Chapter 282: The Power of Hype
Half a month later, the training of sales staff in Dalian has basically come to an end, and at the same time, the sales office of Binhai Garden has also been officially renovated.
Xiao Yang found about 100 girls in several universities in Dalian and distributed leaflets at the entrances of several large shopping malls near Qingniwa Bridge in central Dalian.
The trick of putting leaflets is not new, and many businesses have used it, but most of them are headlines such as vomiting blood and selling, concessions, and discounts are full of those inferior propaganda papers.
The promotional materials distributed by Feiyang Group are all large-scale and exquisite brochures, and it can be said that the value of a brochure is at least six or seven yuan, which has caused a crazy robbery among the citizens.
This kind of beautiful promotional material, even if it is placed at home as a picture book, is good!
At first, these college students MM were a little unhappy with the coaxing of the public, of course, this is also a miracle, because the merchants who have always hired those who distribute promotional materials are eager to send them out in a minute, and then take the money and leave.
If you want to blame, you can only blame Feiyang's promotional materials are so exquisite and attractive, so that these people who distribute the materials can't wait to send them slowly, those who seem to be housewives, obviously not a rich woman, every two or three copies of the women grabbing two or three copies, there are even temporary employees with tougher personalities frowning and reprimanding them.
However, Xiao Yang said very clearly, try to give one copy to one person, but don't have a bad attitude, if you really want two more copies, then give it to him too, don't quarrel with potential customers.
Fortunately, there are basically people shopping in the downtown area, and that kind of aunts and aunts are in the minority after all, but even so, the 20,000 brochures were all sold out in two days.
These temporary promoters don't understand, Xiao Guowei and his wife who witnessed this kind of scene don't understand, and even Han Mengru doesn't understand.
Fortunately, she is the closest to Xiao Yang. I couldn't help but ask Xiao Yang: "Isn't our house positioned in the high-end consumer group? If you continue to distribute the materials like this, how many rich people may not know about it?"
Xiao Yang smiled. He was smiling very happily. It can be a thing to have a genius girl who is stumped. It gives him a sense of accomplishment. Extend your right index finger. Gently scratched Han Mengru's nose. Then say, "What do you think." What is the role of advertising?"
Han Mengru and Xiao Yang are also a lot more casual. He glanced at him: "Is this kind of question a test for me?" Spread the word, of course!"
Xiao Yang then said to her: "Since you understand. Then why are you asking me?"
Han Mengru was stunned. He said: "The group is different! You are targeting a high-end consumer group. But you go on like this. Except for those housewives and some low-end classes, there are more things to talk about. In addition to the more good materials for the pasted walls at home. I don't see any effect. And this aspect. Even the cost of manual materials is nearly 200,000 yuan! I don't feel the effect at all. ”
Xiao Yang pursed his lips and smiled. The corners of his mouth are upturned. looked at Han Mengru who was a little angry: "I didn't expect it." When will our Korean beauties live? Hehe. ”
Han Mengru defended: "It's not like spending land when you have money." You can advertise 200,000 yuan in newspapers. And it has to be well formatted. Why do you do all this useless work?"
Xiao Yang shook his head and said, "Let me tell you this." If it were someone else, I wouldn't explain it to him, but think about it, will those rich people decide to buy a house because of our promotional materials?"
Han Mengru said: "Of course not, they still need to come and see the house!"
Xiao Yang said: "Isn't that enough? Since that's the case, then let me ask you, our propaganda this time." Did you advertise it widely?"
Han Mengru thought about it for a moment and nodded: "Sort of, in the past two days, even the front desk of the hotel has a copy of our promotional materials, and the whole city knows about it, but ...... Those rich people don't necessarily know?"
Khan, Xiao Yang looked at Han Mengru a little speechlessly, and said in his heart, Sister Han, you also have a time to drill the horns of the bull, looking at Han Mengru's cute appearance. Xiao Yang couldn't help but laugh and said, "Aren't those rich people from this city?"
Han Mengru suddenly said at this time: "I understand." You mean, through the mouths of all. Form a certain public opinion on our real estate, and then let those rich people be interested, I remember, there is a sentence written in the brochure, only the service you can't think of, there is no place for you to be picky! Yes, you still haven't written the price, I think, these two days, our sales office will be very hot!"
In fact, since the next day, the sales office of Marina Gardens has been crowded with a lot of curious people, but some people came to take a few looks, walked for a while, and then took the bus back from Laohutan.
A huge billboard was erected in front of the Gardens by the Bay, more than 30 meters high, which not only drew a general picture of the Gardens by the Bay, but also marked the prices that have always been very mysterious...... From $10,000!
Crazy! This real estate company is crazy about money! Malegobi, they haven't seen money? Your house is piled up with gold? You want to buy 10,000 yuan a square meter? Is it still a starting price...... As for the villa, they didn't bid at all!
Isn't this a joke?**, or a joke to kill the hand! Are you buying a house at this price? It's just *** slander, I've never seen such a good person as the CEO of this real estate company!
Biao is the most common sentence of Dalian people's scolding, usually a sentence full of oyster flavor - you Biao! to describe this person more than 2, of course, 2 is the Northeast dialect, that is, the meaning of stupid, a little stronger than the insulting nature of stupidity.
Those who want to take advantage of it are disappointed, disappointed,, Lao Tzu earns a year's money, and he may not be able to buy a bathroom!
However, many people with bulging wallets do not think so, they have also read the brochure of Feiyang Group, and are very interested in the services promised on it.
Before that, who has ever heard of the 24-hour butler service? What's the matter, call the property, 24-hour service anytime and anywhere, which one buys a house and gives you a VIP card for the Ocean Swimming Pool for free! And with this VIP card, you can bring relatives and friends within four people, and sell tickets at half price for less than eight people?
Is there a free beauty salon in any community? In that environment, many rich ladies have personally gone in to experience it, and they all say that the project is free in the garden by the sea. If you put it outside and do it once, it will cost at least more than 200 yuan!
More than two hundred yuan, which is really not much for a rich person, but the problem is, you go in and do it four times a month. That's more than eight hundred, and most importantly, it's a status and status symbol!
Before that, was there a community with an underground parking lot? drove the car to its own parking space and took the elevator home directly from the underground?
The community adopts fully enclosed management, even pedestrians have to punch in and enter the door, security guards 24 hours a day uninterrupted patrol service, monitoring equipment throughout the community, to ensure the personal safety of the owners!
Arguably. Gardens by the Sea in the country, have created many precedents, and. There is a lot of equipment, which is not available in China at all, and is imported from abroad.
Free bowling alley, free fitness club, free table tennis...... Billiards, etc., there are many entertainment facilities, there are a lot of fitness equipment in the community, the atrium of the community is built like a garden, and the ground of the community is all paved with marble.
What is luxury...... It's called luxury. If you haven't been to Gardens by the Sea, you'll never know what it means to enjoy!
The property staff are like the butlers of the medieval English aristocracy, and of course, the brochure already says that when you stay at the Gardens by the Sea, you only need to come in with a sense of enjoyment, ensuring that you have no worries!
Inside kindergarten, various supermarkets. Xiao Yang has been set aside in those public buildings, and there are always people with investment vision.
As for the inaccessibility here, oh, it's a joke, someone who can buy a house for a million will go to work on the bus?
Although those who took advantage of the situation and had a long insight were disappointed after they came, they had to admit it. Xiao Yang is free to open a part of the real estate and property services in the community for three days. In this seaside city, there was a huge sensation.
Many people only reacted at this time...... Originally. The house can also be sold like this!
Is 10,000 yuan a square meter...... There are many rich people, and in just three days, more than 20 villas and more than 30 high-end apartments have been topped out!
At this point, more than 100 million, nearly 200 million funds were easily withdrawn, which surprised those industry peers who were waiting to see the jokes of Feiyang Construction Company.
Are all the people who buy the house crazy? Do they have money to burn? Or is this all a bubble that the Feiyang Group itself has instigated, and it bursts when it is poked?
They can't understand that the same lot, or even a much better location than here, buys two or three thousand yuan, and those rich people still pick and choose, shouting that it is expensive. Why can such a remote place that people can't even remember, and the house built can be sold at this price!
These real estate developers began to urgently meet to study the success of Feiyang Group, no one is stupid, but their knowledge is limited, after seeing Feiyang's success, they finally figured out, it turns out that these rich people buy a house, just want a different identity!
The so-called free facility, the free item...... All of this is a foreshadowing of people's vanity!
In fact, in essence, the rich are just satisfying a little vanity - where we live, we are all rich, and without money, we can't even enter the door!
I have to say that this is actually a bit sad, but in the same way, I can't help but admit that for Xiao Yang, he is just a businessman, he is not a compassionate savior, from the perspective of hype, he succeeded!