For summer popcorn commercial movies, bad reviews from the media are never the worst nightmare, but the audience's rejection and disgust are. But now, the two new productions released in the third week of June are facing such a dilemma.

"Daddy's Good Son", the popcorn index is 51 percent, and the theater score is "B-".

"Rock 'n' Roll Age", the popcorn index is 55 percent, and the theater score is "B".

On the whole, the reputation of the "rock age" is slightly better, from film critics to audiences, but such an advantage is minimal, and it is completely difficult to be a brother.

The poor word-of-mouth, especially the criticism and condemnation from the audience, gave Tom Cruise and Adam Sandler a heavy blow after the premiere, and this year's summer season was a nightmare for the two former box office superstars.

To be precise, it seems that except for the "Avengers", several other box office blockbusters are collectively muted, and this disaster is spreading in a mighty way. In this case, the upcoming "The Amazing Spider-Man" and "Batman: The Dark Knight Rise" can't help but be nervous.

"The collective slump of box office superstars, Tom Cruise and Adam Sandler both ushered in a miserable box office failure this week -

Join Johnny Depp, Will Smith. ”

After the box office statistics for the third week of June were released, Entertainment Weekly launched an in-depth report with such a headline as its cover, which caused widespread discussion.

After going through the "hype gate", "Entertainment Weekly" has carried out internal rectification and cleanup, and is now recovering and starting anew. This time, in the summer file, it has always been inconspicuous, but this special report has created enough topics. Despite the suspicion of malicious hype, the article still shows enough wisdom.

In the report, they mentioned the downturn of Generation X, which has never been able to inherit the peak state of the baby boomers, they mentioned the silence of Generation Y, the growth rate is far slower than expected, from 2007 to the present, there are new stars every year, but they have never been in the climate, and they also mentioned the decline of the baby boomers, including Robert Downey Jr., the overall box office appeal this year is declining.

After summarizing the reasons, they believe that the box office market is now in a transformation. Because of the existence of the Internet, but also because of the rise of social networks, fan culture is rising strongly, "Star Wars", "Raiders of the Lost Ark", "Jurassic Park" style fan movies are gradually rising, as evidenced by the success of comic book adaptations and the "Harry Potter" series, as well as the "Twilight" series and "The Hunger Games".

At the end of the article, they say that perhaps after 25 years of cycling, Harrison Ford-esque success will once again become mainstream in the market, that is, the box office superstars will fade away, and they will return to the era when production was king, and audiences walked into the cinema for a franchise, not an actor.

Undoubtedly, this report has a fresh perspective and analyzes it in simple terms, starting with the general box office slump this summer, with the exception of the "Avengers", and then peeking into the development trajectory of the entire market, and focusing on the success of comic book adaptations and teen adaptations.

"Entertainment Weekly" succeeded, succeeded in attracting attention, and succeeded in sparking discussion. The focus of heated discussions has gradually shifted from the baby boomers and Generation Y to the changes and influences of the market structure and the Internet age, and it has really awakened people's attention in terms of discussing the industrial structure.

Later, industry insiders confirmed that "Entertainment Weekly" spent a lot of money to invite senior writers and industry analysts from the "Hollywood Reporter" to write the article.

In fact, the style of "Entertainment Weekly" has never been an in-depth analysis, just a report on gossip and lace, and they can't write such articles at all, but this time, in order to reverse their image and rebuild their reputation, they paid a lot of money, and the results were gratifying.

This is not only the victory or defeat of the box office in a week, but also the summer box office that affects the core interests of the entire industry.

But, what kind of bad box office did it spark such a deep and widespread discussion?

"The Age of Rock 'n' Roll," $14 million over three days over the weekend, and "Daddy's Good Son," $13 million at the weekend.

The truth is finally revealed. Why did the topic of "Blue Rite Hall vs Tom Cruise" disappear after the weekend box office came out, and no one mentioned it again? Because the box office of the premiere of "Rock Age" was so bad that there was no comparison at all, and there was no need to even put it together.

Just like last week, the box office showdown between "Edge of Tomorrow" and "Snow White and the Hunter", the gap was so great that even the humiliation of the losers became boring. What's more, this week, the premiere results of "Rock Age" are really terrible, even worse than "Snow White and the Huntsman".

Not to mention compared with "Edge of Tomorrow", even compared with "Prometheus" and "Madagascar 3", the 14 million opening weekend box office is really unsuccessful. Therefore, when "Entertainment Weekly" launched the discussion, it cleverly used the weekend box office as an introduction, avoided those sensitive topics, and discussed the current state of the industry in depth, and then won attention.

The current North American box office market, especially the summer season, may really be ushering in a period of transition. This is a crucial proposition for every film company.

Fortunately, the performance of "Edge of Tomorrow" is still excellent, becoming a dark horse in this year's summer file, all box office performance data are second only to "The Avengers", and people are witnessing the rise of another box office superstar -

Of course, only time will tell whether this is a flash of inspiration, or if, as Entertainment Weekly said, the box office superstar is gone, and the future will be the world of film series. "Wait, is Lan Li's next work confirmed?"

In the third week of June, in the face of the double impact of the two works of "Rock Age" and "Dad's Good Son", "Edge of Tomorrow" is still the most appealing summer box office bomb in the entire market, and it has hardly suffered any losses, and the box office only fell by 48% the next week, which is an excellent and amazing performance.

For a work that grossed more than 100 million in the opening weekend, the box office was controlled below 60% the next week, which is a victory. So far this year, the other two works that premiered at the box office of more than 100 million yuan, "The Hunger Games" fell by 61% in the second week, and "The Avengers" fell by 51% in the second week, which is why the latter has been sought after by countless media, and the box office momentum is really good.

Now, the box office of the opening weekend was as high as 138 million "Edge of Tomorrow", and the decline in the next week was actually controlled below 50%, handing over a perfect answer of 48%, and the performance in the same period has surpassed the "Hunger Games", and has caught up with the "Avengers" in some data!

It's like...... It seems that the hidden energy of the past four weeks, and the disappointment of the North American market in the past four weeks, are all concentrated on the "edge of tomorrow".

Once upon a time, the summer of 2012 was hailed as the most competitive summer since the new century, with big names gathering and strong competitors, but with the disappointment of one work after another, "Edge of Tomorrow" has sprung up, as the most outstanding work in the media comprehensive review and audience reputation so far this summer, all the box office energy has exploded in one go.

$71.7 million, this is the second-week box office data of "Edge of Tomorrow", which ranks sixth on the film history list, temporarily ranking behind "The Avengers", "Avatar", "The Dark Knight", "Shrek 2" and "Spider-Man".

So, without any suspense, "Edge of Tomorrow" successfully won the championship.

After that, "Madagascar 3" fell by 43 percent the following week, ranking second with a weekend box office of 34 million, while "Prometheus" fell by a very bad second week, as high as 59 percent, earning only 20 million in three days over the weekend, ranking third, and the gap between it and the former was widened at once.

"Age of Rock" came in fourth, "Daddy's Good Son" came in fifth, and "Snow White and the Hunter" came in sixth.

Obviously, Edge of Tomorrow is the only focus of the week, crushing all competitors in all aspects, even surpassing the light of "The Hunger Games", and taking a strong place in the summer file.

After two weeks of screenings, the cumulative box office of "Edge of Tomorrow" reached 272 million, 300 million in North America is no longer in suspense, 400 million in North America is a high probability event, and the box office growth rate is comparable to that of a rocket.

Before the release of the movie, people discussed whether the box office of "Edge of Tomorrow" could break 100 million, and Lan Li could continue the fine tradition of breaking 100 million in North America; two weeks after the release, people discussed where the final box office of "Edge of Tomorrow" would fall, 600 million in North America may be a little difficult, but compared to "Batman: The Dark Knight", is it possible to break 500 million in North America?

For the entire North American box office market, 200 million is the average line of success, and 300 million is worth celebrating, after all, there are only 12 works that have exceeded 400 million in the entire film history, but now, "Edge of Tomorrow" is also facing the possibility of 500 million in North America-

Although it is very slim, because compared with the data of the same period of "The Dark Knight", "Edge of Tomorrow" has fallen behind by 30 million, and the final North American box office of "Dark Knight" is only 530 million.

All the doubts, all the discussions, all the controversies, all disappeared after the two-week screening.

Numbers don't speak, but they are the best proof.