In the summer season, fierce battles are in full swing. Compared with the rise of the music market, in North America in the middle of summer, the core focus is always the film market, which has never changed.

In the third week of June, although there are only two new releases of medium-budget titles, they are really not small.

One is "Daddy's Good Son", a comedy film by Adam Sandler and Andy Samberg.

For a comedy, the investment cost is 70 million, which is equivalent to the investment of 140 million in commercial films, which can be said to have attracted countless attention;

As a top figure in the comedy industry in the industry, every year, Adam will launch assembly line comedy works, all of which are shot and produced by the production company created by Adam himself, relying on his personal charm and box office appeal, the North American box office always hovers around $100 million, plus the income from the overseas market and the video tape market, the profit is really not small.

However, last year's "Go with the Flow" and "Jack and Jill" both failed miserably, suffering both word-of-mouth and box office failures. This time, "Daddy's Good Son" also carried more box office pressure, and in the early promotion, Adam worked extremely hard.

The other is "The Age of Rock 'n' Roll," with Tom Cruise, Katherine Zeta-Jones, Alec Baldwin and others making up an all-star cast.

In the year-end inventory of 2011, in the list of the most anticipated works in this year's summer file, the figure of "rock age" can be seen everywhere. This is an adaptation of the Broadway musical of the same name, which has received countless recognitions on Broadway, and the addition of a group of big-name stars led by Tom Cruise is even more expected.

As a musical film, the cost of 75 million is not cheap, and it is quite large among medium investments.

"Rock Age" is even hailed as another "hairspray", and Tom's performance is also known as the most breakthrough and challenging role since "Magnolia". In the early publicity, this work can be said to be out of the limelight, and it can be called one of the most topical works in the summer file.

In fact, the super schedule came about because of Tom Cruise, who was entrenched here this week. In addition, Adam Sandler is also a big man in the industry, and in the field of comedy, everyone will more or less give Adam some face.

Tom and Adam can coexist peacefully in a schedule, because the themes, types and styles of the two works are completely different, and the target audience will not intersect;

As a result, the three works were concentrated in the previous week's schedule, fighting to the death, but in the North American market this week, it was a harmonious and calm, and everyone seemed to be looking forward to the official release of "Daddy's Good Son" and "Rock Age".

But who would have expected that after "The Avengers", the market will have four consecutive defeats, and the entire summer season will be sluggish, and the super schedule will actually burst out with the best single-week box office in film history, detonating all the potential energy. At this moment, "Daddy's Good Son" and "Rock Age" have to start worrying, and after last week's strong outburst, this week's market performance is bound to suffer.

After all, 300 million in a single week is the first time in history.

After experiencing the excitement of the super schedule, the attention of the news media immediately focused on this week's showdown between the old and the new -

"Lance Hall vs Tom Cruise".

It is not a malicious competition, but a succession of the old and the new.

In this year's summer file, the four box office superstars of the baby boomer generation made their debut, and at the same time, the three shining stars of Generation Y also attacked one after another, continuing the overall momentum of the past two years, and everyone is discussing that the new generation of actors can take over the mantle of their predecessors and gradually grow into the main force in the film market. Naturally, this year's summer file is no exception.

On the other hand, Taylor Kech's "Super Battleship" and Chris Hemsworth's "Snow White and the Hunter" also failed at the box office, and the overall momentum was sluggish, and they could only rely on Robert Downey Jr. to support the North American box office market-

But even Robert, except for "Iron Man", has still not been recognized for his box office appeal. This is not good news for the entire North American film market.

"Edge of Tomorrow" ushered in a big explosion in the opening weekend, and detonated all the energy of the super schedule, and the major film companies rejoiced, and it is against this background that "Edge of Tomorrow" is about to have a head-to-head showdown with "Rock Age" and "Daddy's Good Son", which is naturally the best subject of coverage for the media.

In the history of the North American film market, the first real box office superstar was Harrison Ford, and the "Circle of the Stars" series and the "Raiders of the Lost Ark" series ushered in a new era of the commercial film market with unparalleled power, but from a historical point of view, Harrison was a hero of the times, and the success of the two series laid the foundation for the brilliant foundation that made Harrison.

Since then, the North American film market has gradually formed a scale and climate, with a hundred flowers blooming and a hundred schools of thought contending, and the box office average of all films has reached a higher level.

Tom Cruise was born in this context, he became the first brand to be built with business models and business rules, from personal image to character image, and even business operation and publicity model, all formed a formal system, gradually getting rid of the shackles of the work, and creating box office appeal with the actor's personal charm - the audience spontaneously walked into the cinema because of this actor, and did not care about the film itself.

Then, to create idols and heroes, this has become an assembly line industrialization work. The industry is gradually maturing.

If anyone is curious, why Tom Cruise is still playing idol roles after he is more than half a hundred years old, he still has continuous film appointments, and he still attracts the attention of the audience. That's why, he was the first successful product in the assembly line industry.

Now, after Johnny and Will have suffered heavy blows, can Tom continue his glory? More importantly, in the face of Tom Cruise and Adam Sandler, two top superstars with strong market appeal, can "Edge of Tomorrow" deliver a beautiful drop answer? Or to put it another way, in the confrontation with Tom and Adam, can Lan Li gain the upper hand, and will the audience give up Tom and Adam and choose Lan Li?

The duel between the old and the new is not tense and exciting, but exciting, but exciting.

However, this is not so pleasant news for the two actors Tom and Adam - they have no plans to retire at all, let alone serve the old, what "the old and the new alternate", what "connecting the previous and the next"? Do they still have to respond happily when they hear that "the back waves of the Yangtze River push the front waves, and the front waves die on the beach"?

Tom in particular, this is simply an insult to him.

Although Tom will officially turn 50 in less than 17 days - his birthday is on July 3rd, Tom is still an idol, still the dream lover of countless women, and still a hero who kills all corners of the movie.

He won't take on any midlife crisis works, he won't play the father whose children have entered puberty, and he won't show his old age in the movie. For him, this is absolutely impossible.

Therefore, at the premiere of "Rock Age", when the reporter asked about the "showdown between the old and the new", Tom gracefully avoided the topic, just saying that there will be opportunities in the future and hoped to cooperate with Lan Li, but he refused to answer all about age and about the alternation of the old and the new.

After the premiere, on the media that Warner Bros. befriended, the reports of "the showdown between the old and the new" were placed in the remote layout, or even directly withdrawn, giving up any form of discussion and rendering; it just so happened that "Edge of Tomorrow" and "Rock 'n' Roll Age" were both produced and distributed by Warner Bros., so related topics did not cause more waves.

Despite this, there are still rumors in the industry that after the premiere of "Rock Age", Tom was furious at the celebration party, very angry at the reporter's questions, and even more criticized his own public relations - his public relations person was his own sister, and the two began to scold each other directly, and the scene was a little embarrassing for a while.

Then there was another rumor that "Edge of Tomorrow" had considered Brad Pitt and Tom Cruise, because Warner Bros. executives still preferred to invite top big names to play, but unfortunately in the end, they couldn't make the trip, and Lan Li took the lead and successfully got the role of William Cage.

Suddenly, Tom was in an awkward position.

However, rumors are just rumors, and there is no way to confirm them. Warner Bros. had a strict internal tone, did not confirm any speculation, and in the end it was only among industry insiders, word of mouth, and it was only lively for a short time, and then there was no trace.

In the midst of the hustle and bustle, the premieres of "Rock Age" and "Daddy's Good Son" came to an end, and word of mouth was the first to come out, but for the two works, it was bad news.

"Daddy's Good Son" was criticized by the media, with a terrible 31 points in the media's comprehensive evaluation, a terrible 20 percent freshness index on Rotten Tomatoes, and a 51 percent popcorn index most terrifyingly, which almost condemned a comedy movie to death.

And the "Rock Age" is also a sympathy, with a comprehensive evaluation of 47 points by the media, with a freshness index of 41% on Rotten Tomatoes and a popcorn index of 55%. It's a mess, I don't see any hope at all, and what's even worse is that for Tom Cruise's performance, film critics have issued vicious complaints-

"It's the worst, the worst, the most self-righteous, the most boring and dry show I've ever seen! ”