134 Red Carpet

On the day of the MKMF event, early in the morning, Lee Joon-yi came to the gymnastics arena in the Olympic Park, the venue of the MKMF. This is not the first time that Lee Joon-yi has come here to participate in an event, so he is quite familiar with the environment. During the preparation for the awards ceremony, Lee Joon-yi also came here to rehearse twice, but compared to other artists who have rehearsed at least four or five times, Lee Joon-yi is not familiar with the stage. What's more, Lee Joon-yi and Baek Ji-young's cooperation stage has only been rehearsed once so far, and it will be performed tonight, which makes people have to be cautious. Therefore, Lee Joon-yi rushed to the scene early in the morning and had two last live exercises with Baek Ji-young to ensure that there would be no mistakes in the complete performance.

Although it was still early, the inside of the gymnastics arena was already a busy scene. At present, the stage has been basically built, but there are still many stage facilities that need to be moved to the stage, and there are still lighting and sound equipment that need to be adjusted. So the staff also started to get busy early in the morning. In addition to Lee Joon-yi, there were also many artists present, and the last rehearsal was carried out for the performance that started on time at 8 o'clock in the evening.

Lee Joon-yi and Baek Ji-young's cooperation, the song part is not a big problem, after all, it is a lyrical song, after the two of them are familiar with the adapted version, there is no problem in practicing together a few times. Now the rehearsal is mainly to get familiar with the venue, know the location of the scene, the arrangement and process of the program. What's more, it's important to understand how the live acoustics will look like for singers to adjust themselves. In the weekly music program inside the TV station, it is only a small range of performances, and compared to today's large venue that can accommodate tens of thousands of people, it is naturally very different. In addition to sound effects, there are also lighting effects, stage space mastery, etc., which are all issues that Lee Joon-yi and Baek Ji-young need to confirm again and again.

From seven o'clock, Lee Joon-yi and Baek Ji-young first rehearsed twice, and then gave the stage to other colleagues for rehearsals, and the two walked to the side of the stage, and discussed the situation with the lighting engineer and sound engineer on the scene. After discussion, Lee Joon-yi and Baek Ji-young sang a cappella duet again, and then went on stage to rehearse twice before they confirmed the situation.

By the time the rehearsal reached the end, it was close to ten o'clock.

Next, it is Lee Joon-yi's own solo stage, and Park Jiaxi's pas de deux has not been practiced for more than three months, although the dance steps and tacit understanding are not a problem, but on this big stage, the two of them still have to find a sense of direction and space. At the end of the final rehearsal, it was already past 12 noon.

Li Zhunyi, Lin Xiyuan, and Liu Xizhen left the Olympic Park in a hurry. As for Park Jiaxi, she doesn't need to walk the red carpet, so she just solves lunch and dinner directly backstage, and prepares to go on stage at night, there is no need to run around like Lee Joon-yi and Baek Ji-young.

Li Zhunyi and Lin Xiyuan went straight to the beauty room, and Liu Xizhen took the clothes that Li Zhunyi was going to wear today. As early as two weeks ago, before the official launch of "The Witch's Condition", Lee Joon-yi determined the clothes to be worn at this year's awards ceremony. Since the "Witch's Condition" had not yet been broadcast at that time, the treatment of Li Zhunyi was only the upper-level treatment among the newcomers, but no matter how it was, it was still the treatment of newcomers. So after selection, the final sponsor of Lee Joon-yi's clothing brand is Zara from Spain.

This well-known brand, which started with a blatant imitation of top brand design, Dior, LV, Gucci and other top brands designed clothes for the season appeared on major fashion shows, and the corresponding designs appeared on the shelves of Zara immediately. It is reported that in Europe, Zara has to pay tens of millions of euros in infringement fines to those top brands every year. Zara did not abandon this design model because of this, and it is clear that the profit from it is much higher than the amount of the fine. Globally, the only people who dare to do such blatant piracy are Zara and H&M from Sweden.

But since 1975, Zara has not only been limited to copying the designs of top brands, but has also begun to develop its own characteristics and gradually grow into one of the world's top brands. By '06, Zara ranked 77th among the world's 100 most valuable brands, Harvard Business School rated the Zara brand as the most valuable brand in Europe, and Wharton recognized the Zara brand as a model for studying the future of manufacturing. As a company that leads the trend of the future, Zara has become a benchmark in the fashion industry. And in this year's list of the world's best brands released by Interbrand, Zara ranked second only to Adidas.

Zara also has another name, a more intimate, civilian top fashion brand. In other words, civilians who want to wear the world's top brand fashion can choose Zara, which not only has the same design of the season's top brand, but also has its own unique fashion design, and most importantly, its price is very common. So, so far, Zara has stepped out of her own path with dignity.

This time, the commoner aristocrat Zara cooperated with Lee Joon-yi for the first time and became the sponsor of Lee Joon-yi's first appearance at the award ceremony.

Zara's sponsorship of Lee Joon-yi could only be regarded as a normal investment, and the competition was not fierce. Zara chose Lee Joon-yi more because she valued Lee Joon-yi's prospects in music, and felt that Lee Joon-yi was a strong contender for the best newcomer at the year-end awards ceremony. There are also four clothing brands competing with Zara, but what makes Lin Xiyuan a little disappointed is that the No. 1 Korean clothing brand is not interested in Lee Joon-yi. But also, Koreans already support local brands, which makes the brand always a little arrogant, and has always only sponsored big-name artists, so it is normal to look down on Lee Joon-yi, who has only debuted for a year. So, in the end, there is no doubt that Zara became Lee Joon-yi's clothing sponsor this time.

This was originally an ordinary sponsorship behavior, and almost every artist who participated in the awards ceremony would choose to sponsor a brand, or even sponsor a designer to design a dress for himself, so it didn't cause much reaction at the time. But with the broadcast of "The Witch's Condition", Lee Joon-yi immediately became a top-notch fragrant bun, and not only that, but other top brands also extended olive branches to Lee Joon-yi. This made Li Zhunyi a little flattered.

At this moment, the executive of Zara's branch in South Korea will no longer see this sponsorship as an ordinary sponsorship. If Li Zhunyi switched to other clothing brands at this time, then he would probably be resigned directly by the headquarters. Now Lee Joon-yi is a mobile advertisement, and all advertisers can see gold shining in him. Naturally, Zara will not let go of this opportunity.

Fortunately, Lee Joon-yi is a righteous and righteous person, and he did not pick and choose Zara because his worth skyrocketed overnight - of course, he has not yet reached the position of pickiness, it is just the effect of a TV series: At this time, the TV series only aired the first and second episodes, and no one could have imagined the huge sensation brought by the "Witch's Condition". Therefore, Li Zhunyi firmly refused many invitations, and still stood by Zara's side, making Yin Yingjun and Lin Xiyuan, who were extremely greedy, very helpless. However, although the sponsorship did not sign a contract, it finally involved the word "letter". Therefore, although Yin Yingjun and Lin Xiyuan were extremely excited, they still agreed with Li Zhunyi's approach.

Back on the day of the awards ceremony, it was already past two o'clock in the afternoon. In the beauty salon in Gangnam District, Li Zhunyi was doing makeup and hair, Liu Xizhen took Zara's evening dress specially designed for Li Zhunyi to the beauty room, and Lin Xiyuan was contacting the special car that was going to the scene in a while. Lee Joon-yi still doesn't have a nanny car, so he can't take a taxi to attend the award ceremony. So Lin Xiyuan contacted an extended sedan and became Li Zhunyi's one-day luxury car.

On the other hand, outside the gymnastics arena in the Olympic Park, spectators have begun to enter one after another. The scene of tens of thousands of spectators entering the arena one after another can be regarded as a spectacle.

At the front entrance of the arena, the open-air stage has been set up, and the red carpet has been rolled out, starting from the stage at the entrance and extending to the side of the road, about a distance of about 100 meters. It's the red carpet tonight, and the artists attending the awards ceremony will walk through here, receiving the cheers of the fans and enjoying the spotlight.

On both sides of the red carpet, iron railings have been erected, and the guards are in place. Behind the iron railings on both sides, there are already fans standing, holding all kinds of cheering signs and banners in their hands, everything is ready, waiting for the end of the red carpet to appear worthy of cheering.

The No.1 stood at the end of the red carpet, and familiar figures such as Han Xiuyun, Jeon so-jin, and Ji Min-jung all appeared here. As the first award ceremony that Lee Joon-yi participated in since his debut, and received six nominations, the "My name is No.1" club was full of jubilation, and two weeks later, "Witch's Condition" was launched, which made the No.1 people excited. The No.1 support group, which included 49 veterans, organized a total of more than 200 people to participate in the red carpet. The other No.1 was the first to enter the infield, hang banners, occupy the area, and prepare for the evening support.

Fans are very strategic when they want to support their favorite artists at a concert or awards party. The first is that the banner should be large enough and the location should be good enough. Secondly, it needs to occupy a large area, and fans can sit in a square formation and use the light sticks and other tools in their hands to put together huge graphics and texts, so that they can also be seen on the stage. Therefore, generally speaking, fans who come to support will not choose the infield close to the stage, but choose the grandstand location on the second and third floors, where they can support their favorite artists more directly. Therefore, the No.1s were no exception, and they entered the venue early to start preparations.

Han Xiuyun looked around, the company was obviously the most powerful among the fans, and you could see the lights and hands everywhere. However, No.1's momentum is not weak, compared to the group of more than 300 people in the fairy queen and goblins, the more than 200 people in No.1 will not be too disadvantaged. Due to the restrictions of the red carpet area, each fan is sending a certain number of fans to press the line and cheer for the idol. Therefore, the difference in the number of fans between families is not large, and the focus is on the energy and momentum of support.

The red carpet, for artists, is not only a red carpet, but also a direct reflection of popularity. Therefore, the shouting when passing through the red carpet has also become part of the competition between fans.