In the conference room on the third floor of the office building of the headquarters of Quku.com, a group of people are sitting around the desk and are having a meeting.

At the head of the desk sat Jin Xi, who was also the top leader of the meeting, and there were people from all departments sitting below, mainly the content and marketing departments.

The content of their meeting was mainly to discuss the further development strategy of "Meteor Garden".

Although the data of "Meteor Garden" has been very popular, according to the data, most of the supporting data of "Meteor Garden" is still the original data of Quku.com, and the biggest credit is that many visitors to Quku.com have become registered members.

For example, striking while the iron is hot, using this IP with market harvesting ability, a large number of traffic from other Internet platforms will turn many customers who are not originally Quku.com into customers of Quku.com, and further expand the market share of Quku.com.

The main thing they want to discuss today is the specific method of drainage.

As the producer of "Meteor Garden", Shen Huan was also invited to attend today, and now he is the first to sit on Jin Xi's right-hand side.

“…… In addition, it can also cooperate with Galaxy Search to bundle and expand the scope of keyword search of potential audiences with "Meteor Garden", so that they can jump out of the search results of "Meteor Garden" as soon ......as they search for relevant content.

Now Mr. Sui, the department manager of the marketing department, was talking, Jin Xi just listened, and only after he finished speaking, did he nod his head and express his approval.

What Manager Sui said are some conventional means, which can be regarded as royal means, although there is nothing new, but such means are indeed indispensable in the propaganda process, but Jin Xi still wants to hear if there are any other ideas.

"Any other ideas?"

Jin Xi looked at these people at the conference table, "Speak freely, it's a new idea, provide ideas for everyone, don't think too much about other things, just discuss it slowly." ”

Even though he said this, the others still looked at their noses and noses one by one, entered the mode of selflessness, and became Buddhas one after another.

Jin Xi was about to take a roll call, but Shen Huan, who had been sitting next to him without making a sound, suddenly spoke.

"Mr. Jin, I have an idea here. ”

Jin Xi looked at Shen Huan, his eyes were a little surprised, as if he didn't expect Shen Huan to speak, but he still said, "Please speak." ”

Shen Huan nodded, glanced around at these people at the conference table, and began to speak, "TT launched a new picture collection function two months ago, and purchased a new server unit to store users' favorite pictures, just like the online storage function of chat history that they have been providing. ”

Everyone present was stunned, and they didn't know why he suddenly said this.

Shen Huan ignored them and continued to say his own: "I think we can take advantage of this. ”

"In the Internet era, compared with the traditional media era, I think the biggest change is the change in information dissemination channels. In the age of the Internet, each individual has the ability to speak, they are no longer just passive receivers of information, they are also disseminators of information, they are a new kind of media, and I think we need to make good use of this initiative. ”

Nonsense.

This is what everyone in the room said in their hearts.

The characteristics of the Internet, do these professionals still need him to be taught by the entertainment industry?

"I'm sure everyone is familiar with emojis, right?"

When Shen Huan said this, he suddenly made a sharp turn, which caught everyone present off guard, but a few of them still nodded hesitantly.

"EMOJIS LIKE ORZ, AND THE HIGH FREQUENCY OF USE OF TT EMOTICONS, WHICH TT HAS BEEN AVAILABLE FOR SEVERAL YEARS, SHOW THAT PEOPLE ARE NOT SATISFIED WITH TEXT-ONLY COMMUNICATION, AND EMOJI AND EMOJI LIKE TT EMOTICONS MEET THEIR NEEDS IN THIS REGARD, BUT THEY ARE STILL MONOTONOUS AFTER ALL. My idea is that we can make some more complex and informative emojis. ”

"On these stickers, we can use some of the plot images of "Meteor Garden" as the base, add text, or directly connect to the subtitles to take screenshots, here I want to make an example. ”

When Shen Huan said this, he asked Jin Xi for advice, then stood up, plugged the USB flash drive he was carrying into the projection equipment in the conference room, turned off the lights again, and began to demonstrate the case.

This is prepared......

Jin Xi turned to look at the curtain, his eyes thoughtful, and thought like this.

"Just like this picture,"

Shen Huan stood in front of the curtain and pointed to a picture now shown on it.

It was a picture taken from "Meteor Garden", and it was obvious that it was taken after a pause from the video source of Quku.com, and the network logo of Quku.com in the upper right corner is still there. As for the content of the picture, it is Daoming Temple played by Shen Huan looking at the camera, frowning, full of puzzlement, and below is the subtitle of the line: "Is it my fault that I am rich and handsome?"

"Male netizens should enjoy using this image, as well as this one. ”

Shen Huan said, pressed the remote control, and switched to the next one.

Or Daoming Temple played by Shen Huan, also taken from the video source of Quku.com, he changed his angle, was frowning, looking impatiently off the camera, and below are the original line subtitles of the video: "If the apology is useful, why do you need the police?"

"This one is not limited to men and women, and this ......"

Shen Huan showed several cases, and finally concluded, "This kind of picture that can express more complex meanings than the existing EMOJI is believed to be more able to meet the growing demands of netizens, and everyone here may also have their own judgment after reading it." ”

Everyone here was thoughtful.

These middle and high-level Internet users are also senior netizens, and chat tools are indispensable tools in their daily lives, and EMOJI is also used very frequently. FROM THEIR PERSONAL SENSES, THE PICTURES IN SHEN HUAN'S EXAMPLES, COMPARED TO SIMPLE EMOJIS, DO MAKE THEM FEEL MORE NOVEL AND INTERESTING, AND THEY WILL WANT TO USE THEM IN THE PROCESS OF CHATTING.

"The reason why Tengchuang company opened up a new business of picture collection, in addition to meeting the hard needs of the majority of TT users in the current market environment where the penetration rate of personal computers is not large enough, I believe that they also realized that the existing EMOJI is almost unable to meet the growing demands of customers, so in addition to continuing to increase TT expressions, they have also taken this step to pave the way for the possibility of continuing to occupy the market. And now the bandwidth situation in China also makes it possible to use small pictures in real time......"

Shen Huan's overall idea is to use this new emoji mode as a carrier to carry out the soft promotion of "Meteor Garden" on social networks. At the beginning, it was operated by Quku.com, promoted on forums, social networking sites and social software such as TT, and then drove the netizen group to operate spontaneously, and finally got the promotion of the whole people for the purpose of "Meteor Garden" and Quku.com.

The proposal of this new idea triggered a wave of new discussions in the conference room, and everyone who was opened up expressed their opinions, and proposed various modifications and supplements on the specific operation.

Then, after discussing a number of other options, today's meeting concludes.

"If Mr. Shen is tired of the entertainment industry in the future, he can come to our company. ”

The participants left the conference room one after another, but Jin Xi stood face to face with Shen Huan, and said half-jokingly: "The door of our company will be open for you at any time." ”

He originally just called Shen Huan over today according to the usual practice, purely treating him as a mascot, but he didn't expect Shen Huan to propose the biggest highlight of today's meeting.

In addition to being a director and actor, this singer also has a hand in marketing, which is really beyond his expectations, and it can really be said that "marketing planning who doesn't want to be a director is not a good singer".

"It must be, and then I will have to rely on you a lot of Mr. Jin. ”

Shen Huan also responded with a smile, and then chatted casually with Jin Xi for a while, then said goodbye, and by the way, he turned down Jin Xi's dinner invitation tonight, because he still had something to do.

He was going to fly to Yanjing immediately for a rehearsal.

The Golden Melody Awards ceremony is about to be held, and as a nominee for 6 nominations, he was naturally invited to attend early in the morning, and he also received an invitation to perform at the Golden Melody Awards Gala.