In the film industry, screening is a very normal screening process, art films will meet with a small number of audiences in the form of screenings, and then carry out publicity through word-of-mouth, and then attract more audiences to the cinema, from screening to expansion, and finally decide whether to fully release according to the box office performance. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Generally speaking, if there are more than 700 screening venues, it is called a public screening, and 1,500 is a large-scale public screening.

In addition to art-house films, Disney's animated films will also be screened on demand. However, Disney's "screening" is more special, their screening venue is Disneyland, although there are only a few screening halls, but the passenger flow is not comparable to ordinary theaters;

Therefore, in the historical ranking of the single-hall box office, Disney cartoons easily occupied all the seats in the top ten, and the single-hall data of 793,000 US dollars created by the "Lion King" in 1994 has not been broken by no one so far, far ahead. When people mention the box office list of a single museum, they usually add a "live-action movie" as a prefix to distinguish them.

At present, the single-theater box office record for live-action movies was set by "Dream Girl" in 2006, and the figure of 126,000 US dollars exceeded the 100,900 US dollars of "Brokeback Mountain", which is the historical record. As of 2010, these are the only two films that have grossed more than $100,000 in a single theater.

As for the single-hall results of thriller and horror films, due to the particularity of the subject matter, the performance is generally sluggish, and in the film history list, it does not even rank among the top 40, and the highest-ranked "Witch Blair" created a single-hall data of 63,000 US dollars when it was screened in 1999, only ranking 43rd.

Interestingly, 63,000 is the data obtained after the second week of "Blair the Witch" was screened with six more venues, and its first week of screening received $56,000 at the single-theater box office, occupying the second place on the list of thriller and horror films. It can be seen that word-of-mouth communication is the best box office catalyst for any type of movie.

In addition, the $49,000 single-theater result achieved by "Smart: Ghost Shadow" during last year's screening was the third highest in film history.

Now, under the attention and popularity of the crowd, "Buried Alive" has shown an incredibly strong appeal, and even overwhelmed "Smart: Ghost Record 2" in terms of discussion heat, and the busy scene of art theaters in Los Angeles and New York City throughout the weekend is the most direct embodiment, which makes all major media express huge expectations for the single box office of the film, and some people even speculate whether this work can replicate the trajectory of "Blair the Witch" and get out of the magical box office curve.

In the end, "Buried Alive" did not disappoint people, and in the first week of the screening, the box office data of 46,000 US dollars was handed over for a single museum, which caused a tsunami of exclamation!

Judging from the set of data of "46,000" alone, there is nothing worth pursuing, this achievement can only barely rank among the top 100 of the single-theater box office list of live-action movies, and it only occupies the fourth place among thriller and horror films, and has not been able to break the blockade of "Blair the Witch" and "Smart: Ghost Record".

This is a good result, but it is far from being a big deal.

However, the two works "Blair the Witch" and "Smart: Ghost Shadow" both received a lot of publicity before the screening, with viral videos, The way of viral news, releasing news, making people mistakenly think that the story in the movie is real, and the movie is completely a real documentary, which undoubtedly arouses the curiosity of the audience, even if they don't care about horror films, they can't help but go into the cinema;

In contrast, "Buried Alive" did not carry out any form of publicity before its release, and after the popularity of Toronto and Telluride, it did not even carry out magazine interviews, just relying on word-of-mouth dissemination and diffusion, as well as Lan Li's own topic gimmick, to attract more attention.

It's like a nobody who came out of a mountain village, suddenly appeared in the boxing ring, broke everyone's expectations, and fought the current boxing champion for fifteen rounds, still not being knocked down, just losing the game because of the disadvantage in points.

Yes, he lost, but the shock did not diminish in the slightest. This is the situation in which "buried alive" is now.

What's more, "Buried Alive" does not have the gimmick of a pseudo-documentary, a solid independent film, completely relying on the director's skills and the actor's ability to impress the audience, under the infection and drive of lack of freshness, it has created such an achievement, and any praise is not excessive.

The media did the same.

"The box office of a single museum has created good results, and 'Buried Alive' has made a shining debut as a dark horse!"

"Another 'Smart: Ghost Shadow'? 'Buried Alive' defeated the opponent in the way of the opponent and was born!"

"Tickets are hard to find, and the biggest variable for Halloween this year has appeared: can 'Buried Alive' reproduce the box office miracle of 'Smart: Ghost Record'?"

"The topic was detonated during the screening, and after the small screen, Lanli-Hall once again shined on the big screen!"

"From Toronto to Telluride, and then to the North American market, 'Buried Alive' continues the blowout word-of-mouth frenzy. ”

"The biggest surprise of the year? 'Buried Alive' ushered in the frenzy of audiences and critics!"

"Forty-six thousand dollars for a single museum, the second part of 'Blair the Witch' reappeared. ”

"Suddenly, 'Smart: Ghost Record 2' ushered in the biggest competitor in advance: 'Buried Alive'!"

"Word of mouth is booming!'Buried alive' staged a miraculous counterattack. ”

"Is this situation so familiar? A year ago, the miracle of 'Smart: Ghost Shadow' reappeared!"

"The crew of 'Fast and Thrill/Emotion 5' is collectively blessed. 'Buried Alive' Screening Achieves Great Results!"

……

News large and small spread overwhelmingly, especially with the strong attention of the two works "Fast and Thrill/Emotional 5" and "Smart: Ghost Shadows", more than 150 media outlets reported on the excellent screening performance of "Buried Alive" - Focus Pictures has not even had time to exert its strength, the word-of-mouth spread has greatly exceeded expectations, and the box office performance has also greatly exceeded the plan!

With such momentum, even stronger than the large-scale release of works, this is definitely a perfect start.

There is no doubt that "Buried Alive" has become the biggest surprise of the week, showing a strong momentum that is definitely not inferior to "Smart: Ghost Record 2", and even suppressing competitors of the same type in terms of topic heat. At the beginning, "Smart: Ghost Shadow" brought humiliation to the opponent, but now the sequel work feels it from the opponent, which is ...... It's really aggrieved.

In the third week of October, "Smart: Ghost Movie 2" was grandly released in more than 3,200 theaters, although the word-of-mouth was a mess, but relying on the topic created by the previous work, the sequel still easily attracted a large number of audiences to the cinema, and finally received a box office result of 40 million US dollars, easily crowned the top of the weekend box office chart this week!

That's enough for a work with an investment cost of less than $3 million to put a smile on the faces of the distribution company, Paramount. Even if the hot topic is stolen from the limelight, even if the word-of-mouth feedback is far less than expected, even if the media is overwhelmingly scolded, even if the follow-up box office trend is unsustainable, so what? The box office results of the opening weekend have already made Paramount a lot of money, and all the income after that is the rhythm of sitting and counting money, which is the most important thing.

Behind "Smart: Ghost Record 2", "Stupid Funny Show 3D", "Red Flame Battlefield", "From Now On", and "Social Network" occupy the remaining seats in the top five.

There's plenty to talk about, "Red Flame Battlegrounds" featuring big-name stars like Bruce Willis, Helen Mirren, Morgan-Freeman, John-Malkovich, and more, "From Now On" featuring Cline-Eastwood and Matt-Damon, and "The Social Network." The biggest seed of the awards season so far......

Coupled with the 3D movie boom that has been high since "Avatar" last year, last week's "Silly Funny Show 3D" and next week's "Chainsaw 3D", these are all hot spots among the hot spots.

But even so, "Buried Alive" still fought a bloody way, and 11 theaters achieved a weekend box office data of 506,000 US dollars, ranking among the top 20 in the North American weekend box office list this week!

This is the only work in the top 30 of the weekend list with less than 300 theaters, "Eleven", only 11 theaters, "Buried Alive" has achieved such excellent results, and it can enter the candidate ranks of the biggest dark horse in 2010!

From the popularity of the discussion to the word-of-mouth feedback, from the box office of a single museum to the degree of focus, "buried alive" has written its own miracle, which also makes the name of "Lanli-Hall" spread widely again, no one can separate "buried alive" from Lanli, it can be said that "buried alive" has achieved Lanli, or it can be said that Lanli has achieved "buried alive", but there is no doubt that whether it is "buried alive" or Lanli, they have won the recognition of the audience.

However, the screening is just a screening, the success of the screening does not mean the success of the expansion, the views of senior professional fans cannot represent the preferences of the general public, it is highly sought after during the screening, and the audience refuses to pay after the screening, there are countless such cases.

What kind of box office results will be achieved by "burying alive" this work, and what the prospects of the awards season will be, everything is still unknown, and Focus Pictures' next expansion plan and publicity means are very important.

You must know that "Buried Alive" must next face the continuous impact of many works such as "Saw 3D", "Harry Potter and the Deathly Hallows (Part I)", "Super Big Villain", "Tangled", "The Chronicles of Narnia: Dawn Treader" and many other works.

So, what are the odds of "burying alive"?