The box office explosion of "Gravity" has really changed people's perception of the autumn file, and the record-setting performance is not inferior even in the summer file, just like the "Avatar" was born back then, refocusing all attention on this year-round neglected schedule.

The miracle created by "Drunken Country Ballads" during the screening period has also shaken people's perception of the awards season: is the mass base of the artwork not solid and extensive enough, or is there other possibilities for the promotion and distribution strategy of the artwork?

If the "drunken folk ballads" can really be the key to changing the current situation of other works of art, then the entire North American market will be turned upside down once again.

Not to mention the anti-heaven performance of "drunken folk songs", whether it is a flash of inspiration or a historical necessity, but it is certain that such a performance has successfully aroused discussion and heated discussions in the industry, and everyone is expressing their own opinions, which is the trend of industrial development? Or is it the embodiment of Lanli's personal appeal? If it is the latter, then why? How is Lanli's successful route paved and can it be replicated?

What is certain is that all the large and small film companies, including the six major Hollywood companies, have cast their sights, this is definitely an industry event in 2013, no one can miss it, from "gravity" to "drunken country ballads", Lan Li has changed too many things, and each one is so heavy, no one can simply use a sentence "just luck" to bring over.

Once is accidental, twice is a coincidence, and three times is inevitable.

Quietly, the atmosphere in the Hollywood industry changed again. Even Robert Downey Jr. and Johnny Depp were not treated like this in their prime, and now the Blue Gift is truly comparable to Harrison Ford's dominance back then, and everyone's eyes are projected towards the Blue Gift, as if aiming at a mountain of gold and silver waiting to be mined.

Among them, the most fortunate is undoubtedly Disney. Just replaced Vin Diesel's position in the "Guardians of the Galaxy", but got the opportunity to cooperate with Lan Li in the "Super Marines", and more importantly, sold a favor to Lan Li, which is more important than any interest conditions or cooperation projects.

After Robert Iger took over Disney, he was able to put Mickey Mouse back at the top of the industry, and his vision and vision should definitely not be underestimated.

This is followed by Warner Bros.

During the Barry Mayer period, the foundation for a good relationship between Lanli and Warner Bros. had been laid, but in the past six months, there have been many twists and turns due to the overlap of power in those in power, and Kevin Tsujihara and Lanli Hall have not visited each other in private, and the relationship has never eased.

But in the final analysis, Lan Li's next work, "Interstellar", is still produced by Warner Bros. After "Edge of Tomorrow" and "Gravity", Warner Bros. is still the most direct beneficiary of the rise of Blue Rite. However, after this, no one knows where the cooperation between the two sides will go.

Of course, the most "highly anticipated" is naturally Universal Pictures, but only Ron Mayer and Thomas Toole themselves can know.

The atmosphere of the major film companies is like this, but as for whether academics are willing to study and discuss, and whether they are willing to spend time on the box office of works of art again, it is still impossible to see in the short term. After all, compared with the intuitive figures of the box office of commercial films, the subsequent development of works of art still needs more time to settle slowly.

In any case, the eyes of the whole of North America are focused on the follow-up box office curve of "Drunken Country Folk", and Sony's classic expansion strategy and the box office performance of the film will bring further enlightenment -

Perhaps, this work just took advantage of the discussion heat of social networking platforms, and exploded with great energy in just four weeks, and the subsequent expansion achievements were not as good as before.

But even so, film companies need to study case studies, how did such a heat brew, how did the media discussion from Cannes to Venice collide with the market appeal of Lan Li, and create the effect of volcanic eruptions?

And if the follow-up box office expansion can still create good results, regardless of whether it can replicate the box office curve of "Juno", this will be a topic that the entire industry needs to study carefully.

So, how did Sony Classics arrange the expansion of theaters?

According to the normal curve, after the 45 theaters have completed the screening, they can now freely choose, whether to continue to expand the screening on a small scale, or to take advantage of the trend to fully release the screening? No matter which plan you choose, there is no problem, there have been a large number of successful cases before this, mainly depending on the public relations strategy of the distribution company.

At this time, it happens to be in a special stage: after Christmas, New Year's Day is approaching, if the number of theaters released at this time is increased to more than 1,000, relying on the popularity of the topic can sweep a wave of box office, and may even create a miracle far beyond imagination;

The former and the latter are not completely contradictory choices, but a relative focus still needs to be made, and the decision is in the hands of Sony Classics.

In previous years, Sony's classic awards season expansion route was often wide open and closed, compared with the slow-simmering Focus Pictures and the Fox searchlight, which was advancing layer by layer, it was still a little rougher, either soaring into the sky or falling behind quickly, and the prospects of the entire awards season can be called a big ups and downs. So, what about this time?

Sony Classic has officially released two official announcements:

First, in the first week of January, which is also the first weekend of 2014, the screening scale of "Drunken Country Folk Songs" will remain at the stage of screening, and the number of theaters will be increased to 155, and the number of theaters will be further expanded to 35. The expansion of the screening scope is relatively limited, but in those cities where it is currently being screened, the number of theaters will be greatly increased, from on-demand screenings to small-scale expansion.

Overall, this is still a small step forward, and it has not even been able to expand to the scale of 300 rooms. This is where the release strategy is revealed: Sony Classics is ambitious about the prospects of the awards season for "Drunken Country Ballads", and even did not hesitate to temporarily slow down the pace of box office explosion, and extended the pace of expansion into January next year, hoping to push the momentum to new heights around the Golden Globes.

Such a strategy is not like Sony's classic consistent style, but has a bit of a Fox searchlight flavor.

But no matter what, the scale of screenings is still rising in an orderly manner, and the main audience source cities of "Drunken Country Folk Songs" have been fully covered, which also means that the box office growth space is relatively limited, and at the same time, the depth and breadth of word-of-mouth diffusion will be further promoted, which also makes the box office performance of the movie more research-based-

This is still different from the previous way of expanding independent films. The focus of the gaze is getting denser and denser.

Second, on Friday, December 27, all the cast of "Drunken Country Ballads" will land at Madison Square Garden in New York City to hold a free concert called "Dream Back to Kerosene Lamp Bar".

The concert will not sell tickets publicly, but will be freely and voluntarily donated by the audience, and all proceeds will eventually go to the "Heather Cross Foundation" to continue to contribute to the cure and fight against amyotrophic lateral sclerosis, as the venue has a limited capacity, and people will be admitted on a first-come, first-served basis.

Although this is a free concert, Sony Classics has confirmed in advance that all the cast members of the film crew will be present and will perform all the tracks of the original soundtrack live, in addition to the Blessed Son, Ed Sheeran, Bon-Iver and other folk singers will also be in attendance.

Everyone in the industry clearly knows that this is a means of the college's public relations, to build momentum for the "drunken country ballads", but no one can blame it, because this is a conspirator, and Sony Classics launched a concert on the grounds of charity, and no one else can refute or accuse.

What's more, Sony Classics has already made a foreshadowing, "Drunken Country Folk" during the promotion of the Cannes Film Festival, the Coen brothers once half-jokingly mentioned that if there is a chance, they would very much like to hold a concert in the future, so that these folk singers can stand on the stage, just like standing in a kerosene lamp bar, really go back to the sixties, and enjoy the years when Woodstock was still a holy place in everyone's mind.

In this regard, Lan Li and Justin Timberlake also gave a positive response during their time at Cannes.

In other words, it was a plan that was made a long time ago, but the Sony classic evolved it into a reality.

After the news was officially announced, the whole of North America was boiling, and major media called Sony Classic to ask, "Is Lanli participating?"

This is undoubtedly the focus of everyone's attention, and the core of the whole concert is Lan Li, and it is no exaggeration to say that Lan Li's presence and absence will determine the influence of this concert.

Sony Classics gives the answer in an official position:

Ranley Hall is filming his latest film in Iceland at the time, but the Christmas season will be at the end of the day, when he will be back in New York for the 'Dream Back to the Kerosene Lamp Bar' concert.

"I don't have time to rehearse right now, but I hope I can perform at least a few pieces from the film, and I will do my best to bring a great performance, and I hope that the audience can go back to the kerosene lamp bar of the 60s and enjoy that special era that can never be replaced."

So, the answer is yes: Lanli-Hall will definitely be in attendance. ”