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"That being said, the current price is still too high, and it is a bit abnormal. After laughing, Fred Pyle was still serious, "You think, if the title sponsorship fee goes up, then the number of concerts will definitely not go down, I think with the current situation, 20 shows must be the base, and the sponsors will definitely always encourage Yi to increase the number of performances." "The reason is very simple, since the title is a whole process, one investment, unlimited use, then of course, the more sessions, the more beneficial it is for the sponsor of the title. What's more, people have already spent so much money, so it is natural to achieve advertising benefits, so Fred Pyle's worries are not unreasonable.

Lin Xiyuan lowered his head and pondered for a while, and said tentatively, with some hesitation in his voice, as if he was not sure whether this approach was reasonable, "Then what if we limit the title sponsorship to the title only?" ”

According to Lin Xiyuan's plan, it is actually very simple, the title sponsor only has the right to hang the manufacturer's name in front of the concert, and the other sponsorships are apportioned, which can be differentiated according to countries and regions, for example, in the United States, these five sponsors, but in China, there are six new sponsors. As a result, the sponsor's country and region will be stronger, and Lee Joon-yi's world tour will be much more regulated. Because the title cake is divided into small pieces, the cake that is divided becomes the object of competition among the sponsors of the concert venue, so that the rights of the title sponsor are weakened.

However, there are still many loopholes in this scheme, and the rights of title sponsors are still very large, and it is still the same reason, the more games, the more beneficial they are. Lin Xiyuan was not very confident, but after finishing speaking, he also keenly discovered this loophole and couldn't help but stop talking.

"Then what if we don't name it?" Li Junyi opened up a new idea, which made Fred Pyle and Lin Xiyuan look sideways, "The name of the concert is not titled in front of it, but changed to the form of concert assistance manufacturers, such as marking the names of three or four manufacturers under the concert name." And then the other classified ads, as Lin said, also dispersed. Because it was said in English, Li Zhunyi also called Lin Xiyuan "Lin", which was quite awkward.

Fred Pyle then said hesitantly, "Then you mean, the assistant manufacturer can also be replaced according to the country and region, just like the infield billboard advertising, screen sponsors, etc. In this way, it is equivalent to saying that this global tour is hosted by the "Yi family" and Sony, and the co-organizers in different countries and regions are different.

"In other words, simply charge according to the number of shows, how much is the sponsorship fee for a game. In this way, it is also convenient for sponsors to sponsor a few shows with as much money as possible, and we do not have to worry about being constrained by sponsors, and we have to look at other people's eyes in the itinerary and concert schedule. After Lin Xiyuan's thinking was penetrated, he quickly put forward a new idea.

Lee Joon-yi and Fred Pyle both shouted hello at the same time, and this method was indeed good enough. In fact, it is mainly because Li Zhunyi and Lin Xiyuan are in contact with concerts for the first time, as for Fred Pyle, although he has been in the world for a long time, he has not yet reached the level of contact with concerts, so he is also in the exploration stage in this regard. That's why the three of them will discuss the sponsorship.

"Then let's discuss both options and see which one is more appropriate. Lee Joon-yi referred to the last two plans, "Sony's artists have held so many concerts, they must be more experienced than us, just ask them." ”

In the discussion between Fred Pyle and Sony, it was discovered that their concerns were still very necessary, and the sponsorship methods they discussed actually existed and were used. In the end, Fred Pyer decided to use a hybrid of Lin Xiyuan and Lee Joon-yi's proposals, borrowing some aspects from each other. There is no title, only the name of the co-organizer under the name of the concert, and the second is to distinguish the sponsors according to the number of sponsorships, so that it is indeed much clearer, including some small sponsors can also participate: sponsor not ten shows, sponsor one is still no problem.

Finally, there will be three empty spaces on the concert poster and concert tickets under the name of the tour, which will be reserved for the co-organizers. Of course, this is also a distinction for sponsorship sessions, and there may be some differences between different countries.

In addition, infield billboard advertising, infield LCD screens, clothing sponsors, and peripheral sponsors are all separated. After this practice was announced, the order of sponsorship suddenly became much clearer. Manufacturers with money sponsor more games, and each advertisement is more conspicuous, while manufacturers without money sponsor fewer games, and each advertisement is a little more remote. In this way, although the sponsorship cost of each advertising space still needs to be bid, it will not be too outrageous, after all, everyone is an old fox in the mall, and they know that instead of spending a lot of money on one game, it is better to control the cost of each game, and then sponsor a few more games, and the effect will be better.

On top of that, in terms of ticketing, there are currently seven sponsors in the competition, and for now, Fred Pyle intends to use only one ticketing system to facilitate ticket sales and sales statistics. Of course, this approach is also inconvenient, for example, the final use of the American ticketing system, then Asian and European audiences, it must be inconvenient to buy tickets. However, if it is divided by country, there is a ticketing system in each country, which is bound to be more troublesome to manage, and the number of concerts and countries and regions have not been fully determined, so it is not convenient to bid for tickets. Therefore, the matter of the ticketing system needs to be reconsidered.

Of these, the most smoothly carried out was undoubtedly the stage design. Lee Joon-yi has to hold at least ten concerts, so the design of each concert must be new, so the design supplier is naturally as good as possible, hand in the stage design, and Fred Pyle can make a decision.

"As for the venue, because the city has not yet been determined, there is no way to determine it for the time being. Fred Pyle then moved on to another important issue, the venue for the concert. The location, capacity, hardware, surrounding facilities, etc., all have a great impact on the concert. However, at present, Sony thinks that it is best to have a stadium with 100,000 people in a big city, and if there is none, 80,000 second, at least a stadium with 50,000 people. ”

"100,000 people? Are you sure? Is Sony dizzy?" Lee Joon-yi looked surprised, obviously not thinking it was a good idea, "The scene of 100,000 people, if the attendance rate is insufficient, it will be a large number of empty dàng)dàng)." ”

For concerts, 50,000, 80,000 and 100,000 are definitely not a grade, and now the economic environment is sluggish, 30,000 or 50,000 concerts, if the attendance rate has eight layers, it is already a very good result, and the concert of 100,000 people is not open when it is opened, nor can it be opened if you want to. Li Zhunyi is not a blindly confident fool, it is normal to have such worries.

"Hehe, don't worry, Sony and those sponsors are not idiots, which are not extremely powerful businessmen, if they don't see business opportunities, they don't see the possibility, this plan can't be submitted to us, and the sponsors won't throw money into the water. Fred Pyle couldn't help but smile on his face, he also knew Lee Joon-yi's concerns, but this time Sony and the sponsors were full of confidence, which is one of the reasons why he was surprisingly good: what could be more gratifying than everyone having so much trust in Lee Joon-yi, who only released an album in English?

Fred Pyle put the IPD on the table, and there was no need to take notes for the rest of the matter, so it was a little easier, "Those sponsors look generous, but in fact, they are all iron roosters, and they don't have enough profits, so they won't sponsor." Now, the competition is so fierce, and knowing that Sony plans to let you hold a 100,000-person concert, they are all so big. It shows that this matter has been estimated by so many shrewd businessmen. ”

"Besides, the vote on the Internet calling for your concert began in Asia in the second half of '09, and until now, more than 10 million people around the world want to see your concert. Lin Xiyuan said with a smile, "Even if half of these voters go to your concert, there is no need to worry about the attendance." ”

Fred Pyle nodded and agreed with Lin Xiyuan's words, "Don't worry, 100,000 people, you can't say that the seats are full, and the attendance rate of more than seven floors, we, Sony and the sponsors are very confident." ”

"In addition, it is estimated that some of the tickets for this concert will be given to sponsors for the event, and then some of the tickets will be sold online, and the remaining part will be sold at the concert site. In this way, we will ensure that the channels for ticket sales are diversified. This was said by Lin Xiyuan, because this proposal was borrowed from this concert, and then told Fred Pyle, although whether this proposal is feasible in the world still needs to be discussed, but the promotion is definitely a good plan, "So, you don't have to worry about attendance, from the perspective of sales channels, I think it is also very possible that the venue will be full." ”

"The concert plan hasn't even been decided, and looking at the tables of the two of you, it's as if I've already held more than a dozen concerts, so confident. Lee Joon-yi's tired face finally showed a smile, and the effect of the hangover was slowly disappearing little by little, "The first concert in my life, to be honest, I'm also looking forward to it." ”

Today's first shift, shouting loudly, asking for a monthly pass, ha.