July is on fire, and August is not young.

The noise and noise of midsummer are slowly dissipating in the heat that has gradually subsided, and the summer season war is coming to an end, the London Olympics are officially over, and the ice bucket challenge craze is also heating up......

Some people stay by the turquoise pool, bored and reluctant to hold on to the tail of summer, some enthusiastically grab their surfboards and enjoy the last good times before the fall of autumn, and others wander the streets at midnight, listening to the cicadas and laughter, feeling the pulse of summer slowly calming down.

Among them, there are also some people who can't wait to gather from all corners of North America, towards New York, the capital of the world on the East Coast, and the bustling figure is endless, all with only one destination: Broadway.

On August 15, the play "Les Miserables", starring Lance Hall, officially premiered at the Richard Rogers Theater.

The new play has received unanimous praise in London, hailing it as "the most unmissable play of 2012", and is also considered "the strongest contender for next year's Olivier Awards", and some have even praised it as "the best adaptation of the last decade", and has received rave reviews from major media and professionals.

Now, the adapted version of "Les Miserables" is about to land on the North American continent, and it has already begun to be warmed up with publicity as early as a month ago, and it is highly anticipated.

Pre-sale of tickets officially started on August 1.

Drawing on the experience and experience of the Almeida Theatre, the Richard Rogers Theatre has opened up pre-sale tickets for all performances for three months on its official website and officially authorized ticketing platform, and further awaits, no on-site tickets will be reserved at that time, and all tickets will be available online in advance.

However, if there are still tickets available on the day of the performance, the audience can purchase tickets on site.

At the same time, the theater officially announced that Blue Rite will only participate in performances between August 15 and October 16, and the number of performances will be adjusted in real time according to the status of the actors each week, and the performances after October 16 will be completed by a completely different set of performances.

This is undoubtedly a pity for those who pay attention to Lan Li, and for those who really like theater, it is also a pity - the quality and effect of the performances of different casts naturally vary. Despite the fame, people still want to be able to enjoy the performance of the Blue Rite version.

Still, the pre-sale of tickets has exploded with unprecedented, unbelievable energy.

In less than 30 minutes, when the audience refreshed the ticket center again, they suddenly found that the number of shows they hoped to buy was already comparable to the remaining tickets, and in a trance, many people thought that there was a mistake on the ticketing website, and couldn't help but ask on Twitter and Facebook what was going on.

Subsequently, the Richard Rogers Theatre officially confirmed that all performances between August 15 and October 16 were sold out, while tickets for October 16 and November 15 were still small. In an instant, the whole United States was in an uproar.

This is not the Almeida Theatre, but the Richard Rogers Theatre.

The Almeida Theatre can accommodate 550 spectators, while at the Richard Rogers Theatre it is 1,380, more than double, and the latter's attendance is a serious challenge for any crew, for any play, not to mention 100 percent, even 80 percent attendance is very rare.

Now, nine weeks, 54 shows, and a total of 74,520 tickets – not including the VIP box – are all sold out in just 30 minutes.

In contrast, the Almeida Theatre attracted 43,000 spectators after three months of 100% attendance, and now the Richard Rogers Theatre has easily broken this feat just in the pre-sale stage.

Unbelievable, truly unbelievable!

Similar to London's West End, in the 21st century, Broadway is also facing the problem of a shrinking market, and even the bustling scene of Broadway outside and outside the world at its peak is completely gone, and now even Broadway in the heart of Manhattan is struggling with attendance, and many old theaters are facing bankruptcy.

100% attendance, and it was completely sold out 30 minutes after the pre-sale opened.

Such a situation, such a situation, such a wave, it is really a long time coming. Even the repertoire of "The Phantom of the Opera" and "Cats", which rely on tourists from all over the world, is now rare to see, and even if it is described as "madness", there seems to be nothing wrong with it.

Following the Ice Bucket Challenge, people once again really felt the prosperity of the Blue Ceremony.

For a Broadway show, for a six-hour experimental show, for 100 percent attendance and 30 minutes of sales, "Blue Rite-Hall" is the only reason to attract people to rush for tickets, and it's hard to think of a more fitting conclusion.

Three months ago, in London's West End, people were still discussing whether the joining of Les Misérables would have a positive impact on Les Misérables and the theatre industry, and what impact would the departure of the popular actor have on the prospects of the entire industry?

Now the answer is gradually revealed. Obviously, the answer is yes and yes, and even if it is impossible to foresee the future of the industry, it is certain that the fixed and stereotyped views of theatre, Broadway and the West End have been broken by the emergence of Blue Rite.

For the older generation, they need to learn to accept the new generation, such as social networks, such as smartphones, and for the younger generation, they also need to learn to accept historical and cultural heritage, such as artistic creation, such as cultural heritage. The age barrier and the era barrier are not only for the elderly, but also for the young.

Interestingly, before Lan Li created a social network account, people were curious about what height Lan Li's influence had reached, everyone knew that Lan Li was already a top superstar, just the attention of the six major Hollywood film companies can be seen, but they have never been able to have a clear understanding.

But in real life, the strong penetration of this young actor can be glimpsed in all aspects of the entire society. The frenzy of buzz after the "Today Show", the national carnival of the ice bucket challenge, and the snapping up of "Les Miserables...... From industry influence, to national appeal, to the drive in unfamiliar territory, it's all more vivid and authentic than a series of digital records on Twitter and Instagram.

Standing in the current position, looking back at the North American box office miracle of "Edge of Tomorrow" again, it seems that it is not so surprised or so surprised. All of this has already been traced for a long time.

After the Richard Rogers Theatre officially announced that tickets for the first two months of the show had been sold out, in less than an hour, it made another announcement, officially announcing that the tickets for the third month of the show were also sold out. This also means that after three months of performances, the Richard Rogers Theatre has truly achieved 100% attendance.

At least, at this stage.

The overall situation in recent times is undoubtedly special, on the one hand, the strong impact of the ice bucket challenge, on the other hand, the strong appeal brought by the box office of "Edge of Tomorrow", on the one hand, the buzz effect brought by word-of-mouth in London's West End, and on the other hand, the curiosity and impulse brought about by the pre-sale frenzy.

It is under the influence of many factors that the miracle of all the tickets sold in 90 minutes has been created.

This can change as the overheated brain cools down. Some people may choose to refund their tickets, some people may choose to redistribute them, some people may choose to resell them on the Internet, some people may be half a beat slow before realizing that they have to travel to New York to watch them, and some people may even give up their attendance altogether and let the tickets accumulate dust at home...... Then, attendance may be affected.

The real attendance will have to wait until the day of the performance to find out.

Even so, no one can deny the madness of ticket pre-sales, which brought an incredible shock.

The local media throughout New York were boiling over, with The New York Times, The New York Post, The New Yorker, The Wall Street Journal, Time Magazine, People and so on, all of whom were in awe and eagerly anticipating the premiere night of Les Misérables, and the professional critics were already sharpening their knives and ready to show off their skills and gear up to join the annual party.

With two or three days to go until the opening night, New York is already buzzing with activity, gradually warming up for the upcoming feast.

Media reporters flocked to JFK International Airport in search of the biggest names and tried to piece together a lineup of superstars for the opening night. The Ice Bucket Challenge has just come to an end, Broadway is back in the spotlight, the tail of summer is slowly slipping through your fingers, and people are hurrying to enjoy the last-minute frenzy and madness.

Then, August 15 officially arrived.

Unlike the opening night in London's West End, Broadway follows the commercial style of the entire American market, and the Richard Rogers Theatre almost treats the opening night as a premiere, and even lays out a burgundy carpet in front of the theater.

Then, the superstars began to shine. The first to appear was Paul Walker and ...... Ryan Gosling.