Lu Heng looked at Zhao Gen and waited for him to tell him about his propaganda case.

Zhao Gen didn't delay, and quickly said what he thought in his heart.

"With the size of our company, it was obviously impossible to get employees out and do publicity, and it was too slow to use part-time students. So my idea is to use advertising carts!"

Lu Heng was puzzled, "Advertising car?"

"Yes, it's an advertising car. I have been here for more than a month, and I sometimes drove down to the township to inspect the market before it opened, and at that time I found that the flow of people in the township was very strong, and it was definitely no less than the Chinese New Year. And when rushing to the market, there are often the kind of advertising cars with big horns driving by, which will be plastered with banners, and even advertisements will be hung on the roof. The advertising car is playing the advertising words while driving around the market towns, and its advertising words are that sentence, which is very deeply rooted in the hearts of the people. I think we can do the same, and not just rent one car, but multiple cars at the same time, which can spread the news in the shortest possible time. ”

When Zhao Gen said this, Lu Heng was clear, and Lu Heng knew it better than Zhao Gen, because he grew up in this environment.

The effect of that kind of advertising car is really good, because when rushing to the market, the flow of people is dense, so the vehicle is slow.

The advertising car broadcasts the advertising words repeatedly in the crowd, and the banners on the car are quite impressive.

Lu Heng asked, "How much does it cost?"

When it comes to money, Zhao Gen is a little uncertain, Lu Heng's capital chain is more and more incomprehensible to him now.

I didn't think it was much before, but through the means of postponing the redemption certificate, Lu Heng's liquidity increased by hundreds of thousands out of thin air. But whether this part of the money can be moved or not is not sure of him, so he hesitates a little when it comes to the cost of advertising.

"I think 8,000 is enough, and the advertising cost of a car for two consecutive days is 1,000 yuan, and there are five large townships near Cangshou. In other words, we only need to rent five advertising carts. The two-day campaign is deep enough to penetrate the hearts of the people. The remaining 3,000 were mainly used to design advertising banners, design advertising slogans, and give them additional fuel money, which I had previously learned. Zhao Gen said cautiously, and after finishing speaking, he added.

"This is just my preliminary estimate, and the more detailed cost will only be known after the work is carried out, I don't know what Mr. Lu thinks?"

The tea stretches its veins in boiling water and then sinks. Only the aroma is left on the pavement.

Lu Heng blew the mist, took a sip, and sighed: "Eight thousand yuan, it's stingy after all." If you want to do it, you have to be generous, I am very optimistic about this group buying meeting, I believe that the profit should be very high if you do a good job, so you must work hard to do this propaganda work. ”

"Then Mr. Lu, what do you mean?"

Lu Heng put down the teacup and said indifferently: "Fifteen thousand! I am going to take fifteen thousand out to do the publicity expenses of this group buying meeting, and it is not only limited to the advertising car model you said." Do you remember the last time our company opened, the district TV station. We can try to get in touch again. Maybe during the Chinese New Year, the advertising cost is a little high, but no matter how high it is, it can't be much higher. In addition, advertising cars are a waste of resources just by going around, and my opinion is to recruit students on vacation to work part-time. Flyers are delivered with the car. Of course, before letting part-time students go out, it is necessary to let them come to the company for training for an afternoon, and they don't need to remember too much, they just need to know the models we sell. So as not to ask customers about it, they don't know it. ”

After listening to this, Zhao Gen quickly calculated the cost in his heart. Eight thousand pieces still belong to the category of its own. Five cars cost twenty part-time students, and according to the previous fee, one person could get fifty yuan a day and two thousand yuan in two days. The remaining 5,000 is probably the advertising cost of the district TV station!

It is not an exaggeration to say that 5,000 yuan is an advertisement for a group purchase meeting for a few days on a district TV station that is not in the stream.

From this point of view, Lu Heng is not only very optimistic about this group buying meeting, but also the support he can give the most.

Not surprisingly, Lu Heng threw out his opinion next.

The discount is announced to the outside world, and ten people can enjoy a 20% discount for group purchases, and there will be good gifts on a first-come, first-served basis. If you buy a car, you can participate in activities such as the Golden Egg Lottery, and the prizes are rich, according to the scale of the last time we opened. ”

Speaking of this, Lu Heng paused and thought about it in his mind.

After a while, Lu Heng continued: "Although there is no need to invite the etiquette company and the praise team this time, I think a host is still needed to enliven the atmosphere and drive everyone's enthusiasm. There are also things like the car booking billboard, which must also be prepared. ”

Zhao Gen was puzzled: "Is it the kind of big list where customers write their names when they buy a car?"

This kind of thing has actually appeared, but it is not usually used a lot.

Lu Heng nodded and said: "Yes, that's that kind of thing! The customer bought a car, we made him on the list, he was happy, we also had a live advertisement, the people have a herd mentality, there are too many people, seeing others buy, if they are tempted, they will not hesitate anymore." ”

Zhao Gen hesitated, "But, what if there were few people who booked a car at that time, and it would be cold?"

"Then artificially increase the number of car bookings! Forge a car booking contract, first fill in seven or eight names with half-truths and half-truths, and customers will not worry too much when they see that someone else has bought it. As for the topic of cold scenes, I didn't say it before, but I found a host to liven up the atmosphere. I will pay another piece of money, and I will definitely bring you someone when the time comes. ”

The two discussed the specific matters and time of the group buying meeting for an afternoon, and it was not until the end of the day that the general content was completely finalized.

Now that the tone of the matter has been set, there is no need to hide it.

At the evening meeting, Zhao Gen said this event in front of everyone. Maybe the next day will be extremely tiring, but as long as you survive these few days, you will usher in abundant fruits.

The situation was the same as Lu Heng thought, as soon as he heard that the company was going to hold an event again, the four sales consultants were immediately moved.

As long as the campaign works well, their sales will skyrocket.

A double or a couple is unlikely, but there is still a chance for a few thousand dollars more.

And Lu Heng also lived up to expectations and threw out his big cake.

"Everyone work hard, I see your efforts, even if you only work for a month at the end of the year, but as long as you do a good job, the year-end bonus will not disappoint you!"

Bang Bang Bang!

Cheers and applause, suddenly rose.

After everyone got off work, Lu Heng's overtime life began again, or it can also be said that Zhao Gen and Tian Xiaoice's overtime life. Because Lu Heng is working overtime, the two of them will definitely not be able to escape.

With the help of Tian Xiaoice, the group buying meeting was officially established and included in the company's next top priority, and Hengcheng Company worked around this.

The first advertising company was contacted by Lu Heng. Because he is a local, the matter of looking for advertising cars also fell on Lu Heng's head.

Zhao Gen is in charge of the TV station, as well as the recruitment and training of part-time students.

Tian Xiaoice coordinates the payment of various matters, and she has to work part-time on many tedious affairs. In this regard, Lu Heng can only sigh that the strong woman struggles to really make people look sideways, and in terms of Tian Xiaoice's desperate attitude at present, Qi Baixiong and Liao Fan have to retreat.

Early the next morning, Lu Heng did not rush to the company, but hurried to Ximen Huaxi Road after breakfast, which is the most concentrated place of Cangshou Advertising Company. (To be continued.) )