Outstanding reputation, excellent single museum, focus, and continuous popularity...... "buried alive" has undoubtedly seized an excellent position, and everything is ready only to owe the east wind. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

What's more, next week's only new film, "Saw 3D", can be said to be the weakest competitor in the next two months.

This work is the seventh installment in the series, and the box office results of the previous two sequels are already unsatisfactory, but because of the low investment cost and simple distribution strategy, Lionsgate has built it one after another, but in fact, in terms of box office explosiveness, it can be said that the oil has run out. This time, it completely relies on the gimmick of 3D, hoping to drive the box office.

This is undoubtedly the best opportunity to "bury alive", miss this window, and then face several powerful competitors in turn, just relying on the spread of word-of-mouth, the box office of "buried alive" is really difficult to create a miracle, and the prospect immediately dimmed.

But no one expected that Focus Pictures would refuse to expand on a large scale, and in the fourth week of October, only 10 theaters were added, from 11 to 21, and it was still limited to Los Angeles and New York, with a small range of screenings for the second week in a row. Compared with the attention that "Buried Alive" received last week, the pace of such expansion is almost negligible.

Focus Pictures' choice is really confusing and makes people wonder: Is it because Focus Pictures was not prepared enough and did not anticipate the huge response of "buried alive", so it missed the opportunity?

However, an old fritter like Focus Pictures will not only conduct internal test screenings, collect information, and then formulate corresponding expansion plans, but also make multi-handed preparations, and be able to respond as soon as unexpected situations occur.

So, this also means that Focus Pictures is expanding according to the plan step by step?

If that's the case, then Focus Pictures is really scheming and strategizing!

Because, in the fourth week of October, the box office performance of the single theater of "Buried Alive" not only did not decline due to the increase in venues, but also rose against the counterattack, reproducing the feat of "Blair the Witch" eleven years ago, and with a single museum data of 50,000 US dollars, it exceeded the single-theater box office of "Smart: Ghost Shadow Record" in the first week of last year, ranking third on the single-hall box office history list of thriller and horror films!

In fact, this is not difficult to understand, and it can be summed up as: hunger marketing.

The more limited, out-of-print, precious, and unobtainable it is, the more striking it is. After the first week of praise frenzy, the word-of-mouth accumulated in Toronto and Telluride finally ushered in an explosion, and people's expectations for "buried alive" skyrocketed, whether they liked it or not, and whether they agreed with it or not, but people decided to go into the cinema and watch it in person, and judge the good or bad for themselves.

Moreover, "Buried Alive" is not the kind of dull literary film of the awards season, although the film has received rave reviews, it is still a thriller and horror movie, in other words, it is a popcorn movie, which further increases the appeal of the general audience.

However, Focus Pictures did the opposite, refusing to expand the screening on a large scale, and still limited the scope of screenings to Los Angeles and New York, the two cities with the strongest artistic atmosphere, the most high-end audience quality, and the most outstanding artistic aesthetic ability.

The most intuitive embodiment is that IMDB's audience score has made a qualitative leap, the rating audience directly exceeded 3,000 people, and a total of more than 3,600 netizens voted, more than five times more than last week; At the same time, the score has also dropped from 8.5 points to 8.4 points, although the average score has dropped, but the decline is very weak, within the acceptable range, but it further proves that fans have affirmed the quality of "buried alive".

As we all know, above IMDB, the scores of senior users occupy a larger proportion, and Los Angeles and New York are undoubtedly the top gathering places for senior users, if the quality of "buried alive" is excellent, then professional fans in these two cities will give more pertinent opinions, and the reputation of the movie will be further confirmed; of course, if "buried alive" can't stand the test, these picky and demanding netizens will not hesitate to send it to hell.

This is the small abacus of Focus Pictures, but it can also be seen that they are absolutely confident in the quality of "buried alive".

As a result, the second week of "buried alive" ushered in a miraculous counterattack, not only did the box office of a single museum hit a new high, but also the excellent reputation was further disseminated! This tightrope-like victory really made a name for "buried alive" and spread overwhelmingly throughout North America.

Now, more and more people are comparing "buried alive" with "127 hours".

Although this situation has been experienced in Toronto before, due to the congenital deficiency of "buried alive", in the face of Danny Ball's partnership with James Franco, and the quality of "127 Hours" itself has also won the fanatical pursuit of film critics, so this kind of remarks is just lively in Toronto, and it can't find a market after coming to North America.

Today, however, the situation is very different.

Although the media comprehensive evaluation of professional film critics is only 69 points, it is estimated that it is difficult to compete with "127 hours", but this is already second only to "The Exorcist" for thriller horror movies, and even higher than "The Sixth Sense" and "Shining", which also means that the door of the awards season has slowly opened.

What's more, the audience's enthusiastic pursuit is rising, and under the desperate situation of the secret room, they only rely on a one-man show to perform a song of ups and downs, they don't think that "127 hours" can do better than "buried alive", nor do they think that James's performance can be better than Lan Li.

"127 Hours" will be released in the North American market next week, and it will be the first to be screened in four theaters, which is highly anticipated.

Fox Searchlight realized that such a showdown could attract more attention to the movie, so the resources quietly began to tilt, hyping up the confrontation between "buried alive" and "127 hours", coupled with the beginning of Focus Pictures, the two movies have indeed become the focus of discussion, and it is not yet known who will die.

New directors, new actors, new screenwriters, new teams, and even before "buried alive" at the Toronto Film Festival, no one knew about the film. But now, "Buried Alive" has quietly entered the sight of the awards season and started a showdown with "127 Hours". Such an expansion of the footsteps can be.

The new high of $50,000,700 for a single theater helped "Buried Alive" to achieve a weekend box office figure of $1 million and 6,000, and it ranked among the top 15 in the North American weekend box office chart this week, temporarily ranking 12th!

As expected, "Saw 3D" was indeed a box office weak, with only 22 million weekend results, narrowly beating the box office of "Smart: Ghost 2", which plummeted by 60% the next week, and won the crown of the North American weekend box office in the fourth week of October.

Of course, compared to the cost of 20 million yuan for the movie, there should be no pressure on the recovery cost of "Chainsaw 3D", but if you want to make a profit, you need to work harder.

There is no doubt that among the top 30 on the box office list, the only one "buried alive" that counterattacked and rose at the box office, once again won the title of the most attention-grabbing title. This can definitely be said to be a fantastic victory for a work that is still in the screening stage. This also makes people look forward to the subsequent box office trend of the movie.

The following week, Focus Pictures finally opened its doors to other cities, with small expansions in Seattle, Chicago and Houston, and a total of 53 theaters in Los Angeles and New York.

However, this week's North American box office market is a scuffle, with three new films set to be screened in more than 3,000 theaters, namely DreamWorks' "Super Villain", "The Hangover" created by the creative team and Robert Downey Jr.'s "Due Date", and "Rainbow Half the Sky" by Tyler-Perry, a famous black director who specializes in spoof movies, is coming strongly, and the competition is really unimaginable.

What's more, in addition, four art films, including "127 Hours", will be screened in a small area, and the craze of the awards season has finally kicked off, and the next awards season will only become more and more intensive, and the competition will only become more and more fierce, in a dazzling array of awards season works, it is definitely not easy to stand out.

In this way, the position of "buried alive" is a little awkward, if you look at the awards season works, it is too commercial, the connotation is not deep enough, and the thriller genre is not welcomed by the Oscars, but if it is a commercial work, it is too niche, "a one-man show in a secret room?" This sounds like a stage play, and the market will not necessarily buy it.

In the face of competition, "127 Hours" perfectly digested the topic effect of the previous week, and the screening of four theaters, with a single-theater box office data of 66,000 US dollars, successfully converted the audience's attention into a substantial box office, and easily completed the "buried alive" overtake;

The media scored 82 points, the Rotten Tomatoes freshness index was 93 percent, and the mass media score was 8.3 percent.

It's not just ahead of "buried alive", it can be said that it is an overwhelming advantage, and in the face of the reputation of "127 hours" sweeping thousands of troops, "buried alive" has no power to fight back.

So, what does this mean? Does it mean that in the competition of the awards season, "buried alive" cannot compete with "127 hours" at all? Does it mean that in the competition of the North American box office, "127 hours" will also be unbeatable?

The awards season is inconclusive for the time being, but in the confrontation at the box office, it is clearly not the case.

"Buried Alive" delivered an astonishing single-store box office figure for the third consecutive week, with the blessing of 53 theaters, with an average single-store performance of $41,100, and harvested $2.18 million at the weekend box office!