Chapter 64: Strategizing

Boss Wu's original name was Wujiang, he worked outside when he was young, and then he couldn't stand the difficulties of his boss, so he went home to start his own business, so he borrowed money from the bank and founded this water plant. But it was also at this time that his confidence swelled, he became complacent, and began to make inroads into bottled water. Who would have thought that his bottled water failed again and again, from the initial ambition, to the later discouragement, until the bankruptcy, the process was like a roller coaster. Even his entrepreneurship is like a roller coaster, since the bottled water has a problem, but the production has not been sold, his bottled water sales have gradually declined, and he has been a regular customer to save face.

Now, he's bankrupt, but he's still in charge of the waterworks. Compared with before, he is now full of energy, after all, profit and loss have nothing to do with him, as long as there is a job to do, he can get out of the shadow of failure.

He did not live up to Chen Shi and Liu Cheng's expectations, since Liu Cheng took out 200,000 yuan of working capital, he immediately paid the workers the wages they lacked, and then began to organize sales staff to run around. In order to open up the sales market, Chen Shi suggested that if the employees in the factory are voluntary, they can immediately become salespeople. The wages of the employees in the manufacturing industry are dead, and the bonus is a little more, and they will be happy if they can get a little more every year. However, the salaries of salespeople are not the same, first of all, they have a basic salary, although it is not as good as the capital salary of manufacturing personnel, but they can barely make ends meet. The second is the question raised. The more you sell, the more wages you have, which immediately improves the enthusiasm of the sales staff, and Chen Shi also proposed that the manufacturing personnel in the factory can also sell part-time, as long as it does not affect production, but part-time jobs can not give the basic salary, directly proposed.

In this way, among the manufacturing employees, the people with active minds begin to use their brains. They were originally from the neighborhood and had good relationships, and if anyone asked for bottled water, they immediately sold water from their own factory. In this way, although it may not be effective quickly, but there will always be an effect, there are many people in the factory, they themselves need to drink water, so the bottled water at home is of course the first to choose their own factory.

After Wu Jiang took office, the first thing he did was to increase sales, and there were other debtors in production, so he concentrated on sales. As soon as this person concentrates, it is easy to produce results when he does things, don't you say, three days after this Wujiang took office, he immediately talked about the bottled water business of a building, which immediately alleviated the dilemma of the factory.

When the business was negotiated, Chen Shi said excitedly: "Why didn't you have such courage before, Boss Wu? Now you have opened up your sales in less than three days, if you continue to do this, it will not be until the end of the year, the sales of the factory will double, and it is possible for you to pay off your debts, why were you so depressed in the first place?"

Wu Jiang said with a wry smile: "At that time, I was the boss, I was in charge of a lot of things, I didn't have so much time to run the business, when the factory just started production, I ran the business and pulled orders, and now I just do the old business, it seems that I am only suitable for running business, doing sales, not suitable for being the boss, don't call me boss in the future, so that others will misunderstand." ”

Chen Shi smiled: "Okay! Then I'll call you Brother Wu from now on." ”

Wu Jiang said: "Don't, I don't dare to be, you are the boss, I am an employee, how can you call me brother?"

Chen Shi ignored him and called him Brother Wu as usual. After that, Chen Shi discussed with Liu Cheng and felt that the business of bottled water should still be carried out, but the water factory should start to turn, engage in bottling, engage in beverages, and then engage in the development of sweet wine after it is stable, and must make sweet wine a best-selling beverage like beer.

Production and other things don't have to worry about Chen Shi, one is Liu Cheng, the other is Wujiang, the two of them are watching, Chen Shi is also relieved, he mainly makes suggestions and makes a decision in the general direction. The factory made three decisions, one is the expansion of the bottled water business, the first thing is to restore the original sales, and the second is to expand, see the right time, find the right direction to do it boldly, enhance the enthusiasm of the sales staff, and mobilize the employees in the factory to do part-time sales. Chen Shi reminded Wujiang to pay attention to the fact that the merchants near the People's Square must be taken down, as long as this group of customers is won, their sales share will expand by about 10 percent.

The second decision he made was bottled water, the bottled water produced by the original factory was all destroyed, he probably took a look, the original bottled water produced in Wujiang has several major shortcomings, first of all, he did not take a simple and connotative name, secondly, the design of the bottle is too poor, not beautiful at all, it looks clumsy like a potato, secondly, although it is water, but it must also have characteristics, such as mineral water, which is rich in minerals needed by the human body and so on. Therefore, Chen Shi asked him to redesign the bottle, rename the name, and find a spokesperson, which is up to him, of course, it can't be done for the time being, maybe not until the end of the year.

The third thing is the financial matter, the current finance is very simple, only 200,000 liquidity, but there are 10 million debts, although the debt is borne by Chen Shi alone, but for the time being it is still on the books, Chen Shi proposed to calculate all the debts on him, and then prepare to mortgage the water plant. If the loan comes quickly, then he can use the loan to temporarily expand his business, and it is not a problem to find celebrity endorsements, if it comes slowly, then use it to repay the debt. As for the future debts, he is not unsure, at least by May or June next year, the supermarket in his hand will be worth several million, and if it is mortgaged, he can also borrow 1 million, and there is also a restaurant and an Internet café.

Although the matter of the water plant has not been resolved, he is no longer needed, and he plans to return to the county seat in a few days, because the supermarket in the county is about to open, and he has to go back. Before going back, he talked with Liu Cheng and Wujiang several times, each time talking about his future development of the water plant, although each time he said the same, but the details were different. Chen Shi almost said whatever he wanted, so he didn't have time to add some details, so after a day, he would think of these details again, so he had to call the two of them together again.

On this day, in the office, the three of them got together again. This time, Chen Shi asked the two of them to come, mainly for sales.

Chen Shi first asked Wu Jiangdao: "Brother Wu, tell me how the sales have been recently." ”

Wu Jiang said: "Recently, the employees are very positive, especially after the announcement of the new basic salary and commission, but most of the sales are small amounts, the only large-scale project is still I ran out of me, although I don't look down on these small amounts, but no matter how small the mosquito is, it is meat, and now the sales are poor, we have to accept, but we lack a sales talent who wants." ”

Chen Shi said strangely: "Brother Wu, aren't you just a sales talent, why do you say that there is a lack of talent?"

Wu Jiang said with a wry smile: "Where am I a sales talent, I was born in the wild road, I broke by myself, no one has ever taken me, so I don't know many rules for the sales industry, if there is a leader who knows how to do it, then our sales will definitely double again." ”

Chen Shi asked Liu Chengdao: "Brother Liu, what do you think?" ”

Liu Cheng said: "Recruitment, high salary. ”

Chen Shi nodded, of course no one wants to recruit, but whether or not you can recruit talents is still two different things. Chen Shidao: "Okay, then recruit people, but people will not be able to recruit for a while, so recently, Brother Wu, you are still staring at the point, whether it is a wild road or not, no matter what way, as long as you can sell things, as long as you can sell water, no matter how small the mosquito is, it is meat, the enthusiasm of the employees in the factory can not be erased, we must publicize more, and let everyone know that only by selling more water, we can be more prosperous, and only if we work together, our water plant will have a future for development." ”

Liu Chengdao: "I have a suggestion, we can reduce the price." ”

Chen Shidao: "Price reduction can, but can not lose interests, although we can make small profits but quick turnover, but we must not do the thing of killing chickens and eggs, can not engage in malicious competition, if you want to reduce the price, do not raise the price indiscriminately in the future, if the price is reduced today, the price will be raised tomorrow, in that case, customers will have complaints." ”

Liu Chengdao: "You can make a promotion, sell ten barrels and get one barrel free, and these ten barrels don't have to be bought together, they can be accumulated." If someone accumulates 10 buckets, then the company will give him a bucket of water, so that there is no price reduction on the surface, in fact, customers get discounts, they will definitely book from our company all year round. ”

Chen Shi nodded, this idea is good, and he immediately agreed and told Wujiang to do it. Then he said: "Can we let the sales staff form a secondary market independently, they are dealers, we can be the manufacturers directly, so that the commission will be their interests, and they don't have to give them a basic salary." ”

Wu Jiang immediately said excitedly: "Okay, this is a good idea, Mr. Chen, I think it is feasible." ”

Liu Cheng asked: "They are our employees and have a little basic salary, if they are not employees, there is no basic salary, are they willing?"

Chen Shidao: "Some may be unwilling, but some people who want to start a business may be willing, Brother Wu, you ask the sales staff, this matter can not be forced, but by voluntariness, but first of all, we must establish rules, that is, we can't increase the price casually, how much do others take a bucket of water from us, they will sell it, absolutely not mess up the market, don't let others think that our bottled water market is very chaotic, that will give others a chance."