With Wei Ziming's carpet advertising bombardment during this time, the full-time Renrengou supermarket has been warmed up, on December 21, taking advantage of the weekend and approaching Christmas, Renrengou supermarket held an opening ceremony, Zeng Hao and Wei Ronghao were invited to participate.

This time it was Wei Ziming who presided over the overall situation, Zeng Hao and Wei Ronghao were guests next to them, and after the ceremony, Zeng Hao and Wei Ronghao first went back to their respective offices, and after 11 o'clock, the two invited each other to come to the supermarket again.

The two chose to come over at this time to inspect the situation, mainly to avoid the peak flow of people, and they were already busy.

When the two of them went downstairs to the supermarket, the lottery area at the door was driven by the professional host, and there were lucky people from time to time, although the prize was not large, but the amount of victory was large, and the atmosphere was also very hot.

The two walked into the store, and the empty scene they saw when they moved in disappeared as the selected merchants settled in.

After people go to the supermarket to buy things, they follow the route designed by the supermarket, and there are always things in mind that impress some people to choose. The various merchants also choose to engage in activities on this day, but also to promote people's desire to buy, in Zeng Hao walked in the door to see the scene has become every station or store is overcrowded, each shopping guide is extremely busy, take things, accompany customers, in the winter environment, some are busy sweating.

When I came to the supermarket, after 11 o'clock, there were unusually many people in the supermarket, although it was not overcrowded, but the density of each square meter was also quite large.

Turning all the way down, Zeng Hao originally wanted to buy a bottle of water, but he was also frightened by the long queue at the checkout, so he hurriedly put the water next to him. At the cashier, all 12 cash registers were open, and at least 10 or more buyers were waiting in line next to each cash register.

The two walked out from the exit next to them, and at this time, Wei Ziming, who had already heard the news that the two leaders had come to inspect the work, rushed over and said to the two, "Boss, Manager Wei, I'm sorry, I'm too busy here, and I've been dealing with things before I came here." 35xs”

Zeng Hao saw that Wei Ziming's head was sweating, and he knew that he was working hard today, so he said to him, "Manager Wei, Lao Wei and I are also idle to come and have a look, if you have something to do, you can go and get busy, you don't need to greet us, how is the situation in the supermarket?"

Wei Ziming was asked about the situation in the supermarket, and the smile on his face covered up his absence, and said, "The specific situation is not clear now, but it can be seen from the fact that the special goods have been sold out, and it can be seen that today must be good, I am afraid that I will not be able to hold on in the afternoon, and I just arranged for someone to go to the warehouse to transfer a batch of goods." ”

Wei Ronghao used to be the regional manager of a large supermarket, and after Wei Ziming finished speaking, Zeng Hao said to Wei Ronghao, "Old Wei, you are an expert, you can talk about it." ”

Wei Ronghao thought for a while and said, "A wave of shopping in the morning has passed, and when the small climax at noon is over, the guard manager, you should hurry up and let the logistics team count the inventory of goods, and you must replenish it in the afternoon to meet the wave in the evening." ”

Wei Ziming nodded and said, "Don't worry, Manager Wei, I'll deal with this matter right away." ”

Zeng Hao continued, "Lao Wei and I will leave, you go and be busy with you, and Lao Wei and I will wait in the office for the results of your statistics in the evening." ”

Wei Ziming this

There are indeed many things waiting for him to deal with, and after Zeng Hao finished speaking, Wei Ziming didn't hold on, and said, "Two leaders, then I'll go and get busy first", and then hurriedly dealt with other things waiting for him.

After the two of them finished looking, they didn't want to stay and fill in the trouble for them, so they returned to the group.

Back at the company, Zeng Hao called Zhao Minjie and asked her to arrange some financial staff to stay in the afternoon, and wait for the evening to help the supermarket count today's data.

After getting off work in the afternoon, Zeng Hao asked Wei Ronghao to go out for dinner together, and the two returned to Wei Ronghao's office, waiting for the data from the supermarket, while discussing the next development of the group with Wei Ronghao.

At half past eleven o'clock in the evening, Wei Ziming knocked on the office door and walked in with statistics on his face.

Zeng Hao hurriedly asked him to come and sit, arranged for Han Miaomiao, who was waiting outside, to pour tea, and said to Wei Ziming, "Manager Wei come and sit, take a breath." ”

Wei Ziming was not polite, sat down on the sofa next to the two, waited until Han Miaomiao brought the tea, drank it directly to the end, and handed the cup to Han Miaomiao, asking her to help pour another cup.

Only then did he say to the two people present, "I'm sorry, I'm too busy to drink water, and I can't hold back the water for a while, which makes the two leaders laugh." ”

Wei Ronghao opened his mouth and said, "It's okay, Manager Wei, you have worked hard today." ”

After Wei Ziming adjusted his state, he happily reported to the two, "Boss, Manager Wei, the supermarket sold a total of 100891 goods today, with a total turnover of 20095647 yuan, and its cost was 12458000 yuan, and after deducting expenses, the profit of the supermarket today reached 800,000." ”

Zeng Hao heard this number, slapped his thigh continuously, and said to Wei Ziming, "Okay, good! Manager Wei, you did a good job." Hearing this number, Zeng Hao was also very excited, at this time the gums were showing the smile on his face, and he hurriedly took out the cigarettes in the bag and dispersed them for the two of them, how could he not smoke to celebrate at this time.

Looking at Zeng Hao, who was extremely excited, Wei Ronghao frowned and said to Zeng Hao after taking the cigarette light, "Boss, although I don't want to say it at this time, I still have to mention here that the supermarket opened, and nearly 20 million yuan was invested in the early stage for publicity, plus all the merchants in today's cooperation are discounted, and we ourselves are all kinds of activities, and the turnover has just exceeded 2 million, and the profit can reach 800,000, which is also due to the fact that the entire store of the supermarket is owned by the company, and there is no rent This is a big expense." Aside from taxes, the net profit of the entire supermarket is only about 300,000 a day. This is still the premise of opening a large-scale activity, what about the usual situation when there is no contract? The entire supermarket will cost up to 30 million yuan to open, so it will take us at least a year to make the supermarket return to its original cost, and this must also be counted when the supermarket is doing well. ”

Wei Ronghao splashed down such a basin of cold water, which instantly woke up the two of them, and the smile on his face was immediately put away. Silently smoking, thinking about what Wei Ronghao had just analyzed.

After a while, Wei Ronghao asked Wei Ziming again, "Manager Wei, how many people have applied for membership cards today, how many people have applied for shopping cards, and what proportion of the goods sold, special goods, discounted goods, and regular-priced goods?"

Wei Ziming

Hurriedly took out the data in his hand, checked and calculated them one by one, and after the calculation, he reported to the two of them, "A total of 8,349 people have a membership card today, and there are no shopping cards, a total of 100891 goods are sold, 50% of special products, about 35% of discounted goods, and 15% of regular-priced goods." The more Wei Ziming's voice grew, and in the end, even he was a little embarrassed, just complacent about the turnover of 2 million, but at this time, it had already dissipated without a trace, and turned into a thick embarrassment.

After listening to these statistics, Zeng Hao also realized that there was a problem, looked at Wei Ronghao, and waited for his next analysis.

Wei Ronghao thought for a while and said, "From the analysis of this data, first of all, the total number of goods sold and the proportion of various categories, the proportion of regular-priced goods is too small, this is a problem, people come here today is equivalent to just coming for special goods and discounted goods, logically speaking, it shouldn't." The end of the year is the peak period of gift-giving, shopping cards we promote to charge 1000 provinces 200, full 5000 provinces 1000, such a big discount, since one did not buy out, it is also a problem. In the end, only the number of membership cards is slightly normal. After listening to Wei Ronghao's explanation, Zeng Hao and Wei Ziming, who were present at this time, also reacted. The three of them smoked cigarettes and pondered the crux of what went wrong.

Wei Ziming sorted out the matter back and forth, and said to Wei Ronghao uncertainly, "Manager Wei, is it an external factor that is causing trouble?"

Wei Ronghao thought for a while and said, "If there is no problem with the company's internal ability, then there must only be external reasons, and it cannot be internal reasons according to the situation." After a moment of silence, he asked, "Manager Wei, have other large supermarkets in Rongcheng done anything in the past few days?"

In the past few days, there have been major events, first the company moved, and then the ceremony, and then the supermarket opened, a lot of things waiting for him to deal with, I really didn't have time to understand the situation of his peers, listening to Wei Ronghao ask this question, he said with a little embarrassment, "Manager Wei is too busy this time to take time to understand." ”

Wei Ronghao stared at Wei Ziming unhappily and said, "Manager Wei, you actually made such a low-level mistake, keep abreast of the movements of competitors at any time, and build an information table, this is the most basic operation in the industry, you can forget it"

Zeng Hao saw this situation at this time, and hurriedly stopped him, "Old Wei is okay, now is not the time to say this, what should I do next." ”

Wei Ronghao said: "First, the most important thing now is to scatter people, investigate whether there is a situation among peers in the city, and then make a judgment based on the results." Second, immediately prepare a questionnaire on this aspect, and let the people in the marketing department go out to conduct a questionnaire survey on the people around the store. Sit with both hands and prepare, and when the results come out, you can see them at a glance. After speaking, he said to Zeng Hao, "Boss, what do you think?" ”

Zeng Hao thought for a while, nodded and said, "You are an expert, listen to you." He said to Wei Ziming, "Manager Wei, when you go down, you should hurry up and deal with these things, and strive to get the results as soon as possible, and we should prepare in advance." ”

Wei Ziming was sweating on his forehead at this time, and when he heard the orders of the two, he stood up and promised to deal with it immediately.

At this time, he didn't have the face to stay in the office, and after saying goodbye to the two, he returned to the office, and he didn't think about getting off work, so he drafted the questionnaire directly in the office.