Volume 2 Stirring Years Chapter 22 If you want to fight, then fight
Zeng Hao thought for a while and said, "You help me calculate, if all the stores are pulled down, they won't lose money if they get a few discounts, and Hairun they won't lose money if they get a few discounts." 35xsβ
Wei Ronghao meditated in his heart and said, "It's better for Manager Wei to talk about it! Now he is more familiar with the full-time side than me." β
At this time, Wei Ziming could only say that "the shopping mall is basically flat when it hits 77% off, if it goes down further, it will be a loss, and the convenience store has a lot of manual pressure, and if it is pulled down, it should be between 72% off and 73% off." Hairun's side, the venue is rented, and the housing prices in Rongcheng have been rising in the second half of the year, and then counting labor, water and electricity, and loss, it is estimated that it will be about 74 to 75% off. β
Zeng Hao hurriedly asked, "According to what you say, then their 75% discount today is almost the end." β
Wei Ziming thought for a while, and said uncertainly, "It should be almost the end, and if it falls again, it should lose money." β
After listening to Wei Ziming, Zeng Hao turned his head to look at Wei Ronghao and said, "What do you think, Old Wei?"
Wei Ronghao thought about it for a while, dragged his chin and said to Zeng Hao, "There is too little specific information, and I can't say it, but I analyzed it, and it is probably like what Manager Wei said." β
Zeng Hao lifted the blanket, stood up, walked back and forth in the room, perfecting the ideas in his mind, and the others did not speak, waiting for Zeng Hao.
Waiting left and right, waiting for Han Miaomiao to bring tea with a tray, the group has just been saying that the water is also thirsty when they see it, and after thanking Han Miaomiao, they picked up the tea and prepared to quench their thirst.
Just as he was about to drink, Zeng Hao slapped his hand up and down on his chest at this time, and shouted, "There is." β
Zeng Hao shouted like this, and a cough suddenly sounded in the office, except for Sister Zhao Min, who was a woman and had no big problem drinking water, the other two grabbed their throats in surprise by this sudden shout.
The light ones such as Wei Ronghao got better after a few coughs, and the heavy ones such as Wei Ziming, who ran over when he received the news in the morning, sweated all over and drank more water, which would be choking on tears and suffocating his face. 35xs
Zeng Hao didn't care about this, and first asked Zhao Mingdi, "Are you sure the bank can release the loan in 3 to 7 days?"
Sister Zhao Min nodded hurriedly, and said affirmatively, "Yes, boss, we have cooperated with Rongcheng Bank twice, and we have said that we will do it before." β
"That's good! I'm going to play big with them this time, isn't it going to reduce the price? We will, while tomorrow Christmas, first drop to 75%, if they still dare to drop, I will also start to lower, damn Lao Tzu this year. β
Wei Ronghao listened to the words and asked uncertainly, "Boss, are you talking about a supermarket or a convenience store?"
Zeng Hao said affirmatively, "Plus the convenience store, how much to add to me, isn't he going to reduce the price? Okay, I'll lower him, since he doesn't follow the rules, then don't blame me for not following the rules, anyway, the 200 million loan is about to come down, and now the group's liquidity is still 48 million, I play with them, just Hairun him a stinky night pot, when he was fighting for this building with Lao Tzu, the capital chain was not rich, I think he will be able to do anything big with a group of shrimp soldiers and crabs?"
Wei Ronghao saw Zeng Hao's angry appearance, and even the swear words had been spoken, and he didn't dissuade him, but just frowned and asked, "Boss."
Are you sure?"
Zeng Hao said to Wei Ronghao, "Don't they like to fight in groups? Beat and bully me There are few supermarkets, and fewer supermarkets do not mean that I have fewer stores, don't take convenience stores as improper stores." They like to fight price wars, and we will fight to see who can afford whom, and we should give benefits to the citizens this year. Old Wei, what do you think of this?"
Wei Ronghao has been frowning and thinking about the pros and cons, thinking about it, this kind of method of killing 10,000 enemies and losing 8,000 is not advisable, but there is no other way at present, so he can only use Zeng Hao's method to explore the way, so that they can be busy and wait for the opportunity to find a way to break the situation.
After figuring it out, he said to Zeng Hao, "Try it first and see the effect." Flash"
Seeing that Wei Ronghao agreed, Zeng Hao sat on his desk and said to them, "Since there is no problem, then listen to my arrangement, first, Manager Wei, you are the front-line commander, responsible for specific affairs, and take out your ability to eat when you go down, I don't care what you do, as of tomorrow, I want 50% of the people in the entire Rongcheng to know, and the 75% discount promotion will be carried out from tomorrow in order to repay the support of the general public, and the time is not limited." second Lao Wei, when you sit in the central government responsible for the rear, coordinate all departments to cooperate with the full-time, and take into account the coordination of logistics, the supplier's side, to ensure that the full-time supply is smooth during this time, and there can be no shortage of goods, etc., by the way, the procurement department will be arranged to find the car shop to pick up 7 C-class Mercedes-Benz over, remember the cheapest, every day at the door of one, where the full 200 can be drawn once, draw out one every day, the lottery let the group assist them here, let Zhanpeng find someone to supervise, can not appear from the phenomenon of filling private pockets, if there is a severe punishment for the loanγ Third, Director Zhao dispatched financial personnel to form an accounting team to settle in full-time to assist in the daily statistics of income and expenditure, and the statistics must be made on the same day, so that we can understand the situation at any time. The other is to ensure that our funds are sufficient, so that the capital chain of the whole group does not break. As for me, I believe that many people will come to me starting tomorrow. After speaking, Zeng Hao stood up, stretched out one hand and shook it hard, and said to himself again: "From tomorrow, the entire associated retail industry in Rongcheng will be lively." After speaking, the corners of his mouth turned upwards unilaterally, revealing a devilish smile.
The other three, when they heard the last sentence, their scalps were numb. Originally, now the large-scale stores are fighting, and the entire retail industry in Rongcheng has been more or less affected, and from tomorrow onwards, 200 convenience stores throughout Rongcheng will be added, and you can imagine what the retail industry in Rongcheng will be.
Cutting off people's money is like killing their parents, and the three of them are still the executors of this matter, and when the time comes, it can be said that the practitioners of the entire industry will hold a grudge against them, thinking of this, cold sweat instantly broke out on the backs of the three people.
Zeng Hao felt that he had made a wonderful speech, but after finishing speaking, he didn't get the applause and cheers he deserved, looking at the stunned three, Zeng Hao said angrily, "What do you think?"
Seeing that the three of them still didn't answer, Zeng Hao knocked on the table with his hand and raised the volume and said, "Did you hear clearly?"
The three replied after being awakened
"The boss got it. β
"Boss, I'll start doing it right away!"
"Good boss. β
After the three of them finished speaking, Zeng Hao felt that what he needed to say was finished, and said to them, "It's not too early, then you guys go and get busy!"
The three of them stood up, said goodbye to Zeng Hao, and walked out the door, this
At that time, Zeng Hao suddenly remembered, and shouted at Wei Ziming, "Manager Wei, wait a minute." After Wei Ziming turned around, Zeng Hao said, "When you go down to arrange things later, communicate with Zhanpeng and them first, and then do anything else." β
"Okay boss, I got it. Do you have any other orders?"
Zeng Hao waved his hand and said no, and at this time, Wei Ziming went out of the office and was busy arranging the things assigned to him. Zeng Hao continued to sleep to nurse his cold.
It was also poor Wei Ziming who was ordered by Zeng Hao to let 50% of the people in Rongcheng know about this matter before tomorrow, and the first thing to do was to talk to Zhanpeng about catching mice, and then convene a meeting of the marketing department, the public relations department, the advertising department, and the three major departments, and the team leader and above must participate in this meeting, and the main body of the meeting is one, how to promote the activity within half a day, so that 50% of the people in Rongcheng know about this matter.
Everyone was worried, and finally thought of a way that was not a way, to use the money to smash it.
smashed money into Rongcheng TV Station, and frequently inserted advertisements, so that people who watched Rongcheng TV today knew about it. Use money to hit the Rongcheng radio station, so that as long as the people who listen to the radio today know about it, use the money to hit all newspapers, the cheap ones will make headlines, and the expensive ones will go to the side business, so that today's evening newspaper and tomorrow's newspaper will have full-time discounted news. Hit the printing company with money, and rush to produce 2 million advertising leaflets at night. Spend money on various intermediary companies, organize temporary workers, and distribute 2 million advertising leaflets starting in the evening until tomorrow all day.
Wei Ziming knew that the group was going to inject funds into the whole time, and at this time, he also held the idea of not leaving overnight food, and took out half of the company's working capital, and invested all 18 million yuan in Rongcheng City for advertising.
The 18 million advertisements were all launched in one and a half days in one city, so you can imagine the density and breadth of the advertisements. In Chengdu, all those who are engaged in the related retail industry began to change their faces when full-time advertising leaflets appeared on the streets and alleys. At this time, people felt that the entire sky of Rongcheng had become depressed because of the 18 million advertisements, as the so-called "black clouds crushing the city and wanting to destroy it", and what they were doing now was this enemy army in their hearts.
In the evening, Zeng Hao and Wei Ronghao were still waiting for Wei Ziming to bring the supermarket's statistical report, and when it was about 1040, Wei Ziming knocked on the office door and walked in to report, "Boss, the supermarket's report came out today." β
"Tell me. β
Wei Ziming hurriedly said, "Today's store has a full-day turnover of 5874503 yuan, and aside from other expenses, today's profit is about 10,000 yuan." When Wei Ziming said that he was finally profitable, his voice became smaller and smaller, and he was completely unconfident.
The two didn't hear clearly, and Zeng Hao asked again, "How much profit do you say?"
Wei Ziming plucked up his courage and said, "Boss, the store made a profit of about 10,000 yuan all day today. β
Wei Ronghao said at this time, "Boss, as we just guessed, the advertisement is cast, and we ourselves have been affected, so it is conceivable that tomorrow should be a lively Christmas." β
Zeng Hao stood up from the sofa at this time and said, "I don't want to know if tomorrow is a lively Christmas, I just want to know if they will remember this day?"
Wei Ziming said beside him: "Boss, I believe they will remember this day." β