133 Peripheral Effects

When "The Witch's Condition" entered the later broadcast, it was really as expected by the crew, and the society set off a bigger wave. Conservatives have launched severe accusations against serious social problems such as unmarried pregnancies, especially when the male protagonist Xiaoguang is still underage.

But at the same time, the pro-camp still found bright spots. In order to be able to give the life she wants to her loved ones, Xiaoguang resolutely chose to start working. This dedication to love and the challenge of life are exactly the emotions that everyone needs in the turbulent life now.

Not surprisingly, there was still a lively war of words between the opposition and the pro-camp.

In the midst of the excitement, "The Witch's Condition" ushered in the finale. It is unknown that she went to work while pregnant, which caused the miscarriage. During the miscarriage, she was unconscious due to heavy bleeding, and the doctor has informed the family to prepare for the worst that she will not wake up for the rest of her life. Xiaoguang at work, through the classmates played by Liu Yaren, knew about this fact - Liu Yaren's classmates actually made a cameo to the end, which surprised Liu Yaren himself - Xiaoguang immediately came to the hospital, and at this time, Xiaoguang's mother finally woke up to the fact that the person her son loves is actually the person she should love. Xiaoguang loves the unknown, and he also loves his mother, and his son has always loved him. After knowing this fact, my mother finally learned to let go and decided to fulfill Xiaoguang and the unknown, just hoping that it would not be too late at this time.

At the end of the TV series, there is a scene of the beautiful sketch at the beginning. Xiaoguang wears a simple white shirt with white slacks, wearing white will only look tacky on many people, full of the atmosphere of a copycat prince charming, but wearing it on Xiaoguang played by Li Zhunyi, it not only highlights his clean temperament, but also sets off Li Zhunyi handsome. Unknown wears a white dress and lies peacefully on a white hospital bed.

Xiaoguang gently lay down beside the unknown, held the unknown hand, and softly described the beautiful weather outside, narrating the beautiful life of the two people in the future, everything is so simple that it can't be simpler, but there is a kind of power that makes tears flow out slowly, that kind of moving from the heart, shocked every audience.

The unknown, who had been sleeping for a long time, slowly opened his eyes like a sleeper in a fairy tale. The dreamlike "" sounded again, singing the tenderness in everyone's hearts.

Unknown stretched out his weak left hand and gently stroked the small light side face that had fallen asleep. Xiaoguang opened his eyes and met the unknown gaze, and the smile on the corner of the two mouths was worth a thousand words. Closing his eyes again, Unknown gently hugged Xiaoguang's head into his arms, and the hair of the two people spilled on the white pillow, intertwined with you and me.

The camera gradually pulled away, the unknown and Xiaoguang hugged each other, and the chains on their feet firmly tied the fate of the two people together, touching everyone's soft hearts.

The finale, which produced the highest rating of the year, was 57%. Lee Joon-yi, Son Ye-jin, Gao Doo-xin, plus the unique "", produced an incredible chemical reaction, which swept all over Korea, and the "Witch's Condition" created a miracle at the end of 06.

"The Witch's Condition" was broadcast for two months, with a maximum rating of 57%, a maximum instant rating of 65%, and an average rating of 43%, creating countless topics and breaking many records, making it a unique TV series from mid-November 06 to mid-January 07.

During the second half of "The Witch's Condition", the ratings of "**" remained around 23%. After the end of "The Witch's Condition", the vitality of "**" was greatly damaged, and the ratings were also weak, but only increased slightly, hovering around 30% to the end. At any other time, even if it is the whole year of 06, this result is very good, but in the face of the "witch's condition", "**" lost the head-on confrontation, and it was a complete defeat.

Similarly, "Snow Queen" ended early with a fiasco of 5% in the ratings. And the brother chapter of "Palace", or called the prequel and the postquel, the "Palace S", which was launched in January 07, was also swept to the end of the typhoon, not only affected by the finale of "The Witch's Condition", but also the protagonist of "Palace S" se7en has also been repeatedly compared with Lee Joon-yi, with a difficult start of 8% ratings, and then more and more downhill, and finally the same as the "Snow Queen", a bleak end.

It can almost be said that there is only one "witch's condition" during this time.

"Witch Condition" has created a situation where almost one family dominates in South Korea, and at the same time, the peripheral effect of the TV series has also achieved huge benefits.

A month after the TV series aired, in mid-December, Japan, China, Southeast Asia and other regions all submitted bids for overseas rights to the TV series. In the week when the finale of the TV series was broadcast, Japan took the lead in broadcasting, followed by Taiwan and Hong Kong, China, and the mainland a week late, and then Thailand, Malaysia and other regions.

A week after the official broadcast of the TV series, due to the huge response, the crew quickly signed a contract with a peripheral goods distribution company and released the peripheral products of the TV series. Including the sketch made by Lee Joon-yi at the beginning of the film, and Lee Joon-yi's hand-drawn "The Creation of Adam", these two products have become the top spot on the best-selling list. In addition, Lee Joon-yi's costumes and collocations in the play have set off a hot wind among the students. Navy blue suits have become the first choice for the new semester uniforms of many schools, canvas shoes have once again become students' collections, and one-shoulder leather backpacks have quickly become the favorite of boys.

In addition to these direct goods, the merchandise also includes postcards, T-shirts, pillows, stationery, mobile phone chains, etc., and the gadgets that appear in the film have become the target of the merchandise. Even in shopping malls such as Myeongdong and Dongdaemun, there are "Witch's Condition" specialty stores, although it is only a short-term business, but it is a daily profit.

The sales of peripherals officially started in the third week of the TV series and lasted until four months after the end of the TV series, in addition to South Korea, it was also sold to Southeast Asia, Japan and China, and was sold in Asia, and finally sold for nearly half a year, and finally made a profit of nearly 2 billion won. As the main contributor, Li Zhunyi got 15% of the income, which is a very large income. In addition, since the works are all hand-painted by Li Zhunyi, they all have copyrights, so Li Zhunyi also took the cost of personal copyright, and this part of the money was directly sent to Li Zhunyi's private account, which has nothing to do with YJ company. The surrounding area alone has made YJ and Lee Joon-yi both make a lot of money.

Samsung mobile phones have also seized this opportunity, as early as after "Anystar", Samsung intends to let Lee Joon-yi endorse a new mobile phone alone, but it has been still under development. However, this time, Samsung is also one of the sponsors of "The Witch's Condition", and the mobile phones used by the characters in the play are all from Samsung. In the first episode, after Xiaoguang and Unknown collide, Unknown loses his engagement ring, and Xiaoguang helps Unknown find it. At the same time, Xiaoguang also lost his mobile phone at the scene, and after he picked it up, there were a series of stories happening, and there were many shots. After that, Unknown and Xiaoguang contacted each other through their mobile phones many times, and this mobile phone appeared very frequently.

Samsung accurately seized this opportunity and let Lee Joon-yi endorse the phone alone, and filmed the second TV commercial after Lee Joon-yi's debut. During the hit of the TV series, the latest commercial for this mobile phone was launched. Although it is not the latest, it is obvious that Lee Joon-yi's charm at the moment is huge, and he has refreshed the sales of the mobile phone in the past three months within a month, making Lee Joon-yi a new generation of advertising fragrant buns.

From the "witch's condition", it seems that everyone has made a lot of money, and in the same way, YJ has also benefited a lot. In addition to the basic dividends, Lee Joon-yi's biggest income comes from the issuance of OST. The song "", along with the high popularity of the TV series, has also gained unrivaled popularity.

A week after the TV series was broadcast, Lee Joon-yi had already recorded "" and officially released the online audio source. If it weren't for the fact that Lee Joon-yi's album recording hasn't started yet, Yoon Young-joon even wants to release the second album together, which includes "", which can definitely create an amazing sales. However, in the end, only the network audio source of "" was released.

This means that if you want to listen to the song, you can only download it on the Internet for a fee. But if you want to collect this song, you have to wait for Lee Joon-yi's second album to be officially released. As a result, the level of expectation for Lee Joon-yi's second series has directly risen to two levels.

On the day of its release, it became the number one on the online music charts, and it remained the top spot for five weeks, eventually generating sales of more than 1.5 billion won, until a year later, when it was broken by the 2.5 billion won generated by "". It has also become the champion of background music for two consecutive months, the champion of the number of mobile phone ringtone downloads of the month, and so on. The most important thing is that because of the release of online audio sources, "" has also entered the list of various TV stations.

Although the online sales results are very gratifying, Lee Joon-yi has no publicity and no physical album sales, so these two values are zero, but they still do not prevent "" from creating good results. On the Take7 list of popular songs, "" stayed for two and a half months before getting off the list, and although it has never won the first place, this result is enough to show the popularity of the song. In terms of music banking, "three weeks in the runner-up position, four full weeks in the third-place position and two weeks in the top five. In the end, "" stayed in the top 20 rankings for three and a half months before disappearing from the list.

Undoubtedly, "" has become Li Zhunyi's most famous masterpiece.

Just when "The Witch's Condition" was on the air, the year-end awards ceremony also kicked off in an orderly manner, the first to appear was the MKMF held at the end of November, Lee Joon-yi naturally will not be absent, in the two days of the award ceremony, Lee Joon-yi and the crew took leave, starting from the rehearsal, devoting themselves to it, and preparing seriously.