. Yes, that evening, Hu Xiaolei, who had finished taking a shower, rushed over, wearing a thin white dress, his wet hair hanging down behind his head, and he ran like a deer. Hu Xiaolei said that this was the first time she wore a dress in the summer, specifically for a boy. Hearing this, Qin Fangyuan was quite touched, and he believed it to be true. Their eyes were full of passion and desire, they hugged, kissed, and the dim streetlights stretched the backs of their hugs so long and long. They held back for a long time, and the kiss was so long that they almost couldn't breathe for each other. They believe that it was the most unforgettable kiss of their lives. That night, they went from Liujiao to the dense small pine forest, playground, and grove of the international student apartment nearby, and the desires of youth swelled in each other's bodies, and restrained each other, either silent or exploding, crazy and sweet......

Qin Fangyuan's eyes were hot and his nose was sour. All the way north, passing through tennis courts, baseball courts, basketball courts and swimming pools, and walking past the semi-underground shopping center of Zijin Apartment, he seemed to see Hu Xiaolei and her classmates pushing shopping carts in front, followed by himself, yogurt, Kraft chocolate sandwich biscuits, watermelon, cantaloupe, White Rabbit toffee...... In the blink of an eye, the shopping cart was full. Hu Xiaolei likes to eat White Rabbit toffee, although he has been repeatedly warned since he was a child that eating too much sugar will break his teeth, Hu Xiaolei will not repent. Qin Fangyuan rushed to pay the money, and that summer, Qin Fangyuan helped a book publisher to produce a computer-based tutorial book, earning some hard-earned expenses, enough for living expenses in Beijing.

Some students on the playground were playing football blindly – there were no lights, so they were playing blindly. That summer, they watched a movie on the playground, in the open air, and that day they watched the touching story of a mountain postman who stuck to his post alone for decades, and won an award at the college student film festival that year. They sat side by side alone in the front row near the screen, snuggling up to each other, their eyes fixed on the screen, but their hearts had long since drifted away......

Walking in the sparse crowd of students, Qin Fangyuan couldn't help but walk towards the No. 8 dormitory building of Bauhinia Student Apartment, which was where Hu Xiaolei was temporarily staying. One night, Qin Fangyuan sent Hu Xiaolei back, and when he was at the door, "go in", "wait a while", "go in", "wait a little longer", "I'm really going in", "wait a little longer"...... So repeatedly, the two lingered for more than an hour, and when the lights in the dormitory were about to go out, Hu Xiaolei hurriedly ran up.

The meadow across the river from Tingtao Garden (Ten Canteens) is still there. The meadow is vigorous and easy to step on, and a young couple lies on the grass, counting the stars in the sky, one, two, three...... They spread their bodies fully and lay on their backs on the grass. Yes, there was also an evening during the summer vacation that year, and they were lying on their backs on the grass like this, when the stars had not yet come out, and they were talking about dreams, love, and joy for each other. Qin Fangyuan said: "How good it would be if we lay like this forever!" Hu Xiaolei said: "Don't, I want to hold you tightly, don't separate ......"

Things are not people, time has passed, and the person who held hands back then is in front of him, in this city, but far away. This night, she lay peacefully in the arm of a man, who was not Qin Fangyuan, but a middle-aged man named Zhou Yicai. The middle-aged man was obese, had loose skin, and had a pair of large bags under his eyes. Qin Fangyuan was a little sad, for Hu Xiaolei and for himself. Life is cruel, so cruel that you often inadvertently recall the unforgettable and beautiful past, but the reality makes these memories become a handful of air in front of you, reach out and grab it, no matter how you can't grasp it, it is empty.

Qin Fangyuan is a little decadent, he can make a lot of mistakes in life, many mistakes can be forgiven, he can admit his mistakes and start over, but some mistakes cannot be made, as long as he makes them once, he will never have a chance to start again. Yes, there is no going back!

Qin Fangyuan was still feeling sad, and suddenly received a phone call, it was Yu Yan who was waiting for him at the Nanluoguxiang Passing Bar. Qin Fangyuan made a radical call, and this phone call instantly relieved him from his sorrow.

10. The sales of "sugar daddy".

Qin Fangyuan accompanied Tom to Shijiazhuang, as well as Tom's secretary Zhao Ya.

Tom wants others to call him by his English name, and he doesn't like people to call him Mr. Gao. On the way to Shijiazhuang, Tom pulled Qin Fangyuan to sit in the back seat of the car. He said to Qin Fangyuan: "Mr. Qin, let's have a gentleman's agreement, I will call you Fang Yuan, and you can also call me Tom! Anyway, you are also used to calling English names, not what is the general name, so that each other is natural and cordial." ”

Qin Fangyuan found that Tom was a person with a sense of humor, and he didn't look so sophisticated and tactful.

In the car, Tom told Qin Fangyuan about his history. Tom was a liberal advocate of liberalism, and when he graduated from college at a sensitive time in the country, he also went around in tandem, but he did not go to Tiananmen Square to meditate. However, after being traced down, he did not become a civil servant, and he was mixed into the public relations planning boundary.

Shijiazhuang's customer is a manufacturer of hemorrhoids medicine enterprises, once occupied a certain market share in China, however, in recent years, the decline has been very serious, before the listed company Ma Yinglong's old products suppressed, after a pharmaceutical factory in Yantai, Shandong Province to catch up and surpass. The atmosphere of the company was tense, and the CEO was so anxious that he couldn't sleep all night, suffering from a severe sleep disorder, and urgently needed brand marketing to save the situation.

This trip to Shijiazhuang made Qin Fangyuan look at Tom with admiration, and he sighed and opened his eyes, it turned out that it was okay to sign an order like this.

First of all, in the small conference room, the other party sent a vice president in charge of sales, Mr. Chen, a marketing director, and some ordinary staff to talk, the position is neither high nor low, and the attitude is not salty or light. However, in the blink of an eye, the other party's attitude changed greatly.

The opening remarks made by the secretary Zhao Ya are old-fashioned and not shocked, and she is worthy of following Tom for many years. She introduced Tom and his party to each other, focusing on Tom and said, "This is our president, oh, we all call him Tom." I have worked in the advertising circle for seven years, worked in the brand marketing circle for ten years, and have also engaged in product sales. Although there is no advertising slogan of 'Nongfu Spring is a little sweet', it is widely known to women and children in the vast third-tier urban markets. It was the masterpiece of Tom's youth. ”

The attendees shook their heads.

"Then everyone knows Yili, right? Yili Olympic marketing, he is one of the parties!" Zhao Ya deliberately looked around at everyone on the other side when she said this.

At the mention of Yili, the other party immediately pricked up his ears. For the people of Shijiazhuang, milk used to be a pain for the whole city. In the nearest provincial capital city to the capital, Beijing, Sanlu Group, which used to produce milk powder, was once comparable to Yili, which is now the country's top dairy industry. Unfortunately, because of the melamine incident, Sanlu disappeared from people's sight overnight, and Yili has now surpassed the domestic princes' disputes and become one of the international big brand families. So, when Zhao Ya mentions Yili, their sensory nerves are sensitive.

Mr. Fu, the vice president in charge of marketing, widened his eyes, "Where is the silver of the two jujubes? To become the sole dairy sponsor of the Olympic Games, you have to spend a sea of money!"

Tom smiled slightly and took over: "To achieve this level of enterprise, the marketing strategy is not only a matter of money, but also a question of who is willing to spend a larger price. The selection criteria for sponsored products and companies are almost the highest in the world. Most of the companies that can become sponsors of the Olympic Games are industry leaders, enterprises that formulate and lead industry standards, enterprises with full guarantee and development potential, and enterprises with the most strength to provide safe, healthy products and high-quality services. This is the core value of the Olympic strategy. He recited the Olympic standards in one breath, directly from the momentum to create unattainable, he glanced at Mr. Fu, pretending to pause, "Yili in the 2008 Beijing Olympics in the special period of China and even the world's most core and scarce marketing resources, strategically occupy the commanding heights of the brand. Yili's brand strategy is worth learning from our medium-sized enterprises, which can be summed up in one sentence: for this once-in-a-lifetime opportunity, it is necessary to concentrate scattered high-quality resources on a single flashpoint, achieve efficiency improvement and save costs, and enhance the effect geometrically, so as to obtain a huge positive impact. Just like Lin Biao attacked Tashan, concentrated strong forces to attack one point, and won the key battle of the Liaoshen Campaign, thus turning the tide in one fell swoop. ”

Tom seems to talk about Lin Biao whenever he talks about marketing, and this has become his trademark habit.

Mr. Fu nodded frequently: "There is no big or small marketing strategy, and the good ones can be used for reference." Elephants and ants have room to learn from each other. What do you think can be done in your day-to-day marketing strategy?"

As soon as Tom heard this, he knew that the marketing pressure of this company was not small, and the monkey was anxious. He said calmly: "When it comes to this topic, I can't finish talking about it for a few days and nights, and some of it can't be learned." Let's put it simply, such as promoting celebrity endorsement strategies, IMHO, this is not something your company can afford. Celebrity endorsement is not to spend a few dollars and everything will be fine, it is a systematic project, every link must be perfect, interlocking can not be disjointed, and more resources need to be invested in market maintenance, not an endorsement is an advertisement, it is not so simple. ”

"Yes, yes, now the first-line celebrity endorsement fee is tens of millions, not including advertising costs, these are not something that small companies like us can do. Mr. Chen, the sales director, interjected.

Hearing this, Tom quickly responded with praise to shorten the distance: "Director Chen seems to be always paying attention to market trends! I have been in contact with many companies, and it is rare for a director of his level to maintain such market sensitivity. ”

One of the first qualities of our front-line team is that we must have market sensitivity. "Director Chen is not very old, but he is a master on the scene.

Mr. Fu went straight to the point: "If you don't look for celebrities for advertising, what kind of people do you think we should look for?"

The other party mentioned the advertisement, which was in the hands of Tom and his party, and it seems that the warm-up effect of this meeting is very good. He behaved thoughtfully, professionally, and uniquely: "It's not that medium-sized companies can't invite celebrity endorsements, if you have been to Jinjiang, Fujian, you will find that outdoor billboards on the streets are hung with celebrity endorsement photos, and that place is almost a company hires celebrity endorsements." Let's not talk about their rights and wrongs, let's talk about ourselves. According to my personal understanding, due to the characteristics of your company's products, I recommend not inviting celebrities to endorse, it is best to invite a small person, just like the little person invited by the backgammon cordless telephone back then, the effect will be very good. Back then, the little person advertisement of BBK was a classic case in the advertising industry, and many consumers still talk about it today. ”

Mr. Fu's eyes lit up, their emotions were obviously high, and they hurriedly shouted to the waiters not to forget to add water to the VIPs. Tom took advantage of this heat to open the PPT and briefly explained the memory media and its delivery effect. Then, he covered his laptop, and according to his understanding of this company, he talked eloquently about a series of brand marketing and promotion issues, what company planning, public relations strategy, brand building and upgrading, it was like a master preaching Zen, and it was mysterious everywhere, completely provoking the other party's emotions. **, Mr. Fu personally went out to invite the president over.

The president's surname is Liu, he is of medium height, and his abdomen is obviously obese. He paced slowly, sat down and listened for about ten minutes, a little restless and a little emotional. When Tom's speech was over, he couldn't wait to stand up and say, "You are experts, you are masters, and you deserve to come from Beijing." I have also met a lot of idea kings, planners, and marketing experts, and it is you who can really get close to us and make us refreshed! ”

Of course, Tom couldn't ask for it, but on the surface he still behaved lightly, and his words were intimate and moving: "As long as it is helpful to the company, even if it is the effect of a sentence, I am willing to serve." ”