There are 45 screening venues, and the cumulative box office in the four weeks of screening has exceeded 10 million.

"Drunken Country Ballad" has created a miracle, a miracle that belongs to independent films, just four weeks, still in the screening period, but it has completely rewritten the downturn and silence of independent art films in the box office market.

Everyone knows that the box office of art films is inevitably not comparable to that of commercial films, which is inevitable, and "high and low" is the law of the art field, but just as people underestimate the potential of the autumn market, Hollywood has not been able to make an accurate judgment on the capacity of the art market.

It can be understood that with the development and maturity of the commercial film industry chain, in the past 30 years, movies have gradually become a norm in the North American market, and it can even be said that it is a part of life, and watching movies has become a matter of course, which also means that the audience's aesthetic taste is improving.

The same is true for commercial popcorn, where the cliché is no longer enough for the audience, who needs something new or exciting to open their eyes, and the same is true for works of art, which are growing and appreciated by an audience that is willing to see and enjoy these works.

The most intuitive portrayal is the awards season economy around the Oscars, starting from December, the number of audiences willing to go to the cinema for the awards season works is increasing, and major hotels and bars have even launched "Oscar packages", so that audiences can participate in the awards season in an immersive way;

Thanks to the existence and dissemination of the Internet, more and more obscure works of art are gaining a lot of love, and even if the theatrical box office is irretrievable, the revenue of the video rental market and online streaming on demand is rising.

In fact, such changes have always been objective, but Hollywood insiders have always turned a blind eye. Or, to put it more accurately, the momentum of growth is nowhere near what they would have liked.

Since "Vulgar" in 1994, the market performance of independent art films has always occupied a place, but the moment when it really entered the public eye was in 2006, when "Little Sunshine Beauty", which had a production cost of only 8 million, chose to be screened in the summer - Fox Searchlight, which was responsible for the distribution at the time, did not anticipate the subsequent development curve of this work, which shocked the whole of North America.

After the release of the movie, it was well received, all the way back, from the last week of July to March of the following year, the fierce market response ability made the veteran Fox searchlight jaw-dropping, and in the end, this work won 59 million box office in North America, and won the Best Supporting Actor, Best Original Screenplay in one fell swoop, and there were two nominations for Best Picture and Best Supporting Actress, which can be described as the biggest dark horse in the entire awards season.

Then in 2007, it was Fox Searchlight, and they released an independent small fresh work with a production cost of $7.5 million, and chose to release it in early December, and did not have too many high hopes, because the theme and theme of the whole work were too "light" and not enough to gain a foothold in the awards season, but they did not expect that this work would usher in an explosion again.

It swept 143 million at the North American box office, and then won four nominations for Best Picture, Best Director, Best Actress and Best Original Screenplay at the Oscars that year, and finally won Best Original Screenplay.

This work is "Juno".

You know, in 2006 and 2007, there were still only five Oscar nominations for Best Picture, and everyone competed for five seats.

What's more, the two works of "Little Sunshine Beauty" and "Juno" were also popular in the box office market at the same time, and their excellent performance made other works of the same year blush.

"Slumdog Millionaire" in 2008, "District 9" and "In the Clouds" in 2009, "Black Swan" and "Thieves in the City" in 2010, "Help" in 2011......

Since then, there have been such productions almost every year, with excellent word-of-mouth, excellent box office, and excellent awards season prospects, and independent films are expanding their influence year after year, proving that works of art can also earn their place in the box office market.

But Hollywood has never taken it seriously — at least not enough.

Cause?

The success rate of works of art in the box office market is too low, and the publicity is too difficult, and the ratio of pay and return is not satisfactory; the growth rate of the mass base of works of art is too slow, far from being able to compare with the expansion rate of commercial films, especially when the commercial series of films led by Marvel are exploding in the market one after another, and the improvement of art works is even more eclipsed.

In 2018, the Academy of Motion Picture Arts and Sciences offered to set up an award for Best Pop Film, which specifically recognizes commercial films with outstanding artistic achievements, a move that was criticized by the entire industry, with people complaining, "This is moving closer to the Teen Choice Award." ”

Objectively speaking, "Avatar", "Titanic", "The Dark Knight" and other films that have made great achievements in commercial aspects have still been unanimously praised and have won their own place above the Oscars, which also means that the academy has always paid attention to commercial films, but now it is adding a "Best Pop Film Award", which is obviously hoping to create popular topics and attract the attention of teenagers, and the ridicule of the "Youth Choice Award" is also appropriate.

Of course, the background to the decision was made by the college as follows:

With the interest of online streaming, the number of viewers on TV stations has fallen rapidly, and even the ratings of North America's number one sport, rugby, have inevitably fallen - among the top 50 ratings in North America for the whole year, football events can occupy more than 35 or even 40 seats - not to mention award ceremonies? Grammys, Emmys, Oscars, Golden Globes, all major award ceremonies have seen their ratings decline.

In order to increase the ratings and influence of the Oscars, the academy chose to set up the "Best Pop Film Award".

But the most ironic thing is that shortly after the academy announced its decision, the ratings and viewership of the Teen Choice Awards avalanche, creating an all-time low, even if the main creators of a series of super commercial blockbusters such as "Star Wars", "Avengers 3", and "Jurassic Park 2" were all present, they still could not save the ratings collapse.

Someone stood up and ridiculed at the first time, "Even the original Teen Choice Award has collapsed, so what should I do with the Oscars after copying and pasting?"

Soon after, the academy officially announced that the plan to set up the "Best Pop Film Award" was temporarily shelved due to various considerations.

In other words, even in 2018, the academy is still having a headache about the influence and return on profit of the Oscars, let alone the current 2013?

It's not that the academy doesn't pay attention to the box office of independent art films, but because the return rate of independent art films is really too low, and on average, there is only one "Juno" or one "help" a year, which is a drop in the bucket, and it really can't attract them to spend more energy. At the end of the day, even the Oscars, which are in the name of art, have to put profit first.

Not long ago, "gravity" broke the fixed bias of the North American market for the autumn slot.

Now, "Drunken Country Ballads" has broken the inertial perception of awards season works in the North American market.

So far, the box office figure of "Drunken Country Ballads" is only 10 million US dollars, and it seems that there is no need to make such a fuss, but this work is different from "Juno" and "Little Sunshine Beauty".

"Little Sunshine Beauty" was screened at a single-theater box office of $53,000 in the first week, which cannot be regarded as a surprise, and it was expanded in 700 theaters in the fourth week, and the cumulative box office in the first three weeks was $5.6 million.

"Juno" grossed $59,000 in the first week of the film, and it also did not create a miracle, and the expansion of theaters reached 300 in the third week, and the fourth week directly entered the stage of large-scale screening of 1,000 theaters, and the cumulative box office in the first three weeks was $6.4 million.

In other words, the box office curves of "Little Sunshine Beauty" and "Juno" are similar, relying on word-of-mouth accumulation in the early stage, intensive publicity in the later stage, and then detonating the box office, and the follow-up curve is getting stronger and stronger, especially "Juno", the box office decline for 14 consecutive weeks is controlled within 30%, and there is also a strong counterattack posture on Christmas and New Year's Day, which gives full play to the momentum of the awards season boom.

To put it simply, this is the curve that all award-season art films look forward to, and the major distribution companies are arranging according to this expectation. This is a cliché, there is nothing new, the rise of "Little Sunshine Beauty" and "Juno" comes more from the works themselves, that is, the law has been explored, and all other works are copying such curves, but it is difficult to create brilliance, so it can no longer make waves.

The current "Drunken Country Folk Songs" has stepped out of a unique box office curve: the first four weeks of on-demand theaters have always been controlled below 50, but they have stepped out of an incredible curve, and the cumulative box office in four weeks has exceeded 10 million, and the box office data of a single theater has broken the historical record one after another, such a result has never appeared in the entire North American market.

Just like "gravity" is to the autumn season, this is a feat of breaking the law and breaking the pattern, so is this a coincidence or an inevitability? If it is inevitable, can it change the current situation of art films in the box office market? and how much research value and reference value are there?

This is the real creation of history!

Remember the mobile version URL: m.

1593 Market potential (Page 1/1)

"Bookmark for easy reading"