In the summer of 2012, a charity event called "Ice Bucket Challenge", initiated by Lan Li-Hall, spread on social networks, swept the world in a month, created countless topics, created countless history, and at the same time, also caused countless controversies-

Many media and netizens have accused that the hype significance of artists and stars is far greater than the original intention of charity, they just want to attract attention and pour a bucket of ice water on their bodies, but they have completely forgotten what amyotrophic lateral sclerosis is all about, and completely lost the original taste of this activity.

The most direct proof of this is that when President Barack did not accept the ice bucket challenge and chose to donate, there was a wave of accusations on the Internet that Barak did not actively show his support for the charity. But in fact, it's the symptoms that are the focus, not the ice buckets.

Environmental activists have also strongly condemned Lan Li, such an act is undoubtedly a waste of water, and the original intention of charity is worthy of recognition, but it is undoubtedly unforgivable to choose a more secure approach, which is undoubtedly unforgivable for Africa, which is suffering from the lack of clean water resources.

Social defenders and scholars believe that in the social culture of entertainment to death, Lan Li chose the way of social networking platforms to promote this activity, which has long been doomed to the result of hype. This is undoubtedly a slap in the face for Lan Li, who has always prided himself on "never rejecting hype", and the young actor is beginning to lose his way.

There are also a small number of family members suffering from other terminal illnesses who have expressed their dissatisfaction, why does the Ice Bucket Challenge only focus on amyotrophic lateral sclerosis? What about other rare diseases? What about other marginalized people who are suffering from the disease? Why can't Lan Li pay attention?

The controversy continues, but from a positive point of view, it also proves that the success of the Ice Bucket Challenge is gradually detached from the meaning and definition of the event itself, and has led to more social significance, and has triggered thinking and discussion among different classes and groups. This is a good thing in the long run.

What's more, this charity campaign has had a direct and tangible feedback: charity.

According to statistics, more than 5.2 million people participated in the Ice Bucket Challenge on the North American continent alone, and more than 7.7 million people participated in charitable donations, both of which made history as the largest number of participants and mobilizers in U.S. history.

In the end, the Ice Bucket Challenge raised a total of $252 million, and that's just one source of activity.

In addition to this, the sales proceeds from the singles "Say You Won't Give Up" and "Another Light", all the proceeds from "One Man's Concert", all the proceeds from the "Don Quixote" special edition, and the personal donation of 10 million US dollars, all of which allowed the Heather Cross Foundation to raise more than $300 million in less than six months of its existence.

$300 million.

Even after the box office battle of this year's summer file, it can be called excellent, and for a charity donation campaign, it is absolutely incredible.

The Heather Cross Foundation has maintained a transparent approach, publishing every donation in a database that is accessible to all, so much so that the news media has never been able to take their eyes off it, as if they were witnessing the summer box office.

By all indications, this should be the largest donation for a disease or an emergency in the history of the United States, and not only is it unprecedented, but the figure of $300 million may also be unprecedented. However, to avoid further hype, the Heather Cross Foundation did not apply for the Guinness Book of Records, so it has not been officially recognized.

Still, the success of the Ice Bucket Challenge is unquestionable.

It is precisely because of this that it is possible for media reporters not to go crazy? How can ordinary people not be enthusiastic? How can personal fame not soar? When Lan Li left London and returned to New York, all the media lost their minds and went crazy. Such a wave goes far beyond the scope of an artist or a charity event.

It is worth mentioning that 300 million is only part of the North American continent. In Europe, Asia, Oceania and other places, the Heather Cross Foundation issued an official announcement, because the foundation has just been established and its capacity is temporarily insufficient, so they will properly hand over the donations to local charitable organizations and cooperate to ensure that they can provide further help to local amyotrophic lateral sclerosis patients.

After the Ice Bucket Challenge faded into obscurity, fund manager Robin Helzer and Heather Cross's parents held an official press conference to express their sincere gratitude and publicly state the use of all charitable funds.

First of all, 150 million yuan will set up a special research fund, and major hospitals and research institutes are welcome to apply for funds to support research related to amyotrophic lateral sclerosis, and promote the suppression, treatment, and even radical cure of the entire disease.

Secondly, 50 million will be invested in patient and community services, mainly in major hospitals and major residential areas to set up more related equipment, including but not limited to wheelchair trails, rehabilitation equipment and related professional training.

Thirdly, 50 million yuan will be used as an emergency donation to support poor families and special hardship conditions, so as to ensure that families suffering from amyotrophic lateral sclerosis can receive more help.

Then, 48 million will go to public and vocational education. The Heather Cross Foundation hopes to promote the development and education of medicine and further research in incurable diseases through courses and scholarships at universities, including community colleges and technical schools.

In the end, there are two million left, as well as some fractions, which will be used for the day-to-day maintenance of the foundation, as well as external related expenses, and, of course, the follow-up related fundraising activities.

The whole press conference was a bit boring, Robin not only detailed the use of the charity funds, but also announced the list of all the partners, welcomed the public to monitor the operation of the entire foundation at all times, and gathered the strength of everyone to go further on the road of fighting the disease.

"Before today's press conference, I had a phone call with Lan Li. "At the end of the press conference, Robin hesitated and said, "Lan Li said that he hoped that his name would not be mentioned during today's press conference to avoid blurring the focus. I thought, maybe he's right. ”

Robin chuckled self-deprecatingly, causing the reporters to chuckle, "But, after I've discussed it with Derek and Ellie, we still want to be able to express our feelings." It is as a member of the Foundation, as a parent who has suffered from amyotrophic lateral sclerosis, and as an ordinary member of society. ”

Lan Li repeatedly emphasized that all donations need to be used wisely, because each patient experiences a situation that is far beyond our imagination, and because the original intention of this event is from Heather Cross. He's not the point, the patient is. Therefore, I sincerely hope that journalists and the public can pay more attention to the disadvantaged groups in their lives, and then this charity event will be a success. ”

Robin said in a hurry, but his nose couldn't help but be slightly sour, and an inexplicable emotion stirred in his chest, "So, here, I want to solemnly express my gratitude." Thank you to everyone who donated money and participated in the Ice Bucket Challenge, and to Ranley Hall. ”

For the first time, the entire press conference resounded with warm applause and heartfelt admiration. Different from the noise and noise of entertainment reporters, social reporters still retain a trace of innocence, firmly remembering the original intention of the "uncrowned king", perhaps weakly, but at least it has not disappeared.

Needless to say, the Ice Bucket Challenge became an annual event in 2012, and even in the first two decades of the 21st century, it is still an indelible event, leaving a strong mark, a $300 million donation, a real catalyst for the research and advancement of a disease, and more importantly, the social influence of public figures has reached a whole new level through social networking platforms.

This summer, the Ice Bucket Challenge has made a difference.

"What are you talking about?" Lan Li's expression was slightly stunned, "Shouldn't you change your accountant?" "The last time we discussed salary, Lan Li teased Andy's accountant once, so this time there was further ridicule.

Andy chuckled, "This is the foundation's accountant, not mine." Even if there is a problem, that's your Foundation's business. Without hesitation, he began to complain.

But Andy understood what Lan Li meant, and said again, "Yes, three hundred million dollars, you heard it right. Since the amount of money is so large that the official agencies in New York have to intervene, the Foundation is now actively cooperating with the relevant investigations, and with the assistance of the official agencies, the follow-up activities are arranged. ”

Lan Li turned his head and looked at Roy and Nathan, "Do you know about this?" As a result, Nathan's head was completely stunned, he didn't need words, and his expression was the best explanation. Lan Li gently closed her jaw, wanting to say something, but she was a little short of words for a while.

Who would have thought that the butterfly effect would produce such a turbulent tsunami?

"That's a good thing. The surging mood gradually calmed down, it was not an easy task, but Lan Li still took a deep breath, took a deep breath again, and temporarily excluded the matter of the Foundation from his head, his work was done, and the rest was handed over to the professionals, and I sincerely hoped that this donation would come in handy.

As for himself, he should be back on the Broadway stage.

It's just that Lan Li couldn't help but turn his head to look out of the car window, his eyes were a little distracted, and he seemed to be caught in a memory.