Wang Hao was very interested in my proposal, I first introduced him to the content of network marketing, after all, network marketing is an unpopular word in this era.

"Network marketing, as the name suggests, is a kind of marketing, but it is based on the Internet as the carrier, and its propaganda method is actually very simple.

He nodded.

I went on to say, "You put your product introduction on the Internet platform, and use some promotional activities from time to time to attract consumers and achieve the effect of drainage. ＂

Wang Hao didn't understand a little, "I know that these small advertisements on the website will be pushed, including the app, and I also know a little bit, but what website can I put on to let the students of Jiangnan University see it, the main body of my store customers is the teachers, students of Jiangnan College or the people around me, can I put an advertising space on the campus official website of Jiangnan University? These are not reliable for me, right?"

"Stop, stop, go farther and farther, who told you to learn those websites to play small ads, and now a lot of antivirus software will stop those ads from popping up, okay?" I smiled helplessly.

"And what do you mean?"

I took over the words, "Yes, what I'm going to say is the WeChat public account, we should look at some platforms that can develop for a long time."

I took a sip of milk tea and continued, "We can put your store address and the main products of the activities in different periods, including the current opening activities, on the official account that most of the people in Jiangnan University pay attention to, so as to solve your troubles, right?"

He also asked, "No, young people are tired of these mandatory placement ads now?"

"That's what I'm going to say next, when you get a lot of people to see your ad, even if they know about your marketing and know it's an ad, they can still relish it and remember your marketing content, you know this method, so they don't resist the ad."

He was shocked, "Absolutely impossible, the students in the school are not stupid, how can they not get tired of watching commercials, I usually watch a TV commercial is very annoying.

I didn't answer his question directly, I asked him, "Did you know that there is a way to advertise called "immersive experience"?"

"This means that consumers are immersed in an activity, in which to integrate your ad just right, and so that they will not see that it is an ad when they are in contact, and finally even if they know that it is an advertisement, they will not resist, and may even arouse their interest in your advertised product."

He nodded again and again, and frowned, "What you said is good, but this kind of opportunity is hard to come by, right?"

Before I could speak, Dong Renhao suddenly realized and continued, "There is this opportunity, and there is really one." ＂

Wang Hao said eagerly, "Come and listen."

I nodded: "We Jiangnan College has a school anniversary on the 30th of this month, you know, right?"

"I know, I originally wanted to take advantage of this time to hold activities to increase popularity, but I don't know where to start."

"This is a good time to increase popularity, and if you grasp it well, you will not increase the 'point', but you can make a lot of money."

Wang Hao was confused again.

I pushed my glasses, "The celebration of Jiangnan University is being prepared, and the school's literature and art department is fully responsible for the relevant work, and Dong Renhao and I are the heads of the school's literature and art department." ”

Wang Hao let out a "wow", and his eyes lit up.

"In this school celebration, we plan to create a new mode of watching the school celebration party, link the WeChat public account and the live broadcast platform, and project and present it in the way of interactive messages on the official account on the spot, so as to make real-time comments on the party, and then use the Internet platform to promote it together in the way of live broadcast."

Dong Renhao was stunned for a moment after hearing this, and cast a surprised look at me, probably guessing when I had this thought, and didn't reveal half a point to him.

"For sponsors, we have the following ways to get the word out. First of all, on the day of the school celebration party, we will set up a few roll-up banners at the venue. There will be the sponsor's title on the roll-up banner, and there will be an admission QR code, which is a WeChat public platform, and only after scanning this QR code can you leave a message in the party to participate in the barrage discussion of the party. Moreover, there will be a post on the homepage of this WeChat public platform reserved for our sponsors.

Secondly, we will thank our sponsors as is customary during the evening to increase the exposure of the brand.

The third point is that the party will be broadcast live on a live broadcast platform throughout the whole process, and after the end, the recording will be broadcast to the official account to focus on one issue. This adds another layer of brand exposure. ”

After listening to my thoughts, Wang Hao felt very reliable, and raised his head to think.

Then I picked up my pen and did the math.

"I'll give you another calculation, what the marketing effect will be after such a trip.

Jiangnan University Auditorium, 7,000 people. We organize and guide the scanning of QR codes, to put it bluntly, it is mandatory to scan the code, which can reach 90% of the scanning rate, that is, 6300 people, scan the code to enter the official account, and see the sponsor's advertisement, which is the first stage of exposure.

In the barrage session, we will leave a sponsor information in the corner of the screen, and all 7,000 people in the audience will be exposed, which is the second stage.

In the third stage, after the party, we can push the sponsor's product vouchers to everyone through the WeChat public platform.

In the fourth stage, after the end of the night's event, a limited-time event with a large discount will be pushed. Guide the audience to spend in a timely manner. In this way, under the fourth exposure, your marketing effect can be increased by at least 10 times. 880 repeat customers is not a problem. ”

Wang Hao straightened up, "Then what is the scope of the sponsorship fee for this event?"

I pursed my lips and paused, and continued, "The current quote from the External Relations Department is 4,000 yuan."

He was shocked and widened his eyes, "It's so cheap!"

As soon as I heard this, I made a rough judgment in my heart: Wang Hao didn't know anything about business negotiations.

"Yes, it's a good deal, but it's still attracting investment, and now there are three merchants who are contacting us. ＂

Wang Hao hurriedly grabbed me, "Good brother, can you help me book an advertising space for this kind of good thing?" Suddenly, he patted his head and asked, "How many advertisers do you want to find?"

I instantly understood what he meant, "Of course, the more advertisers, the better, but if there are merchants who are willing to pay 7,000 yuan, they can give them an exclusive title, and then the public account will push advertisements for 7 days in a row." ”

"Hahaha, okay, 7000 is 7000, okay, sign the contract now, right?"

I couldn't help but be amused by his impatience, "Don't worry, brother, we are not responsible for attracting investment, and I don't know what the situation is on the business side now." If someone has already negotiated it, you won't be able to give 7000 an exclusive name. ”

"Ah, what should I do? Jiangnan University's school celebration is the exclusive title, what a rare opportunity! If you want to do it, you have to do the best advertising effect!"

I smiled, "Don't worry, in this way, you leave me a contact information, I will ask the business side first, and the person in charge of the external relations department in charge of investment promotion will contact you at that time." ”

"Thank you so much, brother, you must help me fight for the exclusive title!" Wang Hao raised the milk tea cup, "Thank you for replacing wine with milk tea, and we will eat together after the deed." ”

Shi Yusong put his arm around Wang Hao and said, "Don't worry! Our minister is very good, and he will definitely help you win it!"

Wang Hao smiled happily, and then heard a guest at the bar greeting. So he gestured to us, "I'm a little busy at this time, you can eat whatever you want, this meal is my treat." ”

I smiled and waved my hand, "Okay, you go get busy." ”

Turning his head, Dong Renhao gave me a thumbs up, "Yes, you!"

Shi Yusong echoed: "Brother Ke, I really admire you very much! ”

I said to Shi Yusong: "You usually do more things and play less tricks better than anything else." Okay, I'm going back to school. What about you?"

Dong Renhao said, "I asked a friend to go online, and I waited for him here." ”

"League of Legends?"

"Yes. There's just a new hero, and I'm going to try it out. ”

"Where's Shi Yusong?"

"Huh? I'll go play with my roommate in a moment. ”

"Okay, then you eat first, I'll go back first. ”

Back in my dorm room, I pulled out my red Dell laptop, which I named "Little Red."

At this time, Xiaohong was still very new and not stuck at all, so she skillfully opened the website for applying for an official account and began to prepare to create it.

The registration interface of the official account is also very different from that in 2019, and many links are not as strict as later. So everything went smoothly with the sign-up. As a result, when it came to the official account naming, I didn't know what to call for a while.

The name of the official account is very important, representing a positioning, either it is sustainable and goes in the direction of making a large number in the future, or it is used to sell, and the name and fans are targeted......

Wait a minute

That's right, sell it!

Suddenly, a flash of inspiration,

I entered "Jiangnan College" with the psychology of luck. Excitedly click the "Submit" button.

Outcome...

The registration was successful?!